L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1014 | 100.0% | 2.0% | 492 | 100.0% | 2.0% | 522 | 100.0% | 1.9% | 279 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 492 | 48.5% | 2.0% | 492 | 100.0% | 2.0% | - | - | - | 141 | 50.5% | 1.6% |
| Femme | 522 | 51.5% | 1.9% | - | - | - | 522 | 100.0% | 1.9% | 138 | 49.5% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 84 | 8.3% | 1.2% | 48 | 9.8% | 1.3% | 36 | 6.9% | 1.0% | 37 | 13.3% | 1.2% |
| 25 à 34 ans | 127 | 12.5% | 1.7% | 69 | 14.0% | 1.8% | 58 | 11.1% | 1.5% | 47 | 17.0% | 1.4% |
| 35 à 49 ans | 224 | 22.1% | 1.8% | 125 | 25.5% | 2.0% | 98 | 18.8% | 1.6% | 106 | 38.0% | 1.7% |
| 50 à 59 ans | 215 | 21.2% | 2.3% | 88 | 18.0% | 1.9% | 127 | 24.3% | 2.8% | 80 | 28.5% | 2.1% |
| 60 ans et plus | 364 | 35.9% | 2.4% | 161 | 32.7% | 2.4% | 203 | 38.9% | 2.4% | 9 | 3.3% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 473 | 46.6% | 2.0% | - | - | - | 473 | 90.6% | 2.0% | 121 | 43.4% | 1.7% |
| Personne de référence | 571 | 56.3% | 2.0% | 432 | 87.9% | 2.1% | 138 | 26.5% | 1.8% | 132 | 47.3% | 1.6% |
| Responsable des achats | 717 | 70.7% | 2.0% | 261 | 53.1% | 2.0% | 456 | 87.4% | 2.0% | 177 | 63.4% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 1.7% | 3.3% | 15 | 3.1% | 4.2% | 2 | 0.3% | 1.0% | - | - | - |
| Petits patrons | 30 | 3.0% | 1.9% | 19 | 3.9% | 1.7% | 11 | 2.2% | 2.3% | 25 | 9.1% | 1.7% |
| Affaires et Cadres | 64 | 6.3% | 1.2% | 43 | 8.7% | 1.4% | 21 | 4.0% | 1.0% | 59 | 21.2% | 1.3% |
| Professions intermédiaires | 114 | 11.3% | 1.7% | 60 | 12.3% | 1.8% | 54 | 10.3% | 1.5% | 87 | 31.2% | 1.6% |
| Employés | 156 | 15.3% | 1.9% | 32 | 6.4% | 1.4% | 124 | 23.8% | 2.0% | 34 | 12.3% | 1.9% |
| Ouvriers | 146 | 14.4% | 2.3% | 116 | 23.5% | 2.3% | 31 | 5.9% | 2.3% | 21 | 7.4% | 4.9% |
| Retraités | 319 | 31.4% | 2.5% | 145 | 29.5% | 2.4% | 173 | 33.2% | 2.6% | 5 | 1.8% | 2.0% |
| Autres inactifs | 168 | 16.6% | 1.6% | 62 | 12.5% | 1.7% | 106 | 20.4% | 1.6% | 48 | 17.0% | 1.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 21 | 2.1% | 2.6% | 18 | 3.6% | 4.3% | 4 | 0.7% | 0.9% | - | - | - |
| Petits patrons | 47 | 4.7% | 1.8% | 21 | 4.3% | 1.6% | 26 | 5.0% | 2.0% | 47 | 17.0% | 1.8% |
| Affaires et Cadres | 95 | 9.4% | 1.3% | 44 | 9.0% | 1.2% | 51 | 9.8% | 1.4% | 95 | 34.1% | 1.3% |
| Professions intermédiaires | 137 | 13.5% | 1.8% | 76 | 15.4% | 2.0% | 61 | 11.6% | 1.6% | 137 | 48.9% | 1.8% |
| Employés | 79 | 7.8% | 1.5% | 26 | 5.3% | 1.1% | 53 | 10.2% | 1.7% | - | - | - |
| Ouvriers | 181 | 17.9% | 1.9% | 108 | 22.0% | 2.1% | 73 | 14.0% | 1.7% | - | - | - |
| Retraités | 360 | 35.5% | 2.5% | 154 | 31.3% | 2.3% | 206 | 39.5% | 2.6% | - | - | - |
| Autres inactifs | 93 | 9.1% | 2.3% | 45 | 9.2% | 2.9% | 48 | 9.1% | 1.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 205 | 20.3% | 2.1% | 92 | 18.7% | 2.1% | 113 | 21.7% | 2.1% | 28 | 9.9% | 1.6% |
| 2 personnes | 364 | 35.9% | 2.0% | 168 | 34.1% | 1.9% | 197 | 37.7% | 2.1% | 68 | 24.5% | 1.6% |
| 3 personnes | 171 | 16.9% | 1.9% | 80 | 16.4% | 1.8% | 90 | 17.3% | 2.0% | 47 | 16.8% | 1.2% |
| 4 personnes | 186 | 18.3% | 2.0% | 114 | 23.2% | 2.5% | 72 | 13.7% | 1.5% | 87 | 31.3% | 1.8% |
| 5 personnes et + | 87 | 8.6% | 1.6% | 38 | 7.7% | 1.5% | 50 | 9.5% | 1.7% | 49 | 17.5% | 1.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 288 | 28.4% | 1.9% | 146 | 29.7% | 2.0% | 142 | 27.3% | 1.7% | 129 | 46.3% | 1.7% |
| Non | 725 | 71.6% | 2.0% | 346 | 70.3% | 2.0% | 380 | 72.7% | 2.0% | 150 | 53.7% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 248 | 24.5% | 2.1% | 124 | 25.2% | 2.2% | 125 | 23.9% | 2.0% | 58 | 20.7% | 1.8% |
| Agglo. - 20 000 hab | 162 | 16.0% | 1.8% | 74 | 15.0% | 1.8% | 89 | 17.0% | 1.8% | 44 | 15.9% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 152 | 15.0% | 2.2% | 73 | 14.8% | 2.1% | 79 | 15.2% | 2.2% | 29 | 10.3% | 1.6% |
| Agglo. + 100 000 hab | 450 | 44.4% | 2.9% | 221 | 45.0% | 2.9% | 228 | 43.7% | 2.9% | 147 | 52.7% | 2.6% |
| Agglo. Paris | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | 1 | 0.4% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | 1 | 0.4% | - |
| Nord Pas de Calais | 1 | 0.1% | - | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.5% | 0.1% |
| Lorraine | 4 | 0.4% | 0.2% | 3 | 0.7% | 0.3% | 1 | 0.1% | 0.1% | - | - | - |
| Alsace | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Franche-Comté | 71 | 7.0% | 7.4% | 40 | 8.1% | 8.6% | 31 | 5.9% | 6.3% | 18 | 6.6% | 6.9% |
| Champagne Ardennes | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | - | - | - |
| Picardie | 2 | 0.2% | 0.1% | - | - | - | 2 | 0.3% | 0.2% | 2 | 0.6% | 0.4% |
| Bourgogne | 13 | 1.3% | 1.0% | 4 | 0.8% | 0.6% | 9 | 1.8% | 1.3% | 4 | 1.5% | 1.3% |
| Auvergne | 65 | 6.4% | 5.8% | 35 | 7.2% | 6.5% | 30 | 5.8% | 5.1% | 13 | 4.5% | 4.1% |
| Rhône Alpes | 853 | 84.2% | 16.5% | 406 | 82.6% | 16.3% | 447 | 85.7% | 16.7% | 239 | 85.6% | 12.7% |
| Languedoc Roussillon | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | 1 | 0.3% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 613 | 60.5% | 1.8% | 316 | 64.2% | 1.9% | 297 | 57.0% | 1.7% | 219 | 78.5% | 1.5% |
| Presque tous les jours | 129 | 12.7% | 2.2% | 57 | 11.7% | 2.1% | 72 | 13.7% | 2.3% | 39 | 14.1% | 2.0% |
| 1 à 2 fois par semaine | 59 | 5.8% | 2.4% | 27 | 5.4% | 2.5% | 32 | 6.2% | 2.3% | 11 | 3.9% | 2.0% |
| 1 à 3 fois par mois | 15 | 1.5% | 3.0% | 7 | 1.5% | 3.5% | 8 | 1.5% | 2.6% | 6 | 2.2% | 10.6% |
| Moins souvent | 9 | 0.8% | 1.2% | 8 | 1.5% | 2.2% | 1 | 0.2% | 0.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 28 | 2.8% | 1.5% | 16 | 3.3% | 2.1% | 12 | 2.2% | 1.1% | 3 | 1.0% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 60 | 5.9% | 2.0% | 39 | 7.9% | 3.5% | 21 | 4.0% | 1.1% | 5 | 1.8% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 100 | 9.9% | 1.7% | 37 | 7.6% | 1.4% | 63 | 12.0% | 1.9% | 8 | 2.7% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 134 | 13.2% | 2.0% | 61 | 12.4% | 2.0% | 72 | 13.9% | 2.0% | 20 | 7.3% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 216 | 21.3% | 2.0% | 106 | 21.5% | 2.0% | 110 | 21.1% | 1.9% | 43 | 15.4% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 161 | 15.9% | 2.3% | 73 | 14.9% | 2.0% | 88 | 16.8% | 2.6% | 73 | 26.1% | 2.5% |
| De 45 000 à moins de 65 000 euros par an | 132 | 13.0% | 1.8% | 74 | 15.0% | 1.9% | 58 | 11.2% | 1.8% | 61 | 21.7% | 1.5% |
| De 65 000 à moins de 80 000 euros par an | 35 | 3.5% | 1.8% | 29 | 6.0% | 2.7% | 6 | 1.1% | 0.7% | 18 | 6.5% | 1.4% |
| De 80 000 à moins de 115 000 euros par an | 18 | 1.8% | 1.5% | 6 | 1.2% | 0.8% | 12 | 2.4% | 2.4% | 16 | 5.7% | 1.7% |
| 115 000 euros et plus par an | 4 | 0.4% | 0.7% | 4 | 0.9% | 1.2% | - | - | - | 4 | 1.6% | 0.9% |
| Refus | 78 | 7.7% | 2.5% | 25 | 5.0% | 1.9% | 53 | 10.1% | 3.0% | 16 | 5.8% | 1.6% |
| Ne sait pas | 48 | 4.7% | 2.0% | 21 | 4.3% | 2.2% | 26 | 5.1% | 1.9% | 12 | 4.5% | 1.3% |
