L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 725 | 100.0% | 1.4% | 382 | 100.0% | 1.5% | 343 | 100.0% | 1.3% | 175 | 100.0% | 1.0% |
| Sexe | ||||||||||||
| Homme | 382 | 52.7% | 1.5% | 382 | 100.0% | 1.5% | - | - | - | 95 | 54.2% | 1.1% |
| Femme | 343 | 47.3% | 1.3% | - | - | - | 343 | 100.0% | 1.3% | 80 | 45.8% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 39 | 5.4% | 0.5% | 19 | 4.9% | 0.5% | 20 | 6.0% | 0.6% | 11 | 6.3% | 0.3% |
| 25 à 34 ans | 82 | 11.3% | 1.1% | 41 | 10.8% | 1.1% | 41 | 12.0% | 1.1% | 32 | 18.2% | 1.0% |
| 35 à 49 ans | 159 | 21.9% | 1.3% | 76 | 20.0% | 1.2% | 82 | 24.1% | 1.3% | 69 | 39.2% | 1.1% |
| 50 à 59 ans | 160 | 22.1% | 1.7% | 90 | 23.6% | 2.0% | 70 | 20.4% | 1.5% | 55 | 31.4% | 1.5% |
| 60 ans et plus | 284 | 39.2% | 1.9% | 156 | 40.7% | 2.4% | 129 | 37.6% | 1.5% | 8 | 4.8% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 306 | 42.2% | 1.3% | - | - | - | 306 | 89.2% | 1.3% | 71 | 40.7% | 1.0% |
| Personne de référence | 440 | 60.7% | 1.6% | 341 | 89.3% | 1.7% | 99 | 28.8% | 1.3% | 101 | 57.4% | 1.2% |
| Responsable des achats | 514 | 70.9% | 1.4% | 198 | 51.9% | 1.5% | 315 | 92.0% | 1.4% | 121 | 69.2% | 1.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 1.6% | 2.2% | 8 | 2.0% | 2.1% | 4 | 1.2% | 2.7% | - | - | - |
| Petits patrons | 13 | 1.8% | 0.8% | 8 | 2.2% | 0.7% | 5 | 1.5% | 1.0% | 12 | 6.6% | 0.8% |
| Affaires et Cadres | 55 | 7.5% | 1.1% | 37 | 9.7% | 1.2% | 18 | 5.1% | 0.8% | 49 | 27.7% | 1.0% |
| Professions intermédiaires | 108 | 14.9% | 1.6% | 50 | 13.1% | 1.5% | 58 | 16.8% | 1.6% | 80 | 45.7% | 1.4% |
| Employés | 103 | 14.2% | 1.2% | 26 | 6.8% | 1.2% | 77 | 22.5% | 1.3% | 14 | 7.8% | 0.8% |
| Ouvriers | 86 | 11.9% | 1.3% | 71 | 18.6% | 1.4% | 15 | 4.5% | 1.1% | 1 | 0.3% | 0.1% |
| Retraités | 255 | 35.2% | 2.0% | 148 | 38.7% | 2.5% | 107 | 31.2% | 1.6% | 5 | 2.8% | 2.0% |
| Autres inactifs | 93 | 12.8% | 0.9% | 34 | 8.9% | 0.9% | 59 | 17.2% | 0.9% | 16 | 9.0% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 2.5% | 2.2% | 10 | 2.7% | 2.5% | 8 | 2.2% | 1.9% | - | - | - |
| Petits patrons | 15 | 2.1% | 0.6% | 7 | 1.9% | 0.6% | 8 | 2.3% | 0.6% | 15 | 8.7% | 0.6% |
| Affaires et Cadres | 68 | 9.4% | 0.9% | 38 | 10.0% | 1.0% | 30 | 8.8% | 0.8% | 68 | 39.1% | 0.9% |
| Professions intermédiaires | 92 | 12.6% | 1.2% | 49 | 12.9% | 1.3% | 42 | 12.3% | 1.1% | 92 | 52.3% | 1.2% |
| Employés | 65 | 9.0% | 1.2% | 27 | 7.1% | 1.2% | 38 | 11.0% | 1.2% | - | - | - |
| Ouvriers | 116 | 16.0% | 1.2% | 65 | 17.1% | 1.3% | 50 | 14.7% | 1.1% | - | - | - |
| Retraités | 291 | 40.1% | 2.0% | 160 | 41.8% | 2.4% | 131 | 38.3% | 1.7% | - | - | - |
| Autres inactifs | 60 | 8.3% | 1.5% | 25 | 6.4% | 1.6% | 36 | 10.4% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 145 | 20.1% | 1.5% | 75 | 19.7% | 1.7% | 70 | 20.5% | 1.3% | 28 | 16.2% | 1.6% |
| 2 personnes | 306 | 42.2% | 1.7% | 175 | 45.8% | 2.0% | 131 | 38.3% | 1.4% | 42 | 24.0% | 1.0% |
| 3 personnes | 141 | 19.5% | 1.5% | 71 | 18.5% | 1.6% | 70 | 20.6% | 1.5% | 48 | 27.4% | 1.2% |
| 4 personnes | 99 | 13.7% | 1.1% | 46 | 12.1% | 1.0% | 53 | 15.5% | 1.1% | 46 | 26.3% | 0.9% |
| 5 personnes et + | 33 | 4.5% | 0.6% | 15 | 4.0% | 0.6% | 18 | 5.1% | 0.6% | 11 | 6.2% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 161 | 22.2% | 1.0% | 72 | 18.8% | 1.0% | 89 | 26.1% | 1.1% | 70 | 40.0% | 0.9% |
| Non | 564 | 77.8% | 1.6% | 310 | 81.2% | 1.8% | 253 | 73.9% | 1.4% | 105 | 60.0% | 1.1% |
| Habitat | ||||||||||||
| Communes rurales | 249 | 34.4% | 2.1% | 131 | 34.2% | 2.3% | 118 | 34.5% | 1.9% | 53 | 30.0% | 1.6% |
| Agglo. - 20 000 hab | 160 | 22.0% | 1.8% | 82 | 21.4% | 2.0% | 78 | 22.8% | 1.6% | 31 | 17.6% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 148 | 20.4% | 2.1% | 79 | 20.7% | 2.3% | 69 | 20.1% | 1.9% | 32 | 18.4% | 1.8% |
| Agglo. + 100 000 hab | 165 | 22.8% | 1.1% | 88 | 23.1% | 1.2% | 77 | 22.4% | 1.0% | 58 | 33.3% | 1.0% |
| Agglo. Paris | 3 | 0.4% | - | 2 | 0.5% | 0.1% | 1 | 0.2% | - | 1 | 0.6% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 0.4% | - | 2 | 0.5% | - | 1 | 0.2% | - | 1 | 0.6% | - |
| Centre | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Bretagne | 1 | 0.1% | - | 1 | 0.2% | - | - | - | - | - | - | - |
| Poitou Charentes | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.2% | 1 | 0.7% | 0.3% |
| Aquitaine | 45 | 6.3% | 1.6% | 20 | 5.4% | 1.6% | 25 | 7.3% | 1.7% | 11 | 6.2% | 1.3% |
| Midi Pyrénées | 620 | 85.5% | 25.4% | 328 | 85.8% | 27.8% | 292 | 85.3% | 23.1% | 151 | 86.2% | 18.9% |
| Limousin | 2 | 0.2% | 0.2% | 1 | 0.2% | 0.2% | 1 | 0.3% | 0.3% | 1 | 0.4% | 0.4% |
| Auvergne | 0 | 0.1% | - | 0 | 0.1% | - | 0 | - | - | 0 | - | - |
| Languedoc Roussillon | 50 | 6.9% | 2.2% | 27 | 7.1% | 2.5% | 23 | 6.6% | 1.9% | 10 | 5.9% | 1.5% |
| Provence Alpes Côte d'Azur, Corse | 3 | 0.4% | 0.1% | 3 | 0.8% | 0.1% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 465 | 64.2% | 1.4% | 246 | 64.5% | 1.5% | 219 | 63.8% | 1.3% | 153 | 87.4% | 1.0% |
| Presque tous les jours | 71 | 9.8% | 1.2% | 29 | 7.5% | 1.1% | 42 | 12.2% | 1.3% | 15 | 8.5% | 0.8% |
| 1 à 2 fois par semaine | 38 | 5.3% | 1.5% | 16 | 4.2% | 1.5% | 22 | 6.4% | 1.6% | 4 | 2.1% | 0.7% |
| 1 à 3 fois par mois | 9 | 1.3% | 1.9% | 4 | 1.0% | 1.9% | 6 | 1.6% | 1.9% | 0 | 0.1% | 0.2% |
| Moins souvent | 4 | 0.6% | 0.6% | 3 | 0.8% | 0.9% | 1 | 0.4% | 0.3% | 2 | 1.2% | 3.8% |
| Jamais | 6 | 0.8% | 6.4% | 5 | 1.3% | 8.0% | 1 | 0.2% | 2.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 3.3% | 1.2% | 12 | 3.0% | 1.5% | 12 | 3.6% | 1.1% | 3 | 1.6% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 42 | 5.8% | 1.4% | 15 | 4.0% | 1.4% | 27 | 7.8% | 1.4% | 2 | 1.4% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 91 | 12.6% | 1.6% | 43 | 11.3% | 1.6% | 48 | 14.0% | 1.5% | 8 | 4.7% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 99 | 13.7% | 1.5% | 56 | 14.8% | 1.9% | 42 | 12.4% | 1.2% | 17 | 9.4% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 161 | 22.1% | 1.5% | 82 | 21.5% | 1.6% | 78 | 22.8% | 1.4% | 38 | 21.6% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 109 | 15.1% | 1.6% | 57 | 14.9% | 1.5% | 53 | 15.4% | 1.6% | 31 | 17.8% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 108 | 14.9% | 1.5% | 69 | 18.1% | 1.8% | 39 | 11.4% | 1.2% | 45 | 25.7% | 1.1% |
| De 65 000 à moins de 80 000 euros par an | 22 | 3.1% | 1.1% | 16 | 4.1% | 1.4% | 7 | 1.9% | 0.8% | 12 | 6.6% | 0.9% |
| De 80 000 à moins de 115 000 euros par an | 7 | 0.9% | 0.5% | 5 | 1.2% | 0.6% | 2 | 0.6% | 0.4% | 5 | 3.0% | 0.6% |
| 115 000 euros et plus par an | 6 | 0.8% | 1.0% | 4 | 1.0% | 1.1% | 2 | 0.6% | 0.9% | 5 | 2.8% | 1.0% |
| Refus | 31 | 4.2% | 1.0% | 15 | 4.0% | 1.2% | 15 | 4.5% | 0.9% | 7 | 3.8% | 0.7% |
| Ne sait pas | 25 | 3.5% | 1.1% | 7 | 1.9% | 0.8% | 18 | 5.2% | 1.3% | 3 | 1.6% | 0.3% |
