L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 382 | 100.0% | 0.7% | 202 | 100.0% | 0.8% | 179 | 100.0% | 0.7% | 99 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 202 | 53.0% | 0.8% | 202 | 100.0% | 0.8% | - | - | - | 60 | 60.6% | 0.7% |
| Femme | 179 | 47.0% | 0.7% | - | - | - | 179 | 100.0% | 0.7% | 39 | 39.4% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 29 | 7.7% | 0.4% | 13 | 6.7% | 0.4% | 16 | 8.8% | 0.4% | 13 | 12.6% | 0.4% |
| 25 à 34 ans | 57 | 15.0% | 0.8% | 35 | 17.5% | 0.9% | 22 | 12.2% | 0.6% | 20 | 19.8% | 0.6% |
| 35 à 49 ans | 96 | 25.0% | 0.8% | 55 | 27.0% | 0.9% | 41 | 22.8% | 0.6% | 34 | 34.0% | 0.5% |
| 50 à 59 ans | 80 | 21.0% | 0.9% | 36 | 17.9% | 0.8% | 44 | 24.6% | 1.0% | 26 | 26.3% | 0.7% |
| 60 ans et plus | 119 | 31.2% | 0.8% | 63 | 30.9% | 0.9% | 57 | 31.6% | 0.7% | 7 | 7.2% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 161 | 42.1% | 0.7% | - | - | - | 161 | 89.5% | 0.7% | 36 | 36.1% | 0.5% |
| Personne de référence | 221 | 57.9% | 0.8% | 175 | 86.3% | 0.9% | 46 | 25.9% | 0.6% | 58 | 58.3% | 0.7% |
| Responsable des achats | 262 | 68.6% | 0.7% | 105 | 51.7% | 0.8% | 157 | 87.7% | 0.7% | 63 | 64.0% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 1.3% | 1.0% | 4 | 2.2% | 1.2% | 1 | 0.4% | 0.4% | - | - | - |
| Petits patrons | 7 | 2.0% | 0.5% | 4 | 2.2% | 0.4% | 3 | 1.7% | 0.6% | 7 | 7.5% | 0.5% |
| Affaires et Cadres | 24 | 6.4% | 0.5% | 16 | 8.0% | 0.5% | 8 | 4.6% | 0.4% | 20 | 20.4% | 0.4% |
| Professions intermédiaires | 54 | 14.1% | 0.8% | 38 | 18.6% | 1.1% | 16 | 9.1% | 0.5% | 46 | 46.7% | 0.8% |
| Employés | 91 | 23.8% | 1.1% | 20 | 10.1% | 0.9% | 70 | 39.1% | 1.2% | 11 | 11.2% | 0.6% |
| Ouvriers | 51 | 13.4% | 0.8% | 41 | 20.1% | 0.8% | 11 | 5.9% | 0.8% | 4 | 4.4% | 1.0% |
| Retraités | 99 | 25.8% | 0.8% | 55 | 27.1% | 0.9% | 44 | 24.3% | 0.7% | - | - | - |
| Autres inactifs | 51 | 13.2% | 0.5% | 24 | 11.9% | 0.6% | 27 | 14.8% | 0.4% | 10 | 9.8% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 1.6% | 0.8% | 1 | 0.5% | 0.3% | 5 | 2.8% | 1.3% | - | - | - |
| Petits patrons | 17 | 4.3% | 0.6% | 6 | 3.0% | 0.5% | 11 | 5.9% | 0.8% | 17 | 16.7% | 0.6% |
| Affaires et Cadres | 26 | 6.9% | 0.4% | 19 | 9.4% | 0.5% | 7 | 4.1% | 0.2% | 26 | 26.6% | 0.4% |
| Professions intermédiaires | 56 | 14.7% | 0.7% | 35 | 17.4% | 0.9% | 21 | 11.7% | 0.6% | 56 | 56.6% | 0.7% |
| Employés | 52 | 13.6% | 1.0% | 22 | 10.7% | 0.9% | 30 | 16.8% | 1.0% | - | - | - |
| Ouvriers | 73 | 19.0% | 0.8% | 40 | 20.0% | 0.8% | 32 | 17.9% | 0.7% | - | - | - |
| Retraités | 117 | 30.7% | 0.8% | 64 | 31.4% | 1.0% | 54 | 30.0% | 0.7% | - | - | - |
| Autres inactifs | 35 | 9.1% | 0.9% | 16 | 7.7% | 1.0% | 19 | 10.8% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 70 | 18.3% | 0.7% | 33 | 16.2% | 0.7% | 37 | 20.7% | 0.7% | 13 | 12.9% | 0.7% |
| 2 personnes | 147 | 38.4% | 0.8% | 74 | 36.6% | 0.9% | 72 | 40.4% | 0.8% | 25 | 25.1% | 0.6% |
| 3 personnes | 74 | 19.3% | 0.8% | 38 | 18.9% | 0.9% | 36 | 19.8% | 0.8% | 24 | 23.7% | 0.6% |
| 4 personnes | 61 | 15.9% | 0.7% | 38 | 18.9% | 0.8% | 23 | 12.6% | 0.5% | 24 | 24.3% | 0.5% |
| 5 personnes et + | 30 | 8.0% | 0.6% | 19 | 9.3% | 0.8% | 12 | 6.5% | 0.4% | 14 | 14.0% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 103 | 26.9% | 0.7% | 64 | 31.5% | 0.9% | 39 | 21.7% | 0.5% | 43 | 43.7% | 0.6% |
| Non | 279 | 73.1% | 0.8% | 139 | 68.5% | 0.8% | 141 | 78.3% | 0.8% | 56 | 56.3% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 122 | 32.0% | 1.0% | 65 | 31.9% | 1.1% | 58 | 32.2% | 0.9% | 37 | 37.0% | 1.1% |
| Agglo. - 20 000 hab | 90 | 23.6% | 1.0% | 42 | 20.5% | 1.0% | 49 | 27.1% | 1.0% | 19 | 19.3% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 59 | 15.3% | 0.8% | 39 | 19.4% | 1.2% | 19 | 10.7% | 0.5% | 16 | 16.1% | 0.9% |
| Agglo. + 100 000 hab | 94 | 24.7% | 0.6% | 49 | 24.4% | 0.7% | 45 | 25.1% | 0.6% | 25 | 25.1% | 0.4% |
| Agglo. Paris | 17 | 4.3% | 0.2% | 8 | 3.8% | 0.2% | 9 | 4.9% | 0.2% | 2 | 2.5% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 18 | 4.6% | 0.2% | 8 | 3.8% | 0.2% | 10 | 5.5% | 0.2% | 4 | 3.6% | 0.1% |
| Lorraine | 1 | 0.2% | - | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.6% | 0.1% |
| Bourgogne | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Centre | 222 | 58.1% | 10.6% | 118 | 58.2% | 11.7% | 104 | 58.0% | 9.6% | 48 | 48.8% | 8.2% |
| Pays de Loire | 6 | 1.6% | 0.2% | 2 | 0.9% | 0.1% | 4 | 2.3% | 0.3% | 3 | 2.5% | 0.3% |
| Poitou Charentes | 131 | 34.3% | 8.8% | 72 | 35.4% | 10.1% | 59 | 33.1% | 7.7% | 43 | 43.0% | 10.7% |
| Aquitaine | 2 | 0.6% | 0.1% | 2 | 1.1% | 0.2% | - | - | - | 1 | 1.0% | 0.1% |
| Limousin | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.2% | 0 | 0.1% | 0.1% | 0 | 0.5% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.4% | - | - | - | - | 1 | 0.8% | 0.1% | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 246 | 64.5% | 0.7% | 135 | 66.6% | 0.8% | 111 | 62.0% | 0.7% | 85 | 85.5% | 0.6% |
| Presque tous les jours | 45 | 11.8% | 0.8% | 25 | 12.4% | 0.9% | 20 | 11.1% | 0.6% | 8 | 7.7% | 0.4% |
| 1 à 2 fois par semaine | 21 | 5.5% | 0.8% | 6 | 2.7% | 0.5% | 15 | 8.5% | 1.1% | 6 | 6.1% | 1.1% |
| 1 à 3 fois par mois | 7 | 1.8% | 1.3% | 5 | 2.3% | 2.3% | 2 | 1.1% | 0.7% | 1 | 0.6% | 1.0% |
| Moins souvent | 7 | 1.9% | 1.0% | 2 | 1.0% | 0.6% | 5 | 2.9% | 1.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 15 | 3.9% | 0.8% | 4 | 2.2% | 0.6% | 10 | 5.8% | 0.9% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 26 | 6.7% | 0.9% | 12 | 5.8% | 1.1% | 14 | 7.8% | 0.8% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 41 | 10.7% | 0.7% | 21 | 10.3% | 0.8% | 20 | 11.1% | 0.6% | 6 | 6.5% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 45 | 11.7% | 0.7% | 20 | 9.8% | 0.7% | 25 | 13.8% | 0.7% | 12 | 11.9% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 106 | 27.7% | 1.0% | 57 | 28.3% | 1.1% | 48 | 27.0% | 0.8% | 17 | 17.3% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 66 | 17.2% | 0.9% | 36 | 17.9% | 1.0% | 29 | 16.3% | 0.9% | 16 | 16.4% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 53 | 13.9% | 0.7% | 36 | 17.7% | 0.9% | 17 | 9.5% | 0.5% | 30 | 29.8% | 0.7% |
| De 65 000 à moins de 80 000 euros par an | 10 | 2.5% | 0.5% | 7 | 3.6% | 0.7% | 2 | 1.3% | 0.3% | 8 | 7.6% | 0.6% |
| De 80 000 à moins de 115 000 euros par an | 4 | 1.0% | 0.3% | 2 | 1.1% | 0.3% | 2 | 1.0% | 0.3% | 2 | 2.4% | 0.2% |
| 115 000 euros et plus par an | 2 | 0.4% | 0.3% | 2 | 0.8% | 0.5% | - | - | - | 1 | 1.2% | 0.3% |
| Refus | 9 | 2.4% | 0.3% | 3 | 1.3% | 0.2% | 7 | 3.6% | 0.4% | 3 | 3.4% | 0.3% |
| Ne sait pas | 7 | 1.9% | 0.3% | 2 | 1.2% | 0.2% | 5 | 2.8% | 0.4% | 3 | 3.5% | 0.4% |
