L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 318 | 100.0% | 0.6% | 157 | 100.0% | 0.6% | 161 | 100.0% | 0.6% | 67 | 100.0% | 0.4% |
| Sexe | ||||||||||||
| Homme | 157 | 49.4% | 0.6% | 157 | 100.0% | 0.6% | - | - | - | 41 | 60.5% | 0.5% |
| Femme | 161 | 50.6% | 0.6% | - | - | - | 161 | 100.0% | 0.6% | 27 | 39.5% | 0.3% |
| Age | ||||||||||||
| 15 à 24 ans | 45 | 14.3% | 0.6% | 15 | 9.8% | 0.4% | 30 | 18.7% | 0.8% | 9 | 13.6% | 0.3% |
| 25 à 34 ans | 39 | 12.3% | 0.5% | 24 | 15.0% | 0.6% | 16 | 9.7% | 0.4% | 14 | 21.0% | 0.4% |
| 35 à 49 ans | 71 | 22.2% | 0.6% | 38 | 24.3% | 0.6% | 33 | 20.2% | 0.5% | 24 | 35.0% | 0.4% |
| 50 à 59 ans | 62 | 19.6% | 0.7% | 32 | 20.4% | 0.7% | 30 | 18.8% | 0.7% | 17 | 25.8% | 0.5% |
| 60 ans et plus | 100 | 31.6% | 0.7% | 48 | 30.5% | 0.7% | 53 | 32.6% | 0.6% | 3 | 4.6% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 135 | 42.6% | 0.6% | - | - | - | 135 | 84.1% | 0.6% | 23 | 34.8% | 0.3% |
| Personne de référence | 166 | 52.2% | 0.6% | 129 | 82.0% | 0.6% | 37 | 23.2% | 0.5% | 38 | 56.2% | 0.5% |
| Responsable des achats | 221 | 69.3% | 0.6% | 84 | 53.4% | 0.6% | 137 | 84.8% | 0.6% | 43 | 63.9% | 0.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 1.2% | 0.7% | 1 | 0.7% | 0.3% | 3 | 1.8% | 1.8% | - | - | - |
| Petits patrons | 4 | 1.4% | 0.3% | 4 | 2.8% | 0.4% | - | - | - | 4 | 6.6% | 0.3% |
| Affaires et Cadres | 18 | 5.7% | 0.4% | 11 | 7.0% | 0.4% | 7 | 4.4% | 0.3% | 16 | 24.3% | 0.4% |
| Professions intermédiaires | 33 | 10.2% | 0.5% | 21 | 13.5% | 0.6% | 11 | 7.1% | 0.3% | 23 | 34.9% | 0.4% |
| Employés | 53 | 16.7% | 0.6% | 10 | 6.5% | 0.5% | 43 | 26.7% | 0.7% | 6 | 8.6% | 0.3% |
| Ouvriers | 65 | 20.4% | 1.0% | 47 | 29.8% | 0.9% | 18 | 11.2% | 1.3% | 10 | 15.0% | 2.4% |
| Retraités | 88 | 27.5% | 0.7% | 47 | 29.9% | 0.8% | 41 | 25.2% | 0.6% | - | - | - |
| Autres inactifs | 54 | 16.9% | 0.5% | 16 | 9.9% | 0.4% | 38 | 23.7% | 0.6% | 7 | 10.5% | 0.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 1.2% | 0.5% | 1 | 0.8% | 0.3% | 2 | 1.6% | 0.6% | - | - | - |
| Petits patrons | 8 | 2.5% | 0.3% | 4 | 2.8% | 0.3% | 3 | 2.2% | 0.3% | 8 | 11.8% | 0.3% |
| Affaires et Cadres | 22 | 7.0% | 0.3% | 12 | 7.7% | 0.3% | 10 | 6.4% | 0.3% | 22 | 33.2% | 0.3% |
| Professions intermédiaires | 37 | 11.6% | 0.5% | 24 | 15.4% | 0.6% | 13 | 8.0% | 0.3% | 37 | 55.0% | 0.5% |
| Employés | 38 | 11.9% | 0.7% | 12 | 7.4% | 0.5% | 26 | 16.2% | 0.8% | - | - | - |
| Ouvriers | 80 | 25.2% | 0.8% | 43 | 27.7% | 0.8% | 37 | 22.8% | 0.8% | - | - | - |
| Retraités | 104 | 32.7% | 0.7% | 52 | 33.1% | 0.8% | 52 | 32.3% | 0.7% | - | - | - |
| Autres inactifs | 25 | 7.9% | 0.6% | 8 | 5.2% | 0.5% | 17 | 10.6% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 46 | 14.5% | 0.5% | 21 | 13.3% | 0.5% | 25 | 15.7% | 0.5% | 5 | 7.0% | 0.3% |
| 2 personnes | 119 | 37.3% | 0.7% | 61 | 38.6% | 0.7% | 58 | 36.1% | 0.6% | 15 | 22.3% | 0.4% |
| 3 personnes | 62 | 19.4% | 0.7% | 31 | 19.9% | 0.7% | 31 | 18.9% | 0.7% | 20 | 29.5% | 0.5% |
| 4 personnes | 46 | 14.5% | 0.5% | 29 | 18.2% | 0.6% | 18 | 10.9% | 0.4% | 19 | 28.4% | 0.4% |
| 5 personnes et + | 45 | 14.2% | 0.8% | 16 | 10.0% | 0.6% | 29 | 18.3% | 1.0% | 9 | 12.9% | 0.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 94 | 29.4% | 0.6% | 44 | 27.9% | 0.6% | 50 | 30.9% | 0.6% | 31 | 46.8% | 0.4% |
| Non | 225 | 70.6% | 0.6% | 113 | 72.1% | 0.6% | 111 | 69.1% | 0.6% | 36 | 53.2% | 0.4% |
| Habitat | ||||||||||||
| Communes rurales | 140 | 43.8% | 1.2% | 69 | 43.7% | 1.2% | 71 | 44.0% | 1.1% | 26 | 38.8% | 0.8% |
| Agglo. - 20 000 hab | 62 | 19.4% | 0.7% | 29 | 18.6% | 0.7% | 33 | 20.2% | 0.7% | 12 | 17.3% | 0.4% |
| Agglo. 20 000 à 100 000 hab | 45 | 14.3% | 0.7% | 27 | 17.1% | 0.8% | 18 | 11.5% | 0.5% | 13 | 19.8% | 0.7% |
| Agglo. + 100 000 hab | 69 | 21.8% | 0.5% | 32 | 20.3% | 0.4% | 38 | 23.4% | 0.5% | 16 | 23.3% | 0.3% |
| Agglo. Paris | 2 | 0.7% | - | 1 | 0.3% | - | 2 | 1.0% | - | 1 | 0.8% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 0.8% | - | 1 | 0.6% | - | 2 | 1.0% | - | 1 | 0.8% | - |
| Nord Pas de Calais | 6 | 1.8% | 0.2% | 3 | 1.7% | 0.2% | 3 | 1.8% | 0.2% | 2 | 2.3% | 0.2% |
| Picardie | 302 | 94.9% | 19.7% | 152 | 96.8% | 20.5% | 150 | 93.1% | 18.9% | 64 | 95.9% | 15.2% |
| Haute Normandie | 8 | 2.5% | 0.5% | 1 | 0.9% | 0.2% | 7 | 4.1% | 0.8% | 1 | 1.0% | 0.1% |
| Auvergne | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | - | - | - | - | - | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 175 | 55.0% | 0.5% | 89 | 56.9% | 0.5% | 85 | 53.1% | 0.5% | 53 | 78.2% | 0.4% |
| Presque tous les jours | 36 | 11.4% | 0.6% | 17 | 11.1% | 0.6% | 19 | 11.7% | 0.6% | 5 | 7.5% | 0.3% |
| 1 à 2 fois par semaine | 24 | 7.4% | 1.0% | 8 | 5.0% | 0.7% | 16 | 9.9% | 1.1% | 7 | 10.0% | 1.3% |
| 1 à 3 fois par mois | 3 | 0.9% | 0.6% | 3 | 1.8% | 1.4% | - | - | - | - | - | - |
| Moins souvent | 7 | 2.1% | 0.9% | 5 | 3.3% | 1.5% | 1 | 0.8% | 0.4% | 3 | 4.3% | 5.1% |
| Jamais | 2 | 0.5% | 1.8% | 2 | 1.0% | 2.6% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 6.6% | 1.1% | 7 | 4.6% | 0.9% | 14 | 8.5% | 1.2% | 2 | 2.5% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 12 | 3.8% | 0.4% | 8 | 5.0% | 0.7% | 4 | 2.6% | 0.2% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 47 | 14.8% | 0.8% | 10 | 6.5% | 0.4% | 37 | 22.9% | 1.1% | 1 | 1.3% | 0.1% |
| De 18 000 à moins de 24 000 euros par an | 45 | 14.3% | 0.7% | 21 | 13.3% | 0.7% | 25 | 15.3% | 0.7% | 6 | 9.6% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 79 | 24.7% | 0.7% | 44 | 28.0% | 0.8% | 35 | 21.6% | 0.6% | 21 | 30.7% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 38 | 12.1% | 0.5% | 23 | 14.7% | 0.6% | 15 | 9.5% | 0.5% | 13 | 19.7% | 0.4% |
| De 45 000 à moins de 65 000 euros par an | 41 | 12.8% | 0.6% | 24 | 15.3% | 0.6% | 17 | 10.3% | 0.5% | 16 | 23.7% | 0.4% |
| De 65 000 à moins de 80 000 euros par an | 3 | 0.9% | 0.1% | 2 | 1.4% | 0.2% | 1 | 0.4% | 0.1% | 2 | 2.3% | 0.1% |
| De 80 000 à moins de 115 000 euros par an | 2 | 0.7% | 0.2% | 2 | 1.3% | 0.3% | 0 | 0.2% | 0.1% | 1 | 2.2% | 0.2% |
| 115 000 euros et plus par an | 3 | 0.8% | 0.4% | 1 | 0.7% | 0.3% | 1 | 0.9% | 0.6% | 1 | 2.2% | 0.3% |
| Refus | 19 | 5.9% | 0.6% | 10 | 6.1% | 0.7% | 9 | 5.6% | 0.5% | 3 | 5.1% | 0.3% |
| Ne sait pas | 8 | 2.6% | 0.4% | 5 | 3.1% | 0.5% | 4 | 2.2% | 0.3% | 0 | 0.6% | - |
