L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 535 | 100.0% | 1.0% | 256 | 100.0% | 1.0% | 280 | 100.0% | 1.0% | 139 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 256 | 47.8% | 1.0% | 256 | 100.0% | 1.0% | - | - | - | 64 | 45.9% | 0.7% |
| Femme | 280 | 52.2% | 1.0% | - | - | - | 280 | 100.0% | 1.0% | 75 | 54.1% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 51 | 9.5% | 0.7% | 26 | 10.3% | 0.7% | 25 | 8.8% | 0.7% | 15 | 10.8% | 0.5% |
| 25 à 34 ans | 45 | 8.5% | 0.6% | 20 | 7.9% | 0.5% | 25 | 8.9% | 0.6% | 18 | 13.3% | 0.6% |
| 35 à 49 ans | 120 | 22.3% | 1.0% | 63 | 24.8% | 1.0% | 56 | 20.1% | 0.9% | 52 | 37.2% | 0.8% |
| 50 à 59 ans | 96 | 17.9% | 1.0% | 59 | 23.2% | 1.3% | 36 | 13.0% | 0.8% | 37 | 27.0% | 1.0% |
| 60 ans et plus | 224 | 41.8% | 1.5% | 86 | 33.8% | 1.3% | 138 | 49.2% | 1.6% | 16 | 11.8% | 1.7% |
| Individu | ||||||||||||
| Ménagères | 256 | 47.8% | 1.1% | - | - | - | 256 | 91.6% | 1.1% | 67 | 48.2% | 1.0% |
| Personne de référence | 313 | 58.5% | 1.1% | 234 | 91.5% | 1.2% | 79 | 28.3% | 1.0% | 62 | 44.6% | 0.8% |
| Responsable des achats | 401 | 74.9% | 1.1% | 156 | 61.1% | 1.2% | 245 | 87.5% | 1.1% | 103 | 74.1% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 1.8% | 1.9% | 7 | 2.6% | 1.8% | 3 | 1.1% | 2.0% | - | - | - |
| Petits patrons | 17 | 3.2% | 1.1% | 16 | 6.1% | 1.4% | 2 | 0.6% | 0.3% | 17 | 12.5% | 1.2% |
| Affaires et Cadres | 28 | 5.3% | 0.6% | 13 | 4.9% | 0.4% | 16 | 5.7% | 0.7% | 27 | 19.2% | 0.6% |
| Professions intermédiaires | 56 | 10.5% | 0.8% | 28 | 11.0% | 0.8% | 28 | 10.1% | 0.8% | 49 | 35.1% | 0.9% |
| Employés | 74 | 13.8% | 0.9% | 27 | 10.6% | 1.2% | 47 | 16.8% | 0.8% | 24 | 17.2% | 1.3% |
| Ouvriers | 82 | 15.2% | 1.3% | 62 | 24.4% | 1.2% | 19 | 6.9% | 1.4% | - | - | - |
| Retraités | 191 | 35.7% | 1.5% | 84 | 32.7% | 1.4% | 108 | 38.5% | 1.6% | - | - | - |
| Autres inactifs | 77 | 14.3% | 0.7% | 20 | 7.7% | 0.5% | 57 | 20.4% | 0.9% | 22 | 16.0% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 2.2% | 1.4% | 7 | 2.6% | 1.6% | 5 | 1.7% | 1.2% | - | - | - |
| Petits patrons | 31 | 5.9% | 1.2% | 16 | 6.1% | 1.2% | 16 | 5.6% | 1.2% | 31 | 22.6% | 1.2% |
| Affaires et Cadres | 34 | 6.4% | 0.5% | 18 | 7.1% | 0.5% | 16 | 5.7% | 0.4% | 34 | 24.6% | 0.5% |
| Professions intermédiaires | 73 | 13.7% | 1.0% | 30 | 11.7% | 0.8% | 44 | 15.6% | 1.2% | 73 | 52.9% | 1.0% |
| Employés | 53 | 9.8% | 1.0% | 28 | 11.1% | 1.2% | 24 | 8.6% | 0.8% | - | - | - |
| Ouvriers | 98 | 18.2% | 1.0% | 63 | 24.8% | 1.2% | 34 | 12.3% | 0.8% | - | - | - |
| Retraités | 204 | 38.1% | 1.4% | 85 | 33.2% | 1.3% | 119 | 42.6% | 1.5% | - | - | - |
| Autres inactifs | 31 | 5.8% | 0.8% | 9 | 3.4% | 0.6% | 22 | 7.9% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 114 | 21.2% | 1.1% | 56 | 21.7% | 1.2% | 58 | 20.8% | 1.1% | 13 | 9.6% | 0.8% |
| 2 personnes | 223 | 41.7% | 1.2% | 105 | 41.1% | 1.2% | 118 | 42.2% | 1.3% | 37 | 26.7% | 0.9% |
| 3 personnes | 68 | 12.7% | 0.7% | 28 | 11.0% | 0.6% | 40 | 14.2% | 0.9% | 35 | 25.3% | 0.9% |
| 4 personnes | 93 | 17.4% | 1.0% | 42 | 16.3% | 0.9% | 51 | 18.4% | 1.1% | 39 | 28.1% | 0.8% |
| 5 personnes et + | 38 | 7.0% | 0.7% | 25 | 9.8% | 1.0% | 12 | 4.4% | 0.4% | 14 | 10.3% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 134 | 25.1% | 0.9% | 61 | 23.8% | 0.9% | 73 | 26.2% | 0.9% | 51 | 36.4% | 0.7% |
| Non | 401 | 74.9% | 1.1% | 195 | 76.2% | 1.1% | 206 | 73.8% | 1.1% | 88 | 63.6% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 154 | 28.8% | 1.3% | 77 | 30.2% | 1.4% | 77 | 27.6% | 1.2% | 31 | 22.5% | 1.0% |
| Agglo. - 20 000 hab | 172 | 32.1% | 1.9% | 80 | 31.3% | 1.9% | 92 | 32.9% | 1.9% | 32 | 23.1% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 98 | 18.3% | 1.4% | 45 | 17.4% | 1.3% | 53 | 19.1% | 1.5% | 29 | 20.6% | 1.6% |
| Agglo. + 100 000 hab | 108 | 20.1% | 0.7% | 54 | 21.1% | 0.7% | 54 | 19.3% | 0.7% | 43 | 31.3% | 0.8% |
| Agglo. Paris | 3 | 0.6% | - | - | - | - | 3 | 1.2% | 0.1% | 3 | 2.4% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 5 | 0.9% | 0.1% | - | - | - | 5 | 1.7% | 0.1% | 5 | 3.5% | 0.1% |
| Pays de Loire | 11 | 2.0% | 0.4% | 6 | 2.3% | 0.4% | 5 | 1.7% | 0.3% | 9 | 6.7% | 1.0% |
| Bretagne | 518 | 96.7% | 19.5% | 250 | 97.7% | 19.5% | 268 | 95.8% | 19.4% | 122 | 88.3% | 15.1% |
| Poitou Charentes | 2 | 0.4% | 0.1% | - | - | - | 2 | 0.8% | 0.3% | 2 | 1.5% | 0.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 295 | 55.2% | 0.9% | 148 | 57.8% | 0.9% | 148 | 52.8% | 0.9% | 101 | 72.9% | 0.7% |
| Presque tous les jours | 59 | 11.1% | 1.0% | 24 | 9.4% | 0.9% | 35 | 12.6% | 1.1% | 20 | 14.5% | 1.0% |
| 1 à 2 fois par semaine | 35 | 6.6% | 1.4% | 12 | 4.7% | 1.1% | 23 | 8.3% | 1.6% | 10 | 7.4% | 1.9% |
| 1 à 3 fois par mois | 3 | 0.5% | 0.6% | 2 | 0.8% | 1.0% | 1 | 0.3% | 0.3% | - | - | - |
| Moins souvent | 10 | 2.0% | 1.4% | 4 | 1.5% | 1.1% | 7 | 2.4% | 1.7% | - | - | - |
| Jamais | 9 | 1.7% | 10.2% | 9 | 3.5% | 14.5% | - | - | - | 3 | 2.2% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 27 | 5.1% | 1.4% | 9 | 3.5% | 1.1% | 18 | 6.5% | 1.6% | 2 | 1.5% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 15 | 2.8% | 0.5% | 12 | 4.8% | 1.1% | 2 | 0.9% | 0.1% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 43 | 8.0% | 0.7% | 20 | 7.7% | 0.7% | 23 | 8.2% | 0.7% | 3 | 2.3% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 95 | 17.8% | 1.4% | 42 | 16.3% | 1.4% | 54 | 19.1% | 1.5% | 12 | 8.4% | 0.8% |
| De 24 000 à moins de 36 000 euros par an | 125 | 23.4% | 1.1% | 47 | 18.5% | 0.9% | 78 | 27.8% | 1.3% | 26 | 18.6% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 97 | 18.2% | 1.4% | 62 | 24.3% | 1.7% | 35 | 12.6% | 1.1% | 32 | 22.8% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 62 | 11.5% | 0.9% | 36 | 14.1% | 0.9% | 26 | 9.1% | 0.8% | 28 | 20.1% | 0.7% |
| De 65 000 à moins de 80 000 euros par an | 11 | 2.0% | 0.6% | 4 | 1.5% | 0.4% | 7 | 2.5% | 0.8% | 6 | 4.1% | 0.4% |
| De 80 000 à moins de 115 000 euros par an | 5 | 0.9% | 0.4% | 2 | 0.6% | 0.2% | 3 | 1.1% | 0.6% | 5 | 3.5% | 0.5% |
| 115 000 euros et plus par an | 7 | 1.3% | 1.2% | 4 | 1.6% | 1.2% | 3 | 1.0% | 1.1% | 5 | 4.0% | 1.2% |
| Refus | 32 | 6.0% | 1.0% | 10 | 4.0% | 0.8% | 22 | 7.9% | 1.2% | 10 | 7.5% | 1.0% |
| Ne sait pas | 17 | 3.1% | 0.7% | 7 | 2.9% | 0.8% | 9 | 3.3% | 0.7% | 10 | 7.2% | 1.1% |
