L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 17532 | 100.0% | 33.9% | 8823 | 100.0% | 35.6% | 8709 | 100.0% | 32.3% | 4374 | 100.0% | 25.1% |
| Sexe | ||||||||||||
| Homme | 8823 | 50.3% | 35.6% | 8823 | 100.0% | 35.6% | - | - | - | 2346 | 53.6% | 26.6% |
| Femme | 8709 | 49.7% | 32.3% | - | - | - | 8709 | 100.0% | 32.3% | 2028 | 46.4% | 23.5% |
| Age | ||||||||||||
| 15 à 24 ans | 1433 | 8.2% | 19.7% | 724 | 8.2% | 19.7% | 709 | 8.1% | 19.7% | 501 | 11.5% | 15.9% |
| 25 à 34 ans | 1838 | 10.5% | 24.1% | 983 | 11.1% | 26.3% | 855 | 9.8% | 22.0% | 716 | 16.4% | 21.5% |
| 35 à 49 ans | 3657 | 20.9% | 29.3% | 1975 | 22.4% | 32.0% | 1682 | 19.3% | 26.6% | 1548 | 35.4% | 25.0% |
| 50 à 59 ans | 3461 | 19.7% | 37.6% | 1809 | 20.5% | 39.4% | 1652 | 19.0% | 35.9% | 1252 | 28.6% | 33.0% |
| 60 ans et plus | 7143 | 40.7% | 47.1% | 3332 | 37.8% | 50.3% | 3811 | 43.8% | 44.7% | 356 | 8.1% | 36.4% |
| Individu | ||||||||||||
| Ménagères | 7868 | 44.9% | 33.9% | - | - | - | 7868 | 90.3% | 33.9% | 1757 | 40.2% | 25.0% |
| Personne de référence | 10260 | 58.5% | 36.6% | 7735 | 87.7% | 38.1% | 2525 | 29.0% | 32.7% | 2325 | 53.1% | 28.3% |
| Responsable des achats | 12454 | 71.0% | 34.8% | 4690 | 53.2% | 36.1% | 7764 | 89.2% | 34.1% | 2855 | 65.3% | 26.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 245 | 1.4% | 46.8% | 177 | 2.0% | 48.1% | 68 | 0.8% | 43.5% | 0 | - | 0.9% |
| Petits patrons | 521 | 3.0% | 31.9% | 378 | 4.3% | 33.4% | 143 | 1.6% | 28.7% | 462 | 10.6% | 31.5% |
| Affaires et Cadres | 1137 | 6.5% | 22.3% | 699 | 7.9% | 23.5% | 438 | 5.0% | 20.6% | 1007 | 23.0% | 21.7% |
| Professions intermédiaires | 2052 | 11.7% | 29.8% | 1091 | 12.4% | 32.9% | 961 | 11.0% | 26.9% | 1620 | 37.0% | 29.3% |
| Employés | 2776 | 15.8% | 33.5% | 843 | 9.6% | 38.6% | 1932 | 22.2% | 31.6% | 521 | 11.9% | 28.8% |
| Ouvriers | 2100 | 12.0% | 32.7% | 1694 | 19.2% | 33.3% | 405 | 4.7% | 30.2% | 93 | 2.1% | 21.8% |
| Retraités | 6088 | 34.7% | 48.4% | 3100 | 35.1% | 51.6% | 2989 | 34.3% | 45.5% | 91 | 2.1% | 36.7% |
| Autres inactifs | 2614 | 14.9% | 25.4% | 841 | 9.5% | 22.5% | 1773 | 20.4% | 27.0% | 580 | 13.3% | 17.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 345 | 2.0% | 42.3% | 189 | 2.1% | 46.1% | 156 | 1.8% | 38.5% | - | - | - |
| Petits patrons | 784 | 4.5% | 29.8% | 406 | 4.6% | 30.8% | 379 | 4.3% | 28.7% | 784 | 17.9% | 29.8% |
| Affaires et Cadres | 1485 | 8.5% | 20.5% | 797 | 9.0% | 21.7% | 688 | 7.9% | 19.2% | 1485 | 34.0% | 20.5% |
| Professions intermédiaires | 2105 | 12.0% | 27.8% | 1144 | 13.0% | 29.8% | 961 | 11.0% | 25.8% | 2105 | 48.1% | 27.8% |
| Employés | 1688 | 9.6% | 31.2% | 836 | 9.5% | 36.0% | 852 | 9.8% | 27.6% | - | - | - |
| Ouvriers | 2945 | 16.8% | 30.9% | 1660 | 18.8% | 32.4% | 1285 | 14.8% | 29.1% | - | - | - |
| Retraités | 6877 | 39.2% | 47.7% | 3305 | 37.5% | 50.3% | 3572 | 41.0% | 45.4% | - | - | - |
| Autres inactifs | 1303 | 7.4% | 31.8% | 488 | 5.5% | 31.4% | 815 | 9.4% | 32.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 3548 | 20.2% | 35.5% | 1653 | 18.7% | 36.9% | 1895 | 21.8% | 34.3% | 453 | 10.4% | 26.1% |
| 2 personnes | 7424 | 42.3% | 41.4% | 3761 | 42.6% | 43.3% | 3664 | 42.1% | 39.6% | 1188 | 27.2% | 27.9% |
| 3 personnes | 2620 | 14.9% | 28.8% | 1352 | 15.3% | 30.1% | 1268 | 14.6% | 27.5% | 995 | 22.8% | 25.2% |
| 4 personnes | 2617 | 14.9% | 28.1% | 1402 | 15.9% | 30.1% | 1215 | 14.0% | 26.0% | 1214 | 27.7% | 24.4% |
| 5 personnes et + | 1323 | 7.5% | 24.6% | 655 | 7.4% | 26.3% | 668 | 7.7% | 23.2% | 524 | 12.0% | 20.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 4065 | 23.2% | 26.3% | 2074 | 23.5% | 29.1% | 1991 | 22.9% | 24.0% | 1804 | 41.2% | 23.4% |
| Non | 13467 | 76.8% | 37.1% | 6749 | 76.5% | 38.2% | 6718 | 77.1% | 36.0% | 2570 | 58.8% | 26.4% |
| Habitat | ||||||||||||
| Communes rurales | 4825 | 27.5% | 40.8% | 2376 | 26.9% | 42.1% | 2449 | 28.1% | 39.6% | 993 | 22.7% | 30.2% |
| Agglo. - 20 000 hab | 3530 | 20.1% | 39.2% | 1683 | 19.1% | 40.3% | 1847 | 21.2% | 38.2% | 817 | 18.7% | 31.1% |
| Agglo. 20 000 à 100 000 hab | 2816 | 16.1% | 40.5% | 1441 | 16.3% | 42.6% | 1375 | 15.8% | 38.5% | 589 | 13.5% | 32.9% |
| Agglo. + 100 000 hab | 4913 | 28.0% | 31.9% | 2525 | 28.6% | 33.6% | 2389 | 27.4% | 30.2% | 1430 | 32.7% | 25.0% |
| Agglo. Paris | 1448 | 8.3% | 17.0% | 798 | 9.0% | 19.5% | 650 | 7.5% | 14.6% | 546 | 12.5% | 13.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 1663 | 9.5% | 17.4% | 906 | 10.3% | 19.9% | 757 | 8.7% | 15.2% | 604 | 13.8% | 13.8% |
| Nord Pas de Calais | 1060 | 6.0% | 33.0% | 546 | 6.2% | 35.7% | 513 | 5.9% | 30.4% | 272 | 6.2% | 27.5% |
| Lorraine | 823 | 4.7% | 42.8% | 397 | 4.5% | 42.6% | 426 | 4.9% | 42.9% | 167 | 3.8% | 30.3% |
| Alsace | 748 | 4.3% | 49.1% | 362 | 4.1% | 49.1% | 386 | 4.4% | 49.0% | 187 | 4.3% | 37.7% |
| Franche-Comté | 358 | 2.0% | 37.6% | 185 | 2.1% | 39.9% | 173 | 2.0% | 35.4% | 85 | 1.9% | 32.1% |
| Champagne Ardennes | 498 | 2.8% | 45.8% | 240 | 2.7% | 45.8% | 258 | 3.0% | 45.8% | 96 | 2.2% | 32.3% |
| Picardie | 517 | 3.0% | 33.7% | 260 | 2.9% | 35.0% | 258 | 3.0% | 32.5% | 111 | 2.5% | 26.2% |
| Bourgogne | 599 | 3.4% | 44.3% | 298 | 3.4% | 45.9% | 301 | 3.5% | 42.9% | 109 | 2.5% | 32.1% |
| Haute Normandie | 312 | 1.8% | 21.0% | 158 | 1.8% | 22.2% | 154 | 1.8% | 19.8% | 71 | 1.6% | 15.2% |
| Basse Normandie | 472 | 2.7% | 39.1% | 226 | 2.6% | 39.0% | 246 | 2.8% | 39.2% | 102 | 2.3% | 31.5% |
| Centre | 783 | 4.5% | 37.4% | 395 | 4.5% | 39.3% | 387 | 4.4% | 35.7% | 153 | 3.5% | 26.0% |
| Pays de Loire | 1353 | 7.7% | 45.9% | 643 | 7.3% | 45.1% | 710 | 8.2% | 46.6% | 330 | 7.5% | 35.6% |
| Bretagne | 1432 | 8.2% | 53.8% | 709 | 8.0% | 55.4% | 723 | 8.3% | 52.4% | 367 | 8.4% | 45.3% |
| Poitou Charentes | 620 | 3.5% | 41.8% | 300 | 3.4% | 42.2% | 320 | 3.7% | 41.4% | 153 | 3.5% | 38.6% |
| Aquitaine | 1022 | 5.8% | 37.1% | 509 | 5.8% | 38.8% | 512 | 5.9% | 35.5% | 259 | 5.9% | 30.3% |
| Midi Pyrénées | 749 | 4.3% | 30.7% | 393 | 4.5% | 33.3% | 356 | 4.1% | 28.2% | 178 | 4.1% | 22.4% |
| Limousin | 301 | 1.7% | 48.8% | 151 | 1.7% | 51.2% | 150 | 1.7% | 46.6% | 62 | 1.4% | 38.8% |
| Auvergne | 543 | 3.1% | 48.0% | 265 | 3.0% | 48.9% | 277 | 3.2% | 47.2% | 105 | 2.4% | 33.5% |
| Rhône Alpes | 1455 | 8.3% | 28.1% | 751 | 8.5% | 30.1% | 704 | 8.1% | 26.2% | 369 | 8.4% | 19.7% |
| Languedoc Roussillon | 803 | 4.6% | 35.5% | 407 | 4.6% | 37.9% | 396 | 4.5% | 33.3% | 197 | 4.5% | 28.0% |
| Provence Alpes Côte d'Azur, Corse | 1422 | 8.1% | 32.7% | 719 | 8.2% | 34.9% | 703 | 8.1% | 30.7% | 400 | 9.1% | 26.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 10158 | 57.9% | 30.0% | 5358 | 60.7% | 31.8% | 4800 | 55.1% | 28.2% | 3642 | 83.3% | 24.9% |
| Presque tous les jours | 1811 | 10.3% | 31.1% | 883 | 10.0% | 32.7% | 929 | 10.7% | 29.7% | 436 | 10.0% | 22.4% |
| 1 à 2 fois par semaine | 925 | 5.3% | 37.2% | 429 | 4.9% | 39.6% | 496 | 5.7% | 35.2% | 159 | 3.6% | 29.5% |
| 1 à 3 fois par mois | 203 | 1.2% | 40.6% | 84 | 1.0% | 41.3% | 119 | 1.4% | 40.1% | 25 | 0.6% | 41.7% |
| Moins souvent | 261 | 1.5% | 36.0% | 121 | 1.4% | 35.5% | 140 | 1.6% | 36.4% | 20 | 0.4% | 34.5% |
| Jamais | 54 | 0.3% | 61.5% | 38 | 0.4% | 60.9% | 16 | 0.2% | 62.9% | 5 | 0.1% | 74.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 584 | 3.3% | 30.7% | 246 | 2.8% | 31.1% | 338 | 3.9% | 30.4% | 55 | 1.2% | 29.4% |
| De 9 000 à moins de 12 000 euros par an | 1073 | 6.1% | 36.3% | 408 | 4.6% | 37.1% | 665 | 7.6% | 35.8% | 69 | 1.6% | 28.2% |
| De 12 000 à moins de 18 000 euros par an | 2243 | 12.8% | 38.1% | 1036 | 11.7% | 39.4% | 1207 | 13.9% | 37.1% | 195 | 4.5% | 28.1% |
| De 18 000 à moins de 24 000 euros par an | 2432 | 13.9% | 36.9% | 1199 | 13.6% | 39.5% | 1232 | 14.1% | 34.8% | 363 | 8.3% | 26.3% |
| De 24 000 à moins de 36 000 euros par an | 3918 | 22.3% | 35.7% | 1999 | 22.7% | 38.4% | 1919 | 22.0% | 33.3% | 880 | 20.1% | 26.5% |
| De 36 000 à moins de 45 000 euros par an | 2451 | 14.0% | 34.9% | 1374 | 15.6% | 37.4% | 1077 | 12.4% | 32.1% | 792 | 18.1% | 26.8% |
| De 45 000 à moins de 65 000 euros par an | 2230 | 12.7% | 31.0% | 1299 | 14.7% | 33.3% | 931 | 10.7% | 28.3% | 1003 | 22.9% | 25.0% |
| De 65 000 à moins de 80 000 euros par an | 513 | 2.9% | 26.2% | 298 | 3.4% | 27.2% | 215 | 2.5% | 24.9% | 287 | 6.6% | 22.1% |
| De 80 000 à moins de 115 000 euros par an | 304 | 1.7% | 24.5% | 187 | 2.1% | 25.6% | 116 | 1.3% | 23.0% | 224 | 5.1% | 23.9% |
| 115 000 euros et plus par an | 124 | 0.7% | 20.9% | 75 | 0.8% | 20.9% | 49 | 0.6% | 21.0% | 93 | 2.1% | 19.7% |
| Refus | 1026 | 5.9% | 33.2% | 447 | 5.1% | 34.3% | 580 | 6.7% | 32.4% | 243 | 5.6% | 24.0% |
| Ne sait pas | 636 | 3.6% | 27.1% | 256 | 2.9% | 26.1% | 379 | 4.4% | 27.8% | 169 | 3.9% | 18.3% |
