L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1728 | 100.0% | 3.3% | 892 | 100.0% | 3.6% | 837 | 100.0% | 3.1% | 476 | 100.0% | 2.7% |
| Sexe | ||||||||||||
| Homme | 892 | 51.6% | 3.6% | 892 | 100.0% | 3.6% | - | - | - | 246 | 51.6% | 2.8% |
| Femme | 837 | 48.4% | 3.1% | - | - | - | 837 | 100.0% | 3.1% | 230 | 48.4% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 171 | 9.9% | 2.4% | 91 | 10.2% | 2.5% | 80 | 9.6% | 2.2% | 54 | 11.4% | 1.7% |
| 25 à 34 ans | 157 | 9.1% | 2.1% | 76 | 8.6% | 2.0% | 80 | 9.6% | 2.1% | 57 | 12.0% | 1.7% |
| 35 à 49 ans | 389 | 22.5% | 3.1% | 214 | 24.0% | 3.5% | 175 | 20.9% | 2.8% | 194 | 40.8% | 3.1% |
| 50 à 59 ans | 324 | 18.8% | 3.5% | 169 | 18.9% | 3.7% | 156 | 18.6% | 3.4% | 131 | 27.5% | 3.5% |
| 60 ans et plus | 687 | 39.7% | 4.5% | 341 | 38.3% | 5.2% | 346 | 41.3% | 4.1% | 39 | 8.2% | 4.0% |
| Individu | ||||||||||||
| Ménagères | 756 | 43.7% | 3.3% | - | - | - | 756 | 90.3% | 3.3% | 202 | 42.4% | 2.9% |
| Personne de référence | 1012 | 58.6% | 3.6% | 800 | 89.7% | 3.9% | 212 | 25.3% | 2.7% | 242 | 50.9% | 3.0% |
| Responsable des achats | 1203 | 69.6% | 3.4% | 474 | 53.2% | 3.7% | 729 | 87.1% | 3.2% | 330 | 69.2% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 1.1% | 3.6% | 14 | 1.6% | 3.9% | 4 | 0.5% | 2.8% | - | - | - |
| Petits patrons | 42 | 2.4% | 2.6% | 26 | 2.9% | 2.3% | 16 | 1.9% | 3.2% | 39 | 8.1% | 2.6% |
| Affaires et Cadres | 111 | 6.4% | 2.2% | 71 | 8.0% | 2.4% | 40 | 4.8% | 1.9% | 105 | 22.1% | 2.3% |
| Professions intermédiaires | 233 | 13.5% | 3.4% | 131 | 14.6% | 3.9% | 103 | 12.3% | 2.9% | 195 | 41.0% | 3.5% |
| Employés | 242 | 14.0% | 2.9% | 65 | 7.3% | 3.0% | 177 | 21.2% | 2.9% | 68 | 14.2% | 3.7% |
| Ouvriers | 221 | 12.8% | 3.4% | 177 | 19.8% | 3.5% | 44 | 5.3% | 3.3% | 6 | 1.4% | 1.5% |
| Retraités | 585 | 33.9% | 4.7% | 319 | 35.8% | 5.3% | 266 | 31.8% | 4.1% | 6 | 1.3% | 2.6% |
| Autres inactifs | 276 | 15.9% | 2.7% | 90 | 10.0% | 2.4% | 186 | 22.2% | 2.8% | 57 | 11.9% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 29 | 1.7% | 3.5% | 18 | 2.0% | 4.4% | 11 | 1.3% | 2.6% | - | - | - |
| Petits patrons | 71 | 4.1% | 2.7% | 29 | 3.2% | 2.2% | 42 | 5.1% | 3.2% | 71 | 15.0% | 2.7% |
| Affaires et Cadres | 153 | 8.9% | 2.1% | 82 | 9.2% | 2.2% | 72 | 8.6% | 2.0% | 153 | 32.2% | 2.1% |
| Professions intermédiaires | 252 | 14.6% | 3.3% | 135 | 15.2% | 3.5% | 116 | 13.9% | 3.1% | 252 | 52.8% | 3.3% |
| Employés | 155 | 9.0% | 2.9% | 78 | 8.7% | 3.4% | 77 | 9.3% | 2.5% | - | - | - |
| Ouvriers | 303 | 17.5% | 3.2% | 181 | 20.3% | 3.5% | 122 | 14.6% | 2.8% | - | - | - |
| Retraités | 654 | 37.8% | 4.5% | 329 | 36.9% | 5.0% | 324 | 38.7% | 4.1% | - | - | - |
| Autres inactifs | 112 | 6.5% | 2.7% | 39 | 4.4% | 2.5% | 72 | 8.6% | 2.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 344 | 19.9% | 3.4% | 196 | 22.0% | 4.4% | 147 | 17.6% | 2.7% | 49 | 10.4% | 2.9% |
| 2 personnes | 727 | 42.1% | 4.1% | 362 | 40.6% | 4.2% | 365 | 43.7% | 3.9% | 111 | 23.4% | 2.6% |
| 3 personnes | 225 | 13.0% | 2.5% | 112 | 12.6% | 2.5% | 113 | 13.5% | 2.4% | 109 | 22.8% | 2.8% |
| 4 personnes | 275 | 15.9% | 2.9% | 153 | 17.2% | 3.3% | 122 | 14.5% | 2.6% | 129 | 27.2% | 2.6% |
| 5 personnes et + | 157 | 9.1% | 2.9% | 68 | 7.6% | 2.7% | 90 | 10.7% | 3.1% | 77 | 16.2% | 3.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 424 | 24.5% | 2.7% | 200 | 22.4% | 2.8% | 224 | 26.7% | 2.7% | 215 | 45.1% | 2.8% |
| Non | 1305 | 75.5% | 3.6% | 692 | 77.6% | 3.9% | 613 | 73.3% | 3.3% | 262 | 54.9% | 2.7% |
| Habitat | ||||||||||||
| Communes rurales | 587 | 33.9% | 5.0% | 305 | 34.2% | 5.4% | 282 | 33.7% | 4.6% | 121 | 25.4% | 3.7% |
| Agglo. - 20 000 hab | 510 | 29.5% | 5.7% | 248 | 27.9% | 6.0% | 261 | 31.3% | 5.4% | 134 | 28.2% | 5.1% |
| Agglo. 20 000 à 100 000 hab | 255 | 14.7% | 3.7% | 142 | 16.0% | 4.2% | 112 | 13.4% | 3.1% | 70 | 14.8% | 3.9% |
| Agglo. + 100 000 hab | 356 | 20.6% | 2.3% | 184 | 20.7% | 2.5% | 172 | 20.5% | 2.2% | 140 | 29.4% | 2.4% |
| Agglo. Paris | 22 | 1.3% | 0.3% | 12 | 1.4% | 0.3% | 10 | 1.1% | 0.2% | 11 | 2.2% | 0.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 24 | 1.4% | 0.3% | 13 | 1.5% | 0.3% | 11 | 1.3% | 0.2% | 13 | 2.8% | 0.3% |
| Nord Pas de Calais | 7 | 0.4% | 0.2% | 4 | 0.5% | 0.3% | 3 | 0.3% | 0.2% | 3 | 0.5% | 0.3% |
| Lorraine | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Alsace | 3 | 0.2% | 0.2% | 3 | 0.3% | 0.4% | - | - | - | - | - | - |
| Picardie | 4 | 0.2% | 0.3% | 2 | 0.3% | 0.3% | 2 | 0.2% | 0.2% | 2 | 0.4% | 0.4% |
| Haute Normandie | 14 | 0.8% | 0.9% | 7 | 0.8% | 1.0% | 7 | 0.8% | 0.9% | 3 | 0.7% | 0.7% |
| Basse Normandie | 284 | 16.4% | 23.5% | 144 | 16.2% | 24.9% | 139 | 16.7% | 22.2% | 62 | 12.9% | 19.1% |
| Centre | 5 | 0.3% | 0.2% | 1 | 0.1% | 0.1% | 4 | 0.5% | 0.4% | 3 | 0.6% | 0.5% |
| Pays de Loire | 621 | 35.9% | 21.0% | 324 | 36.3% | 22.7% | 297 | 35.6% | 19.5% | 181 | 38.0% | 19.5% |
| Bretagne | 750 | 43.4% | 28.2% | 386 | 43.3% | 30.2% | 363 | 43.4% | 26.3% | 199 | 41.7% | 24.6% |
| Poitou Charentes | 12 | 0.7% | 0.8% | 4 | 0.5% | 0.6% | 8 | 1.0% | 1.0% | 9 | 1.9% | 2.3% |
| Aquitaine | 1 | 0.1% | - | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Limousin | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.1% | 0.3% | 1 | 0.2% | 0.6% |
| Auvergne | 0 | - | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.1% | 0.2% |
| Rhône Alpes | 1 | - | - | - | - | - | 1 | 0.1% | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 1 | - | - | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1015 | 58.7% | 3.0% | 540 | 60.5% | 3.2% | 475 | 56.8% | 2.8% | 399 | 83.7% | 2.7% |
| Presque tous les jours | 162 | 9.4% | 2.8% | 60 | 6.7% | 2.2% | 102 | 12.3% | 3.3% | 45 | 9.4% | 2.3% |
| 1 à 2 fois par semaine | 83 | 4.8% | 3.3% | 33 | 3.7% | 3.1% | 49 | 5.9% | 3.5% | 14 | 3.0% | 2.7% |
| 1 à 3 fois par mois | 18 | 1.0% | 3.6% | 7 | 0.7% | 3.2% | 11 | 1.3% | 3.8% | - | - | - |
| Moins souvent | 35 | 2.0% | 4.8% | 22 | 2.5% | 6.5% | 13 | 1.5% | 3.3% | - | - | - |
| Jamais | 6 | 0.4% | 7.2% | 4 | 0.5% | 6.9% | 2 | 0.2% | 8.0% | 3 | 0.6% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 49 | 2.8% | 2.6% | 24 | 2.7% | 3.1% | 25 | 3.0% | 2.2% | 5 | 1.0% | 2.6% |
| De 9 000 à moins de 12 000 euros par an | 100 | 5.8% | 3.4% | 38 | 4.3% | 3.5% | 62 | 7.4% | 3.3% | 3 | 0.6% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 217 | 12.6% | 3.7% | 132 | 14.8% | 5.0% | 85 | 10.1% | 2.6% | 17 | 3.6% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 245 | 14.2% | 3.7% | 120 | 13.5% | 4.0% | 125 | 14.9% | 3.5% | 46 | 9.7% | 3.3% |
| De 24 000 à moins de 36 000 euros par an | 383 | 22.2% | 3.5% | 189 | 21.1% | 3.6% | 195 | 23.3% | 3.4% | 90 | 18.9% | 2.7% |
| De 36 000 à moins de 45 000 euros par an | 264 | 15.3% | 3.8% | 148 | 16.6% | 4.0% | 116 | 13.8% | 3.5% | 74 | 15.5% | 2.5% |
| De 45 000 à moins de 65 000 euros par an | 225 | 13.0% | 3.1% | 105 | 11.7% | 2.7% | 120 | 14.4% | 3.7% | 125 | 26.4% | 3.1% |
| De 65 000 à moins de 80 000 euros par an | 42 | 2.4% | 2.1% | 25 | 2.8% | 2.3% | 16 | 2.0% | 1.9% | 35 | 7.3% | 2.7% |
| De 80 000 à moins de 115 000 euros par an | 28 | 1.6% | 2.3% | 22 | 2.4% | 2.9% | 7 | 0.8% | 1.3% | 20 | 4.2% | 2.2% |
| 115 000 euros et plus par an | 12 | 0.7% | 2.0% | 5 | 0.6% | 1.4% | 7 | 0.8% | 3.0% | 9 | 2.0% | 2.0% |
| Refus | 93 | 5.4% | 3.0% | 42 | 4.7% | 3.2% | 51 | 6.1% | 2.8% | 31 | 6.6% | 3.1% |
| Ne sait pas | 70 | 4.1% | 3.0% | 42 | 4.7% | 4.2% | 29 | 3.4% | 2.1% | 21 | 4.3% | 2.2% |
