L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1338 | 100.0% | 2.6% | 665 | 100.0% | 2.7% | 672 | 100.0% | 2.5% | 347 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 665 | 49.7% | 2.7% | 665 | 100.0% | 2.7% | - | - | - | 170 | 49.1% | 1.9% |
| Femme | 672 | 50.3% | 2.5% | - | - | - | 672 | 100.0% | 2.5% | 177 | 50.9% | 2.0% |
| Age | ||||||||||||
| 15 à 24 ans | 104 | 7.8% | 1.4% | 52 | 7.8% | 1.4% | 52 | 7.8% | 1.5% | 30 | 8.7% | 1.0% |
| 25 à 34 ans | 135 | 10.1% | 1.8% | 69 | 10.4% | 1.8% | 66 | 9.8% | 1.7% | 64 | 18.3% | 1.9% |
| 35 à 49 ans | 278 | 20.8% | 2.2% | 148 | 22.3% | 2.4% | 130 | 19.3% | 2.1% | 113 | 32.6% | 1.8% |
| 50 à 59 ans | 242 | 18.1% | 2.6% | 123 | 18.5% | 2.7% | 119 | 17.7% | 2.6% | 99 | 28.6% | 2.6% |
| 60 ans et plus | 578 | 43.2% | 3.8% | 273 | 41.0% | 4.1% | 305 | 45.4% | 3.6% | 41 | 11.7% | 4.1% |
| Individu | ||||||||||||
| Ménagères | 594 | 44.4% | 2.6% | - | - | - | 594 | 88.3% | 2.6% | 158 | 45.4% | 2.2% |
| Personne de référence | 773 | 57.8% | 2.8% | 578 | 86.9% | 2.8% | 195 | 29.0% | 2.5% | 185 | 53.1% | 2.2% |
| Responsable des achats | 958 | 71.6% | 2.7% | 356 | 53.5% | 2.7% | 602 | 89.5% | 2.6% | 232 | 66.9% | 2.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 23 | 1.7% | 4.3% | 19 | 2.8% | 5.1% | 4 | 0.6% | 2.5% | - | - | - |
| Petits patrons | 50 | 3.7% | 3.0% | 29 | 4.4% | 2.6% | 21 | 3.1% | 4.1% | 40 | 11.6% | 2.8% |
| Affaires et Cadres | 96 | 7.2% | 1.9% | 60 | 9.0% | 2.0% | 36 | 5.4% | 1.7% | 85 | 24.6% | 1.8% |
| Professions intermédiaires | 145 | 10.9% | 2.1% | 69 | 10.4% | 2.1% | 76 | 11.3% | 2.1% | 121 | 34.9% | 2.2% |
| Employés | 205 | 15.3% | 2.5% | 60 | 9.0% | 2.7% | 146 | 21.7% | 2.4% | 41 | 11.9% | 2.3% |
| Ouvriers | 146 | 10.9% | 2.3% | 120 | 18.0% | 2.4% | 26 | 3.8% | 1.9% | 4 | 1.0% | 0.8% |
| Retraités | 496 | 37.1% | 3.9% | 256 | 38.5% | 4.3% | 240 | 35.7% | 3.7% | 20 | 5.8% | 8.1% |
| Autres inactifs | 177 | 13.2% | 1.7% | 53 | 7.9% | 1.4% | 124 | 18.5% | 1.9% | 35 | 10.2% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 40 | 3.0% | 4.9% | 20 | 3.0% | 4.9% | 20 | 2.9% | 4.9% | - | - | - |
| Petits patrons | 75 | 5.6% | 2.8% | 32 | 4.8% | 2.5% | 43 | 6.3% | 3.2% | 75 | 21.6% | 2.8% |
| Affaires et Cadres | 124 | 9.2% | 1.7% | 68 | 10.3% | 1.9% | 55 | 8.2% | 1.5% | 124 | 35.6% | 1.7% |
| Professions intermédiaires | 149 | 11.1% | 2.0% | 70 | 10.5% | 1.8% | 79 | 11.7% | 2.1% | 149 | 42.8% | 2.0% |
| Employés | 119 | 8.9% | 2.2% | 55 | 8.2% | 2.3% | 65 | 9.6% | 2.1% | - | - | - |
| Ouvriers | 190 | 14.2% | 2.0% | 110 | 16.5% | 2.1% | 80 | 11.9% | 1.8% | - | - | - |
| Retraités | 546 | 40.8% | 3.8% | 276 | 41.4% | 4.2% | 271 | 40.3% | 3.4% | - | - | - |
| Autres inactifs | 95 | 7.1% | 2.3% | 35 | 5.2% | 2.2% | 60 | 9.0% | 2.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 270 | 20.2% | 2.7% | 112 | 16.8% | 2.5% | 158 | 23.5% | 2.9% | 34 | 9.8% | 2.0% |
| 2 personnes | 578 | 43.2% | 3.2% | 295 | 44.4% | 3.4% | 282 | 42.0% | 3.0% | 113 | 32.5% | 2.6% |
| 3 personnes | 230 | 17.2% | 2.5% | 117 | 17.6% | 2.6% | 113 | 16.7% | 2.4% | 75 | 21.5% | 1.9% |
| 4 personnes | 188 | 14.0% | 2.0% | 96 | 14.4% | 2.1% | 92 | 13.6% | 2.0% | 96 | 27.6% | 1.9% |
| 5 personnes et + | 73 | 5.4% | 1.4% | 45 | 6.7% | 1.8% | 28 | 4.1% | 1.0% | 30 | 8.5% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 279 | 20.8% | 1.8% | 153 | 22.9% | 2.1% | 126 | 18.8% | 1.5% | 130 | 37.5% | 1.7% |
| Non | 1059 | 79.2% | 2.9% | 513 | 77.1% | 2.9% | 546 | 81.2% | 2.9% | 217 | 62.5% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 426 | 31.8% | 3.6% | 198 | 29.7% | 3.5% | 228 | 33.9% | 3.7% | 94 | 27.2% | 2.9% |
| Agglo. - 20 000 hab | 237 | 17.7% | 2.6% | 116 | 17.5% | 2.8% | 120 | 17.9% | 2.5% | 50 | 14.3% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 178 | 13.3% | 2.6% | 93 | 14.0% | 2.7% | 85 | 12.6% | 2.4% | 41 | 11.7% | 2.3% |
| Agglo. + 100 000 hab | 487 | 36.4% | 3.2% | 255 | 38.4% | 3.4% | 232 | 34.5% | 2.9% | 156 | 44.9% | 2.7% |
| Agglo. Paris | 10 | 0.8% | 0.1% | 3 | 0.5% | 0.1% | 7 | 1.1% | 0.2% | 7 | 2.0% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 10 | 0.8% | 0.1% | 3 | 0.5% | 0.1% | 7 | 1.1% | 0.1% | 7 | 2.0% | 0.2% |
| Nord Pas de Calais | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Champagne Ardennes | 0 | - | - | - | - | - | 0 | 0.1% | 0.1% | - | - | - |
| Picardie | 2 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | - | - | - |
| Centre | 1 | 0.1% | - | 1 | 0.1% | 0.1% | 0 | - | - | - | - | - |
| Pays de Loire | 5 | 0.3% | 0.2% | 4 | 0.6% | 0.3% | 1 | 0.1% | - | 1 | 0.3% | 0.1% |
| Bretagne | 2 | 0.2% | 0.1% | 2 | 0.4% | 0.2% | - | - | - | 2 | 0.4% | 0.2% |
| Poitou Charentes | 302 | 22.6% | 20.4% | 148 | 22.3% | 20.9% | 154 | 22.8% | 19.9% | 80 | 22.9% | 20.0% |
| Aquitaine | 971 | 72.6% | 35.3% | 486 | 73.0% | 37.0% | 485 | 72.2% | 33.7% | 245 | 70.6% | 28.7% |
| Midi Pyrénées | 32 | 2.4% | 1.3% | 14 | 2.1% | 1.2% | 18 | 2.7% | 1.4% | 9 | 2.6% | 1.1% |
| Limousin | 4 | 0.3% | 0.7% | 2 | 0.3% | 0.8% | 2 | 0.3% | 0.6% | 2 | 0.5% | 1.1% |
| Auvergne | 4 | 0.3% | 0.3% | 4 | 0.5% | 0.7% | 0 | - | - | - | - | - |
| Rhône Alpes | 3 | 0.3% | 0.1% | 0 | - | - | 3 | 0.5% | 0.1% | 2 | 0.6% | 0.1% |
| Languedoc Roussillon | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - |
| Provence Alpes Côte d'Azur, Corse | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 813 | 60.8% | 2.4% | 430 | 64.6% | 2.5% | 384 | 57.0% | 2.3% | 297 | 85.6% | 2.0% |
| Presque tous les jours | 128 | 9.5% | 2.2% | 59 | 8.9% | 2.2% | 68 | 10.1% | 2.2% | 29 | 8.3% | 1.5% |
| 1 à 2 fois par semaine | 56 | 4.2% | 2.2% | 23 | 3.5% | 2.2% | 32 | 4.8% | 2.3% | 8 | 2.3% | 1.5% |
| 1 à 3 fois par mois | 11 | 0.9% | 2.3% | 6 | 0.9% | 3.0% | 5 | 0.8% | 1.8% | 0 | - | 0.2% |
| Moins souvent | 15 | 1.1% | 2.1% | 10 | 1.5% | 2.9% | 5 | 0.8% | 1.4% | 1 | 0.2% | 1.3% |
| Jamais | 2 | 0.2% | 2.4% | 2 | 0.3% | 3.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 46 | 3.4% | 2.4% | 20 | 2.9% | 2.5% | 26 | 3.9% | 2.4% | 7 | 1.9% | 3.5% |
| De 9 000 à moins de 12 000 euros par an | 95 | 7.1% | 3.2% | 34 | 5.2% | 3.1% | 60 | 9.0% | 3.2% | 4 | 1.1% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 168 | 12.6% | 2.9% | 71 | 10.7% | 2.7% | 97 | 14.4% | 3.0% | 29 | 8.4% | 4.2% |
| De 18 000 à moins de 24 000 euros par an | 205 | 15.3% | 3.1% | 105 | 15.8% | 3.5% | 100 | 14.8% | 2.8% | 37 | 10.6% | 2.7% |
| De 24 000 à moins de 36 000 euros par an | 286 | 21.3% | 2.6% | 143 | 21.6% | 2.8% | 142 | 21.1% | 2.5% | 78 | 22.5% | 2.4% |
| De 36 000 à moins de 45 000 euros par an | 159 | 11.9% | 2.3% | 88 | 13.2% | 2.4% | 71 | 10.6% | 2.1% | 41 | 11.7% | 1.4% |
| De 45 000 à moins de 65 000 euros par an | 158 | 11.8% | 2.2% | 96 | 14.4% | 2.5% | 63 | 9.3% | 1.9% | 64 | 18.4% | 1.6% |
| De 65 000 à moins de 80 000 euros par an | 54 | 4.1% | 2.8% | 29 | 4.4% | 2.7% | 25 | 3.7% | 2.9% | 29 | 8.4% | 2.2% |
| De 80 000 à moins de 115 000 euros par an | 21 | 1.6% | 1.7% | 13 | 1.9% | 1.7% | 8 | 1.3% | 1.7% | 14 | 4.0% | 1.5% |
| 115 000 euros et plus par an | 11 | 0.8% | 1.9% | 7 | 1.0% | 2.0% | 4 | 0.6% | 1.9% | 8 | 2.2% | 1.6% |
| Refus | 69 | 5.2% | 2.2% | 33 | 4.9% | 2.5% | 37 | 5.5% | 2.1% | 18 | 5.0% | 1.7% |
| Ne sait pas | 65 | 4.8% | 2.8% | 26 | 3.9% | 2.7% | 39 | 5.7% | 2.8% | 20 | 5.7% | 2.2% |
