L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 617 | 100.0% | 1.2% | 293 | 100.0% | 1.2% | 324 | 100.0% | 1.2% | 142 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 293 | 47.5% | 1.2% | 293 | 100.0% | 1.2% | - | - | - | 71 | 50.3% | 0.8% |
| Femme | 324 | 52.5% | 1.2% | - | - | - | 324 | 100.0% | 1.2% | 70 | 49.7% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 47 | 7.6% | 0.6% | 22 | 7.5% | 0.6% | 25 | 7.7% | 0.7% | 13 | 9.3% | 0.4% |
| 25 à 34 ans | 49 | 7.9% | 0.6% | 25 | 8.5% | 0.7% | 24 | 7.4% | 0.6% | 16 | 11.0% | 0.5% |
| 35 à 49 ans | 127 | 20.6% | 1.0% | 66 | 22.5% | 1.1% | 61 | 18.8% | 1.0% | 59 | 41.6% | 1.0% |
| 50 à 59 ans | 151 | 24.5% | 1.6% | 74 | 25.4% | 1.6% | 77 | 23.7% | 1.7% | 43 | 30.1% | 1.1% |
| 60 ans et plus | 243 | 39.4% | 1.6% | 106 | 36.1% | 1.6% | 138 | 42.4% | 1.6% | 11 | 8.1% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 294 | 47.6% | 1.3% | - | - | - | 294 | 90.6% | 1.3% | 63 | 44.4% | 0.9% |
| Personne de référence | 358 | 58.0% | 1.3% | 261 | 89.1% | 1.3% | 97 | 29.8% | 1.3% | 74 | 52.0% | 0.9% |
| Responsable des achats | 451 | 73.1% | 1.3% | 153 | 52.3% | 1.2% | 298 | 91.9% | 1.3% | 103 | 72.7% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 2.1% | 2.5% | 9 | 3.0% | 2.4% | 4 | 1.4% | 2.9% | - | - | - |
| Petits patrons | 22 | 3.5% | 1.3% | 10 | 3.4% | 0.9% | 12 | 3.6% | 2.4% | 17 | 12.1% | 1.2% |
| Affaires et Cadres | 40 | 6.4% | 0.8% | 25 | 8.5% | 0.8% | 15 | 4.5% | 0.7% | 32 | 22.6% | 0.7% |
| Professions intermédiaires | 61 | 9.9% | 0.9% | 34 | 11.7% | 1.0% | 26 | 8.1% | 0.7% | 51 | 35.9% | 0.9% |
| Employés | 94 | 15.3% | 1.1% | 18 | 6.2% | 0.8% | 76 | 23.5% | 1.2% | 19 | 13.5% | 1.1% |
| Ouvriers | 76 | 12.3% | 1.2% | 59 | 20.0% | 1.2% | 17 | 5.3% | 1.3% | 3 | 2.3% | 0.8% |
| Retraités | 213 | 34.5% | 1.7% | 103 | 35.1% | 1.7% | 110 | 34.0% | 1.7% | 4 | 2.8% | 1.6% |
| Autres inactifs | 98 | 16.0% | 1.0% | 35 | 12.1% | 0.9% | 63 | 19.5% | 1.0% | 15 | 10.9% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 3.7% | 2.8% | 10 | 3.5% | 2.5% | 13 | 3.9% | 3.1% | - | - | - |
| Petits patrons | 26 | 4.2% | 1.0% | 10 | 3.5% | 0.8% | 16 | 4.9% | 1.2% | 26 | 18.4% | 1.0% |
| Affaires et Cadres | 41 | 6.7% | 0.6% | 27 | 9.1% | 0.7% | 15 | 4.5% | 0.4% | 41 | 29.2% | 0.6% |
| Professions intermédiaires | 74 | 12.0% | 1.0% | 34 | 11.7% | 0.9% | 40 | 12.3% | 1.1% | 74 | 52.3% | 1.0% |
| Employés | 58 | 9.3% | 1.1% | 20 | 6.8% | 0.9% | 38 | 11.6% | 1.2% | - | - | - |
| Ouvriers | 107 | 17.4% | 1.1% | 63 | 21.4% | 1.2% | 45 | 13.8% | 1.0% | - | - | - |
| Retraités | 239 | 38.8% | 1.7% | 108 | 36.8% | 1.6% | 132 | 40.6% | 1.7% | - | - | - |
| Autres inactifs | 48 | 7.8% | 1.2% | 21 | 7.1% | 1.3% | 27 | 8.4% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 164 | 26.6% | 1.6% | 78 | 26.7% | 1.7% | 86 | 26.6% | 1.6% | 19 | 13.3% | 1.1% |
| 2 personnes | 248 | 40.2% | 1.4% | 120 | 41.0% | 1.4% | 128 | 39.4% | 1.4% | 44 | 31.3% | 1.0% |
| 3 personnes | 69 | 11.2% | 0.8% | 34 | 11.5% | 0.7% | 35 | 10.9% | 0.8% | 22 | 15.6% | 0.6% |
| 4 personnes | 100 | 16.2% | 1.1% | 49 | 16.8% | 1.1% | 51 | 15.6% | 1.1% | 44 | 31.0% | 0.9% |
| 5 personnes et + | 36 | 5.8% | 0.7% | 12 | 4.1% | 0.5% | 24 | 7.4% | 0.8% | 13 | 8.9% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 124 | 20.2% | 0.8% | 55 | 18.8% | 0.8% | 69 | 21.4% | 0.8% | 59 | 41.7% | 0.8% |
| Non | 493 | 79.8% | 1.4% | 238 | 81.2% | 1.3% | 255 | 78.6% | 1.4% | 82 | 58.3% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 281 | 45.5% | 2.4% | 131 | 44.8% | 2.3% | 150 | 46.2% | 2.4% | 57 | 40.0% | 1.7% |
| Agglo. - 20 000 hab | 107 | 17.4% | 1.2% | 51 | 17.5% | 1.2% | 56 | 17.3% | 1.2% | 18 | 12.4% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 126 | 20.4% | 1.8% | 65 | 22.3% | 1.9% | 61 | 18.7% | 1.7% | 32 | 22.5% | 1.8% |
| Agglo. + 100 000 hab | 101 | 16.3% | 0.7% | 43 | 14.7% | 0.6% | 58 | 17.9% | 0.7% | 33 | 23.5% | 0.6% |
| Agglo. Paris | 2 | 0.4% | - | 2 | 0.8% | 0.1% | - | - | - | 2 | 1.6% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 2 | 0.4% | - | 2 | 0.8% | 0.1% | - | - | - | 2 | 1.6% | 0.1% |
| Bourgogne | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% | 0 | 0.2% | 0.1% |
| Centre | 1 | 0.2% | 0.1% | 1 | 0.5% | 0.1% | - | - | - | 1 | 1.0% | 0.2% |
| Pays de Loire | 1 | 0.2% | - | 1 | 0.5% | 0.1% | - | - | - | 1 | 1.0% | 0.2% |
| Aquitaine | 3 | 0.5% | 0.1% | 2 | 0.5% | 0.1% | 2 | 0.5% | 0.1% | 1 | 0.5% | 0.1% |
| Midi Pyrénées | 1 | 0.2% | - | - | - | - | 1 | 0.4% | 0.1% | 0 | 0.3% | 0.1% |
| Limousin | 134 | 21.6% | 21.6% | 65 | 22.2% | 22.0% | 69 | 21.2% | 21.3% | 28 | 20.0% | 17.7% |
| Auvergne | 469 | 76.1% | 41.5% | 218 | 74.4% | 40.2% | 251 | 77.6% | 42.8% | 106 | 74.7% | 33.8% |
| Rhône Alpes | 3 | 0.5% | 0.1% | 2 | 0.8% | 0.1% | 1 | 0.2% | - | 1 | 0.7% | 0.1% |
| Languedoc Roussillon | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.1% | 0 | 0.1% | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 319 | 51.7% | 0.9% | 158 | 53.9% | 0.9% | 161 | 49.7% | 0.9% | 109 | 77.3% | 0.7% |
| Presque tous les jours | 76 | 12.3% | 1.3% | 35 | 12.0% | 1.3% | 41 | 12.5% | 1.3% | 21 | 15.0% | 1.1% |
| 1 à 2 fois par semaine | 42 | 6.7% | 1.7% | 18 | 6.0% | 1.6% | 24 | 7.4% | 1.7% | 11 | 7.5% | 2.0% |
| 1 à 3 fois par mois | 2 | 0.4% | 0.5% | 1 | 0.4% | 0.5% | 1 | 0.4% | 0.4% | - | - | - |
| Moins souvent | 25 | 4.0% | 3.4% | 8 | 2.7% | 2.3% | 17 | 5.3% | 4.5% | 0 | 0.2% | 0.4% |
| Jamais | 1 | 0.2% | 1.4% | 0 | 0.1% | 0.6% | 1 | 0.3% | 3.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 19 | 3.0% | 1.0% | 10 | 3.5% | 1.3% | 9 | 2.6% | 0.8% | 1 | 0.9% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 52 | 8.4% | 1.7% | 29 | 10.0% | 2.7% | 22 | 6.9% | 1.2% | 4 | 2.8% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 90 | 14.6% | 1.5% | 42 | 14.2% | 1.6% | 49 | 15.0% | 1.5% | 8 | 5.9% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 97 | 15.8% | 1.5% | 43 | 14.6% | 1.4% | 55 | 16.9% | 1.5% | 16 | 11.6% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 142 | 23.1% | 1.3% | 68 | 23.1% | 1.3% | 75 | 23.1% | 1.3% | 22 | 15.7% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 68 | 11.1% | 1.0% | 38 | 12.9% | 1.0% | 30 | 9.4% | 0.9% | 25 | 17.9% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 59 | 9.6% | 0.8% | 29 | 9.8% | 0.7% | 31 | 9.4% | 0.9% | 27 | 19.0% | 0.7% |
| De 65 000 à moins de 80 000 euros par an | 13 | 2.1% | 0.7% | 8 | 2.7% | 0.7% | 5 | 1.6% | 0.6% | 10 | 7.1% | 0.8% |
| De 80 000 à moins de 115 000 euros par an | 4 | 0.7% | 0.4% | 2 | 0.6% | 0.2% | 3 | 0.8% | 0.5% | 3 | 2.1% | 0.3% |
| 115 000 euros et plus par an | 4 | 0.6% | 0.7% | 3 | 1.0% | 0.9% | 1 | 0.2% | 0.3% | 4 | 2.7% | 0.8% |
| Refus | 41 | 6.6% | 1.3% | 14 | 4.9% | 1.1% | 26 | 8.2% | 1.5% | 14 | 9.6% | 1.3% |
| Ne sait pas | 27 | 4.4% | 1.2% | 8 | 2.8% | 0.8% | 19 | 5.9% | 1.4% | 7 | 4.6% | 0.7% |
