L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 412 | 100.0% | 0.8% | 169 | 100.0% | 0.7% | 243 | 100.0% | 0.9% | 134 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 169 | 41.0% | 0.7% | 169 | 100.0% | 0.7% | - | - | - | 47 | 35.5% | 0.5% |
| Femme | 243 | 59.0% | 0.9% | - | - | - | 243 | 100.0% | 0.9% | 86 | 64.5% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 26 | 6.4% | 0.4% | 8 | 4.7% | 0.2% | 19 | 7.6% | 0.5% | 17 | 12.6% | 0.5% |
| 25 à 34 ans | 52 | 12.7% | 0.7% | 7 | 3.9% | 0.2% | 46 | 18.9% | 1.2% | 30 | 22.2% | 0.9% |
| 35 à 49 ans | 73 | 17.6% | 0.6% | 35 | 20.7% | 0.6% | 38 | 15.6% | 0.6% | 39 | 29.1% | 0.6% |
| 50 à 59 ans | 80 | 19.5% | 0.9% | 43 | 25.7% | 0.9% | 37 | 15.1% | 0.8% | 34 | 25.3% | 0.9% |
| 60 ans et plus | 180 | 43.7% | 1.2% | 76 | 45.0% | 1.1% | 104 | 42.8% | 1.2% | 14 | 10.7% | 1.5% |
| Individu | ||||||||||||
| Ménagères | 214 | 52.1% | 0.9% | - | - | - | 214 | 88.2% | 0.9% | 74 | 55.3% | 1.1% |
| Personne de référence | 227 | 55.2% | 0.8% | 149 | 88.4% | 0.7% | 78 | 32.1% | 1.0% | 49 | 36.6% | 0.6% |
| Responsable des achats | 314 | 76.2% | 0.9% | 105 | 62.3% | 0.8% | 209 | 85.8% | 0.9% | 93 | 69.5% | 0.8% |
| PCS Individu | ||||||||||||
| Petits patrons | 18 | 4.3% | 1.1% | 14 | 8.6% | 1.3% | 3 | 1.2% | 0.6% | 18 | 13.1% | 1.2% |
| Affaires et Cadres | 33 | 7.9% | 0.6% | 18 | 10.5% | 0.6% | 15 | 6.2% | 0.7% | 31 | 22.9% | 0.7% |
| Professions intermédiaires | 37 | 9.1% | 0.5% | 10 | 5.7% | 0.3% | 28 | 11.4% | 0.8% | 27 | 20.1% | 0.5% |
| Employés | 93 | 22.6% | 1.1% | 24 | 14.1% | 1.1% | 69 | 28.6% | 1.1% | 29 | 22.1% | 1.6% |
| Ouvriers | 24 | 5.9% | 0.4% | 19 | 11.0% | 0.4% | 6 | 2.3% | 0.4% | - | - | - |
| Retraités | 131 | 31.7% | 1.0% | 70 | 41.5% | 1.2% | 61 | 25.0% | 0.9% | - | - | - |
| Autres inactifs | 76 | 18.5% | 0.7% | 14 | 8.6% | 0.4% | 62 | 25.4% | 0.9% | 29 | 21.8% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Petits patrons | 45 | 10.9% | 1.7% | 14 | 8.6% | 1.1% | 30 | 12.5% | 2.3% | 45 | 33.7% | 1.7% |
| Affaires et Cadres | 55 | 13.3% | 0.8% | 19 | 11.3% | 0.5% | 36 | 14.7% | 1.0% | 55 | 41.1% | 0.8% |
| Professions intermédiaires | 34 | 8.2% | 0.4% | 14 | 8.1% | 0.4% | 20 | 8.2% | 0.5% | 34 | 25.2% | 0.4% |
| Employés | 52 | 12.6% | 1.0% | 26 | 15.6% | 1.1% | 26 | 10.5% | 0.8% | - | - | - |
| Ouvriers | 39 | 9.5% | 0.4% | 12 | 6.9% | 0.2% | 27 | 11.3% | 0.6% | - | - | - |
| Retraités | 149 | 36.1% | 1.0% | 78 | 46.1% | 1.2% | 71 | 29.1% | 0.9% | - | - | - |
| Autres inactifs | 39 | 9.5% | 0.9% | 6 | 3.4% | 0.4% | 33 | 13.7% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 83 | 20.1% | 0.8% | 27 | 16.2% | 0.6% | 55 | 22.8% | 1.0% | 6 | 4.4% | 0.3% |
| 2 personnes | 174 | 42.2% | 1.0% | 100 | 59.1% | 1.2% | 74 | 30.5% | 0.8% | 37 | 27.9% | 0.9% |
| 3 personnes | 60 | 14.7% | 0.7% | 12 | 7.3% | 0.3% | 48 | 19.7% | 1.0% | 26 | 19.7% | 0.7% |
| 4 personnes | 69 | 16.8% | 0.7% | 28 | 16.4% | 0.6% | 42 | 17.2% | 0.9% | 47 | 35.0% | 0.9% |
| 5 personnes et + | 25 | 6.2% | 0.5% | 2 | 1.0% | 0.1% | 24 | 9.8% | 0.8% | 17 | 12.9% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 90 | 21.9% | 0.6% | 23 | 13.5% | 0.3% | 67 | 27.8% | 0.8% | 58 | 43.7% | 0.8% |
| Non | 322 | 78.1% | 0.9% | 146 | 86.5% | 0.8% | 176 | 72.2% | 0.9% | 75 | 56.3% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 26 | 6.2% | 0.2% | 7 | 4.4% | 0.1% | 18 | 7.6% | 0.3% | 14 | 10.6% | 0.4% |
| Agglo. - 20 000 hab | 18 | 4.4% | 0.2% | 2 | 1.2% | - | 16 | 6.6% | 0.3% | 13 | 9.9% | 0.5% |
| Agglo. 20 000 à 100 000 hab | 62 | 14.9% | 0.9% | 21 | 12.3% | 0.6% | 41 | 16.8% | 1.1% | 7 | 5.2% | 0.4% |
| Agglo. + 100 000 hab | 304 | 73.8% | 2.0% | 137 | 81.0% | 1.8% | 167 | 68.7% | 2.1% | 98 | 73.0% | 1.7% |
| Agglo. Paris | 3 | 0.6% | - | 2 | 1.1% | - | 1 | 0.3% | - | 2 | 1.3% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 0.6% | - | 2 | 1.1% | - | 1 | 0.3% | - | 2 | 1.3% | - |
| Nord Pas de Calais | 1 | 0.2% | - | 1 | 0.6% | 0.1% | - | - | - | - | - | - |
| Lorraine | 1 | 0.2% | - | - | - | - | 1 | 0.3% | 0.1% | - | - | - |
| Auvergne | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Languedoc Roussillon | 1 | 0.3% | 0.1% | 1 | 0.7% | 0.1% | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 406 | 98.6% | 9.3% | 165 | 97.5% | 8.0% | 242 | 99.4% | 10.6% | 132 | 98.7% | 8.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 295 | 71.6% | 0.9% | 107 | 63.4% | 0.6% | 188 | 77.3% | 1.1% | 112 | 84.2% | 0.8% |
| Presque tous les jours | 39 | 9.5% | 0.7% | 26 | 15.3% | 1.0% | 13 | 5.5% | 0.4% | 11 | 8.5% | 0.6% |
| 1 à 2 fois par semaine | 16 | 3.8% | 0.6% | 10 | 5.7% | 0.9% | 6 | 2.6% | 0.4% | 7 | 5.2% | 1.3% |
| 1 à 3 fois par mois | 3 | 0.8% | 0.7% | 3 | 1.9% | 1.6% | - | - | - | - | - | - |
| Moins souvent | 6 | 1.6% | 0.9% | - | - | - | 6 | 2.6% | 1.7% | - | - | - |
| Jamais | 10 | 2.4% | 11.1% | 7 | 4.0% | 10.9% | 3 | 1.2% | 11.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 2.0% | 0.4% | 3 | 2.0% | 0.4% | 5 | 2.0% | 0.4% | 1 | 1.1% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 25 | 6.1% | 0.8% | 10 | 5.8% | 0.9% | 15 | 6.3% | 0.8% | 2 | 1.6% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 41 | 10.1% | 0.7% | 17 | 10.1% | 0.6% | 24 | 10.0% | 0.7% | - | - | - |
| De 18 000 à moins de 24 000 euros par an | 49 | 12.0% | 0.8% | 27 | 15.8% | 0.9% | 23 | 9.4% | 0.6% | 5 | 3.9% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 70 | 17.0% | 0.6% | 27 | 16.1% | 0.5% | 43 | 17.6% | 0.7% | 24 | 18.2% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 80 | 19.4% | 1.1% | 28 | 16.9% | 0.8% | 52 | 21.2% | 1.5% | 47 | 35.2% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 56 | 13.5% | 0.8% | 29 | 17.2% | 0.7% | 27 | 10.9% | 0.8% | 28 | 20.7% | 0.7% |
| De 65 000 à moins de 80 000 euros par an | 18 | 4.3% | 0.9% | 12 | 6.9% | 1.1% | 6 | 2.6% | 0.7% | 6 | 4.4% | 0.5% |
| De 80 000 à moins de 115 000 euros par an | 5 | 1.2% | 0.4% | 4 | 2.3% | 0.5% | 1 | 0.4% | 0.2% | 4 | 3.0% | 0.4% |
| 115 000 euros et plus par an | 17 | 4.2% | 2.9% | 2 | 0.9% | 0.4% | 16 | 6.5% | 6.8% | 13 | 9.9% | 2.8% |
| Refus | 30 | 7.3% | 1.0% | 9 | 5.1% | 0.7% | 21 | 8.8% | 1.2% | 3 | 2.0% | 0.3% |
| Ne sait pas | 12 | 3.0% | 0.5% | 2 | 0.9% | 0.2% | 11 | 4.4% | 0.8% | - | - | - |
