L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 770 | 100.0% | 1.5% | 406 | 100.0% | 1.6% | 364 | 100.0% | 1.4% | 204 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 406 | 52.7% | 1.6% | 406 | 100.0% | 1.6% | - | - | - | 113 | 55.4% | 1.3% |
| Femme | 364 | 47.3% | 1.4% | - | - | - | 364 | 100.0% | 1.4% | 91 | 44.6% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 61 | 7.9% | 0.8% | 38 | 9.4% | 1.0% | 23 | 6.3% | 0.6% | 23 | 11.4% | 0.7% |
| 25 à 34 ans | 90 | 11.7% | 1.2% | 50 | 12.4% | 1.3% | 40 | 11.0% | 1.0% | 35 | 17.1% | 1.0% |
| 35 à 49 ans | 183 | 23.8% | 1.5% | 106 | 26.1% | 1.7% | 77 | 21.3% | 1.2% | 86 | 42.0% | 1.4% |
| 50 à 59 ans | 135 | 17.5% | 1.5% | 64 | 15.8% | 1.4% | 70 | 19.3% | 1.5% | 52 | 25.7% | 1.4% |
| 60 ans et plus | 301 | 39.0% | 2.0% | 148 | 36.3% | 2.2% | 153 | 42.1% | 1.8% | 8 | 3.8% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 342 | 44.4% | 1.5% | - | - | - | 342 | 94.0% | 1.5% | 83 | 40.9% | 1.2% |
| Personne de référence | 456 | 59.2% | 1.6% | 362 | 89.2% | 1.8% | 94 | 25.8% | 1.2% | 114 | 55.7% | 1.4% |
| Responsable des achats | 545 | 70.8% | 1.5% | 217 | 53.4% | 1.7% | 329 | 90.2% | 1.4% | 140 | 68.8% | 1.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 1.6% | 2.3% | 11 | 2.7% | 3.0% | 1 | 0.3% | 0.7% | - | - | - |
| Petits patrons | 18 | 2.3% | 1.1% | 13 | 3.1% | 1.1% | 5 | 1.4% | 1.0% | 16 | 7.8% | 1.1% |
| Affaires et Cadres | 53 | 6.9% | 1.0% | 35 | 8.6% | 1.2% | 18 | 5.0% | 0.9% | 48 | 23.6% | 1.0% |
| Professions intermédiaires | 104 | 13.5% | 1.5% | 56 | 13.7% | 1.7% | 49 | 13.4% | 1.4% | 78 | 38.3% | 1.4% |
| Employés | 113 | 14.7% | 1.4% | 34 | 8.3% | 1.6% | 79 | 21.8% | 1.3% | 22 | 10.6% | 1.2% |
| Ouvriers | 98 | 12.7% | 1.5% | 79 | 19.5% | 1.6% | 19 | 5.2% | 1.4% | 6 | 3.1% | 1.5% |
| Retraités | 271 | 35.2% | 2.2% | 137 | 33.8% | 2.3% | 134 | 36.7% | 2.0% | 2 | 1.1% | 0.9% |
| Autres inactifs | 100 | 13.0% | 1.0% | 41 | 10.1% | 1.1% | 59 | 16.3% | 0.9% | 32 | 15.5% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 2.1% | 2.0% | 13 | 3.3% | 3.2% | 3 | 0.9% | 0.8% | - | - | - |
| Petits patrons | 25 | 3.3% | 1.0% | 14 | 3.4% | 1.0% | 11 | 3.1% | 0.9% | 25 | 12.3% | 1.0% |
| Affaires et Cadres | 69 | 8.9% | 1.0% | 38 | 9.4% | 1.0% | 31 | 8.4% | 0.9% | 69 | 33.8% | 1.0% |
| Professions intermédiaires | 110 | 14.3% | 1.5% | 61 | 15.0% | 1.6% | 49 | 13.4% | 1.3% | 110 | 53.9% | 1.5% |
| Employés | 61 | 7.9% | 1.1% | 31 | 7.6% | 1.3% | 30 | 8.2% | 1.0% | - | - | - |
| Ouvriers | 136 | 17.6% | 1.4% | 76 | 18.8% | 1.5% | 59 | 16.3% | 1.3% | - | - | - |
| Retraités | 300 | 39.0% | 2.1% | 145 | 35.8% | 2.2% | 155 | 42.6% | 2.0% | - | - | - |
| Autres inactifs | 53 | 6.9% | 1.3% | 27 | 6.7% | 1.8% | 25 | 7.0% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 161 | 20.9% | 1.6% | 85 | 20.8% | 1.9% | 77 | 21.0% | 1.4% | 23 | 11.2% | 1.3% |
| 2 personnes | 290 | 37.7% | 1.6% | 151 | 37.2% | 1.7% | 139 | 38.1% | 1.5% | 46 | 22.6% | 1.1% |
| 3 personnes | 127 | 16.4% | 1.4% | 73 | 17.9% | 1.6% | 54 | 14.9% | 1.2% | 46 | 22.4% | 1.2% |
| 4 personnes | 134 | 17.4% | 1.4% | 69 | 17.1% | 1.5% | 64 | 17.7% | 1.4% | 59 | 28.8% | 1.2% |
| 5 personnes et + | 58 | 7.6% | 1.1% | 28 | 7.0% | 1.1% | 30 | 8.3% | 1.0% | 31 | 15.1% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 213 | 27.7% | 1.4% | 109 | 27.0% | 1.5% | 104 | 28.6% | 1.3% | 100 | 49.2% | 1.3% |
| Non | 557 | 72.3% | 1.5% | 297 | 73.0% | 1.7% | 260 | 71.4% | 1.4% | 104 | 50.8% | 1.1% |
| Habitat | ||||||||||||
| Communes rurales | 199 | 25.9% | 1.7% | 99 | 24.5% | 1.8% | 100 | 27.4% | 1.6% | 45 | 22.2% | 1.4% |
| Agglo. - 20 000 hab | 133 | 17.3% | 1.5% | 70 | 17.2% | 1.7% | 64 | 17.4% | 1.3% | 38 | 18.7% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 118 | 15.3% | 1.7% | 63 | 15.5% | 1.9% | 55 | 15.2% | 1.5% | 20 | 9.7% | 1.1% |
| Agglo. + 100 000 hab | 319 | 41.4% | 2.1% | 174 | 42.8% | 2.3% | 145 | 39.9% | 1.8% | 101 | 49.3% | 1.8% |
| Agglo. Paris | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Nord Pas de Calais | 2 | 0.2% | 0.1% | 2 | 0.5% | 0.1% | - | - | - | - | - | - |
| Lorraine | 4 | 0.5% | 0.2% | 3 | 0.8% | 0.3% | 1 | 0.2% | 0.1% | - | - | - |
| Alsace | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Franche-Comté | 89 | 11.5% | 9.3% | 46 | 11.3% | 9.9% | 43 | 11.8% | 8.8% | 22 | 10.8% | 8.4% |
| Champagne Ardennes | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Bourgogne | 9 | 1.2% | 0.7% | 5 | 1.1% | 0.7% | 5 | 1.3% | 0.7% | 2 | 1.0% | 0.6% |
| Haute Normandie | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.2% |
| Pays de Loire | 1 | 0.1% | - | 1 | 0.1% | - | 0 | 0.1% | - | 1 | 0.3% | 0.1% |
| Limousin | 1 | 0.1% | 0.2% | 1 | 0.3% | 0.4% | - | - | - | - | - | - |
| Auvergne | 38 | 4.9% | 3.4% | 23 | 5.7% | 4.2% | 15 | 4.1% | 2.5% | 8 | 3.7% | 2.4% |
| Rhône Alpes | 623 | 80.9% | 12.0% | 323 | 79.5% | 13.0% | 300 | 82.4% | 11.2% | 170 | 83.3% | 9.1% |
| Languedoc Roussillon | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | 1 | 0.2% | - | - | - | - | 1 | 0.4% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 455 | 59.0% | 1.3% | 248 | 61.0% | 1.5% | 207 | 56.8% | 1.2% | 163 | 80.1% | 1.1% |
| Presque tous les jours | 90 | 11.6% | 1.5% | 46 | 11.5% | 1.7% | 43 | 11.9% | 1.4% | 24 | 11.7% | 1.2% |
| 1 à 2 fois par semaine | 41 | 5.3% | 1.6% | 22 | 5.3% | 2.0% | 19 | 5.2% | 1.3% | 8 | 3.9% | 1.5% |
| 1 à 3 fois par mois | 12 | 1.5% | 2.4% | 7 | 1.6% | 3.2% | 5 | 1.4% | 1.7% | 7 | 3.2% | 11.1% |
| Moins souvent | 8 | 1.0% | 1.1% | 6 | 1.6% | 1.9% | 1 | 0.4% | 0.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 18 | 2.4% | 1.0% | 12 | 2.9% | 1.5% | 7 | 1.8% | 0.6% | 1 | 0.4% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 43 | 5.6% | 1.5% | 32 | 7.8% | 2.9% | 12 | 3.2% | 0.6% | 3 | 1.3% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 85 | 11.1% | 1.5% | 41 | 10.1% | 1.6% | 45 | 12.3% | 1.4% | 5 | 2.2% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 104 | 13.5% | 1.6% | 49 | 12.1% | 1.6% | 55 | 15.1% | 1.6% | 21 | 10.5% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 179 | 23.2% | 1.6% | 97 | 23.9% | 1.9% | 82 | 22.4% | 1.4% | 34 | 16.7% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 115 | 14.9% | 1.6% | 58 | 14.2% | 1.6% | 58 | 15.8% | 1.7% | 50 | 24.6% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 109 | 14.2% | 1.5% | 61 | 14.9% | 1.6% | 49 | 13.4% | 1.5% | 48 | 23.3% | 1.2% |
| De 65 000 à moins de 80 000 euros par an | 23 | 3.0% | 1.2% | 17 | 4.3% | 1.6% | 6 | 1.6% | 0.7% | 11 | 5.5% | 0.9% |
| De 80 000 à moins de 115 000 euros par an | 9 | 1.2% | 0.7% | 4 | 0.9% | 0.5% | 5 | 1.5% | 1.1% | 8 | 3.9% | 0.8% |
| 115 000 euros et plus par an | 3 | 0.4% | 0.5% | 3 | 0.8% | 0.9% | - | - | - | 3 | 1.5% | 0.7% |
| Refus | 43 | 5.6% | 1.4% | 16 | 4.0% | 1.3% | 27 | 7.4% | 1.5% | 15 | 7.5% | 1.5% |
| Ne sait pas | 37 | 4.9% | 1.6% | 17 | 4.2% | 1.7% | 20 | 5.6% | 1.5% | 5 | 2.5% | 0.6% |
