L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 830 | 100.0% | 1.6% | 427 | 100.0% | 1.7% | 403 | 100.0% | 1.5% | 182 | 100.0% | 1.0% |
| Sexe | ||||||||||||
| Homme | 427 | 51.5% | 1.7% | 427 | 100.0% | 1.7% | - | - | - | 98 | 53.7% | 1.1% |
| Femme | 403 | 48.5% | 1.5% | - | - | - | 403 | 100.0% | 1.5% | 84 | 46.3% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 67 | 8.1% | 0.9% | 39 | 9.1% | 1.1% | 28 | 7.0% | 0.8% | 28 | 15.4% | 0.9% |
| 25 à 34 ans | 88 | 10.7% | 1.2% | 48 | 11.3% | 1.3% | 40 | 9.9% | 1.0% | 28 | 15.5% | 0.8% |
| 35 à 49 ans | 164 | 19.8% | 1.3% | 72 | 16.8% | 1.2% | 92 | 22.9% | 1.5% | 57 | 31.1% | 0.9% |
| 50 à 59 ans | 187 | 22.5% | 2.0% | 94 | 22.1% | 2.1% | 92 | 22.9% | 2.0% | 57 | 31.2% | 1.5% |
| 60 ans et plus | 324 | 39.0% | 2.1% | 174 | 40.7% | 2.6% | 150 | 37.3% | 1.8% | 12 | 6.8% | 1.3% |
| Individu | ||||||||||||
| Ménagères | 364 | 43.9% | 1.6% | - | - | - | 364 | 90.4% | 1.6% | 75 | 41.0% | 1.1% |
| Personne de référence | 485 | 58.4% | 1.7% | 364 | 85.2% | 1.8% | 121 | 30.0% | 1.6% | 89 | 49.1% | 1.1% |
| Responsable des achats | 580 | 69.9% | 1.6% | 215 | 50.2% | 1.7% | 366 | 90.8% | 1.6% | 115 | 63.4% | 1.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 1.3% | 2.1% | 8 | 1.9% | 2.2% | 3 | 0.8% | 1.9% | - | - | - |
| Petits patrons | 12 | 1.4% | 0.7% | 9 | 2.0% | 0.8% | 3 | 0.8% | 0.6% | 11 | 5.8% | 0.7% |
| Affaires et Cadres | 47 | 5.7% | 0.9% | 32 | 7.5% | 1.1% | 15 | 3.8% | 0.7% | 41 | 22.3% | 0.9% |
| Professions intermédiaires | 104 | 12.5% | 1.5% | 47 | 10.9% | 1.4% | 58 | 14.3% | 1.6% | 72 | 39.7% | 1.3% |
| Employés | 107 | 12.9% | 1.3% | 21 | 4.9% | 1.0% | 87 | 21.5% | 1.4% | 13 | 7.1% | 0.7% |
| Ouvriers | 120 | 14.4% | 1.9% | 96 | 22.5% | 1.9% | 24 | 5.8% | 1.8% | 9 | 4.9% | 2.1% |
| Retraités | 290 | 34.9% | 2.3% | 165 | 38.6% | 2.7% | 125 | 30.9% | 1.9% | 8 | 4.3% | 3.2% |
| Autres inactifs | 139 | 16.8% | 1.4% | 50 | 11.6% | 1.3% | 89 | 22.2% | 1.4% | 29 | 15.8% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 2.3% | 2.4% | 11 | 2.6% | 2.8% | 8 | 2.0% | 1.9% | - | - | - |
| Petits patrons | 13 | 1.6% | 0.5% | 8 | 1.9% | 0.6% | 5 | 1.2% | 0.4% | 13 | 7.1% | 0.5% |
| Affaires et Cadres | 74 | 8.9% | 1.0% | 37 | 8.6% | 1.0% | 37 | 9.1% | 1.0% | 74 | 40.5% | 1.0% |
| Professions intermédiaires | 95 | 11.5% | 1.3% | 53 | 12.3% | 1.4% | 43 | 10.6% | 1.1% | 95 | 52.4% | 1.3% |
| Employés | 79 | 9.5% | 1.5% | 24 | 5.6% | 1.0% | 55 | 13.7% | 1.8% | - | - | - |
| Ouvriers | 149 | 17.9% | 1.6% | 83 | 19.4% | 1.6% | 66 | 16.4% | 1.5% | - | - | - |
| Retraités | 327 | 39.3% | 2.3% | 179 | 42.0% | 2.7% | 147 | 36.5% | 1.9% | - | - | - |
| Autres inactifs | 74 | 9.0% | 1.8% | 32 | 7.5% | 2.1% | 42 | 10.5% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 146 | 17.6% | 1.5% | 68 | 16.0% | 1.5% | 78 | 19.2% | 1.4% | 20 | 11.1% | 1.2% |
| 2 personnes | 342 | 41.1% | 1.9% | 190 | 44.4% | 2.2% | 152 | 37.7% | 1.6% | 39 | 21.5% | 0.9% |
| 3 personnes | 156 | 18.8% | 1.7% | 77 | 18.0% | 1.7% | 79 | 19.7% | 1.7% | 48 | 26.2% | 1.2% |
| 4 personnes | 140 | 16.9% | 1.5% | 67 | 15.7% | 1.4% | 73 | 18.2% | 1.6% | 52 | 28.4% | 1.0% |
| 5 personnes et + | 46 | 5.6% | 0.9% | 25 | 5.8% | 1.0% | 21 | 5.3% | 0.7% | 23 | 12.9% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 183 | 22.0% | 1.2% | 89 | 20.8% | 1.2% | 94 | 23.2% | 1.1% | 61 | 33.6% | 0.8% |
| Non | 648 | 78.0% | 1.8% | 338 | 79.2% | 1.9% | 309 | 76.8% | 1.7% | 121 | 66.4% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 266 | 32.1% | 2.3% | 140 | 32.7% | 2.5% | 127 | 31.4% | 2.0% | 51 | 28.1% | 1.6% |
| Agglo. - 20 000 hab | 174 | 21.0% | 1.9% | 81 | 19.0% | 1.9% | 93 | 23.2% | 1.9% | 29 | 15.9% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 163 | 19.6% | 2.3% | 88 | 20.6% | 2.6% | 75 | 18.6% | 2.1% | 34 | 18.8% | 1.9% |
| Agglo. + 100 000 hab | 223 | 26.8% | 1.4% | 116 | 27.2% | 1.5% | 106 | 26.4% | 1.3% | 67 | 36.6% | 1.2% |
| Agglo. Paris | 4 | 0.5% | - | 2 | 0.6% | 0.1% | 2 | 0.4% | - | 1 | 0.7% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 0.5% | - | 2 | 0.6% | 0.1% | 2 | 0.4% | - | 1 | 0.7% | - |
| Picardie | 1 | 0.1% | 0.1% | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.6% | 0.3% |
| Centre | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Bretagne | 2 | 0.2% | 0.1% | 2 | 0.4% | 0.1% | - | - | - | - | - | - |
| Poitou Charentes | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.2% | 1 | 0.7% | 0.3% |
| Aquitaine | 43 | 5.2% | 1.6% | 24 | 5.7% | 1.9% | 19 | 4.6% | 1.3% | 8 | 4.5% | 1.0% |
| Midi Pyrénées | 727 | 87.6% | 29.8% | 370 | 86.5% | 31.3% | 357 | 88.6% | 28.3% | 159 | 87.4% | 20.0% |
| Limousin | 3 | 0.4% | 0.5% | 2 | 0.5% | 0.7% | 1 | 0.3% | 0.4% | 1 | 0.3% | 0.4% |
| Languedoc Roussillon | 48 | 5.8% | 2.1% | 26 | 6.1% | 2.4% | 22 | 5.5% | 1.9% | 11 | 5.8% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 508 | 61.2% | 1.5% | 263 | 61.5% | 1.6% | 245 | 60.9% | 1.4% | 152 | 83.6% | 1.0% |
| Presque tous les jours | 96 | 11.6% | 1.6% | 47 | 11.1% | 1.8% | 49 | 12.0% | 1.6% | 20 | 11.2% | 1.0% |
| 1 à 2 fois par semaine | 48 | 5.7% | 1.9% | 20 | 4.6% | 1.8% | 28 | 6.9% | 2.0% | 5 | 2.6% | 0.9% |
| 1 à 3 fois par mois | 9 | 1.1% | 1.8% | 3 | 0.6% | 1.3% | 6 | 1.6% | 2.2% | 1 | 0.7% | 2.0% |
| Moins souvent | 10 | 1.2% | 1.4% | 6 | 1.5% | 1.9% | 3 | 0.8% | 0.9% | 2 | 1.2% | 3.8% |
| Jamais | 5 | 0.7% | 6.1% | 5 | 1.1% | 7.7% | 1 | 0.2% | 2.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 22 | 2.7% | 1.2% | 10 | 2.3% | 1.3% | 12 | 3.1% | 1.1% | 1 | 0.4% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 71 | 8.5% | 2.4% | 27 | 6.3% | 2.5% | 44 | 10.8% | 2.4% | 1 | 0.7% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 96 | 11.6% | 1.6% | 41 | 9.5% | 1.5% | 56 | 13.8% | 1.7% | 5 | 2.9% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 110 | 13.2% | 1.7% | 58 | 13.7% | 1.9% | 52 | 12.8% | 1.5% | 17 | 9.5% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 181 | 21.8% | 1.7% | 100 | 23.4% | 1.9% | 82 | 20.2% | 1.4% | 29 | 16.0% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 119 | 14.4% | 1.7% | 69 | 16.2% | 1.9% | 50 | 12.5% | 1.5% | 35 | 19.1% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 122 | 14.7% | 1.7% | 66 | 15.4% | 1.7% | 56 | 13.9% | 1.7% | 49 | 26.7% | 1.2% |
| De 65 000 à moins de 80 000 euros par an | 30 | 3.6% | 1.5% | 19 | 4.5% | 1.8% | 10 | 2.6% | 1.2% | 13 | 7.4% | 1.0% |
| De 80 000 à moins de 115 000 euros par an | 14 | 1.7% | 1.1% | 11 | 2.6% | 1.5% | 2 | 0.6% | 0.5% | 12 | 6.6% | 1.3% |
| 115 000 euros et plus par an | 7 | 0.8% | 1.2% | 4 | 1.0% | 1.2% | 3 | 0.7% | 1.2% | 5 | 2.8% | 1.1% |
| Refus | 35 | 4.2% | 1.1% | 15 | 3.6% | 1.2% | 20 | 4.9% | 1.1% | 10 | 5.7% | 1.0% |
| Ne sait pas | 23 | 2.8% | 1.0% | 6 | 1.5% | 0.7% | 16 | 4.1% | 1.2% | 4 | 2.4% | 0.5% |
