L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 536 | 100.0% | 1.0% | 272 | 100.0% | 1.1% | 264 | 100.0% | 1.0% | 128 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 272 | 50.7% | 1.1% | 272 | 100.0% | 1.1% | - | - | - | 73 | 57.0% | 0.8% |
| Femme | 264 | 49.3% | 1.0% | - | - | - | 264 | 100.0% | 1.0% | 55 | 43.0% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 41 | 7.7% | 0.6% | 26 | 9.5% | 0.7% | 16 | 5.9% | 0.4% | 14 | 10.6% | 0.4% |
| 25 à 34 ans | 72 | 13.4% | 0.9% | 32 | 11.7% | 0.8% | 40 | 15.1% | 1.0% | 28 | 21.6% | 0.8% |
| 35 à 49 ans | 98 | 18.3% | 0.8% | 49 | 18.2% | 0.8% | 49 | 18.5% | 0.8% | 41 | 32.2% | 0.7% |
| 50 à 59 ans | 110 | 20.5% | 1.2% | 64 | 23.6% | 1.4% | 46 | 17.4% | 1.0% | 35 | 27.5% | 0.9% |
| 60 ans et plus | 214 | 40.0% | 1.4% | 101 | 37.0% | 1.5% | 114 | 43.1% | 1.3% | 10 | 8.1% | 1.1% |
| Individu | ||||||||||||
| Ménagères | 242 | 45.2% | 1.0% | - | - | - | 242 | 91.6% | 1.0% | 44 | 34.6% | 0.6% |
| Personne de référence | 318 | 59.3% | 1.1% | 245 | 90.1% | 1.2% | 73 | 27.6% | 0.9% | 73 | 57.1% | 0.9% |
| Responsable des achats | 389 | 72.7% | 1.1% | 151 | 55.5% | 1.2% | 239 | 90.3% | 1.0% | 84 | 65.3% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.9% | 0.9% | 5 | 1.8% | 1.3% | - | - | - | - | - | - |
| Petits patrons | 9 | 1.7% | 0.6% | 8 | 3.1% | 0.7% | 1 | 0.4% | 0.2% | 9 | 7.0% | 0.6% |
| Affaires et Cadres | 40 | 7.4% | 0.8% | 27 | 9.8% | 0.9% | 13 | 5.0% | 0.6% | 34 | 26.4% | 0.7% |
| Professions intermédiaires | 62 | 11.7% | 0.9% | 34 | 12.4% | 1.0% | 29 | 10.9% | 0.8% | 50 | 38.7% | 0.9% |
| Employés | 76 | 14.2% | 0.9% | 17 | 6.2% | 0.8% | 59 | 22.4% | 1.0% | 16 | 12.2% | 0.9% |
| Ouvriers | 76 | 14.1% | 1.2% | 59 | 21.6% | 1.2% | 17 | 6.4% | 1.3% | 3 | 2.6% | 0.8% |
| Retraités | 191 | 35.6% | 1.5% | 96 | 35.4% | 1.6% | 95 | 35.9% | 1.4% | 2 | 1.4% | 0.7% |
| Autres inactifs | 77 | 14.3% | 0.7% | 27 | 9.8% | 0.7% | 50 | 19.0% | 0.8% | 15 | 11.6% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 1.8% | 1.2% | 6 | 2.2% | 1.4% | 4 | 1.4% | 0.9% | - | - | - |
| Petits patrons | 16 | 3.0% | 0.6% | 9 | 3.3% | 0.7% | 7 | 2.7% | 0.6% | 16 | 12.7% | 0.6% |
| Affaires et Cadres | 49 | 9.1% | 0.7% | 28 | 10.4% | 0.8% | 21 | 7.8% | 0.6% | 49 | 38.2% | 0.7% |
| Professions intermédiaires | 63 | 11.8% | 0.8% | 36 | 13.2% | 0.9% | 27 | 10.3% | 0.7% | 63 | 49.1% | 0.8% |
| Employés | 36 | 6.8% | 0.7% | 20 | 7.3% | 0.9% | 17 | 6.3% | 0.5% | - | - | - |
| Ouvriers | 102 | 19.0% | 1.1% | 48 | 17.8% | 0.9% | 53 | 20.2% | 1.2% | - | - | - |
| Retraités | 222 | 41.4% | 1.5% | 104 | 38.2% | 1.6% | 118 | 44.8% | 1.5% | - | - | - |
| Autres inactifs | 37 | 7.0% | 0.9% | 21 | 7.6% | 1.3% | 17 | 6.4% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 103 | 19.2% | 1.0% | 51 | 18.8% | 1.1% | 52 | 19.6% | 0.9% | 12 | 9.6% | 0.7% |
| 2 personnes | 240 | 44.8% | 1.3% | 132 | 48.7% | 1.5% | 108 | 40.9% | 1.2% | 35 | 27.0% | 0.8% |
| 3 personnes | 86 | 16.1% | 0.9% | 36 | 13.3% | 0.8% | 50 | 19.0% | 1.1% | 33 | 25.8% | 0.8% |
| 4 personnes | 66 | 12.3% | 0.7% | 34 | 12.5% | 0.7% | 32 | 12.2% | 0.7% | 31 | 23.8% | 0.6% |
| 5 personnes et + | 40 | 7.5% | 0.8% | 18 | 6.7% | 0.7% | 22 | 8.4% | 0.8% | 18 | 13.8% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 120 | 22.5% | 0.8% | 54 | 20.0% | 0.8% | 66 | 25.0% | 0.8% | 52 | 40.5% | 0.7% |
| Non | 415 | 77.5% | 1.1% | 217 | 80.0% | 1.2% | 198 | 75.0% | 1.1% | 76 | 59.5% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 203 | 37.9% | 1.7% | 108 | 39.9% | 1.9% | 95 | 35.8% | 1.5% | 47 | 36.3% | 1.4% |
| Agglo. - 20 000 hab | 94 | 17.5% | 1.0% | 43 | 16.0% | 1.0% | 50 | 19.1% | 1.0% | 22 | 17.4% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 92 | 17.2% | 1.3% | 41 | 15.1% | 1.2% | 51 | 19.3% | 1.4% | 18 | 14.2% | 1.0% |
| Agglo. + 100 000 hab | 142 | 26.4% | 0.9% | 76 | 27.9% | 1.0% | 66 | 25.0% | 0.8% | 41 | 32.0% | 0.7% |
| Agglo. Paris | 5 | 1.0% | 0.1% | 3 | 1.1% | 0.1% | 2 | 0.8% | - | 0 | 0.1% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 6 | 1.1% | 0.1% | 3 | 1.1% | 0.1% | 3 | 1.0% | 0.1% | 1 | 0.6% | - |
| Lorraine | 253 | 47.2% | 13.2% | 126 | 46.3% | 13.5% | 127 | 48.2% | 12.8% | 58 | 45.6% | 10.7% |
| Alsace | 2 | 0.4% | 0.2% | 0 | 0.1% | - | 2 | 0.8% | 0.3% | 2 | 1.9% | 0.5% |
| Franche-Comté | 268 | 49.9% | 28.1% | 139 | 51.1% | 29.9% | 129 | 48.8% | 26.4% | 63 | 48.9% | 23.8% |
| Champagne Ardennes | 3 | 0.5% | 0.3% | 1 | 0.5% | 0.3% | 1 | 0.6% | 0.3% | - | - | - |
| Bourgogne | 2 | 0.4% | 0.2% | 2 | 0.8% | 0.3% | 0 | 0.1% | - | 2 | 1.7% | 0.7% |
| Centre | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | 0 | 0.3% | 0.1% |
| Auvergne | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Rhône Alpes | 1 | 0.2% | - | 0 | 0.1% | - | 1 | 0.4% | - | 1 | 1.0% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 292 | 54.5% | 0.9% | 145 | 53.3% | 0.9% | 147 | 55.8% | 0.9% | 109 | 84.8% | 0.7% |
| Presque tous les jours | 53 | 9.9% | 0.9% | 24 | 9.0% | 0.9% | 28 | 10.8% | 0.9% | 14 | 10.7% | 0.7% |
| 1 à 2 fois par semaine | 39 | 7.3% | 1.6% | 17 | 6.1% | 1.5% | 23 | 8.6% | 1.6% | 3 | 2.7% | 0.6% |
| 1 à 3 fois par mois | 8 | 1.5% | 1.6% | 5 | 1.9% | 2.5% | 3 | 1.1% | 1.0% | 1 | 1.0% | 2.1% |
| Moins souvent | 11 | 2.1% | 1.6% | 5 | 1.7% | 1.4% | 7 | 2.5% | 1.7% | - | - | - |
| Jamais | 4 | 0.8% | 5.1% | 4 | 1.6% | 7.2% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 14 | 2.6% | 0.7% | 7 | 2.8% | 0.9% | 7 | 2.5% | 0.6% | 1 | 0.5% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 41 | 7.7% | 1.4% | 19 | 7.1% | 1.8% | 22 | 8.4% | 1.2% | 1 | 0.6% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 69 | 13.0% | 1.2% | 34 | 12.5% | 1.3% | 36 | 13.4% | 1.1% | 3 | 2.7% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 70 | 13.0% | 1.1% | 42 | 15.3% | 1.4% | 28 | 10.6% | 0.8% | 7 | 5.2% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 139 | 26.0% | 1.3% | 70 | 25.7% | 1.3% | 70 | 26.4% | 1.2% | 32 | 24.9% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 73 | 13.7% | 1.0% | 33 | 12.3% | 0.9% | 40 | 15.1% | 1.2% | 26 | 19.9% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 63 | 11.7% | 0.9% | 28 | 10.2% | 0.7% | 35 | 13.3% | 1.1% | 28 | 22.1% | 0.7% |
| De 65 000 à moins de 80 000 euros par an | 17 | 3.2% | 0.9% | 12 | 4.4% | 1.1% | 5 | 1.9% | 0.6% | 7 | 5.2% | 0.5% |
| De 80 000 à moins de 115 000 euros par an | 8 | 1.6% | 0.7% | 6 | 2.1% | 0.8% | 3 | 1.1% | 0.6% | 7 | 5.3% | 0.7% |
| 115 000 euros et plus par an | 5 | 1.0% | 0.9% | 3 | 1.1% | 0.9% | 2 | 0.9% | 1.0% | 5 | 4.1% | 1.1% |
| Refus | 22 | 4.2% | 0.7% | 12 | 4.3% | 0.9% | 11 | 4.1% | 0.6% | 7 | 5.3% | 0.7% |
| Ne sait pas | 12 | 2.3% | 0.5% | 6 | 2.0% | 0.6% | 7 | 2.6% | 0.5% | 5 | 4.2% | 0.6% |
