L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 644 | 100.0% | 1.2% | 333 | 100.0% | 1.3% | 311 | 100.0% | 1.2% | 136 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 333 | 51.7% | 1.3% | 333 | 100.0% | 1.3% | - | - | - | 80 | 58.5% | 0.9% |
| Femme | 311 | 48.3% | 1.2% | - | - | - | 311 | 100.0% | 1.2% | 57 | 41.5% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 40 | 6.1% | 0.5% | 20 | 6.1% | 0.6% | 19 | 6.1% | 0.5% | 13 | 9.3% | 0.4% |
| 25 à 34 ans | 67 | 10.4% | 0.9% | 40 | 11.9% | 1.1% | 27 | 8.8% | 0.7% | 23 | 16.6% | 0.7% |
| 35 à 49 ans | 120 | 18.6% | 1.0% | 64 | 19.2% | 1.0% | 56 | 17.9% | 0.9% | 46 | 33.5% | 0.7% |
| 50 à 59 ans | 132 | 20.4% | 1.4% | 64 | 19.2% | 1.4% | 68 | 21.8% | 1.5% | 41 | 30.2% | 1.1% |
| 60 ans et plus | 286 | 44.4% | 1.9% | 145 | 43.6% | 2.2% | 141 | 45.3% | 1.7% | 14 | 10.4% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 284 | 44.0% | 1.2% | - | - | - | 284 | 91.1% | 1.2% | 52 | 38.0% | 0.7% |
| Personne de référence | 390 | 60.5% | 1.4% | 302 | 90.8% | 1.5% | 87 | 28.1% | 1.1% | 84 | 61.5% | 1.0% |
| Responsable des achats | 458 | 71.1% | 1.3% | 180 | 53.9% | 1.4% | 279 | 89.6% | 1.2% | 92 | 67.2% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 1.5% | 1.8% | 4 | 1.3% | 1.2% | 5 | 1.6% | 3.3% | - | - | - |
| Petits patrons | 13 | 2.0% | 0.8% | 9 | 2.7% | 0.8% | 4 | 1.2% | 0.8% | 11 | 8.3% | 0.8% |
| Affaires et Cadres | 35 | 5.4% | 0.7% | 24 | 7.1% | 0.8% | 11 | 3.6% | 0.5% | 31 | 22.6% | 0.7% |
| Professions intermédiaires | 73 | 11.4% | 1.1% | 44 | 13.2% | 1.3% | 29 | 9.4% | 0.8% | 57 | 41.9% | 1.0% |
| Employés | 116 | 17.9% | 1.4% | 34 | 10.3% | 1.6% | 81 | 26.1% | 1.3% | 14 | 10.6% | 0.8% |
| Ouvriers | 73 | 11.3% | 1.1% | 53 | 15.8% | 1.0% | 20 | 6.5% | 1.5% | 5 | 3.7% | 1.2% |
| Retraités | 249 | 38.7% | 2.0% | 137 | 41.0% | 2.3% | 113 | 36.2% | 1.7% | 2 | 1.8% | 1.0% |
| Autres inactifs | 76 | 11.8% | 0.7% | 28 | 8.5% | 0.8% | 48 | 15.3% | 0.7% | 15 | 11.0% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 1.5% | 1.2% | 2 | 0.6% | 0.5% | 7 | 2.4% | 1.8% | - | - | - |
| Petits patrons | 21 | 3.2% | 0.8% | 11 | 3.4% | 0.8% | 9 | 3.0% | 0.7% | 21 | 15.0% | 0.8% |
| Affaires et Cadres | 37 | 5.7% | 0.5% | 26 | 7.7% | 0.7% | 11 | 3.5% | 0.3% | 37 | 26.9% | 0.5% |
| Professions intermédiaires | 79 | 12.3% | 1.0% | 43 | 12.9% | 1.1% | 36 | 11.7% | 1.0% | 79 | 58.1% | 1.0% |
| Employés | 70 | 10.8% | 1.3% | 35 | 10.6% | 1.5% | 34 | 11.1% | 1.1% | - | - | - |
| Ouvriers | 100 | 15.5% | 1.0% | 52 | 15.6% | 1.0% | 48 | 15.5% | 1.1% | - | - | - |
| Retraités | 288 | 44.7% | 2.0% | 147 | 44.2% | 2.2% | 141 | 45.2% | 1.8% | - | - | - |
| Autres inactifs | 41 | 6.3% | 1.0% | 17 | 5.0% | 1.1% | 24 | 7.7% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 130 | 20.1% | 1.3% | 63 | 18.9% | 1.4% | 67 | 21.5% | 1.2% | 20 | 14.6% | 1.1% |
| 2 personnes | 313 | 48.6% | 1.7% | 160 | 48.1% | 1.8% | 153 | 49.3% | 1.7% | 43 | 31.3% | 1.0% |
| 3 personnes | 82 | 12.8% | 0.9% | 43 | 12.9% | 1.0% | 39 | 12.7% | 0.9% | 22 | 16.3% | 0.6% |
| 4 personnes | 80 | 12.5% | 0.9% | 44 | 13.2% | 0.9% | 36 | 11.7% | 0.8% | 35 | 25.6% | 0.7% |
| 5 personnes et + | 39 | 6.0% | 0.7% | 23 | 7.0% | 0.9% | 15 | 4.9% | 0.5% | 17 | 12.2% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 134 | 20.9% | 0.9% | 77 | 23.2% | 1.1% | 57 | 18.4% | 0.7% | 54 | 39.4% | 0.7% |
| Non | 510 | 79.1% | 1.4% | 256 | 76.8% | 1.4% | 254 | 81.6% | 1.4% | 83 | 60.6% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 244 | 37.9% | 2.1% | 118 | 35.5% | 2.1% | 126 | 40.4% | 2.0% | 46 | 33.5% | 1.4% |
| Agglo. - 20 000 hab | 151 | 23.4% | 1.7% | 68 | 20.3% | 1.6% | 83 | 26.7% | 1.7% | 31 | 22.6% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 108 | 16.7% | 1.5% | 63 | 19.0% | 1.9% | 44 | 14.3% | 1.2% | 26 | 18.8% | 1.4% |
| Agglo. + 100 000 hab | 134 | 20.8% | 0.9% | 78 | 23.4% | 1.0% | 56 | 18.1% | 0.7% | 32 | 23.6% | 0.6% |
| Agglo. Paris | 8 | 1.2% | 0.1% | 6 | 1.8% | 0.2% | 2 | 0.5% | - | 2 | 1.5% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 8 | 1.2% | 0.1% | 6 | 1.8% | 0.1% | 2 | 0.6% | - | 2 | 1.7% | 0.1% |
| Nord Pas de Calais | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | 0 | 0.3% | - |
| Lorraine | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | 0 | 0.3% | 0.1% |
| Picardie | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Haute Normandie | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.1% |
| Centre | 397 | 61.7% | 19.0% | 205 | 61.4% | 20.3% | 193 | 62.0% | 17.8% | 70 | 51.0% | 11.8% |
| Pays de Loire | 9 | 1.4% | 0.3% | 7 | 2.2% | 0.5% | 2 | 0.6% | 0.1% | 6 | 4.6% | 0.7% |
| Bretagne | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | 0 | 0.3% | 0.1% |
| Poitou Charentes | 225 | 34.9% | 15.2% | 111 | 33.3% | 15.6% | 114 | 36.7% | 14.8% | 56 | 40.9% | 14.1% |
| Aquitaine | 1 | 0.2% | - | 1 | 0.3% | 0.1% | - | - | - | 0 | 0.1% | - |
| Limousin | 1 | 0.2% | 0.2% | 1 | 0.2% | 0.2% | 0 | 0.1% | 0.1% | 1 | 0.4% | 0.3% |
| Rhône Alpes | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 354 | 54.9% | 1.0% | 188 | 56.3% | 1.1% | 166 | 53.4% | 1.0% | 112 | 82.3% | 0.8% |
| Presque tous les jours | 68 | 10.6% | 1.2% | 30 | 9.1% | 1.1% | 38 | 12.2% | 1.2% | 13 | 9.4% | 0.7% |
| 1 à 2 fois par semaine | 30 | 4.6% | 1.2% | 18 | 5.5% | 1.7% | 12 | 3.8% | 0.8% | 3 | 2.4% | 0.6% |
| 1 à 3 fois par mois | 8 | 1.3% | 1.7% | 2 | 0.6% | 1.0% | 6 | 2.1% | 2.2% | 1 | 0.5% | 1.2% |
| Moins souvent | 13 | 2.1% | 1.8% | 6 | 1.7% | 1.6% | 8 | 2.5% | 2.0% | 2 | 1.2% | 2.9% |
| Jamais | 4 | 0.6% | 4.3% | 1 | 0.3% | 1.6% | 3 | 0.9% | 10.7% | 2 | 1.1% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 3.3% | 1.1% | 9 | 2.7% | 1.2% | 12 | 4.0% | 1.1% | 1 | 0.8% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 37 | 5.7% | 1.2% | 16 | 4.7% | 1.4% | 21 | 6.8% | 1.1% | 1 | 0.4% | 0.2% |
| De 12 000 à moins de 18 000 euros par an | 78 | 12.0% | 1.3% | 42 | 12.5% | 1.6% | 36 | 11.6% | 1.1% | 4 | 3.1% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 108 | 16.7% | 1.6% | 52 | 15.5% | 1.7% | 56 | 18.0% | 1.6% | 23 | 17.1% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 164 | 25.5% | 1.5% | 80 | 24.1% | 1.5% | 84 | 27.0% | 1.5% | 26 | 19.0% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 87 | 13.6% | 1.2% | 48 | 14.6% | 1.3% | 39 | 12.5% | 1.2% | 26 | 19.2% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 71 | 11.0% | 1.0% | 48 | 14.3% | 1.2% | 23 | 7.5% | 0.7% | 33 | 24.5% | 0.8% |
| De 65 000 à moins de 80 000 euros par an | 17 | 2.6% | 0.9% | 9 | 2.8% | 0.9% | 7 | 2.4% | 0.9% | 11 | 7.9% | 0.8% |
| De 80 000 à moins de 115 000 euros par an | 6 | 1.0% | 0.5% | 2 | 0.7% | 0.3% | 4 | 1.3% | 0.8% | 4 | 3.0% | 0.4% |
| 115 000 euros et plus par an | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | 0 | 0.3% | 0.1% |
| Refus | 31 | 4.9% | 1.0% | 15 | 4.6% | 1.2% | 16 | 5.2% | 0.9% | 3 | 2.3% | 0.3% |
| Ne sait pas | 23 | 3.6% | 1.0% | 11 | 3.3% | 1.1% | 12 | 3.8% | 0.9% | 3 | 2.3% | 0.3% |
