L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2979 | 100.0% | 5.8% | 1455 | 100.0% | 5.9% | 1524 | 100.0% | 5.7% | 748 | 100.0% | 4.3% |
| Sexe | ||||||||||||
| Homme | 1455 | 48.8% | 5.9% | 1455 | 100.0% | 5.9% | - | - | - | 389 | 52.0% | 4.4% |
| Femme | 1524 | 51.2% | 5.7% | - | - | - | 1524 | 100.0% | 5.7% | 359 | 48.0% | 4.2% |
| Age | ||||||||||||
| 15 à 24 ans | 286 | 9.6% | 3.9% | 147 | 10.1% | 4.0% | 139 | 9.1% | 3.9% | 99 | 13.2% | 3.1% |
| 25 à 34 ans | 283 | 9.5% | 3.7% | 146 | 10.1% | 3.9% | 136 | 8.9% | 3.5% | 109 | 14.5% | 3.3% |
| 35 à 49 ans | 615 | 20.6% | 4.9% | 307 | 21.1% | 5.0% | 308 | 20.2% | 4.9% | 277 | 37.1% | 4.5% |
| 50 à 59 ans | 556 | 18.7% | 6.0% | 284 | 19.6% | 6.2% | 272 | 17.8% | 5.9% | 207 | 27.7% | 5.5% |
| 60 ans et plus | 1239 | 41.6% | 8.2% | 570 | 39.2% | 8.6% | 669 | 43.9% | 7.8% | 56 | 7.5% | 5.7% |
| Individu | ||||||||||||
| Ménagères | 1389 | 46.6% | 6.0% | - | - | - | 1389 | 91.1% | 6.0% | 315 | 42.1% | 4.5% |
| Personne de référence | 1742 | 58.5% | 6.2% | 1294 | 89.0% | 6.4% | 448 | 29.4% | 5.8% | 380 | 50.8% | 4.6% |
| Responsable des achats | 2095 | 70.3% | 5.9% | 745 | 51.2% | 5.7% | 1349 | 88.5% | 5.9% | 494 | 66.1% | 4.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 53 | 1.8% | 10.1% | 38 | 2.6% | 10.3% | 15 | 1.0% | 9.5% | - | - | - |
| Petits patrons | 83 | 2.8% | 5.1% | 58 | 4.0% | 5.1% | 25 | 1.6% | 5.0% | 78 | 10.5% | 5.4% |
| Affaires et Cadres | 168 | 5.6% | 3.3% | 99 | 6.8% | 3.3% | 69 | 4.5% | 3.3% | 149 | 19.9% | 3.2% |
| Professions intermédiaires | 366 | 12.3% | 5.3% | 189 | 13.0% | 5.7% | 177 | 11.6% | 4.9% | 297 | 39.7% | 5.4% |
| Employés | 395 | 13.2% | 4.8% | 94 | 6.4% | 4.3% | 301 | 19.7% | 4.9% | 88 | 11.8% | 4.9% |
| Ouvriers | 373 | 12.5% | 5.8% | 292 | 20.0% | 5.7% | 81 | 5.3% | 6.1% | 24 | 3.3% | 5.7% |
| Retraités | 1072 | 36.0% | 8.5% | 548 | 37.7% | 9.1% | 524 | 34.4% | 8.0% | 17 | 2.3% | 6.9% |
| Autres inactifs | 470 | 15.8% | 4.6% | 138 | 9.5% | 3.7% | 332 | 21.8% | 5.1% | 95 | 12.6% | 2.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 74 | 2.5% | 9.1% | 41 | 2.8% | 10.1% | 33 | 2.1% | 8.0% | - | - | - |
| Petits patrons | 135 | 4.5% | 5.1% | 63 | 4.3% | 4.8% | 72 | 4.7% | 5.5% | 135 | 18.1% | 5.1% |
| Affaires et Cadres | 223 | 7.5% | 3.1% | 121 | 8.3% | 3.3% | 102 | 6.7% | 2.9% | 223 | 29.8% | 3.1% |
| Professions intermédiaires | 389 | 13.1% | 5.1% | 205 | 14.1% | 5.3% | 184 | 12.1% | 4.9% | 389 | 52.1% | 5.1% |
| Employés | 229 | 7.7% | 4.2% | 98 | 6.7% | 4.2% | 131 | 8.6% | 4.3% | - | - | - |
| Ouvriers | 522 | 17.5% | 5.5% | 292 | 20.0% | 5.7% | 231 | 15.1% | 5.2% | - | - | - |
| Retraités | 1181 | 39.6% | 8.2% | 570 | 39.2% | 8.7% | 611 | 40.1% | 7.8% | - | - | - |
| Autres inactifs | 225 | 7.5% | 5.5% | 65 | 4.5% | 4.2% | 160 | 10.5% | 6.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 638 | 21.4% | 6.4% | 303 | 20.8% | 6.8% | 334 | 21.9% | 6.1% | 81 | 10.8% | 4.6% |
| 2 personnes | 1290 | 43.3% | 7.2% | 624 | 42.9% | 7.2% | 666 | 43.7% | 7.2% | 204 | 27.2% | 4.8% |
| 3 personnes | 354 | 11.9% | 3.9% | 181 | 12.4% | 4.0% | 174 | 11.4% | 3.8% | 155 | 20.7% | 3.9% |
| 4 personnes | 445 | 15.0% | 4.8% | 240 | 16.5% | 5.2% | 205 | 13.5% | 4.4% | 199 | 26.7% | 4.0% |
| 5 personnes et + | 251 | 8.4% | 4.7% | 106 | 7.3% | 4.3% | 145 | 9.5% | 5.0% | 109 | 14.6% | 4.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 675 | 22.7% | 4.4% | 318 | 21.9% | 4.5% | 357 | 23.4% | 4.3% | 306 | 40.9% | 4.0% |
| Non | 2304 | 77.3% | 6.3% | 1137 | 78.1% | 6.4% | 1167 | 76.6% | 6.3% | 442 | 59.1% | 4.5% |
| Habitat | ||||||||||||
| Communes rurales | 1080 | 36.3% | 9.1% | 550 | 37.8% | 9.8% | 530 | 34.7% | 8.6% | 211 | 28.2% | 6.4% |
| Agglo. - 20 000 hab | 845 | 28.4% | 9.4% | 383 | 26.3% | 9.2% | 461 | 30.3% | 9.6% | 205 | 27.4% | 7.8% |
| Agglo. 20 000 à 100 000 hab | 407 | 13.7% | 5.9% | 216 | 14.8% | 6.4% | 191 | 12.5% | 5.4% | 90 | 12.0% | 5.0% |
| Agglo. + 100 000 hab | 614 | 20.6% | 4.0% | 289 | 19.9% | 3.9% | 325 | 21.3% | 4.1% | 227 | 30.4% | 4.0% |
| Agglo. Paris | 34 | 1.1% | 0.4% | 16 | 1.1% | 0.4% | 18 | 1.2% | 0.4% | 15 | 2.0% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 43 | 1.4% | 0.5% | 22 | 1.5% | 0.5% | 21 | 1.4% | 0.4% | 19 | 2.6% | 0.4% |
| Nord Pas de Calais | 2 | 0.1% | 0.1% | - | - | - | 2 | 0.1% | 0.1% | 1 | 0.1% | 0.1% |
| Lorraine | 2 | 0.1% | 0.1% | 2 | 0.1% | 0.2% | 0 | - | - | 0 | - | - |
| Alsace | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Franche-Comté | 0 | - | - | - | - | - | 0 | - | 0.1% | 0 | 0.1% | 0.2% |
| Champagne Ardennes | 2 | 0.1% | 0.1% | 0 | - | - | 1 | 0.1% | 0.2% | 1 | 0.2% | 0.4% |
| Picardie | 3 | 0.1% | 0.2% | 1 | 0.1% | 0.2% | 2 | 0.1% | 0.2% | 3 | 0.4% | 0.7% |
| Haute Normandie | 10 | 0.4% | 0.7% | 6 | 0.4% | 0.8% | 5 | 0.3% | 0.6% | 4 | 0.6% | 0.9% |
| Basse Normandie | 468 | 15.7% | 38.8% | 223 | 15.3% | 38.5% | 245 | 16.1% | 39.1% | 100 | 13.4% | 31.1% |
| Centre | 12 | 0.4% | 0.6% | 8 | 0.5% | 0.8% | 4 | 0.3% | 0.4% | 6 | 0.8% | 1.0% |
| Pays de Loire | 1336 | 44.8% | 45.3% | 635 | 43.7% | 44.6% | 700 | 45.9% | 45.9% | 322 | 43.1% | 34.8% |
| Bretagne | 1004 | 33.7% | 37.7% | 516 | 35.5% | 40.3% | 488 | 32.0% | 35.3% | 260 | 34.8% | 32.1% |
| Poitou Charentes | 88 | 3.0% | 6.0% | 37 | 2.5% | 5.2% | 52 | 3.4% | 6.7% | 25 | 3.4% | 6.3% |
| Aquitaine | 3 | 0.1% | 0.1% | 3 | 0.2% | 0.2% | 0 | - | - | 1 | 0.2% | 0.1% |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Limousin | 2 | 0.1% | 0.3% | 1 | 0.1% | 0.3% | 1 | 0.1% | 0.3% | 1 | 0.2% | 0.8% |
| Auvergne | 1 | - | 0.1% | 1 | - | 0.1% | 0 | - | - | 1 | 0.1% | 0.2% |
| Rhône Alpes | 3 | 0.1% | 0.1% | 1 | - | - | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.1% |
| Languedoc Roussillon | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 0 | - | - | - | - | - | 0 | - | - | 0 | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1674 | 56.2% | 4.9% | 850 | 58.4% | 5.0% | 824 | 54.1% | 4.8% | 631 | 84.3% | 4.3% |
| Presque tous les jours | 294 | 9.9% | 5.1% | 125 | 8.6% | 4.6% | 169 | 11.1% | 5.4% | 74 | 9.9% | 3.8% |
| 1 à 2 fois par semaine | 125 | 4.2% | 5.0% | 49 | 3.4% | 4.5% | 76 | 5.0% | 5.4% | 22 | 2.9% | 4.1% |
| 1 à 3 fois par mois | 28 | 0.9% | 5.6% | 16 | 1.1% | 7.7% | 12 | 0.8% | 4.1% | 1 | 0.1% | 1.8% |
| Moins souvent | 45 | 1.5% | 6.1% | 21 | 1.5% | 6.2% | 23 | 1.5% | 6.1% | 1 | 0.2% | 2.6% |
| Jamais | 9 | 0.3% | 10.7% | 6 | 0.4% | 9.9% | 3 | 0.2% | 12.4% | 3 | 0.4% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 113 | 3.8% | 5.9% | 46 | 3.2% | 5.9% | 67 | 4.4% | 6.0% | 9 | 1.2% | 4.8% |
| De 9 000 à moins de 12 000 euros par an | 194 | 6.5% | 6.6% | 53 | 3.7% | 4.9% | 141 | 9.2% | 7.6% | 11 | 1.5% | 4.5% |
| De 12 000 à moins de 18 000 euros par an | 373 | 12.5% | 6.3% | 192 | 13.2% | 7.3% | 181 | 11.9% | 5.6% | 31 | 4.2% | 4.5% |
| De 18 000 à moins de 24 000 euros par an | 430 | 14.4% | 6.5% | 206 | 14.2% | 6.8% | 224 | 14.7% | 6.3% | 68 | 9.1% | 4.9% |
| De 24 000 à moins de 36 000 euros par an | 665 | 22.3% | 6.1% | 322 | 22.1% | 6.2% | 343 | 22.5% | 5.9% | 152 | 20.3% | 4.6% |
| De 36 000 à moins de 45 000 euros par an | 440 | 14.8% | 6.3% | 243 | 16.7% | 6.6% | 197 | 12.9% | 5.9% | 139 | 18.6% | 4.7% |
| De 45 000 à moins de 65 000 euros par an | 337 | 11.3% | 4.7% | 181 | 12.4% | 4.6% | 156 | 10.3% | 4.7% | 175 | 23.4% | 4.4% |
| De 65 000 à moins de 80 000 euros par an | 68 | 2.3% | 3.5% | 35 | 2.4% | 3.2% | 33 | 2.2% | 3.9% | 41 | 5.5% | 3.2% |
| De 80 000 à moins de 115 000 euros par an | 39 | 1.3% | 3.1% | 26 | 1.8% | 3.5% | 13 | 0.9% | 2.6% | 28 | 3.8% | 3.0% |
| 115 000 euros et plus par an | 16 | 0.5% | 2.7% | 9 | 0.6% | 2.6% | 6 | 0.4% | 2.7% | 12 | 1.7% | 2.6% |
| Refus | 176 | 5.9% | 5.7% | 77 | 5.3% | 5.9% | 99 | 6.5% | 5.5% | 48 | 6.4% | 4.7% |
| Ne sait pas | 130 | 4.4% | 5.5% | 65 | 4.5% | 6.7% | 64 | 4.2% | 4.7% | 32 | 4.3% | 3.5% |
