L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1129 | 100.0% | 2.2% | 616 | 100.0% | 2.5% | 512 | 100.0% | 1.9% | 315 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 616 | 54.6% | 2.5% | 616 | 100.0% | 2.5% | - | - | - | 176 | 56.0% | 2.0% |
| Femme | 512 | 45.4% | 1.9% | - | - | - | 512 | 100.0% | 1.9% | 138 | 44.0% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 174 | 15.4% | 2.4% | 77 | 12.4% | 2.1% | 98 | 19.1% | 2.7% | 72 | 22.9% | 2.3% |
| 25 à 34 ans | 178 | 15.8% | 2.3% | 107 | 17.3% | 2.9% | 71 | 13.9% | 1.8% | 62 | 19.6% | 1.8% |
| 35 à 49 ans | 260 | 23.0% | 2.1% | 158 | 25.6% | 2.6% | 102 | 19.9% | 1.6% | 95 | 30.3% | 1.5% |
| 50 à 59 ans | 217 | 19.3% | 2.4% | 103 | 16.7% | 2.2% | 114 | 22.3% | 2.5% | 75 | 24.0% | 2.0% |
| 60 ans et plus | 300 | 26.5% | 2.0% | 173 | 28.0% | 2.6% | 127 | 24.8% | 1.5% | 10 | 3.2% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 427 | 37.8% | 1.8% | - | - | - | 427 | 83.4% | 1.8% | 100 | 31.7% | 1.4% |
| Personne de référence | 591 | 52.3% | 2.1% | 476 | 77.3% | 2.3% | 115 | 22.4% | 1.5% | 150 | 47.8% | 1.8% |
| Responsable des achats | 741 | 65.6% | 2.1% | 310 | 50.3% | 2.4% | 431 | 84.0% | 1.9% | 170 | 53.9% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.6% | 1.3% | 3 | 0.5% | 0.8% | 4 | 0.7% | 2.3% | - | - | - |
| Petits patrons | 25 | 2.2% | 1.6% | 21 | 3.4% | 1.8% | 5 | 0.9% | 0.9% | 21 | 6.5% | 1.4% |
| Affaires et Cadres | 74 | 6.5% | 1.4% | 46 | 7.5% | 1.6% | 27 | 5.4% | 1.3% | 66 | 21.0% | 1.4% |
| Professions intermédiaires | 149 | 13.2% | 2.2% | 87 | 14.1% | 2.6% | 63 | 12.2% | 1.7% | 118 | 37.4% | 2.1% |
| Employés | 201 | 17.8% | 2.4% | 71 | 11.6% | 3.3% | 130 | 25.4% | 2.1% | 31 | 9.7% | 1.7% |
| Ouvriers | 153 | 13.6% | 2.4% | 131 | 21.3% | 2.6% | 22 | 4.2% | 1.6% | 10 | 3.1% | 2.3% |
| Retraités | 260 | 23.0% | 2.1% | 164 | 26.7% | 2.7% | 96 | 18.7% | 1.5% | 1 | 0.3% | 0.4% |
| Autres inactifs | 259 | 22.9% | 2.5% | 92 | 15.0% | 2.5% | 167 | 32.5% | 2.5% | 69 | 22.0% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.9% | 1.3% | 3 | 0.5% | 0.7% | 7 | 1.4% | 1.8% | - | - | - |
| Petits patrons | 34 | 3.0% | 1.3% | 21 | 3.4% | 1.6% | 13 | 2.5% | 1.0% | 34 | 10.7% | 1.3% |
| Affaires et Cadres | 114 | 10.1% | 1.6% | 66 | 10.6% | 1.8% | 49 | 9.5% | 1.4% | 114 | 36.3% | 1.6% |
| Professions intermédiaires | 167 | 14.8% | 2.2% | 90 | 14.6% | 2.3% | 77 | 15.0% | 2.1% | 167 | 53.0% | 2.2% |
| Employés | 142 | 12.6% | 2.6% | 77 | 12.4% | 3.3% | 65 | 12.8% | 2.1% | - | - | - |
| Ouvriers | 227 | 20.1% | 2.4% | 115 | 18.6% | 2.2% | 113 | 22.0% | 2.6% | - | - | - |
| Retraités | 306 | 27.1% | 2.1% | 182 | 29.6% | 2.8% | 124 | 24.1% | 1.6% | - | - | - |
| Autres inactifs | 129 | 11.4% | 3.1% | 64 | 10.3% | 4.1% | 65 | 12.7% | 2.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 167 | 14.8% | 1.7% | 95 | 15.4% | 2.1% | 72 | 14.0% | 1.3% | 19 | 6.0% | 1.1% |
| 2 personnes | 407 | 36.1% | 2.3% | 213 | 34.6% | 2.5% | 194 | 37.8% | 2.1% | 70 | 22.1% | 1.6% |
| 3 personnes | 220 | 19.5% | 2.4% | 131 | 21.2% | 2.9% | 89 | 17.3% | 1.9% | 76 | 24.1% | 1.9% |
| 4 personnes | 190 | 16.8% | 2.0% | 97 | 15.7% | 2.1% | 93 | 18.2% | 2.0% | 100 | 31.8% | 2.0% |
| 5 personnes et + | 146 | 12.9% | 2.7% | 81 | 13.1% | 3.3% | 65 | 12.6% | 2.2% | 50 | 16.0% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 339 | 30.0% | 2.2% | 173 | 28.0% | 2.4% | 166 | 32.4% | 2.0% | 125 | 39.6% | 1.6% |
| Non | 790 | 70.0% | 2.2% | 444 | 72.0% | 2.5% | 346 | 67.6% | 1.9% | 190 | 60.4% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 146 | 12.9% | 1.2% | 66 | 10.8% | 1.2% | 79 | 15.5% | 1.3% | 48 | 15.1% | 1.5% |
| Agglo. - 20 000 hab | 122 | 10.8% | 1.4% | 69 | 11.2% | 1.6% | 53 | 10.3% | 1.1% | 32 | 10.2% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 193 | 17.1% | 2.8% | 99 | 16.0% | 2.9% | 94 | 18.3% | 2.6% | 50 | 16.0% | 2.8% |
| Agglo. + 100 000 hab | 659 | 58.4% | 4.3% | 379 | 61.4% | 5.0% | 280 | 54.7% | 3.5% | 179 | 57.0% | 3.1% |
| Agglo. Paris | 10 | 0.9% | 0.1% | 4 | 0.7% | 0.1% | 6 | 1.1% | 0.1% | 5 | 1.6% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 10 | 0.9% | 0.1% | 4 | 0.7% | 0.1% | 6 | 1.1% | 0.1% | 5 | 1.6% | 0.1% |
| Nord Pas de Calais | 1089 | 96.5% | 33.9% | 589 | 95.5% | 38.5% | 500 | 97.6% | 29.7% | 297 | 94.5% | 30.0% |
| Lorraine | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Champagne Ardennes | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.1% | - | - | - |
| Picardie | 16 | 1.4% | 1.0% | 12 | 1.9% | 1.6% | 4 | 0.8% | 0.5% | 8 | 2.4% | 1.8% |
| Haute Normandie | 3 | 0.3% | 0.2% | 1 | 0.2% | 0.2% | 2 | 0.4% | 0.2% | 1 | 0.4% | 0.2% |
| Poitou Charentes | 2 | 0.2% | 0.2% | 2 | 0.4% | 0.3% | - | - | - | 2 | 0.7% | 0.6% |
| Rhône Alpes | 8 | 0.7% | 0.2% | 8 | 1.3% | 0.3% | - | - | - | 1 | 0.3% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 764 | 67.7% | 2.3% | 419 | 68.0% | 2.5% | 345 | 67.3% | 2.0% | 281 | 89.2% | 1.9% |
| Presque tous les jours | 111 | 9.9% | 1.9% | 59 | 9.5% | 2.2% | 52 | 10.2% | 1.7% | 31 | 10.0% | 1.6% |
| 1 à 2 fois par semaine | 59 | 5.2% | 2.4% | 27 | 4.3% | 2.4% | 33 | 6.4% | 2.3% | 3 | 0.8% | 0.5% |
| 1 à 3 fois par mois | 3 | 0.2% | 0.5% | - | - | - | 3 | 0.5% | 0.9% | - | - | - |
| Moins souvent | 6 | 0.5% | 0.8% | 6 | 0.9% | 1.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 43 | 3.8% | 2.2% | 19 | 3.1% | 2.4% | 23 | 4.6% | 2.1% | 5 | 1.7% | 2.8% |
| De 9 000 à moins de 12 000 euros par an | 89 | 7.9% | 3.0% | 28 | 4.6% | 2.6% | 61 | 11.9% | 3.3% | 4 | 1.3% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 141 | 12.5% | 2.4% | 73 | 11.8% | 2.8% | 68 | 13.2% | 2.1% | 16 | 5.0% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 164 | 14.5% | 2.5% | 96 | 15.5% | 3.1% | 68 | 13.3% | 1.9% | 15 | 4.7% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 242 | 21.4% | 2.2% | 129 | 20.9% | 2.5% | 113 | 22.1% | 2.0% | 71 | 22.5% | 2.1% |
| De 36 000 à moins de 45 000 euros par an | 167 | 14.8% | 2.4% | 92 | 14.9% | 2.5% | 75 | 14.6% | 2.2% | 72 | 23.0% | 2.5% |
| De 45 000 à moins de 65 000 euros par an | 131 | 11.6% | 1.8% | 92 | 14.9% | 2.4% | 40 | 7.7% | 1.2% | 69 | 22.1% | 1.7% |
| De 65 000 à moins de 80 000 euros par an | 25 | 2.2% | 1.3% | 16 | 2.6% | 1.5% | 9 | 1.7% | 1.0% | 22 | 7.0% | 1.7% |
| De 80 000 à moins de 115 000 euros par an | 8 | 0.7% | 0.7% | 5 | 0.8% | 0.7% | 3 | 0.6% | 0.6% | 5 | 1.7% | 0.6% |
| 115 000 euros et plus par an | 6 | 0.5% | 1.0% | 5 | 0.7% | 1.3% | 1 | 0.2% | 0.5% | 3 | 0.9% | 0.6% |
| Refus | 57 | 5.1% | 1.9% | 30 | 4.8% | 2.3% | 28 | 5.4% | 1.5% | 15 | 4.9% | 1.5% |
| Ne sait pas | 57 | 5.0% | 2.4% | 33 | 5.3% | 3.4% | 24 | 4.6% | 1.7% | 16 | 5.2% | 1.8% |
