L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 611 | 100.0% | 1.2% | 312 | 100.0% | 1.3% | 298 | 100.0% | 1.1% | 150 | 100.0% | 0.9% |
| Sexe | ||||||||||||
| Homme | 312 | 51.1% | 1.3% | 312 | 100.0% | 1.3% | - | - | - | 82 | 54.5% | 0.9% |
| Femme | 298 | 48.9% | 1.1% | - | - | - | 298 | 100.0% | 1.1% | 68 | 45.5% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 53 | 8.7% | 0.7% | 26 | 8.4% | 0.7% | 27 | 9.0% | 0.7% | 22 | 14.7% | 0.7% |
| 25 à 34 ans | 80 | 13.1% | 1.0% | 36 | 11.4% | 1.0% | 44 | 14.9% | 1.1% | 23 | 15.2% | 0.7% |
| 35 à 49 ans | 137 | 22.4% | 1.1% | 64 | 20.5% | 1.0% | 73 | 24.4% | 1.2% | 58 | 38.8% | 0.9% |
| 50 à 59 ans | 124 | 20.2% | 1.3% | 75 | 24.1% | 1.6% | 48 | 16.2% | 1.1% | 42 | 28.2% | 1.1% |
| 60 ans et plus | 217 | 35.6% | 1.4% | 111 | 35.7% | 1.7% | 106 | 35.5% | 1.2% | 5 | 3.1% | 0.5% |
| Individu | ||||||||||||
| Ménagères | 273 | 44.7% | 1.2% | - | - | - | 273 | 91.4% | 1.2% | 58 | 39.0% | 0.8% |
| Personne de référence | 373 | 61.1% | 1.3% | 286 | 91.5% | 1.4% | 88 | 29.4% | 1.1% | 86 | 57.7% | 1.1% |
| Responsable des achats | 423 | 69.3% | 1.2% | 162 | 51.9% | 1.2% | 261 | 87.6% | 1.1% | 96 | 63.7% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 2.2% | 2.6% | 8 | 2.4% | 2.0% | 6 | 2.1% | 4.0% | - | - | - |
| Petits patrons | 21 | 3.5% | 1.3% | 14 | 4.6% | 1.3% | 7 | 2.3% | 1.4% | 19 | 12.8% | 1.3% |
| Affaires et Cadres | 32 | 5.2% | 0.6% | 21 | 6.6% | 0.7% | 11 | 3.8% | 0.5% | 27 | 17.8% | 0.6% |
| Professions intermédiaires | 77 | 12.5% | 1.1% | 40 | 12.8% | 1.2% | 37 | 12.3% | 1.0% | 63 | 41.9% | 1.1% |
| Employés | 87 | 14.3% | 1.1% | 22 | 7.0% | 1.0% | 65 | 21.9% | 1.1% | 12 | 7.8% | 0.6% |
| Ouvriers | 102 | 16.7% | 1.6% | 75 | 24.0% | 1.5% | 27 | 9.1% | 2.0% | 7 | 4.6% | 1.6% |
| Retraités | 193 | 31.7% | 1.5% | 111 | 35.7% | 1.9% | 82 | 27.4% | 1.2% | 3 | 2.3% | 1.4% |
| Autres inactifs | 85 | 13.9% | 0.8% | 22 | 7.0% | 0.6% | 63 | 21.1% | 1.0% | 19 | 12.8% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 2.8% | 2.1% | 4 | 1.4% | 1.0% | 13 | 4.4% | 3.2% | - | - | - |
| Petits patrons | 28 | 4.6% | 1.1% | 15 | 4.9% | 1.2% | 13 | 4.3% | 1.0% | 28 | 18.8% | 1.1% |
| Affaires et Cadres | 38 | 6.3% | 0.5% | 25 | 8.0% | 0.7% | 13 | 4.5% | 0.4% | 38 | 25.6% | 0.5% |
| Professions intermédiaires | 84 | 13.7% | 1.1% | 41 | 13.2% | 1.1% | 42 | 14.2% | 1.1% | 84 | 55.7% | 1.1% |
| Employés | 46 | 7.5% | 0.9% | 19 | 6.1% | 0.8% | 27 | 9.0% | 0.9% | - | - | - |
| Ouvriers | 142 | 23.3% | 1.5% | 77 | 24.8% | 1.5% | 65 | 21.7% | 1.5% | - | - | - |
| Retraités | 208 | 34.1% | 1.4% | 119 | 38.2% | 1.8% | 89 | 29.8% | 1.1% | - | - | - |
| Autres inactifs | 47 | 7.7% | 1.1% | 11 | 3.4% | 0.7% | 36 | 12.2% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 131 | 21.4% | 1.3% | 71 | 22.9% | 1.6% | 59 | 19.8% | 1.1% | 16 | 10.8% | 0.9% |
| 2 personnes | 253 | 41.5% | 1.4% | 136 | 43.6% | 1.6% | 117 | 39.4% | 1.3% | 45 | 30.1% | 1.1% |
| 3 personnes | 88 | 14.4% | 1.0% | 46 | 14.9% | 1.0% | 42 | 14.0% | 0.9% | 35 | 23.1% | 0.9% |
| 4 personnes | 93 | 15.2% | 1.0% | 42 | 13.4% | 0.9% | 51 | 17.0% | 1.1% | 34 | 22.5% | 0.7% |
| 5 personnes et + | 46 | 7.5% | 0.9% | 16 | 5.3% | 0.7% | 29 | 9.9% | 1.0% | 20 | 13.5% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 154 | 25.2% | 1.0% | 61 | 19.7% | 0.9% | 92 | 30.9% | 1.1% | 55 | 36.9% | 0.7% |
| Non | 457 | 74.8% | 1.3% | 251 | 80.3% | 1.4% | 206 | 69.1% | 1.1% | 95 | 63.1% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 229 | 37.5% | 1.9% | 128 | 41.1% | 2.3% | 100 | 33.7% | 1.6% | 43 | 28.4% | 1.3% |
| Agglo. - 20 000 hab | 163 | 26.7% | 1.8% | 72 | 23.1% | 1.7% | 91 | 30.4% | 1.9% | 35 | 23.5% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 35 | 5.7% | 0.5% | 24 | 7.8% | 0.7% | 11 | 3.6% | 0.3% | 12 | 7.8% | 0.7% |
| Agglo. + 100 000 hab | 180 | 29.5% | 1.2% | 87 | 27.8% | 1.2% | 93 | 31.3% | 1.2% | 59 | 39.3% | 1.0% |
| Agglo. Paris | 4 | 0.6% | - | 0 | 0.1% | - | 3 | 1.1% | 0.1% | 1 | 1.0% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 0.6% | - | 0 | 0.1% | - | 3 | 1.1% | 0.1% | 1 | 1.0% | - |
| Lorraine | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Champagne Ardennes | 0 | - | - | 0 | - | - | 0 | - | - | - | - | - |
| Basse Normandie | 1 | 0.1% | - | 0 | 0.1% | - | 0 | 0.1% | - | 0 | 0.2% | 0.1% |
| Centre | 2 | 0.3% | 0.1% | 1 | 0.4% | 0.1% | 0 | 0.1% | - | 1 | 0.8% | 0.2% |
| Pays de Loire | 524 | 85.9% | 17.8% | 275 | 88.3% | 19.3% | 249 | 83.4% | 16.3% | 126 | 83.9% | 13.6% |
| Bretagne | 4 | 0.7% | 0.2% | 2 | 0.7% | 0.2% | 2 | 0.7% | 0.1% | 0 | 0.2% | - |
| Poitou Charentes | 75 | 12.3% | 5.1% | 32 | 10.1% | 4.4% | 44 | 14.6% | 5.7% | 20 | 13.6% | 5.1% |
| Aquitaine | 1 | 0.1% | - | 1 | 0.2% | - | - | - | - | 1 | 0.4% | 0.1% |
| Limousin | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 348 | 57.0% | 1.0% | 172 | 55.0% | 1.0% | 176 | 59.1% | 1.0% | 132 | 88.0% | 0.9% |
| Presque tous les jours | 59 | 9.6% | 1.0% | 25 | 8.2% | 0.9% | 33 | 11.1% | 1.1% | 11 | 7.6% | 0.6% |
| 1 à 2 fois par semaine | 28 | 4.7% | 1.1% | 15 | 4.9% | 1.4% | 13 | 4.5% | 0.9% | 3 | 2.2% | 0.6% |
| 1 à 3 fois par mois | 3 | 0.6% | 0.7% | 2 | 0.6% | 0.9% | 2 | 0.5% | 0.5% | 1 | 0.6% | 1.5% |
| Moins souvent | 5 | 0.8% | 0.7% | 4 | 1.1% | 1.0% | 1 | 0.4% | 0.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 5.3% | 1.7% | 7 | 2.3% | 0.9% | 25 | 8.3% | 2.2% | 0 | 0.3% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 49 | 8.0% | 1.7% | 10 | 3.4% | 1.0% | 38 | 12.8% | 2.1% | 2 | 1.3% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 85 | 13.9% | 1.4% | 45 | 14.3% | 1.7% | 40 | 13.6% | 1.2% | 7 | 4.6% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 88 | 14.3% | 1.3% | 60 | 19.1% | 2.0% | 28 | 9.3% | 0.8% | 20 | 13.0% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 138 | 22.5% | 1.3% | 64 | 20.6% | 1.2% | 73 | 24.6% | 1.3% | 42 | 28.3% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 83 | 13.7% | 1.2% | 48 | 15.5% | 1.3% | 35 | 11.7% | 1.0% | 28 | 18.4% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 53 | 8.7% | 0.7% | 26 | 8.4% | 0.7% | 27 | 9.0% | 0.8% | 28 | 18.4% | 0.7% |
| De 65 000 à moins de 80 000 euros par an | 5 | 0.8% | 0.2% | 4 | 1.3% | 0.4% | 1 | 0.2% | 0.1% | 2 | 1.4% | 0.2% |
| De 80 000 à moins de 115 000 euros par an | 5 | 0.8% | 0.4% | 3 | 0.9% | 0.4% | 2 | 0.7% | 0.4% | 4 | 2.8% | 0.4% |
| 115 000 euros et plus par an | 2 | 0.4% | 0.4% | 2 | 0.7% | 0.6% | - | - | - | 2 | 1.5% | 0.5% |
| Refus | 53 | 8.6% | 1.7% | 31 | 10.0% | 2.4% | 22 | 7.2% | 1.2% | 11 | 7.1% | 1.1% |
| Ne sait pas | 18 | 3.0% | 0.8% | 11 | 3.5% | 1.1% | 8 | 2.5% | 0.6% | 4 | 2.9% | 0.5% |
