L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 503 | 100.0% | 1.0% | 250 | 100.0% | 1.0% | 252 | 100.0% | 0.9% | 97 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 250 | 49.8% | 1.0% | 250 | 100.0% | 1.0% | - | - | - | 51 | 52.6% | 0.6% |
| Femme | 252 | 50.2% | 0.9% | - | - | - | 252 | 100.0% | 0.9% | 46 | 47.4% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 37 | 7.4% | 0.5% | 19 | 7.6% | 0.5% | 18 | 7.2% | 0.5% | 13 | 13.3% | 0.4% |
| 25 à 34 ans | 63 | 12.5% | 0.8% | 29 | 11.8% | 0.8% | 33 | 13.1% | 0.9% | 21 | 22.1% | 0.6% |
| 35 à 49 ans | 95 | 18.8% | 0.8% | 54 | 21.7% | 0.9% | 40 | 16.0% | 0.6% | 34 | 35.2% | 0.6% |
| 50 à 59 ans | 102 | 20.3% | 1.1% | 57 | 22.9% | 1.2% | 45 | 17.8% | 1.0% | 24 | 25.2% | 0.6% |
| 60 ans et plus | 206 | 41.0% | 1.4% | 90 | 36.0% | 1.4% | 116 | 46.0% | 1.4% | 4 | 4.2% | 0.4% |
| Individu | ||||||||||||
| Ménagères | 233 | 46.5% | 1.0% | - | - | - | 233 | 92.5% | 1.0% | 40 | 41.6% | 0.6% |
| Personne de référence | 302 | 60.1% | 1.1% | 222 | 88.6% | 1.1% | 80 | 31.9% | 1.0% | 46 | 47.5% | 0.6% |
| Responsable des achats | 351 | 69.9% | 1.0% | 129 | 51.5% | 1.0% | 223 | 88.1% | 1.0% | 55 | 56.3% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 3.1% | 3.0% | 12 | 4.7% | 3.2% | 4 | 1.6% | 2.5% | - | - | - |
| Petits patrons | 9 | 1.8% | 0.5% | 6 | 2.4% | 0.5% | 3 | 1.1% | 0.6% | 8 | 8.5% | 0.6% |
| Affaires et Cadres | 18 | 3.6% | 0.4% | 12 | 4.7% | 0.4% | 6 | 2.5% | 0.3% | 16 | 16.3% | 0.3% |
| Professions intermédiaires | 41 | 8.1% | 0.6% | 24 | 9.7% | 0.7% | 17 | 6.6% | 0.5% | 34 | 35.5% | 0.6% |
| Employés | 82 | 16.4% | 1.0% | 21 | 8.5% | 1.0% | 61 | 24.3% | 1.0% | 17 | 17.1% | 0.9% |
| Ouvriers | 71 | 14.1% | 1.1% | 51 | 20.4% | 1.0% | 20 | 7.8% | 1.5% | 2 | 1.8% | 0.4% |
| Retraités | 192 | 38.1% | 1.5% | 86 | 34.5% | 1.4% | 105 | 41.7% | 1.6% | 0 | 0.3% | 0.1% |
| Autres inactifs | 74 | 14.8% | 0.7% | 38 | 15.1% | 1.0% | 36 | 14.4% | 0.6% | 20 | 20.6% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 3.7% | 2.3% | 12 | 4.7% | 2.9% | 7 | 2.8% | 1.7% | - | - | - |
| Petits patrons | 13 | 2.7% | 0.5% | 6 | 2.4% | 0.5% | 7 | 2.9% | 0.6% | 13 | 13.8% | 0.5% |
| Affaires et Cadres | 33 | 6.6% | 0.5% | 17 | 6.8% | 0.5% | 16 | 6.4% | 0.5% | 33 | 34.1% | 0.5% |
| Professions intermédiaires | 51 | 10.1% | 0.7% | 28 | 11.2% | 0.7% | 23 | 9.0% | 0.6% | 51 | 52.2% | 0.7% |
| Employés | 55 | 10.9% | 1.0% | 24 | 9.8% | 1.1% | 30 | 12.0% | 1.0% | - | - | - |
| Ouvriers | 88 | 17.6% | 0.9% | 52 | 20.9% | 1.0% | 36 | 14.2% | 0.8% | - | - | - |
| Retraités | 213 | 42.3% | 1.5% | 88 | 35.0% | 1.3% | 125 | 49.6% | 1.6% | - | - | - |
| Autres inactifs | 31 | 6.2% | 0.8% | 23 | 9.2% | 1.5% | 8 | 3.2% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 106 | 21.1% | 1.1% | 48 | 19.2% | 1.1% | 58 | 22.9% | 1.0% | 9 | 8.9% | 0.5% |
| 2 personnes | 216 | 43.0% | 1.2% | 108 | 43.1% | 1.2% | 109 | 43.0% | 1.2% | 24 | 24.9% | 0.6% |
| 3 personnes | 82 | 16.4% | 0.9% | 41 | 16.4% | 0.9% | 41 | 16.4% | 0.9% | 33 | 34.0% | 0.8% |
| 4 personnes | 56 | 11.1% | 0.6% | 33 | 13.3% | 0.7% | 22 | 8.8% | 0.5% | 19 | 19.6% | 0.4% |
| 5 personnes et + | 43 | 8.5% | 0.8% | 20 | 8.0% | 0.8% | 23 | 9.0% | 0.8% | 12 | 12.6% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 110 | 21.8% | 0.7% | 51 | 20.4% | 0.7% | 59 | 23.2% | 0.7% | 40 | 41.1% | 0.5% |
| Non | 393 | 78.2% | 1.1% | 199 | 79.6% | 1.1% | 194 | 76.8% | 1.0% | 57 | 58.9% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 211 | 42.0% | 1.8% | 104 | 41.8% | 1.9% | 107 | 42.3% | 1.7% | 41 | 41.8% | 1.2% |
| Agglo. - 20 000 hab | 90 | 17.9% | 1.0% | 30 | 12.1% | 0.7% | 60 | 23.7% | 1.2% | 17 | 17.4% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 96 | 19.1% | 1.4% | 60 | 24.0% | 1.8% | 36 | 14.4% | 1.0% | 13 | 13.7% | 0.7% |
| Agglo. + 100 000 hab | 101 | 20.1% | 0.7% | 54 | 21.5% | 0.7% | 47 | 18.8% | 0.6% | 24 | 24.4% | 0.4% |
| Agglo. Paris | 4 | 0.8% | - | 2 | 0.7% | - | 2 | 1.0% | 0.1% | 3 | 2.8% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 7 | 1.4% | 0.1% | 5 | 1.8% | 0.1% | 2 | 1.0% | - | 4 | 3.8% | 0.1% |
| Nord Pas de Calais | 1 | 0.2% | - | 1 | 0.4% | 0.1% | - | - | - | 1 | 0.9% | 0.1% |
| Lorraine | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.6% | 0.2% | 0 | 0.3% | 0.1% |
| Champagne Ardennes | 412 | 82.0% | 37.9% | 199 | 79.6% | 38.0% | 213 | 84.4% | 37.9% | 76 | 78.0% | 25.5% |
| Picardie | 78 | 15.6% | 5.1% | 44 | 17.8% | 6.0% | 34 | 13.4% | 4.3% | 16 | 16.1% | 3.7% |
| Bourgogne | 1 | 0.3% | 0.1% | 1 | 0.3% | 0.1% | 1 | 0.3% | 0.1% | 0 | 0.2% | - |
| Haute Normandie | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | 0 | 0.3% | 0.1% |
| Midi Pyrénées | 1 | 0.2% | - | 0 | 0.2% | - | 1 | 0.2% | - | 0 | 0.5% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 291 | 57.8% | 0.9% | 153 | 61.1% | 0.9% | 138 | 54.6% | 0.8% | 86 | 88.8% | 0.6% |
| Presque tous les jours | 49 | 9.7% | 0.8% | 26 | 10.2% | 0.9% | 23 | 9.2% | 0.7% | 6 | 6.2% | 0.3% |
| 1 à 2 fois par semaine | 24 | 4.8% | 1.0% | 11 | 4.3% | 1.0% | 13 | 5.3% | 1.0% | 2 | 2.5% | 0.5% |
| 1 à 3 fois par mois | 5 | 1.1% | 1.1% | 2 | 1.0% | 1.2% | 3 | 1.2% | 1.0% | - | - | - |
| Moins souvent | 8 | 1.6% | 1.1% | 1 | 0.5% | 0.3% | 7 | 2.7% | 1.8% | 0 | 0.3% | 0.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 26 | 5.1% | 1.3% | 10 | 4.1% | 1.3% | 15 | 6.1% | 1.4% | 1 | 1.3% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 31 | 6.2% | 1.1% | 11 | 4.5% | 1.0% | 20 | 8.0% | 1.1% | 0 | 0.3% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 55 | 10.9% | 0.9% | 31 | 12.2% | 1.2% | 24 | 9.6% | 0.7% | 4 | 4.0% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 79 | 15.6% | 1.2% | 32 | 12.6% | 1.0% | 47 | 18.6% | 1.3% | 10 | 10.4% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 132 | 26.2% | 1.2% | 64 | 25.7% | 1.2% | 67 | 26.7% | 1.2% | 32 | 32.7% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 60 | 11.9% | 0.8% | 33 | 13.1% | 0.9% | 27 | 10.6% | 0.8% | 14 | 14.4% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 56 | 11.2% | 0.8% | 40 | 16.1% | 1.0% | 16 | 6.3% | 0.5% | 20 | 21.1% | 0.5% |
| De 65 000 à moins de 80 000 euros par an | 14 | 2.7% | 0.7% | 9 | 3.7% | 0.8% | 4 | 1.7% | 0.5% | 7 | 7.2% | 0.5% |
| De 80 000 à moins de 115 000 euros par an | 6 | 1.1% | 0.5% | 4 | 1.4% | 0.5% | 2 | 0.8% | 0.4% | 3 | 2.7% | 0.3% |
| 115 000 euros et plus par an | 3 | 0.5% | 0.5% | 2 | 0.9% | 0.6% | 1 | 0.2% | 0.2% | 0 | 0.3% | 0.1% |
| Refus | 25 | 5.0% | 0.8% | 6 | 2.4% | 0.5% | 19 | 7.6% | 1.1% | 4 | 4.2% | 0.4% |
| Ne sait pas | 18 | 3.6% | 0.8% | 8 | 3.3% | 0.8% | 10 | 3.8% | 0.7% | 1 | 1.4% | 0.1% |
