L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1161 | 100.0% | 2.2% | 597 | 100.0% | 2.4% | 564 | 100.0% | 2.1% | 286 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 597 | 51.5% | 2.4% | 597 | 100.0% | 2.4% | - | - | - | 164 | 57.4% | 1.9% |
| Femme | 564 | 48.5% | 2.1% | - | - | - | 564 | 100.0% | 2.1% | 122 | 42.6% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 83 | 7.2% | 1.1% | 49 | 8.3% | 1.3% | 34 | 6.0% | 0.9% | 28 | 9.8% | 0.9% |
| 25 à 34 ans | 119 | 10.3% | 1.6% | 74 | 12.3% | 2.0% | 46 | 8.2% | 1.2% | 47 | 16.3% | 1.4% |
| 35 à 49 ans | 244 | 21.1% | 2.0% | 135 | 22.7% | 2.2% | 109 | 19.4% | 1.7% | 116 | 40.5% | 1.9% |
| 50 à 59 ans | 233 | 20.1% | 2.5% | 128 | 21.4% | 2.8% | 106 | 18.8% | 2.3% | 79 | 27.7% | 2.1% |
| 60 ans et plus | 480 | 41.4% | 3.2% | 212 | 35.4% | 3.2% | 269 | 47.7% | 3.1% | 16 | 5.7% | 1.7% |
| Individu | ||||||||||||
| Ménagères | 535 | 46.1% | 2.3% | - | - | - | 535 | 94.9% | 2.3% | 109 | 38.1% | 1.6% |
| Personne de référence | 705 | 60.8% | 2.5% | 519 | 86.9% | 2.6% | 186 | 33.0% | 2.4% | 166 | 57.9% | 2.0% |
| Responsable des achats | 852 | 73.4% | 2.4% | 336 | 56.2% | 2.6% | 516 | 91.6% | 2.3% | 187 | 65.1% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.6% | 1.4% | 6 | 1.0% | 1.6% | 2 | 0.3% | 1.0% | - | - | - |
| Petits patrons | 40 | 3.4% | 2.4% | 31 | 5.1% | 2.7% | 9 | 1.6% | 1.8% | 33 | 11.5% | 2.2% |
| Affaires et Cadres | 63 | 5.4% | 1.2% | 40 | 6.7% | 1.3% | 23 | 4.1% | 1.1% | 56 | 19.7% | 1.2% |
| Professions intermédiaires | 159 | 13.7% | 2.3% | 91 | 15.3% | 2.8% | 68 | 12.1% | 1.9% | 130 | 45.4% | 2.3% |
| Employés | 175 | 15.1% | 2.1% | 45 | 7.5% | 2.1% | 131 | 23.2% | 2.1% | 26 | 9.0% | 1.4% |
| Ouvriers | 144 | 12.4% | 2.2% | 124 | 20.7% | 2.4% | 21 | 3.7% | 1.5% | 2 | 0.9% | 0.6% |
| Retraités | 428 | 36.9% | 3.4% | 198 | 33.2% | 3.3% | 230 | 40.8% | 3.5% | 4 | 1.4% | 1.6% |
| Autres inactifs | 144 | 12.4% | 1.4% | 63 | 10.5% | 1.7% | 81 | 14.3% | 1.2% | 35 | 12.3% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 1.2% | 1.8% | 8 | 1.3% | 1.9% | 7 | 1.2% | 1.7% | - | - | - |
| Petits patrons | 57 | 4.9% | 2.2% | 31 | 5.2% | 2.4% | 26 | 4.5% | 1.9% | 57 | 19.9% | 2.2% |
| Affaires et Cadres | 87 | 7.5% | 1.2% | 41 | 6.9% | 1.1% | 46 | 8.1% | 1.3% | 87 | 30.3% | 1.2% |
| Professions intermédiaires | 143 | 12.3% | 1.9% | 92 | 15.4% | 2.4% | 51 | 9.0% | 1.4% | 143 | 49.8% | 1.9% |
| Employés | 104 | 8.9% | 1.9% | 53 | 8.8% | 2.3% | 51 | 9.0% | 1.7% | - | - | - |
| Ouvriers | 213 | 18.3% | 2.2% | 126 | 21.1% | 2.5% | 87 | 15.4% | 2.0% | - | - | - |
| Retraités | 456 | 39.3% | 3.2% | 196 | 32.9% | 3.0% | 260 | 46.1% | 3.3% | - | - | - |
| Autres inactifs | 88 | 7.6% | 2.1% | 50 | 8.4% | 3.2% | 38 | 6.7% | 1.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 250 | 21.6% | 2.5% | 92 | 15.3% | 2.0% | 159 | 28.2% | 2.9% | 28 | 9.9% | 1.6% |
| 2 personnes | 480 | 41.3% | 2.7% | 242 | 40.5% | 2.8% | 238 | 42.2% | 2.6% | 85 | 29.5% | 2.0% |
| 3 personnes | 171 | 14.7% | 1.9% | 110 | 18.4% | 2.4% | 61 | 10.8% | 1.3% | 55 | 19.3% | 1.4% |
| 4 personnes | 192 | 16.6% | 2.1% | 118 | 19.7% | 2.5% | 75 | 13.2% | 1.6% | 87 | 30.4% | 1.8% |
| 5 personnes et + | 68 | 5.8% | 1.3% | 36 | 6.1% | 1.5% | 31 | 5.6% | 1.1% | 31 | 10.8% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 275 | 23.7% | 1.8% | 149 | 24.9% | 2.1% | 126 | 22.4% | 1.5% | 121 | 42.3% | 1.6% |
| Non | 886 | 76.3% | 2.4% | 448 | 75.1% | 2.5% | 437 | 77.6% | 2.3% | 165 | 57.7% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 252 | 21.7% | 2.1% | 119 | 20.0% | 2.1% | 133 | 23.5% | 2.1% | 75 | 26.1% | 2.3% |
| Agglo. - 20 000 hab | 251 | 21.6% | 2.8% | 134 | 22.4% | 3.2% | 117 | 20.7% | 2.4% | 52 | 18.3% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 267 | 23.0% | 3.8% | 138 | 23.1% | 4.1% | 129 | 22.9% | 3.6% | 57 | 20.0% | 3.2% |
| Agglo. + 100 000 hab | 386 | 33.3% | 2.5% | 201 | 33.7% | 2.7% | 185 | 32.8% | 2.3% | 102 | 35.7% | 1.8% |
| Agglo. Paris | 5 | 0.4% | 0.1% | 5 | 0.8% | 0.1% | - | - | - | - | - | - |
| Régions INSEE | ||||||||||||
| Ile de France | 5 | 0.4% | 0.1% | 5 | 0.8% | 0.1% | - | - | - | - | - | - |
| Lorraine | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.2% |
| Franche-Comté | 0 | - | - | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Centre | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Aquitaine | 5 | 0.4% | 0.2% | 1 | 0.2% | 0.1% | 3 | 0.6% | 0.2% | 1 | 0.4% | 0.1% |
| Limousin | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.2% | 0.3% | - | - | - |
| Auvergne | 0 | - | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.1% | 0.1% |
| Rhône Alpes | 1016 | 87.5% | 19.6% | 516 | 86.4% | 20.7% | 500 | 88.7% | 18.6% | 246 | 85.9% | 13.1% |
| Languedoc Roussillon | 7 | 0.6% | 0.3% | 4 | 0.7% | 0.4% | 2 | 0.4% | 0.2% | 5 | 1.9% | 0.8% |
| Provence Alpes Côte d'Azur, Corse | 125 | 10.7% | 2.9% | 68 | 11.3% | 3.3% | 57 | 10.1% | 2.5% | 32 | 11.3% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 633 | 54.6% | 1.9% | 348 | 58.2% | 2.1% | 285 | 50.7% | 1.7% | 231 | 80.8% | 1.6% |
| Presque tous les jours | 121 | 10.4% | 2.1% | 59 | 9.9% | 2.2% | 62 | 11.0% | 2.0% | 31 | 10.7% | 1.6% |
| 1 à 2 fois par semaine | 74 | 6.3% | 3.0% | 37 | 6.2% | 3.4% | 36 | 6.5% | 2.6% | 12 | 4.3% | 2.3% |
| 1 à 3 fois par mois | 29 | 2.5% | 5.8% | 16 | 2.6% | 7.6% | 13 | 2.4% | 4.5% | 4 | 1.4% | 7.0% |
| Moins souvent | 27 | 2.3% | 3.7% | 17 | 2.8% | 5.0% | 10 | 1.8% | 2.6% | 6 | 2.3% | 11.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 25 | 2.2% | 1.3% | 11 | 1.8% | 1.4% | 14 | 2.5% | 1.3% | 1 | 0.5% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 76 | 6.5% | 2.6% | 18 | 3.1% | 1.7% | 57 | 10.2% | 3.1% | 12 | 4.3% | 5.1% |
| De 12 000 à moins de 18 000 euros par an | 181 | 15.6% | 3.1% | 89 | 14.9% | 3.4% | 92 | 16.3% | 2.8% | 10 | 3.6% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 163 | 14.0% | 2.5% | 85 | 14.3% | 2.8% | 77 | 13.7% | 2.2% | 23 | 8.1% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 248 | 21.3% | 2.3% | 134 | 22.5% | 2.6% | 113 | 20.1% | 2.0% | 55 | 19.3% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 152 | 13.1% | 2.2% | 93 | 15.5% | 2.5% | 59 | 10.5% | 1.8% | 51 | 17.8% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 161 | 13.8% | 2.2% | 103 | 17.2% | 2.6% | 58 | 10.3% | 1.8% | 71 | 24.7% | 1.8% |
| De 65 000 à moins de 80 000 euros par an | 37 | 3.2% | 1.9% | 18 | 3.0% | 1.7% | 19 | 3.4% | 2.2% | 20 | 6.9% | 1.5% |
| De 80 000 à moins de 115 000 euros par an | 20 | 1.7% | 1.6% | 11 | 1.8% | 1.4% | 10 | 1.7% | 1.9% | 17 | 5.9% | 1.8% |
| 115 000 euros et plus par an | 10 | 0.9% | 1.7% | 2 | 0.4% | 0.7% | 7 | 1.3% | 3.2% | 7 | 2.3% | 1.4% |
| Refus | 55 | 4.8% | 1.8% | 22 | 3.7% | 1.7% | 33 | 5.9% | 1.9% | 7 | 2.5% | 0.7% |
| Ne sait pas | 34 | 2.9% | 1.4% | 11 | 1.9% | 1.1% | 23 | 4.1% | 1.7% | 11 | 3.9% | 1.2% |
