L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 675 | 100.0% | 1.3% | 338 | 100.0% | 1.4% | 337 | 100.0% | 1.3% | 192 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 338 | 50.0% | 1.4% | 338 | 100.0% | 1.4% | - | - | - | 89 | 46.6% | 1.0% |
| Femme | 337 | 50.0% | 1.3% | - | - | - | 337 | 100.0% | 1.3% | 102 | 53.4% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 75 | 11.1% | 1.0% | 37 | 10.9% | 1.0% | 38 | 11.4% | 1.1% | 32 | 16.7% | 1.0% |
| 25 à 34 ans | 78 | 11.6% | 1.0% | 30 | 8.8% | 0.8% | 48 | 14.4% | 1.2% | 31 | 16.1% | 0.9% |
| 35 à 49 ans | 147 | 21.7% | 1.2% | 82 | 24.4% | 1.3% | 64 | 19.0% | 1.0% | 65 | 33.8% | 1.0% |
| 50 à 59 ans | 162 | 24.0% | 1.8% | 84 | 25.0% | 1.8% | 77 | 22.9% | 1.7% | 50 | 26.2% | 1.3% |
| 60 ans et plus | 213 | 31.6% | 1.4% | 104 | 30.9% | 1.6% | 109 | 32.3% | 1.3% | 14 | 7.2% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 293 | 43.4% | 1.3% | - | - | - | 293 | 86.9% | 1.3% | 80 | 41.8% | 1.1% |
| Personne de référence | 388 | 57.4% | 1.4% | 293 | 86.9% | 1.4% | 94 | 28.0% | 1.2% | 86 | 44.8% | 1.0% |
| Responsable des achats | 462 | 68.5% | 1.3% | 168 | 49.7% | 1.3% | 294 | 87.2% | 1.3% | 109 | 56.7% | 1.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.4% | 0.6% | 2 | 0.7% | 0.6% | 1 | 0.2% | 0.4% | - | - | - |
| Petits patrons | 26 | 3.9% | 1.6% | 23 | 6.8% | 2.0% | 3 | 1.0% | 0.6% | 16 | 8.1% | 1.1% |
| Affaires et Cadres | 45 | 6.6% | 0.9% | 27 | 7.9% | 0.9% | 18 | 5.3% | 0.8% | 39 | 20.3% | 0.8% |
| Professions intermédiaires | 86 | 12.7% | 1.2% | 43 | 12.8% | 1.3% | 43 | 12.7% | 1.2% | 70 | 36.6% | 1.3% |
| Employés | 118 | 17.5% | 1.4% | 39 | 11.6% | 1.8% | 79 | 23.5% | 1.3% | 36 | 18.8% | 2.0% |
| Ouvriers | 77 | 11.5% | 1.2% | 64 | 18.8% | 1.3% | 14 | 4.1% | 1.0% | 5 | 2.5% | 1.1% |
| Retraités | 174 | 25.7% | 1.4% | 104 | 30.8% | 1.7% | 70 | 20.7% | 1.1% | 4 | 2.0% | 1.6% |
| Autres inactifs | 146 | 21.6% | 1.4% | 36 | 10.6% | 1.0% | 110 | 32.6% | 1.7% | 22 | 11.6% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.8% | 0.7% | 2 | 0.7% | 0.6% | 3 | 0.9% | 0.7% | - | - | - |
| Petits patrons | 42 | 6.3% | 1.6% | 15 | 4.4% | 1.1% | 27 | 8.1% | 2.1% | 42 | 22.1% | 1.6% |
| Affaires et Cadres | 64 | 9.4% | 0.9% | 31 | 9.2% | 0.8% | 33 | 9.7% | 0.9% | 64 | 33.3% | 0.9% |
| Professions intermédiaires | 86 | 12.7% | 1.1% | 43 | 12.8% | 1.1% | 42 | 12.5% | 1.1% | 86 | 44.6% | 1.1% |
| Employés | 72 | 10.6% | 1.3% | 44 | 13.0% | 1.9% | 28 | 8.3% | 0.9% | - | - | - |
| Ouvriers | 109 | 16.2% | 1.1% | 62 | 18.4% | 1.2% | 47 | 14.0% | 1.1% | - | - | - |
| Retraités | 211 | 31.2% | 1.5% | 117 | 34.7% | 1.8% | 94 | 27.8% | 1.2% | - | - | - |
| Autres inactifs | 86 | 12.7% | 2.1% | 23 | 6.8% | 1.5% | 63 | 18.7% | 2.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 97 | 14.3% | 1.0% | 48 | 14.3% | 1.1% | 48 | 14.3% | 0.9% | 12 | 6.1% | 0.7% |
| 2 personnes | 293 | 43.4% | 1.6% | 124 | 36.8% | 1.4% | 169 | 49.9% | 1.8% | 47 | 24.3% | 1.1% |
| 3 personnes | 106 | 15.7% | 1.2% | 60 | 17.8% | 1.3% | 46 | 13.7% | 1.0% | 57 | 29.9% | 1.5% |
| 4 personnes | 135 | 20.1% | 1.5% | 75 | 22.3% | 1.6% | 60 | 17.8% | 1.3% | 66 | 34.5% | 1.3% |
| 5 personnes et + | 44 | 6.6% | 0.8% | 30 | 8.8% | 1.2% | 14 | 4.3% | 0.5% | 10 | 5.2% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 198 | 29.3% | 1.3% | 102 | 30.1% | 1.4% | 96 | 28.4% | 1.2% | 87 | 45.5% | 1.1% |
| Non | 477 | 70.7% | 1.3% | 236 | 69.9% | 1.3% | 241 | 71.6% | 1.3% | 105 | 54.5% | 1.1% |
| Habitat | ||||||||||||
| Communes rurales | 46 | 6.8% | 0.4% | 25 | 7.4% | 0.4% | 21 | 6.2% | 0.3% | 16 | 8.2% | 0.5% |
| Agglo. - 20 000 hab | 101 | 15.0% | 1.1% | 56 | 16.5% | 1.3% | 45 | 13.5% | 0.9% | 31 | 16.3% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 46 | 6.8% | 0.7% | 22 | 6.6% | 0.7% | 24 | 7.0% | 0.7% | 12 | 6.5% | 0.7% |
| Agglo. + 100 000 hab | 478 | 70.8% | 3.1% | 233 | 69.0% | 3.1% | 245 | 72.5% | 3.1% | 131 | 68.2% | 2.3% |
| Agglo. Paris | 4 | 0.6% | - | 2 | 0.5% | - | 3 | 0.8% | 0.1% | 2 | 0.8% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 0.6% | - | 2 | 0.5% | - | 3 | 0.8% | 0.1% | 2 | 0.8% | - |
| Alsace | 2 | 0.3% | 0.1% | - | - | - | 2 | 0.6% | 0.3% | - | - | - |
| Franche-Comté | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.3% | - | - | - | 1 | 0.6% | 0.5% |
| Centre | 5 | 0.8% | 0.3% | 5 | 1.6% | 0.5% | - | - | - | - | - | - |
| Poitou Charentes | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Limousin | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | - | - | - |
| Rhône Alpes | 15 | 2.2% | 0.3% | 6 | 1.8% | 0.2% | 9 | 2.6% | 0.3% | 3 | 1.6% | 0.2% |
| Languedoc Roussillon | 20 | 3.0% | 0.9% | 18 | 5.2% | 1.6% | 2 | 0.7% | 0.2% | 8 | 4.2% | 1.2% |
| Provence Alpes Côte d'Azur, Corse | 626 | 92.8% | 14.4% | 305 | 90.2% | 14.8% | 322 | 95.3% | 14.1% | 178 | 92.7% | 11.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 446 | 66.1% | 1.3% | 212 | 62.9% | 1.3% | 234 | 69.4% | 1.4% | 159 | 82.8% | 1.1% |
| Presque tous les jours | 74 | 11.0% | 1.3% | 45 | 13.3% | 1.7% | 29 | 8.7% | 0.9% | 22 | 11.7% | 1.1% |
| 1 à 2 fois par semaine | 47 | 6.9% | 1.9% | 28 | 8.2% | 2.6% | 19 | 5.7% | 1.4% | 7 | 3.5% | 1.3% |
| 1 à 3 fois par mois | 3 | 0.4% | 0.6% | 2 | 0.5% | 0.8% | 1 | 0.4% | 0.5% | 0 | 0.2% | 0.6% |
| Moins souvent | 7 | 1.0% | 0.9% | 4 | 1.0% | 1.0% | 3 | 0.9% | 0.8% | 1 | 0.5% | 1.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 29 | 4.3% | 1.5% | 6 | 1.9% | 0.8% | 23 | 6.7% | 2.0% | 1 | 0.5% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 44 | 6.5% | 1.5% | 13 | 3.9% | 1.2% | 31 | 9.1% | 1.6% | 5 | 2.5% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 72 | 10.7% | 1.2% | 25 | 7.5% | 1.0% | 47 | 14.0% | 1.4% | 14 | 7.0% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 67 | 9.9% | 1.0% | 38 | 11.2% | 1.2% | 29 | 8.6% | 0.8% | 14 | 7.1% | 1.0% |
| De 24 000 à moins de 36 000 euros par an | 146 | 21.6% | 1.3% | 85 | 25.2% | 1.6% | 61 | 18.0% | 1.1% | 41 | 21.5% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 109 | 16.1% | 1.5% | 70 | 20.8% | 1.9% | 38 | 11.4% | 1.1% | 32 | 16.6% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 112 | 16.5% | 1.5% | 67 | 19.9% | 1.7% | 44 | 13.1% | 1.3% | 50 | 26.1% | 1.2% |
| De 65 000 à moins de 80 000 euros par an | 19 | 2.8% | 0.9% | 10 | 3.0% | 0.9% | 8 | 2.5% | 1.0% | 10 | 5.5% | 0.8% |
| De 80 000 à moins de 115 000 euros par an | 22 | 3.3% | 1.8% | 12 | 3.7% | 1.7% | 10 | 3.0% | 2.0% | 7 | 3.7% | 0.8% |
| 115 000 euros et plus par an | 3 | 0.4% | 0.4% | - | - | - | 3 | 0.7% | 1.1% | 2 | 0.9% | 0.3% |
| Refus | 31 | 4.6% | 1.0% | 5 | 1.4% | 0.4% | 26 | 7.8% | 1.5% | 14 | 7.2% | 1.4% |
| Ne sait pas | 22 | 3.3% | 1.0% | 5 | 1.5% | 0.5% | 17 | 5.1% | 1.3% | 3 | 1.6% | 0.3% |
