L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2518 | 100.0% | 4.9% | 1260 | 100.0% | 5.1% | 1257 | 100.0% | 4.7% | 636 | 100.0% | 3.6% |
| Sexe | ||||||||||||
| Homme | 1260 | 50.1% | 5.1% | 1260 | 100.0% | 5.1% | - | - | - | 344 | 54.1% | 3.9% |
| Femme | 1257 | 49.9% | 4.7% | - | - | - | 1257 | 100.0% | 4.7% | 292 | 45.9% | 3.4% |
| Age | ||||||||||||
| 15 à 24 ans | 195 | 7.7% | 2.7% | 114 | 9.0% | 3.1% | 81 | 6.5% | 2.3% | 79 | 12.4% | 2.5% |
| 25 à 34 ans | 299 | 11.9% | 3.9% | 171 | 13.5% | 4.6% | 128 | 10.2% | 3.3% | 100 | 15.8% | 3.0% |
| 35 à 49 ans | 529 | 21.0% | 4.2% | 290 | 23.0% | 4.7% | 239 | 19.0% | 3.8% | 238 | 37.5% | 3.9% |
| 50 à 59 ans | 512 | 20.3% | 5.6% | 257 | 20.4% | 5.6% | 255 | 20.3% | 5.5% | 185 | 29.1% | 4.9% |
| 60 ans et plus | 983 | 39.0% | 6.5% | 429 | 34.0% | 6.5% | 554 | 44.0% | 6.5% | 33 | 5.3% | 3.4% |
| Individu | ||||||||||||
| Ménagères | 1165 | 46.3% | 5.0% | - | - | - | 1165 | 92.7% | 5.0% | 259 | 40.7% | 3.7% |
| Personne de référence | 1479 | 58.8% | 5.3% | 1100 | 87.3% | 5.4% | 379 | 30.1% | 4.9% | 337 | 53.0% | 4.1% |
| Responsable des achats | 1810 | 71.9% | 5.1% | 678 | 53.8% | 5.2% | 1132 | 90.0% | 5.0% | 407 | 64.0% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 36 | 1.4% | 6.8% | 27 | 2.2% | 7.4% | 9 | 0.7% | 5.4% | - | - | - |
| Petits patrons | 78 | 3.1% | 4.8% | 55 | 4.3% | 4.8% | 24 | 1.9% | 4.8% | 63 | 9.9% | 4.3% |
| Affaires et Cadres | 147 | 5.8% | 2.9% | 90 | 7.1% | 3.0% | 57 | 4.5% | 2.7% | 132 | 20.8% | 2.9% |
| Professions intermédiaires | 309 | 12.3% | 4.5% | 172 | 13.7% | 5.2% | 137 | 10.9% | 3.8% | 244 | 38.4% | 4.4% |
| Employés | 370 | 14.7% | 4.5% | 91 | 7.3% | 4.2% | 279 | 22.2% | 4.6% | 59 | 9.4% | 3.3% |
| Ouvriers | 343 | 13.6% | 5.3% | 280 | 22.3% | 5.5% | 63 | 5.0% | 4.7% | 27 | 4.2% | 6.3% |
| Retraités | 865 | 34.3% | 6.9% | 392 | 31.1% | 6.5% | 473 | 37.6% | 7.2% | 9 | 1.4% | 3.6% |
| Autres inactifs | 369 | 14.7% | 3.6% | 153 | 12.1% | 4.1% | 216 | 17.2% | 3.3% | 101 | 15.9% | 3.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 49 | 1.9% | 6.0% | 32 | 2.5% | 7.7% | 17 | 1.4% | 4.3% | - | - | - |
| Petits patrons | 112 | 4.5% | 4.3% | 63 | 5.0% | 4.8% | 49 | 3.9% | 3.7% | 112 | 17.6% | 4.3% |
| Affaires et Cadres | 205 | 8.1% | 2.8% | 96 | 7.6% | 2.6% | 109 | 8.6% | 3.0% | 205 | 32.2% | 2.8% |
| Professions intermédiaires | 319 | 12.7% | 4.2% | 185 | 14.7% | 4.8% | 134 | 10.7% | 3.6% | 319 | 50.2% | 4.2% |
| Employés | 211 | 8.4% | 3.9% | 96 | 7.6% | 4.1% | 114 | 9.1% | 3.7% | - | - | - |
| Ouvriers | 475 | 18.9% | 5.0% | 277 | 22.0% | 5.4% | 198 | 15.8% | 4.5% | - | - | - |
| Retraités | 948 | 37.6% | 6.6% | 404 | 32.1% | 6.1% | 544 | 43.2% | 6.9% | - | - | - |
| Autres inactifs | 200 | 7.9% | 4.9% | 108 | 8.5% | 6.9% | 92 | 7.3% | 3.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 531 | 21.1% | 5.3% | 227 | 18.0% | 5.1% | 303 | 24.1% | 5.5% | 66 | 10.4% | 3.8% |
| 2 personnes | 1001 | 39.8% | 5.6% | 483 | 38.3% | 5.6% | 518 | 41.2% | 5.6% | 183 | 28.8% | 4.3% |
| 3 personnes | 387 | 15.4% | 4.2% | 209 | 16.6% | 4.7% | 178 | 14.2% | 3.9% | 113 | 17.8% | 2.9% |
| 4 personnes | 429 | 17.0% | 4.6% | 259 | 20.6% | 5.6% | 169 | 13.5% | 3.6% | 191 | 30.1% | 3.9% |
| 5 personnes et + | 170 | 6.8% | 3.2% | 82 | 6.5% | 3.3% | 88 | 7.0% | 3.1% | 82 | 12.9% | 3.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 647 | 25.7% | 4.2% | 338 | 26.8% | 4.7% | 309 | 24.6% | 3.7% | 273 | 43.0% | 3.5% |
| Non | 1871 | 74.3% | 5.2% | 922 | 73.2% | 5.2% | 949 | 75.4% | 5.1% | 362 | 57.0% | 3.7% |
| Habitat | ||||||||||||
| Communes rurales | 633 | 25.1% | 5.3% | 305 | 24.2% | 5.4% | 327 | 26.0% | 5.3% | 153 | 24.1% | 4.7% |
| Agglo. - 20 000 hab | 490 | 19.5% | 5.4% | 247 | 19.6% | 5.9% | 243 | 19.3% | 5.0% | 114 | 17.9% | 4.3% |
| Agglo. 20 000 à 100 000 hab | 485 | 19.3% | 7.0% | 252 | 20.0% | 7.4% | 233 | 18.6% | 6.5% | 103 | 16.1% | 5.7% |
| Agglo. + 100 000 hab | 897 | 35.6% | 5.8% | 447 | 35.5% | 6.0% | 450 | 35.8% | 5.7% | 263 | 41.4% | 4.6% |
| Agglo. Paris | 13 | 0.5% | 0.1% | 9 | 0.7% | 0.2% | 4 | 0.3% | 0.1% | 3 | 0.4% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 13 | 0.5% | 0.1% | 9 | 0.7% | 0.2% | 4 | 0.3% | 0.1% | 3 | 0.4% | 0.1% |
| Nord Pas de Calais | 1 | 0.1% | - | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% |
| Lorraine | 5 | 0.2% | 0.3% | 4 | 0.3% | 0.5% | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% |
| Alsace | 3 | 0.1% | 0.2% | 3 | 0.3% | 0.4% | - | - | - | - | - | - |
| Franche-Comté | 73 | 2.9% | 7.6% | 41 | 3.3% | 8.9% | 32 | 2.5% | 6.5% | 18 | 2.9% | 6.9% |
| Champagne Ardennes | 3 | 0.1% | 0.3% | 1 | 0.1% | 0.2% | 2 | 0.1% | 0.3% | 0 | 0.1% | 0.1% |
| Picardie | 2 | 0.1% | 0.1% | - | - | - | 2 | 0.1% | 0.2% | 2 | 0.2% | 0.4% |
| Bourgogne | 372 | 14.8% | 27.5% | 183 | 14.5% | 28.2% | 189 | 15.0% | 26.9% | 79 | 12.5% | 23.4% |
| Basse Normandie | 2 | 0.1% | 0.1% | 2 | 0.1% | 0.3% | - | - | - | - | - | - |
| Centre | 1 | - | 0.1% | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Pays de Loire | 2 | 0.1% | 0.1% | - | - | - | 2 | 0.2% | 0.1% | 2 | 0.3% | 0.2% |
| Aquitaine | 5 | 0.2% | 0.2% | 1 | 0.1% | 0.1% | 3 | 0.3% | 0.2% | 1 | 0.2% | 0.1% |
| Limousin | 1 | - | 0.2% | - | - | - | 1 | 0.1% | 0.3% | - | - | - |
| Auvergne | 68 | 2.7% | 6.0% | 38 | 3.0% | 7.0% | 30 | 2.4% | 5.1% | 13 | 2.0% | 4.1% |
| Rhône Alpes | 1831 | 72.7% | 35.4% | 900 | 71.4% | 36.1% | 932 | 74.1% | 34.8% | 476 | 74.9% | 25.4% |
| Languedoc Roussillon | 7 | 0.3% | 0.3% | 4 | 0.4% | 0.4% | 2 | 0.2% | 0.2% | 5 | 0.9% | 0.8% |
| Provence Alpes Côte d'Azur, Corse | 129 | 5.1% | 3.0% | 71 | 5.6% | 3.4% | 58 | 4.6% | 2.5% | 33 | 5.2% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1435 | 57.0% | 4.2% | 761 | 60.3% | 4.5% | 675 | 53.7% | 4.0% | 497 | 78.1% | 3.4% |
| Presque tous les jours | 292 | 11.6% | 5.0% | 136 | 10.8% | 5.0% | 156 | 12.4% | 5.0% | 83 | 13.0% | 4.2% |
| 1 à 2 fois par semaine | 150 | 6.0% | 6.0% | 69 | 5.5% | 6.4% | 81 | 6.4% | 5.7% | 29 | 4.6% | 5.5% |
| 1 à 3 fois par mois | 42 | 1.7% | 8.5% | 25 | 1.9% | 12.0% | 18 | 1.4% | 6.0% | 12 | 1.9% | 20.5% |
| Moins souvent | 44 | 1.8% | 6.1% | 31 | 2.4% | 9.1% | 14 | 1.1% | 3.5% | 6 | 1.0% | 11.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 61 | 2.4% | 3.2% | 31 | 2.5% | 4.0% | 29 | 2.3% | 2.6% | 3 | 0.5% | 1.8% |
| De 9 000 à moins de 12 000 euros par an | 149 | 5.9% | 5.0% | 68 | 5.4% | 6.2% | 80 | 6.4% | 4.3% | 18 | 2.9% | 7.4% |
| De 12 000 à moins de 18 000 euros par an | 352 | 14.0% | 6.0% | 164 | 13.0% | 6.2% | 187 | 14.9% | 5.8% | 22 | 3.5% | 3.2% |
| De 18 000 à moins de 24 000 euros par an | 344 | 13.7% | 5.2% | 165 | 13.1% | 5.4% | 179 | 14.3% | 5.1% | 52 | 8.2% | 3.8% |
| De 24 000 à moins de 36 000 euros par an | 553 | 22.0% | 5.0% | 285 | 22.6% | 5.5% | 268 | 21.3% | 4.6% | 115 | 18.1% | 3.5% |
| De 36 000 à moins de 45 000 euros par an | 344 | 13.7% | 4.9% | 180 | 14.3% | 4.9% | 164 | 13.0% | 4.9% | 131 | 20.6% | 4.4% |
| De 45 000 à moins de 65 000 euros par an | 324 | 12.9% | 4.5% | 191 | 15.1% | 4.9% | 133 | 10.6% | 4.0% | 145 | 22.8% | 3.6% |
| De 65 000 à moins de 80 000 euros par an | 83 | 3.3% | 4.2% | 53 | 4.2% | 4.8% | 30 | 2.4% | 3.4% | 42 | 6.7% | 3.3% |
| De 80 000 à moins de 115 000 euros par an | 48 | 1.9% | 3.8% | 25 | 2.0% | 3.4% | 23 | 1.8% | 4.5% | 37 | 5.8% | 4.0% |
| 115 000 euros et plus par an | 17 | 0.7% | 2.8% | 7 | 0.5% | 1.9% | 10 | 0.8% | 4.2% | 13 | 2.1% | 2.8% |
| Refus | 148 | 5.9% | 4.8% | 49 | 3.9% | 3.8% | 99 | 7.9% | 5.5% | 29 | 4.6% | 2.9% |
| Ne sait pas | 97 | 3.9% | 4.1% | 42 | 3.3% | 4.3% | 55 | 4.4% | 4.1% | 27 | 4.3% | 2.9% |
