L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 629 | 100.0% | 1.2% | 302 | 100.0% | 1.2% | 327 | 100.0% | 1.2% | 133 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 302 | 48.1% | 1.2% | 302 | 100.0% | 1.2% | - | - | - | 72 | 54.0% | 0.8% |
| Femme | 327 | 51.9% | 1.2% | - | - | - | 327 | 100.0% | 1.2% | 61 | 46.0% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 42 | 6.8% | 0.6% | 23 | 7.5% | 0.6% | 20 | 6.0% | 0.5% | 12 | 9.0% | 0.4% |
| 25 à 34 ans | 49 | 7.8% | 0.6% | 28 | 9.2% | 0.7% | 21 | 6.4% | 0.5% | 15 | 10.9% | 0.4% |
| 35 à 49 ans | 119 | 18.9% | 1.0% | 62 | 20.5% | 1.0% | 57 | 17.5% | 0.9% | 53 | 39.9% | 0.9% |
| 50 à 59 ans | 139 | 22.2% | 1.5% | 68 | 22.7% | 1.5% | 71 | 21.7% | 1.5% | 42 | 31.5% | 1.1% |
| 60 ans et plus | 279 | 44.4% | 1.8% | 121 | 40.1% | 1.8% | 158 | 48.4% | 1.9% | 12 | 8.8% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 301 | 47.8% | 1.3% | - | - | - | 301 | 92.1% | 1.3% | 56 | 42.1% | 0.8% |
| Personne de référence | 373 | 59.3% | 1.3% | 268 | 88.8% | 1.3% | 105 | 32.0% | 1.4% | 73 | 54.8% | 0.9% |
| Responsable des achats | 458 | 72.8% | 1.3% | 158 | 52.2% | 1.2% | 300 | 91.8% | 1.3% | 93 | 69.6% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 2.7% | 3.2% | 11 | 3.6% | 3.0% | 6 | 1.8% | 3.8% | - | - | - |
| Petits patrons | 25 | 4.0% | 1.5% | 13 | 4.2% | 1.1% | 12 | 3.7% | 2.4% | 19 | 14.2% | 1.3% |
| Affaires et Cadres | 39 | 6.3% | 0.8% | 21 | 7.0% | 0.7% | 18 | 5.6% | 0.9% | 31 | 23.0% | 0.7% |
| Professions intermédiaires | 59 | 9.5% | 0.9% | 36 | 11.9% | 1.1% | 24 | 7.2% | 0.7% | 48 | 35.9% | 0.9% |
| Employés | 93 | 14.8% | 1.1% | 23 | 7.6% | 1.1% | 70 | 21.4% | 1.1% | 15 | 11.3% | 0.8% |
| Ouvriers | 75 | 11.9% | 1.2% | 57 | 18.9% | 1.1% | 18 | 5.5% | 1.3% | 4 | 2.9% | 0.9% |
| Retraités | 236 | 37.5% | 1.9% | 112 | 37.1% | 1.9% | 124 | 37.9% | 1.9% | 3 | 2.6% | 1.4% |
| Autres inactifs | 84 | 13.4% | 0.8% | 29 | 9.7% | 0.8% | 55 | 16.8% | 0.8% | 13 | 10.1% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 27 | 4.3% | 3.3% | 12 | 4.1% | 3.1% | 14 | 4.4% | 3.5% | - | - | - |
| Petits patrons | 27 | 4.3% | 1.0% | 13 | 4.4% | 1.0% | 14 | 4.2% | 1.0% | 27 | 20.2% | 1.0% |
| Affaires et Cadres | 41 | 6.5% | 0.6% | 24 | 7.9% | 0.6% | 17 | 5.2% | 0.5% | 41 | 30.7% | 0.6% |
| Professions intermédiaires | 65 | 10.4% | 0.9% | 35 | 11.6% | 0.9% | 31 | 9.3% | 0.8% | 65 | 49.1% | 0.9% |
| Employés | 52 | 8.3% | 1.0% | 26 | 8.5% | 1.1% | 27 | 8.2% | 0.9% | - | - | - |
| Ouvriers | 104 | 16.5% | 1.1% | 61 | 20.1% | 1.2% | 43 | 13.2% | 1.0% | - | - | - |
| Retraités | 267 | 42.4% | 1.8% | 117 | 38.7% | 1.8% | 150 | 45.9% | 1.9% | - | - | - |
| Autres inactifs | 45 | 7.2% | 1.1% | 14 | 4.8% | 0.9% | 31 | 9.5% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 169 | 26.8% | 1.7% | 73 | 24.1% | 1.6% | 96 | 29.4% | 1.7% | 18 | 13.5% | 1.0% |
| 2 personnes | 260 | 41.4% | 1.5% | 127 | 41.9% | 1.5% | 134 | 40.9% | 1.4% | 40 | 30.3% | 0.9% |
| 3 personnes | 79 | 12.6% | 0.9% | 42 | 13.9% | 0.9% | 37 | 11.3% | 0.8% | 25 | 18.8% | 0.6% |
| 4 personnes | 90 | 14.3% | 1.0% | 46 | 15.1% | 1.0% | 44 | 13.5% | 0.9% | 38 | 28.3% | 0.8% |
| 5 personnes et + | 31 | 4.9% | 0.6% | 15 | 5.0% | 0.6% | 16 | 4.8% | 0.5% | 12 | 9.1% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 118 | 18.8% | 0.8% | 63 | 20.7% | 0.9% | 56 | 17.0% | 0.7% | 53 | 39.5% | 0.7% |
| Non | 511 | 81.2% | 1.4% | 240 | 79.3% | 1.4% | 271 | 83.0% | 1.5% | 81 | 60.5% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 285 | 45.3% | 2.4% | 133 | 43.9% | 2.3% | 152 | 46.6% | 2.5% | 50 | 37.5% | 1.5% |
| Agglo. - 20 000 hab | 112 | 17.8% | 1.2% | 51 | 16.8% | 1.2% | 61 | 18.8% | 1.3% | 17 | 12.8% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 134 | 21.4% | 1.9% | 70 | 23.1% | 2.1% | 65 | 19.8% | 1.8% | 30 | 22.6% | 1.7% |
| Agglo. + 100 000 hab | 90 | 14.3% | 0.6% | 47 | 15.7% | 0.6% | 43 | 13.0% | 0.5% | 31 | 23.4% | 0.5% |
| Agglo. Paris | 7 | 1.2% | 0.1% | 2 | 0.5% | - | 6 | 1.8% | 0.1% | 5 | 3.8% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 7 | 1.2% | 0.1% | 2 | 0.5% | - | 6 | 1.8% | 0.1% | 5 | 3.8% | 0.1% |
| Franche-Comté | 0 | - | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.1% | 0.1% |
| Champagne Ardennes | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | 0.1% |
| Bourgogne | 2 | 0.3% | 0.1% | 1 | 0.4% | 0.2% | 0 | 0.1% | 0.1% | 0 | 0.3% | 0.1% |
| Haute Normandie | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Centre | 1 | 0.2% | - | 1 | 0.3% | 0.1% | 0 | 0.1% | - | 1 | 0.5% | 0.1% |
| Pays de Loire | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - |
| Poitou Charentes | 0 | - | - | - | - | - | 0 | - | - | 0 | 0.1% | - |
| Aquitaine | 2 | 0.3% | 0.1% | 2 | 0.6% | 0.1% | 0 | - | - | 1 | 1.0% | 0.2% |
| Midi Pyrénées | 2 | 0.3% | 0.1% | 1 | 0.2% | - | 1 | 0.4% | 0.1% | 1 | 0.8% | 0.1% |
| Limousin | 151 | 24.0% | 24.5% | 76 | 25.2% | 25.9% | 75 | 22.9% | 23.2% | 31 | 23.5% | 19.6% |
| Auvergne | 460 | 73.1% | 40.7% | 218 | 72.2% | 40.2% | 242 | 74.1% | 41.2% | 91 | 68.4% | 29.2% |
| Rhône Alpes | 2 | 0.3% | - | 1 | 0.4% | - | 1 | 0.2% | - | 1 | 0.9% | 0.1% |
| Languedoc Roussillon | 1 | 0.1% | - | 0 | 0.1% | - | 1 | 0.2% | 0.1% | 0 | 0.3% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 318 | 50.6% | 0.9% | 160 | 53.0% | 0.9% | 158 | 48.3% | 0.9% | 106 | 79.8% | 0.7% |
| Presque tous les jours | 74 | 11.8% | 1.3% | 43 | 14.2% | 1.6% | 31 | 9.6% | 1.0% | 17 | 13.1% | 0.9% |
| 1 à 2 fois par semaine | 38 | 6.0% | 1.5% | 16 | 5.3% | 1.5% | 22 | 6.7% | 1.6% | 9 | 6.5% | 1.6% |
| 1 à 3 fois par mois | 7 | 1.2% | 1.5% | 1 | 0.2% | 0.3% | 7 | 2.1% | 2.3% | 0 | 0.1% | 0.2% |
| Moins souvent | 20 | 3.1% | 2.7% | 6 | 2.0% | 1.8% | 14 | 4.2% | 3.6% | 0 | 0.3% | 0.7% |
| Jamais | 2 | 0.4% | 2.6% | 0 | 0.1% | 0.6% | 2 | 0.6% | 7.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 22 | 3.5% | 1.1% | 11 | 3.5% | 1.4% | 11 | 3.4% | 1.0% | 2 | 1.2% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 54 | 8.6% | 1.8% | 30 | 9.9% | 2.7% | 24 | 7.5% | 1.3% | 3 | 2.0% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 89 | 14.1% | 1.5% | 38 | 12.5% | 1.4% | 51 | 15.7% | 1.6% | 8 | 5.7% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 92 | 14.6% | 1.4% | 43 | 14.4% | 1.4% | 48 | 14.8% | 1.4% | 14 | 10.7% | 1.0% |
| De 24 000 à moins de 36 000 euros par an | 152 | 24.2% | 1.4% | 73 | 24.2% | 1.4% | 79 | 24.2% | 1.4% | 24 | 18.3% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 74 | 11.8% | 1.1% | 45 | 15.0% | 1.2% | 29 | 8.7% | 0.9% | 27 | 20.4% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 58 | 9.2% | 0.8% | 29 | 9.7% | 0.7% | 28 | 8.7% | 0.9% | 22 | 16.4% | 0.5% |
| De 65 000 à moins de 80 000 euros par an | 14 | 2.3% | 0.7% | 6 | 2.0% | 0.6% | 8 | 2.5% | 1.0% | 12 | 8.8% | 0.9% |
| De 80 000 à moins de 115 000 euros par an | 5 | 0.8% | 0.4% | 2 | 0.6% | 0.2% | 3 | 1.0% | 0.6% | 4 | 2.6% | 0.4% |
| 115 000 euros et plus par an | 3 | 0.5% | 0.6% | 3 | 1.0% | 0.8% | 0 | 0.1% | 0.2% | 3 | 2.4% | 0.7% |
| Refus | 42 | 6.6% | 1.3% | 16 | 5.2% | 1.2% | 26 | 8.0% | 1.5% | 10 | 7.3% | 1.0% |
| Ne sait pas | 24 | 3.8% | 1.0% | 6 | 2.1% | 0.7% | 17 | 5.3% | 1.3% | 6 | 4.3% | 0.6% |
