L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 400 | 100.0% | 0.8% | 202 | 100.0% | 0.8% | 198 | 100.0% | 0.7% | 81 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 202 | 50.5% | 0.8% | 202 | 100.0% | 0.8% | - | - | - | 49 | 60.4% | 0.6% |
| Femme | 198 | 49.5% | 0.7% | - | - | - | 198 | 100.0% | 0.7% | 32 | 39.6% | 0.4% |
| Age | ||||||||||||
| 15 à 24 ans | 25 | 6.3% | 0.3% | 15 | 7.7% | 0.4% | 10 | 5.0% | 0.3% | 12 | 14.9% | 0.4% |
| 25 à 34 ans | 39 | 9.8% | 0.5% | 20 | 9.7% | 0.5% | 19 | 9.8% | 0.5% | 8 | 9.8% | 0.2% |
| 35 à 49 ans | 78 | 19.6% | 0.6% | 46 | 22.7% | 0.7% | 33 | 16.5% | 0.5% | 24 | 30.3% | 0.4% |
| 50 à 59 ans | 95 | 23.8% | 1.0% | 56 | 27.7% | 1.2% | 39 | 19.8% | 0.9% | 30 | 36.8% | 0.8% |
| 60 ans et plus | 162 | 40.5% | 1.1% | 65 | 32.2% | 1.0% | 97 | 48.9% | 1.1% | 7 | 8.2% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 184 | 46.0% | 0.8% | - | - | - | 184 | 92.9% | 0.8% | 29 | 36.1% | 0.4% |
| Personne de référence | 234 | 58.6% | 0.8% | 177 | 87.8% | 0.9% | 57 | 28.8% | 0.7% | 46 | 56.4% | 0.6% |
| Responsable des achats | 291 | 72.8% | 0.8% | 107 | 52.9% | 0.8% | 184 | 93.2% | 0.8% | 47 | 58.8% | 0.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 3.2% | 2.4% | 9 | 4.2% | 2.3% | 4 | 2.2% | 2.7% | - | - | - |
| Petits patrons | 5 | 1.3% | 0.3% | 4 | 2.0% | 0.4% | 1 | 0.5% | 0.2% | 4 | 5.1% | 0.3% |
| Affaires et Cadres | 26 | 6.5% | 0.5% | 15 | 7.5% | 0.5% | 11 | 5.4% | 0.5% | 22 | 27.5% | 0.5% |
| Professions intermédiaires | 41 | 10.3% | 0.6% | 23 | 11.3% | 0.7% | 19 | 9.4% | 0.5% | 30 | 37.1% | 0.5% |
| Employés | 55 | 13.8% | 0.7% | 15 | 7.4% | 0.7% | 40 | 20.4% | 0.7% | 7 | 8.2% | 0.4% |
| Ouvriers | 54 | 13.5% | 0.8% | 46 | 22.8% | 0.9% | 8 | 4.0% | 0.6% | 2 | 2.3% | 0.4% |
| Retraités | 148 | 37.1% | 1.2% | 60 | 29.6% | 1.0% | 88 | 44.8% | 1.3% | 1 | 0.6% | 0.2% |
| Autres inactifs | 57 | 14.3% | 0.6% | 31 | 15.1% | 0.8% | 27 | 13.5% | 0.4% | 15 | 19.0% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 4.2% | 2.0% | 9 | 4.2% | 2.1% | 8 | 4.1% | 2.0% | - | - | - |
| Petits patrons | 9 | 2.1% | 0.3% | 6 | 3.2% | 0.5% | 2 | 1.0% | 0.2% | 9 | 10.5% | 0.3% |
| Affaires et Cadres | 26 | 6.6% | 0.4% | 16 | 7.9% | 0.4% | 10 | 5.2% | 0.3% | 26 | 32.4% | 0.4% |
| Professions intermédiaires | 46 | 11.5% | 0.6% | 26 | 13.1% | 0.7% | 20 | 10.0% | 0.5% | 46 | 57.0% | 0.6% |
| Employés | 27 | 6.8% | 0.5% | 14 | 6.9% | 0.6% | 13 | 6.7% | 0.4% | - | - | - |
| Ouvriers | 86 | 21.4% | 0.9% | 48 | 23.7% | 0.9% | 38 | 19.1% | 0.9% | - | - | - |
| Retraités | 164 | 41.1% | 1.1% | 64 | 31.6% | 1.0% | 101 | 50.9% | 1.3% | - | - | - |
| Autres inactifs | 25 | 6.3% | 0.6% | 19 | 9.5% | 1.2% | 6 | 3.1% | 0.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 83 | 20.9% | 0.8% | 45 | 22.1% | 1.0% | 39 | 19.6% | 0.7% | 9 | 11.2% | 0.5% |
| 2 personnes | 184 | 45.9% | 1.0% | 88 | 43.7% | 1.0% | 95 | 48.2% | 1.0% | 24 | 29.9% | 0.6% |
| 3 personnes | 58 | 14.4% | 0.6% | 25 | 12.6% | 0.6% | 32 | 16.2% | 0.7% | 22 | 26.7% | 0.5% |
| 4 personnes | 53 | 13.3% | 0.6% | 33 | 16.1% | 0.7% | 21 | 10.4% | 0.4% | 19 | 23.6% | 0.4% |
| 5 personnes et + | 22 | 5.5% | 0.4% | 11 | 5.4% | 0.4% | 11 | 5.5% | 0.4% | 7 | 8.6% | 0.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 79 | 19.7% | 0.5% | 41 | 20.5% | 0.6% | 38 | 19.0% | 0.5% | 25 | 31.1% | 0.3% |
| Non | 321 | 80.3% | 0.9% | 160 | 79.5% | 0.9% | 160 | 81.0% | 0.9% | 56 | 68.9% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 150 | 37.5% | 1.3% | 69 | 34.2% | 1.2% | 81 | 40.9% | 1.3% | 30 | 37.6% | 0.9% |
| Agglo. - 20 000 hab | 93 | 23.3% | 1.0% | 42 | 20.9% | 1.0% | 51 | 25.8% | 1.1% | 16 | 19.9% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 76 | 19.0% | 1.1% | 47 | 23.3% | 1.4% | 29 | 14.6% | 0.8% | 14 | 17.5% | 0.8% |
| Agglo. + 100 000 hab | 76 | 19.1% | 0.5% | 43 | 21.2% | 0.6% | 34 | 17.0% | 0.4% | 18 | 22.0% | 0.3% |
| Agglo. Paris | 4 | 1.0% | - | 1 | 0.3% | - | 3 | 1.8% | 0.1% | 2 | 3.0% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 1.0% | - | 1 | 0.3% | - | 3 | 1.8% | 0.1% | 2 | 3.0% | 0.1% |
| Alsace | 2 | 0.6% | 0.2% | 2 | 1.2% | 0.3% | - | - | - | - | - | - |
| Franche-Comté | 1 | 0.2% | 0.1% | 0 | 0.1% | 0.1% | 0 | 0.2% | 0.1% | 0 | 0.4% | 0.1% |
| Champagne Ardennes | 1 | 0.2% | 0.1% | 0 | 0.1% | 0.1% | 0 | 0.2% | 0.1% | 0 | 0.4% | 0.1% |
| Bourgogne | 376 | 94.1% | 27.8% | 190 | 94.1% | 29.2% | 186 | 94.1% | 26.5% | 74 | 91.6% | 21.8% |
| Basse Normandie | 1 | 0.4% | 0.1% | 1 | 0.7% | 0.3% | - | - | - | - | - | - |
| Pays de Loire | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - | 0 | 0.5% | - |
| Bretagne | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | 0 | 0.3% | - |
| Midi Pyrénées | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - |
| Auvergne | 2 | 0.4% | 0.1% | 2 | 0.8% | 0.3% | - | - | - | - | - | - |
| Rhône Alpes | 10 | 2.5% | 0.2% | 3 | 1.6% | 0.1% | 7 | 3.4% | 0.3% | 3 | 3.7% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.5% | - | 2 | 1.0% | 0.1% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 224 | 56.0% | 0.7% | 121 | 60.0% | 0.7% | 103 | 52.0% | 0.6% | 66 | 81.4% | 0.4% |
| Presque tous les jours | 38 | 9.4% | 0.6% | 17 | 8.5% | 0.6% | 21 | 10.4% | 0.7% | 7 | 9.2% | 0.4% |
| 1 à 2 fois par semaine | 17 | 4.3% | 0.7% | 4 | 1.8% | 0.3% | 13 | 6.8% | 0.9% | 5 | 5.8% | 0.9% |
| 1 à 3 fois par mois | 7 | 1.7% | 1.3% | 3 | 1.6% | 1.5% | 4 | 1.8% | 1.2% | 1 | 1.8% | 2.5% |
| Moins souvent | 7 | 1.8% | 1.0% | 5 | 2.3% | 1.4% | 3 | 1.3% | 0.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 15 | 3.7% | 0.8% | 9 | 4.5% | 1.2% | 6 | 3.0% | 0.5% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 19 | 4.8% | 0.6% | 10 | 5.0% | 0.9% | 9 | 4.6% | 0.5% | 0 | 0.2% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 57 | 14.4% | 1.0% | 29 | 14.4% | 1.1% | 28 | 14.4% | 0.9% | 2 | 2.9% | 0.3% |
| De 18 000 à moins de 24 000 euros par an | 58 | 14.5% | 0.9% | 25 | 12.2% | 0.8% | 33 | 16.9% | 0.9% | 5 | 6.0% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 103 | 25.7% | 0.9% | 51 | 25.2% | 1.0% | 52 | 26.2% | 0.9% | 14 | 17.3% | 0.4% |
| De 36 000 à moins de 45 000 euros par an | 54 | 13.4% | 0.8% | 25 | 12.4% | 0.7% | 29 | 14.5% | 0.9% | 19 | 23.2% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 45 | 11.2% | 0.6% | 26 | 13.1% | 0.7% | 18 | 9.2% | 0.5% | 21 | 25.5% | 0.5% |
| De 65 000 à moins de 80 000 euros par an | 10 | 2.6% | 0.5% | 8 | 3.9% | 0.7% | 2 | 1.3% | 0.3% | 3 | 4.3% | 0.3% |
| De 80 000 à moins de 115 000 euros par an | 7 | 1.8% | 0.6% | 6 | 2.9% | 0.8% | 2 | 0.8% | 0.3% | 4 | 4.9% | 0.4% |
| 115 000 euros et plus par an | 1 | 0.2% | 0.1% | 0 | 0.2% | 0.1% | 0 | 0.2% | 0.2% | 0 | 0.5% | 0.1% |
| Refus | 15 | 3.9% | 0.5% | 3 | 1.5% | 0.2% | 12 | 6.3% | 0.7% | 6 | 7.7% | 0.6% |
| Ne sait pas | 15 | 3.8% | 0.7% | 10 | 4.8% | 1.0% | 6 | 2.9% | 0.4% | 6 | 7.6% | 0.7% |
