L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 17767 | 100.0% | 34.3% | 8956 | 100.0% | 36.1% | 8810 | 100.0% | 32.7% | 4438 | 100.0% | 25.4% |
| Sexe | ||||||||||||
| Homme | 8956 | 50.4% | 36.1% | 8956 | 100.0% | 36.1% | - | - | - | 2387 | 53.8% | 27.1% |
| Femme | 8810 | 49.6% | 32.7% | - | - | - | 8810 | 100.0% | 32.7% | 2051 | 46.2% | 23.8% |
| Age | ||||||||||||
| 15 à 24 ans | 1469 | 8.3% | 20.2% | 743 | 8.3% | 20.2% | 727 | 8.2% | 20.2% | 516 | 11.6% | 16.4% |
| 25 à 34 ans | 1868 | 10.5% | 24.5% | 996 | 11.1% | 26.7% | 872 | 9.9% | 22.4% | 726 | 16.4% | 21.8% |
| 35 à 49 ans | 3702 | 20.8% | 29.6% | 2008 | 22.4% | 32.6% | 1694 | 19.2% | 26.8% | 1565 | 35.3% | 25.3% |
| 50 à 59 ans | 3495 | 19.7% | 38.0% | 1834 | 20.5% | 39.9% | 1661 | 18.9% | 36.1% | 1268 | 28.6% | 33.4% |
| 60 ans et plus | 7231 | 40.7% | 47.7% | 3375 | 37.7% | 51.0% | 3856 | 43.8% | 45.2% | 362 | 8.2% | 37.0% |
| Individu | ||||||||||||
| Ménagères | 7951 | 44.8% | 34.2% | - | - | - | 7951 | 90.2% | 34.2% | 1770 | 39.9% | 25.2% |
| Personne de référence | 10397 | 58.5% | 37.1% | 7850 | 87.7% | 38.7% | 2546 | 28.9% | 33.0% | 2360 | 53.2% | 28.7% |
| Responsable des achats | 12604 | 70.9% | 35.3% | 4767 | 53.2% | 36.7% | 7837 | 89.0% | 34.4% | 2888 | 65.1% | 26.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 245 | 1.4% | 46.8% | 177 | 2.0% | 48.1% | 68 | 0.8% | 43.5% | 0 | - | 0.9% |
| Petits patrons | 529 | 3.0% | 32.4% | 385 | 4.3% | 34.0% | 143 | 1.6% | 28.7% | 469 | 10.6% | 32.0% |
| Affaires et Cadres | 1152 | 6.5% | 22.6% | 710 | 7.9% | 23.8% | 442 | 5.0% | 20.8% | 1021 | 23.0% | 22.0% |
| Professions intermédiaires | 2078 | 11.7% | 30.1% | 1109 | 12.4% | 33.4% | 969 | 11.0% | 27.1% | 1642 | 37.0% | 29.7% |
| Employés | 2807 | 15.8% | 33.9% | 858 | 9.6% | 39.3% | 1950 | 22.1% | 31.9% | 525 | 11.8% | 29.0% |
| Ouvriers | 2134 | 12.0% | 33.2% | 1723 | 19.2% | 33.9% | 411 | 4.7% | 30.7% | 93 | 2.1% | 21.8% |
| Retraités | 6166 | 34.7% | 49.0% | 3141 | 35.1% | 52.3% | 3025 | 34.3% | 46.0% | 94 | 2.1% | 38.0% |
| Autres inactifs | 2655 | 14.9% | 25.8% | 854 | 9.5% | 22.9% | 1801 | 20.4% | 27.4% | 593 | 13.4% | 17.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 345 | 1.9% | 42.3% | 189 | 2.1% | 46.1% | 157 | 1.8% | 38.5% | - | - | - |
| Petits patrons | 800 | 4.5% | 30.4% | 415 | 4.6% | 31.5% | 385 | 4.4% | 29.2% | 800 | 18.0% | 30.4% |
| Affaires et Cadres | 1507 | 8.5% | 20.8% | 809 | 9.0% | 22.1% | 698 | 7.9% | 19.5% | 1507 | 34.0% | 20.8% |
| Professions intermédiaires | 2131 | 12.0% | 28.2% | 1163 | 13.0% | 30.3% | 968 | 11.0% | 25.9% | 2131 | 48.0% | 28.2% |
| Employés | 1714 | 9.6% | 31.7% | 852 | 9.5% | 36.7% | 863 | 9.8% | 27.9% | - | - | - |
| Ouvriers | 2991 | 16.8% | 31.4% | 1692 | 18.9% | 33.0% | 1299 | 14.7% | 29.5% | - | - | - |
| Retraités | 6963 | 39.2% | 48.3% | 3345 | 37.3% | 50.9% | 3619 | 41.1% | 46.0% | - | - | - |
| Autres inactifs | 1315 | 7.4% | 32.0% | 492 | 5.5% | 31.6% | 823 | 9.3% | 32.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 3593 | 20.2% | 35.9% | 1681 | 18.8% | 37.5% | 1912 | 21.7% | 34.7% | 458 | 10.3% | 26.4% |
| 2 personnes | 7518 | 42.3% | 41.9% | 3807 | 42.5% | 43.9% | 3711 | 42.1% | 40.1% | 1204 | 27.1% | 28.2% |
| 3 personnes | 2656 | 15.0% | 29.1% | 1375 | 15.4% | 30.6% | 1281 | 14.5% | 27.7% | 1013 | 22.8% | 25.6% |
| 4 personnes | 2646 | 14.9% | 28.4% | 1421 | 15.9% | 30.5% | 1225 | 13.9% | 26.2% | 1226 | 27.6% | 24.7% |
| 5 personnes et + | 1353 | 7.6% | 25.2% | 672 | 7.5% | 27.0% | 681 | 7.7% | 23.7% | 537 | 12.1% | 21.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 4135 | 23.3% | 26.8% | 2116 | 23.6% | 29.7% | 2019 | 22.9% | 24.3% | 1833 | 41.3% | 23.8% |
| Non | 13632 | 76.7% | 37.6% | 6841 | 76.4% | 38.7% | 6791 | 77.1% | 36.4% | 2604 | 58.7% | 26.8% |
| Habitat | ||||||||||||
| Communes rurales | 4863 | 27.4% | 41.1% | 2396 | 26.8% | 42.5% | 2466 | 28.0% | 39.9% | 1004 | 22.6% | 30.6% |
| Agglo. - 20 000 hab | 3580 | 20.1% | 39.8% | 1714 | 19.1% | 41.1% | 1866 | 21.2% | 38.6% | 828 | 18.7% | 31.6% |
| Agglo. 20 000 à 100 000 hab | 2839 | 16.0% | 40.8% | 1452 | 16.2% | 42.9% | 1387 | 15.7% | 38.9% | 592 | 13.3% | 33.1% |
| Agglo. + 100 000 hab | 4963 | 27.9% | 32.2% | 2555 | 28.5% | 34.0% | 2408 | 27.3% | 30.5% | 1442 | 32.5% | 25.2% |
| Agglo. Paris | 1522 | 8.6% | 17.8% | 839 | 9.4% | 20.6% | 683 | 7.8% | 15.3% | 570 | 12.9% | 14.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 1743 | 9.8% | 18.3% | 952 | 10.6% | 20.9% | 791 | 9.0% | 15.8% | 629 | 14.2% | 14.4% |
| Nord Pas de Calais | 1070 | 6.0% | 33.3% | 553 | 6.2% | 36.2% | 517 | 5.9% | 30.7% | 277 | 6.2% | 28.0% |
| Lorraine | 825 | 4.6% | 42.9% | 399 | 4.5% | 42.8% | 426 | 4.8% | 43.0% | 167 | 3.8% | 30.4% |
| Alsace | 750 | 4.2% | 49.2% | 364 | 4.1% | 49.4% | 386 | 4.4% | 49.1% | 187 | 4.2% | 37.9% |
| Franche-Comté | 361 | 2.0% | 37.9% | 186 | 2.1% | 40.1% | 175 | 2.0% | 35.8% | 85 | 1.9% | 32.2% |
| Champagne Ardennes | 502 | 2.8% | 46.2% | 243 | 2.7% | 46.4% | 259 | 2.9% | 46.0% | 97 | 2.2% | 32.7% |
| Picardie | 527 | 3.0% | 34.3% | 264 | 3.0% | 35.6% | 262 | 3.0% | 33.1% | 112 | 2.5% | 26.4% |
| Bourgogne | 603 | 3.4% | 44.6% | 300 | 3.4% | 46.2% | 303 | 3.4% | 43.2% | 111 | 2.5% | 32.8% |
| Haute Normandie | 321 | 1.8% | 21.6% | 163 | 1.8% | 23.0% | 158 | 1.8% | 20.4% | 73 | 1.7% | 15.7% |
| Basse Normandie | 479 | 2.7% | 39.7% | 231 | 2.6% | 39.8% | 248 | 2.8% | 39.6% | 103 | 2.3% | 31.9% |
| Centre | 795 | 4.5% | 38.0% | 404 | 4.5% | 40.1% | 391 | 4.4% | 36.0% | 154 | 3.5% | 26.3% |
| Pays de Loire | 1364 | 7.7% | 46.2% | 649 | 7.2% | 45.5% | 715 | 8.1% | 46.9% | 335 | 7.5% | 36.1% |
| Bretagne | 1443 | 8.1% | 54.2% | 713 | 8.0% | 55.7% | 730 | 8.3% | 52.9% | 368 | 8.3% | 45.5% |
| Poitou Charentes | 624 | 3.5% | 42.1% | 302 | 3.4% | 42.5% | 322 | 3.7% | 41.7% | 154 | 3.5% | 38.8% |
| Aquitaine | 1030 | 5.8% | 37.4% | 513 | 5.7% | 39.1% | 516 | 5.9% | 35.8% | 261 | 5.9% | 30.6% |
| Midi Pyrénées | 763 | 4.3% | 31.2% | 403 | 4.5% | 34.2% | 359 | 4.1% | 28.5% | 181 | 4.1% | 22.7% |
| Limousin | 303 | 1.7% | 49.0% | 151 | 1.7% | 51.3% | 151 | 1.7% | 46.9% | 62 | 1.4% | 38.8% |
| Auvergne | 544 | 3.1% | 48.2% | 267 | 3.0% | 49.2% | 278 | 3.1% | 47.2% | 105 | 2.4% | 33.6% |
| Rhône Alpes | 1469 | 8.3% | 28.4% | 761 | 8.5% | 30.5% | 708 | 8.0% | 26.4% | 373 | 8.4% | 19.9% |
| Languedoc Roussillon | 818 | 4.6% | 36.1% | 411 | 4.6% | 38.3% | 406 | 4.6% | 34.1% | 200 | 4.5% | 28.4% |
| Provence Alpes Côte d'Azur, Corse | 1434 | 8.1% | 33.0% | 726 | 8.1% | 35.3% | 708 | 8.0% | 31.0% | 403 | 9.1% | 27.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 10312 | 58.0% | 30.4% | 5449 | 60.8% | 32.3% | 4863 | 55.2% | 28.6% | 3699 | 83.4% | 25.3% |
| Presque tous les jours | 1837 | 10.3% | 31.5% | 896 | 10.0% | 33.2% | 941 | 10.7% | 30.1% | 439 | 9.9% | 22.6% |
| 1 à 2 fois par semaine | 937 | 5.3% | 37.6% | 436 | 4.9% | 40.3% | 501 | 5.7% | 35.6% | 161 | 3.6% | 30.0% |
| 1 à 3 fois par mois | 204 | 1.2% | 40.8% | 85 | 1.0% | 41.8% | 119 | 1.4% | 40.2% | 25 | 0.6% | 42.0% |
| Moins souvent | 263 | 1.5% | 36.2% | 123 | 1.4% | 36.1% | 140 | 1.6% | 36.4% | 20 | 0.4% | 34.5% |
| Jamais | 54 | 0.3% | 61.5% | 38 | 0.4% | 60.9% | 16 | 0.2% | 62.9% | 5 | 0.1% | 74.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 590 | 3.3% | 31.0% | 249 | 2.8% | 31.5% | 341 | 3.9% | 30.7% | 55 | 1.2% | 29.7% |
| De 9 000 à moins de 12 000 euros par an | 1087 | 6.1% | 36.8% | 415 | 4.6% | 37.8% | 672 | 7.6% | 36.2% | 70 | 1.6% | 28.3% |
| De 12 000 à moins de 18 000 euros par an | 2272 | 12.8% | 38.6% | 1047 | 11.7% | 39.8% | 1225 | 13.9% | 37.6% | 199 | 4.5% | 28.7% |
| De 18 000 à moins de 24 000 euros par an | 2459 | 13.8% | 37.4% | 1215 | 13.6% | 40.0% | 1244 | 14.1% | 35.1% | 367 | 8.3% | 26.5% |
| De 24 000 à moins de 36 000 euros par an | 3970 | 22.3% | 36.2% | 2035 | 22.7% | 39.1% | 1935 | 22.0% | 33.6% | 894 | 20.2% | 27.0% |
| De 36 000 à moins de 45 000 euros par an | 2474 | 13.9% | 35.2% | 1389 | 15.5% | 37.8% | 1085 | 12.3% | 32.4% | 797 | 18.0% | 27.0% |
| De 45 000 à moins de 65 000 euros par an | 2259 | 12.7% | 31.4% | 1317 | 14.7% | 33.7% | 942 | 10.7% | 28.6% | 1014 | 22.9% | 25.2% |
| De 65 000 à moins de 80 000 euros par an | 522 | 2.9% | 26.7% | 303 | 3.4% | 27.8% | 219 | 2.5% | 25.3% | 294 | 6.6% | 22.6% |
| De 80 000 à moins de 115 000 euros par an | 308 | 1.7% | 24.9% | 191 | 2.1% | 26.1% | 117 | 1.3% | 23.2% | 227 | 5.1% | 24.3% |
| 115 000 euros et plus par an | 131 | 0.7% | 22.1% | 81 | 0.9% | 22.6% | 50 | 0.6% | 21.5% | 99 | 2.2% | 20.9% |
| Refus | 1046 | 5.9% | 33.8% | 455 | 5.1% | 34.9% | 591 | 6.7% | 33.0% | 247 | 5.6% | 24.3% |
| Ne sait pas | 648 | 3.6% | 27.6% | 259 | 2.9% | 26.4% | 389 | 4.4% | 28.5% | 174 | 3.9% | 18.9% |
