L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1451 | 100.0% | 2.8% | 709 | 100.0% | 2.9% | 742 | 100.0% | 2.8% | 293 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 709 | 48.8% | 2.9% | 709 | 100.0% | 2.9% | - | - | - | 159 | 54.4% | 1.8% |
| Femme | 742 | 51.2% | 2.8% | - | - | - | 742 | 100.0% | 2.8% | 133 | 45.6% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 83 | 5.7% | 1.1% | 50 | 7.0% | 1.3% | 34 | 4.5% | 0.9% | 26 | 8.8% | 0.8% |
| 25 à 34 ans | 125 | 8.6% | 1.6% | 72 | 10.1% | 1.9% | 53 | 7.1% | 1.4% | 43 | 14.7% | 1.3% |
| 35 à 49 ans | 271 | 18.7% | 2.2% | 136 | 19.2% | 2.2% | 135 | 18.2% | 2.1% | 108 | 36.7% | 1.7% |
| 50 à 59 ans | 317 | 21.8% | 3.4% | 157 | 22.2% | 3.4% | 160 | 21.5% | 3.5% | 94 | 32.1% | 2.5% |
| 60 ans et plus | 655 | 45.1% | 4.3% | 294 | 41.5% | 4.4% | 361 | 48.6% | 4.2% | 22 | 7.6% | 2.3% |
| Individu | ||||||||||||
| Ménagères | 696 | 48.0% | 3.0% | - | - | - | 696 | 93.8% | 3.0% | 123 | 41.9% | 1.7% |
| Personne de référence | 892 | 61.5% | 3.2% | 636 | 89.8% | 3.1% | 256 | 34.4% | 3.3% | 161 | 54.9% | 2.0% |
| Responsable des achats | 1057 | 72.9% | 3.0% | 376 | 53.0% | 2.9% | 681 | 91.8% | 3.0% | 197 | 67.4% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 29 | 2.0% | 5.6% | 21 | 2.9% | 5.7% | 9 | 1.2% | 5.5% | - | - | - |
| Petits patrons | 48 | 3.3% | 2.9% | 29 | 4.1% | 2.6% | 19 | 2.5% | 3.8% | 41 | 14.2% | 2.8% |
| Affaires et Cadres | 86 | 5.9% | 1.7% | 50 | 7.1% | 1.7% | 36 | 4.9% | 1.7% | 72 | 24.7% | 1.6% |
| Professions intermédiaires | 136 | 9.3% | 2.0% | 73 | 10.3% | 2.2% | 63 | 8.5% | 1.8% | 107 | 36.6% | 1.9% |
| Employés | 223 | 15.3% | 2.7% | 57 | 8.1% | 2.6% | 165 | 22.2% | 2.7% | 30 | 10.2% | 1.6% |
| Ouvriers | 184 | 12.7% | 2.9% | 140 | 19.8% | 2.8% | 43 | 5.8% | 3.2% | 6 | 2.0% | 1.4% |
| Retraités | 546 | 37.6% | 4.3% | 266 | 37.6% | 4.4% | 279 | 37.6% | 4.3% | 6 | 2.2% | 2.6% |
| Autres inactifs | 200 | 13.8% | 1.9% | 71 | 10.1% | 1.9% | 128 | 17.3% | 2.0% | 30 | 10.1% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 44 | 3.1% | 5.4% | 23 | 3.2% | 5.6% | 21 | 2.9% | 5.3% | - | - | - |
| Petits patrons | 57 | 3.9% | 2.1% | 29 | 4.1% | 2.2% | 27 | 3.7% | 2.1% | 57 | 19.3% | 2.1% |
| Affaires et Cadres | 102 | 7.0% | 1.4% | 55 | 7.8% | 1.5% | 47 | 6.3% | 1.3% | 102 | 34.9% | 1.4% |
| Professions intermédiaires | 134 | 9.2% | 1.8% | 74 | 10.5% | 1.9% | 59 | 8.0% | 1.6% | 134 | 45.8% | 1.8% |
| Employés | 132 | 9.1% | 2.4% | 62 | 8.7% | 2.7% | 70 | 9.4% | 2.3% | - | - | - |
| Ouvriers | 249 | 17.1% | 2.6% | 147 | 20.7% | 2.9% | 102 | 13.7% | 2.3% | - | - | - |
| Retraités | 612 | 42.2% | 4.2% | 280 | 39.4% | 4.3% | 333 | 44.8% | 4.2% | - | - | - |
| Autres inactifs | 121 | 8.3% | 3.0% | 38 | 5.4% | 2.5% | 83 | 11.1% | 3.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 365 | 25.1% | 3.6% | 154 | 21.8% | 3.4% | 211 | 28.4% | 3.8% | 34 | 11.5% | 1.9% |
| 2 personnes | 619 | 42.6% | 3.4% | 316 | 44.6% | 3.6% | 302 | 40.7% | 3.3% | 91 | 31.1% | 2.1% |
| 3 personnes | 179 | 12.3% | 2.0% | 92 | 13.0% | 2.0% | 87 | 11.8% | 1.9% | 51 | 17.6% | 1.3% |
| 4 personnes | 207 | 14.2% | 2.2% | 109 | 15.4% | 2.3% | 97 | 13.1% | 2.1% | 87 | 29.8% | 1.8% |
| 5 personnes et + | 82 | 5.6% | 1.5% | 37 | 5.2% | 1.5% | 45 | 6.0% | 1.6% | 29 | 10.0% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 307 | 21.2% | 2.0% | 161 | 22.7% | 2.3% | 146 | 19.7% | 1.8% | 128 | 43.6% | 1.7% |
| Non | 1144 | 78.8% | 3.2% | 548 | 77.3% | 3.1% | 596 | 80.3% | 3.2% | 165 | 56.4% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 599 | 41.3% | 5.1% | 279 | 39.4% | 5.0% | 319 | 43.0% | 5.2% | 111 | 37.8% | 3.4% |
| Agglo. - 20 000 hab | 269 | 18.5% | 3.0% | 127 | 17.9% | 3.0% | 142 | 19.1% | 2.9% | 50 | 16.9% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 312 | 21.5% | 4.5% | 167 | 23.5% | 4.9% | 145 | 19.6% | 4.1% | 63 | 21.5% | 3.5% |
| Agglo. + 100 000 hab | 239 | 16.5% | 1.5% | 118 | 16.6% | 1.6% | 121 | 16.3% | 1.5% | 59 | 20.0% | 1.0% |
| Agglo. Paris | 33 | 2.3% | 0.4% | 18 | 2.6% | 0.4% | 15 | 2.0% | 0.3% | 11 | 3.7% | 0.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 39 | 2.7% | 0.4% | 20 | 2.9% | 0.4% | 18 | 2.5% | 0.4% | 13 | 4.3% | 0.3% |
| Franche-Comté | 1 | - | 0.1% | 1 | 0.1% | 0.1% | - | - | - | 0 | 0.1% | 0.2% |
| Champagne Ardennes | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.3% | 0.3% |
| Picardie | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Bourgogne | 216 | 14.9% | 15.9% | 105 | 14.8% | 16.1% | 111 | 14.9% | 15.8% | 33 | 11.3% | 9.7% |
| Haute Normandie | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Basse Normandie | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Centre | 385 | 26.5% | 18.4% | 191 | 26.9% | 19.0% | 194 | 26.1% | 17.9% | 83 | 28.2% | 14.1% |
| Pays de Loire | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Poitou Charentes | 2 | 0.1% | 0.1% | 0 | - | - | 2 | 0.3% | 0.2% | 1 | 0.3% | 0.2% |
| Aquitaine | 4 | 0.3% | 0.1% | 2 | 0.2% | 0.1% | 2 | 0.3% | 0.1% | 1 | 0.5% | 0.2% |
| Midi Pyrénées | 2 | 0.2% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | 1 | 0.5% | 0.2% |
| Limousin | 285 | 19.6% | 46.1% | 141 | 20.0% | 48.0% | 143 | 19.3% | 44.4% | 57 | 19.4% | 35.6% |
| Auvergne | 508 | 35.0% | 45.0% | 243 | 34.3% | 44.9% | 265 | 35.7% | 45.1% | 98 | 33.6% | 31.5% |
| Rhône Alpes | 6 | 0.4% | 0.1% | 3 | 0.4% | 0.1% | 3 | 0.5% | 0.1% | 3 | 1.2% | 0.2% |
| Languedoc Roussillon | 1 | 0.1% | - | 0 | - | - | 1 | 0.1% | 0.1% | 0 | 0.2% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | 0 | 0.1% | - | 1 | 0.1% | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 755 | 52.1% | 2.2% | 398 | 56.1% | 2.4% | 358 | 48.2% | 2.1% | 232 | 79.3% | 1.6% |
| Presque tous les jours | 180 | 12.4% | 3.1% | 94 | 13.3% | 3.5% | 86 | 11.6% | 2.8% | 33 | 11.2% | 1.7% |
| 1 à 2 fois par semaine | 77 | 5.3% | 3.1% | 36 | 5.1% | 3.3% | 41 | 5.5% | 2.9% | 18 | 6.2% | 3.4% |
| 1 à 3 fois par mois | 18 | 1.2% | 3.6% | 3 | 0.4% | 1.3% | 15 | 2.1% | 5.1% | 0 | - | 0.2% |
| Moins souvent | 40 | 2.8% | 5.6% | 12 | 1.7% | 3.5% | 28 | 3.8% | 7.4% | 5 | 1.6% | 8.2% |
| Jamais | 4 | 0.3% | 4.7% | 0 | 0.1% | 0.6% | 4 | 0.5% | 14.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 52 | 3.6% | 2.7% | 28 | 4.0% | 3.6% | 24 | 3.2% | 2.2% | 6 | 2.0% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 113 | 7.8% | 3.8% | 47 | 6.6% | 4.2% | 67 | 9.0% | 3.6% | 7 | 2.3% | 2.7% |
| De 12 000 à moins de 18 000 euros par an | 191 | 13.2% | 3.2% | 80 | 11.3% | 3.0% | 111 | 15.0% | 3.4% | 13 | 4.3% | 1.8% |
| De 18 000 à moins de 24 000 euros par an | 220 | 15.2% | 3.3% | 101 | 14.2% | 3.3% | 120 | 16.1% | 3.4% | 28 | 9.5% | 2.0% |
| De 24 000 à moins de 36 000 euros par an | 358 | 24.7% | 3.3% | 176 | 24.8% | 3.4% | 182 | 24.5% | 3.2% | 58 | 19.9% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 171 | 11.8% | 2.4% | 104 | 14.6% | 2.8% | 67 | 9.0% | 2.0% | 50 | 17.0% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 162 | 11.1% | 2.2% | 88 | 12.5% | 2.3% | 73 | 9.9% | 2.2% | 69 | 23.7% | 1.7% |
| De 65 000 à moins de 80 000 euros par an | 31 | 2.2% | 1.6% | 14 | 1.9% | 1.2% | 18 | 2.4% | 2.0% | 22 | 7.5% | 1.7% |
| De 80 000 à moins de 115 000 euros par an | 12 | 0.8% | 1.0% | 6 | 0.8% | 0.8% | 6 | 0.9% | 1.2% | 9 | 3.1% | 1.0% |
| 115 000 euros et plus par an | 4 | 0.3% | 0.6% | 3 | 0.4% | 0.9% | 1 | 0.1% | 0.3% | 4 | 1.2% | 0.8% |
| Refus | 86 | 5.9% | 2.8% | 43 | 6.1% | 3.3% | 42 | 5.7% | 2.4% | 17 | 5.7% | 1.7% |
| Ne sait pas | 51 | 3.5% | 2.2% | 20 | 2.8% | 2.0% | 31 | 4.2% | 2.3% | 11 | 3.7% | 1.2% |
