L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2467 | 100.0% | 4.8% | 1199 | 100.0% | 4.8% | 1268 | 100.0% | 4.7% | 646 | 100.0% | 3.7% |
| Sexe | ||||||||||||
| Homme | 1199 | 48.6% | 4.8% | 1199 | 100.0% | 4.8% | - | - | - | 336 | 52.0% | 3.8% |
| Femme | 1268 | 51.4% | 4.7% | - | - | - | 1268 | 100.0% | 4.7% | 310 | 48.0% | 3.6% |
| Age | ||||||||||||
| 15 à 24 ans | 248 | 10.0% | 3.4% | 133 | 11.1% | 3.6% | 114 | 9.0% | 3.2% | 86 | 13.3% | 2.7% |
| 25 à 34 ans | 227 | 9.2% | 3.0% | 123 | 10.2% | 3.3% | 104 | 8.2% | 2.7% | 91 | 14.0% | 2.7% |
| 35 à 49 ans | 506 | 20.5% | 4.0% | 253 | 21.1% | 4.1% | 253 | 19.9% | 4.0% | 236 | 36.5% | 3.8% |
| 50 à 59 ans | 457 | 18.5% | 5.0% | 232 | 19.4% | 5.1% | 224 | 17.7% | 4.9% | 181 | 28.0% | 4.8% |
| 60 ans et plus | 1031 | 41.8% | 6.8% | 458 | 38.2% | 6.9% | 573 | 45.2% | 6.7% | 53 | 8.1% | 5.4% |
| Individu | ||||||||||||
| Ménagères | 1156 | 46.8% | 5.0% | - | - | - | 1156 | 91.1% | 5.0% | 272 | 42.0% | 3.9% |
| Personne de référence | 1430 | 58.0% | 5.1% | 1057 | 88.1% | 5.2% | 373 | 29.4% | 4.8% | 322 | 49.9% | 3.9% |
| Responsable des achats | 1740 | 70.5% | 4.9% | 613 | 51.1% | 4.7% | 1127 | 88.9% | 5.0% | 431 | 66.7% | 3.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 42 | 1.7% | 8.1% | 34 | 2.8% | 9.2% | 9 | 0.7% | 5.5% | - | - | - |
| Petits patrons | 68 | 2.7% | 4.2% | 48 | 4.0% | 4.2% | 20 | 1.6% | 4.0% | 65 | 10.1% | 4.5% |
| Affaires et Cadres | 149 | 6.1% | 2.9% | 89 | 7.4% | 3.0% | 61 | 4.8% | 2.9% | 134 | 20.7% | 2.9% |
| Professions intermédiaires | 311 | 12.6% | 4.5% | 159 | 13.2% | 4.8% | 153 | 12.0% | 4.3% | 252 | 38.9% | 4.5% |
| Employés | 327 | 13.3% | 3.9% | 82 | 6.8% | 3.7% | 245 | 19.3% | 4.0% | 78 | 12.0% | 4.3% |
| Ouvriers | 292 | 11.9% | 4.6% | 233 | 19.5% | 4.6% | 59 | 4.7% | 4.4% | 20 | 3.1% | 4.7% |
| Retraités | 887 | 36.0% | 7.1% | 435 | 36.3% | 7.2% | 452 | 35.6% | 6.9% | 15 | 2.3% | 5.9% |
| Autres inactifs | 390 | 15.8% | 3.8% | 120 | 10.0% | 3.2% | 270 | 21.3% | 4.1% | 83 | 12.9% | 2.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 56 | 2.3% | 6.9% | 36 | 3.0% | 8.9% | 20 | 1.6% | 4.9% | - | - | - |
| Petits patrons | 113 | 4.6% | 4.3% | 53 | 4.4% | 4.0% | 60 | 4.7% | 4.6% | 113 | 17.6% | 4.3% |
| Affaires et Cadres | 201 | 8.2% | 2.8% | 109 | 9.1% | 3.0% | 92 | 7.3% | 2.6% | 201 | 31.2% | 2.8% |
| Professions intermédiaires | 331 | 13.4% | 4.4% | 174 | 14.5% | 4.5% | 158 | 12.4% | 4.2% | 331 | 51.3% | 4.4% |
| Employés | 203 | 8.2% | 3.7% | 88 | 7.4% | 3.8% | 114 | 9.0% | 3.7% | - | - | - |
| Ouvriers | 411 | 16.7% | 4.3% | 234 | 19.5% | 4.6% | 178 | 14.0% | 4.0% | - | - | - |
| Retraités | 975 | 39.5% | 6.8% | 450 | 37.6% | 6.9% | 524 | 41.3% | 6.7% | - | - | - |
| Autres inactifs | 176 | 7.1% | 4.3% | 54 | 4.5% | 3.5% | 122 | 9.6% | 4.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 525 | 21.3% | 5.3% | 241 | 20.1% | 5.4% | 284 | 22.4% | 5.1% | 71 | 11.0% | 4.1% |
| 2 personnes | 1064 | 43.1% | 5.9% | 506 | 42.2% | 5.8% | 557 | 43.9% | 6.0% | 174 | 27.0% | 4.1% |
| 3 personnes | 289 | 11.7% | 3.2% | 147 | 12.3% | 3.3% | 142 | 11.2% | 3.1% | 132 | 20.4% | 3.3% |
| 4 personnes | 375 | 15.2% | 4.0% | 208 | 17.4% | 4.5% | 167 | 13.1% | 3.6% | 173 | 26.8% | 3.5% |
| 5 personnes et + | 214 | 8.7% | 4.0% | 96 | 8.0% | 3.8% | 119 | 9.3% | 4.1% | 96 | 14.8% | 3.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 559 | 22.7% | 3.6% | 274 | 22.9% | 3.8% | 285 | 22.5% | 3.4% | 262 | 40.5% | 3.4% |
| Non | 1908 | 77.3% | 5.3% | 925 | 77.1% | 5.2% | 983 | 77.5% | 5.3% | 384 | 59.5% | 4.0% |
| Habitat | ||||||||||||
| Communes rurales | 864 | 35.0% | 7.3% | 433 | 36.1% | 7.7% | 431 | 34.0% | 7.0% | 176 | 27.3% | 5.4% |
| Agglo. - 20 000 hab | 708 | 28.7% | 7.9% | 325 | 27.1% | 7.8% | 383 | 30.2% | 7.9% | 176 | 27.2% | 6.7% |
| Agglo. 20 000 à 100 000 hab | 361 | 14.6% | 5.2% | 186 | 15.5% | 5.5% | 175 | 13.8% | 4.9% | 79 | 12.2% | 4.4% |
| Agglo. + 100 000 hab | 505 | 20.5% | 3.3% | 241 | 20.1% | 3.2% | 264 | 20.8% | 3.3% | 203 | 31.4% | 3.5% |
| Agglo. Paris | 29 | 1.2% | 0.3% | 14 | 1.2% | 0.4% | 15 | 1.2% | 0.3% | 12 | 1.9% | 0.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 38 | 1.6% | 0.4% | 20 | 1.7% | 0.5% | 18 | 1.4% | 0.4% | 17 | 2.6% | 0.4% |
| Nord Pas de Calais | 2 | 0.1% | 0.1% | - | - | - | 2 | 0.2% | 0.1% | 1 | 0.1% | 0.1% |
| Lorraine | 2 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | 0 | - | - | 0 | - | - |
| Alsace | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Franche-Comté | 0 | - | - | - | - | - | 0 | - | 0.1% | 0 | 0.1% | 0.2% |
| Champagne Ardennes | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.1% | 0.2% | 1 | 0.2% | 0.4% |
| Picardie | 3 | 0.1% | 0.2% | 1 | 0.1% | 0.1% | 2 | 0.1% | 0.2% | 3 | 0.4% | 0.7% |
| Haute Normandie | 10 | 0.4% | 0.7% | 5 | 0.4% | 0.7% | 5 | 0.4% | 0.6% | 4 | 0.6% | 0.9% |
| Basse Normandie | 406 | 16.5% | 33.6% | 190 | 15.8% | 32.7% | 216 | 17.1% | 34.4% | 89 | 13.8% | 27.6% |
| Centre | 11 | 0.4% | 0.5% | 7 | 0.6% | 0.7% | 4 | 0.3% | 0.3% | 5 | 0.7% | 0.8% |
| Pays de Loire | 968 | 39.2% | 32.8% | 448 | 37.3% | 31.4% | 520 | 41.0% | 34.1% | 257 | 39.8% | 27.7% |
| Bretagne | 1001 | 40.6% | 37.6% | 515 | 42.9% | 40.2% | 487 | 38.4% | 35.3% | 260 | 40.2% | 32.1% |
| Poitou Charentes | 18 | 0.7% | 1.2% | 7 | 0.6% | 1.0% | 11 | 0.9% | 1.4% | 5 | 0.8% | 1.3% |
| Aquitaine | 3 | 0.1% | 0.1% | 2 | 0.2% | 0.2% | 0 | - | - | 1 | 0.1% | 0.1% |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Limousin | 1 | - | 0.2% | 0 | - | 0.1% | 1 | 0.1% | 0.3% | 1 | 0.2% | 0.8% |
| Auvergne | 1 | - | 0.1% | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.1% | 0.2% |
| Rhône Alpes | 1 | - | - | 1 | - | - | 1 | 0.1% | - | 1 | 0.1% | - |
| Languedoc Roussillon | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1413 | 57.3% | 4.2% | 733 | 61.1% | 4.3% | 680 | 53.6% | 4.0% | 546 | 84.5% | 3.7% |
| Presque tous les jours | 246 | 10.0% | 4.2% | 104 | 8.7% | 3.9% | 141 | 11.1% | 4.5% | 65 | 10.1% | 3.3% |
| 1 à 2 fois par semaine | 101 | 4.1% | 4.1% | 38 | 3.2% | 3.5% | 63 | 5.0% | 4.5% | 17 | 2.6% | 3.2% |
| 1 à 3 fois par mois | 23 | 0.9% | 4.6% | 13 | 1.1% | 6.4% | 10 | 0.8% | 3.4% | 0 | 0.1% | 0.8% |
| Moins souvent | 38 | 1.6% | 5.3% | 17 | 1.4% | 5.1% | 21 | 1.7% | 5.5% | - | - | - |
| Jamais | 9 | 0.4% | 10.7% | 6 | 0.5% | 9.9% | 3 | 0.3% | 12.4% | 3 | 0.5% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 89 | 3.6% | 4.7% | 43 | 3.5% | 5.4% | 46 | 3.6% | 4.1% | 7 | 1.1% | 4.0% |
| De 9 000 à moins de 12 000 euros par an | 144 | 5.9% | 4.9% | 40 | 3.4% | 3.7% | 104 | 8.2% | 5.6% | 9 | 1.4% | 3.7% |
| De 12 000 à moins de 18 000 euros par an | 297 | 12.0% | 5.0% | 152 | 12.7% | 5.8% | 145 | 11.4% | 4.4% | 26 | 4.1% | 3.8% |
| De 18 000 à moins de 24 000 euros par an | 357 | 14.5% | 5.4% | 160 | 13.4% | 5.3% | 197 | 15.5% | 5.5% | 56 | 8.6% | 4.0% |
| De 24 000 à moins de 36 000 euros par an | 546 | 22.1% | 5.0% | 269 | 22.4% | 5.2% | 277 | 21.9% | 4.8% | 122 | 18.8% | 3.7% |
| De 36 000 à moins de 45 000 euros par an | 374 | 15.2% | 5.3% | 206 | 17.2% | 5.6% | 168 | 13.3% | 5.0% | 120 | 18.5% | 4.1% |
| De 45 000 à moins de 65 000 euros par an | 296 | 12.0% | 4.1% | 154 | 12.9% | 4.0% | 141 | 11.2% | 4.3% | 155 | 24.0% | 3.9% |
| De 65 000 à moins de 80 000 euros par an | 66 | 2.7% | 3.4% | 33 | 2.8% | 3.0% | 32 | 2.6% | 3.7% | 41 | 6.3% | 3.1% |
| De 80 000 à moins de 115 000 euros par an | 35 | 1.4% | 2.8% | 23 | 2.0% | 3.2% | 11 | 0.9% | 2.2% | 25 | 3.9% | 2.7% |
| 115 000 euros et plus par an | 14 | 0.6% | 2.3% | 8 | 0.7% | 2.2% | 6 | 0.5% | 2.5% | 11 | 1.7% | 2.3% |
| Refus | 138 | 5.6% | 4.5% | 53 | 4.5% | 4.1% | 85 | 6.7% | 4.7% | 44 | 6.8% | 4.3% |
| Ne sait pas | 112 | 4.5% | 4.8% | 57 | 4.7% | 5.8% | 55 | 4.3% | 4.0% | 30 | 4.7% | 3.3% |
