L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 339 | 100.0% | 0.7% | 173 | 100.0% | 0.7% | 166 | 100.0% | 0.6% | 78 | 100.0% | 0.4% |
| Sexe | ||||||||||||
| Homme | 173 | 51.0% | 0.7% | 173 | 100.0% | 0.7% | - | - | - | 40 | 50.9% | 0.5% |
| Femme | 166 | 49.0% | 0.6% | - | - | - | 166 | 100.0% | 0.6% | 38 | 49.1% | 0.4% |
| Age | ||||||||||||
| 15 à 24 ans | 24 | 7.2% | 0.3% | 9 | 5.1% | 0.2% | 16 | 9.4% | 0.4% | 10 | 12.7% | 0.3% |
| 25 à 34 ans | 39 | 11.4% | 0.5% | 17 | 9.7% | 0.4% | 22 | 13.2% | 0.6% | 10 | 12.3% | 0.3% |
| 35 à 49 ans | 77 | 22.7% | 0.6% | 41 | 23.7% | 0.7% | 36 | 21.8% | 0.6% | 34 | 43.0% | 0.5% |
| 50 à 59 ans | 61 | 18.1% | 0.7% | 34 | 19.5% | 0.7% | 28 | 16.6% | 0.6% | 24 | 30.9% | 0.6% |
| 60 ans et plus | 137 | 40.5% | 0.9% | 73 | 42.1% | 1.1% | 65 | 39.0% | 0.8% | 1 | 1.1% | 0.1% |
| Individu | ||||||||||||
| Ménagères | 152 | 44.9% | 0.7% | - | - | - | 152 | 91.6% | 0.7% | 34 | 43.3% | 0.5% |
| Personne de référence | 200 | 59.1% | 0.7% | 162 | 93.7% | 0.8% | 38 | 23.1% | 0.5% | 41 | 51.9% | 0.5% |
| Responsable des achats | 233 | 68.6% | 0.7% | 90 | 51.8% | 0.7% | 143 | 86.2% | 0.6% | 50 | 64.5% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 3.1% | 2.0% | 6 | 3.6% | 1.7% | 4 | 2.6% | 2.8% | - | - | - |
| Petits patrons | 12 | 3.5% | 0.7% | 5 | 3.2% | 0.5% | 6 | 3.9% | 1.3% | 10 | 12.8% | 0.7% |
| Affaires et Cadres | 16 | 4.7% | 0.3% | 9 | 5.0% | 0.3% | 7 | 4.4% | 0.3% | 13 | 16.5% | 0.3% |
| Professions intermédiaires | 39 | 11.4% | 0.6% | 22 | 12.6% | 0.7% | 17 | 10.2% | 0.5% | 32 | 41.3% | 0.6% |
| Employés | 40 | 11.8% | 0.5% | 9 | 5.3% | 0.4% | 31 | 18.5% | 0.5% | 7 | 8.4% | 0.4% |
| Ouvriers | 66 | 19.5% | 1.0% | 46 | 26.4% | 0.9% | 20 | 12.3% | 1.5% | 4 | 4.9% | 0.9% |
| Retraités | 125 | 36.9% | 1.0% | 73 | 42.1% | 1.2% | 52 | 31.4% | 0.8% | 2 | 2.1% | 0.6% |
| Autres inactifs | 31 | 9.1% | 0.3% | 3 | 1.8% | 0.1% | 28 | 16.7% | 0.4% | 11 | 14.0% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 4.2% | 1.7% | 3 | 1.7% | 0.7% | 11 | 6.7% | 2.7% | - | - | - |
| Petits patrons | 15 | 4.3% | 0.6% | 5 | 3.2% | 0.4% | 9 | 5.5% | 0.7% | 15 | 18.7% | 0.6% |
| Affaires et Cadres | 18 | 5.4% | 0.3% | 11 | 6.4% | 0.3% | 7 | 4.3% | 0.2% | 18 | 23.3% | 0.3% |
| Professions intermédiaires | 45 | 13.4% | 0.6% | 23 | 13.5% | 0.6% | 22 | 13.3% | 0.6% | 45 | 58.1% | 0.6% |
| Employés | 14 | 4.3% | 0.3% | 8 | 4.6% | 0.3% | 7 | 3.9% | 0.2% | - | - | - |
| Ouvriers | 87 | 25.6% | 0.9% | 47 | 27.5% | 0.9% | 39 | 23.6% | 0.9% | - | - | - |
| Retraités | 132 | 38.9% | 0.9% | 74 | 43.1% | 1.1% | 57 | 34.5% | 0.7% | - | - | - |
| Autres inactifs | 14 | 4.0% | 0.3% | 0 | 0.1% | - | 13 | 8.0% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 69 | 20.5% | 0.7% | 39 | 22.7% | 0.9% | 30 | 18.1% | 0.5% | 7 | 9.1% | 0.4% |
| 2 personnes | 136 | 40.2% | 0.8% | 71 | 40.9% | 0.8% | 66 | 39.6% | 0.7% | 19 | 24.9% | 0.5% |
| 3 personnes | 54 | 15.9% | 0.6% | 30 | 17.4% | 0.7% | 24 | 14.4% | 0.5% | 16 | 20.7% | 0.4% |
| 4 personnes | 48 | 14.3% | 0.5% | 21 | 12.2% | 0.5% | 27 | 16.5% | 0.6% | 18 | 23.5% | 0.4% |
| 5 personnes et + | 31 | 9.1% | 0.6% | 12 | 6.9% | 0.5% | 19 | 11.4% | 0.7% | 17 | 21.8% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 87 | 25.5% | 0.6% | 38 | 22.1% | 0.5% | 48 | 29.1% | 0.6% | 32 | 40.3% | 0.4% |
| Non | 252 | 74.5% | 0.7% | 135 | 77.9% | 0.8% | 118 | 70.9% | 0.6% | 47 | 59.7% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 146 | 43.1% | 1.2% | 77 | 44.4% | 1.4% | 69 | 41.8% | 1.1% | 23 | 29.5% | 0.7% |
| Agglo. - 20 000 hab | 103 | 30.5% | 1.1% | 49 | 28.1% | 1.2% | 55 | 32.9% | 1.1% | 25 | 31.4% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 30 | 9.0% | 0.4% | 23 | 13.2% | 0.7% | 8 | 4.6% | 0.2% | 11 | 14.6% | 0.6% |
| Agglo. + 100 000 hab | 57 | 17.0% | 0.4% | 24 | 14.2% | 0.3% | 33 | 19.9% | 0.4% | 18 | 23.4% | 0.3% |
| Agglo. Paris | 2 | 0.4% | - | 0 | 0.1% | - | 1 | 0.8% | - | 1 | 1.2% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 2 | 0.4% | - | 0 | 0.1% | - | 1 | 0.8% | - | 1 | 1.2% | - |
| Lorraine | 0 | 0.1% | - | 0 | 0.2% | - | - | - | - | - | - | - |
| Champagne Ardennes | 0 | 0.1% | - | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - |
| Basse Normandie | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Centre | 1 | 0.3% | - | 1 | 0.5% | 0.1% | - | - | - | 1 | 1.0% | 0.1% |
| Pays de Loire | 259 | 76.5% | 8.8% | 138 | 79.9% | 9.7% | 121 | 72.9% | 7.9% | 55 | 70.7% | 6.0% |
| Bretagne | 1 | 0.2% | - | 1 | 0.5% | 0.1% | - | - | - | 0 | 0.3% | - |
| Poitou Charentes | 75 | 22.2% | 5.1% | 32 | 18.2% | 4.4% | 44 | 26.3% | 5.7% | 20 | 26.1% | 5.1% |
| Aquitaine | 1 | 0.2% | - | 1 | 0.3% | - | - | - | - | 1 | 0.7% | 0.1% |
| Limousin | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 176 | 52.0% | 0.5% | 75 | 43.5% | 0.4% | 101 | 60.8% | 0.6% | 69 | 88.5% | 0.5% |
| Presque tous les jours | 33 | 9.7% | 0.6% | 16 | 9.4% | 0.6% | 17 | 10.0% | 0.5% | 4 | 5.5% | 0.2% |
| 1 à 2 fois par semaine | 19 | 5.5% | 0.7% | 10 | 6.0% | 1.0% | 8 | 5.0% | 0.6% | 2 | 2.9% | 0.4% |
| 1 à 3 fois par mois | 3 | 0.8% | 0.5% | 2 | 1.1% | 0.9% | 1 | 0.4% | 0.2% | - | - | - |
| Moins souvent | 4 | 1.1% | 0.5% | 2 | 1.4% | 0.7% | 1 | 0.8% | 0.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 17 | 4.9% | 0.9% | 6 | 3.5% | 0.8% | 11 | 6.4% | 1.0% | 0 | 0.5% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 31 | 9.2% | 1.1% | 9 | 5.4% | 0.8% | 22 | 13.2% | 1.2% | 0 | 0.5% | 0.2% |
| De 12 000 à moins de 18 000 euros par an | 53 | 15.5% | 0.9% | 30 | 17.3% | 1.1% | 23 | 13.8% | 0.7% | 1 | 1.7% | 0.2% |
| De 18 000 à moins de 24 000 euros par an | 52 | 15.3% | 0.8% | 35 | 20.4% | 1.2% | 16 | 9.9% | 0.5% | 15 | 18.7% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 73 | 21.7% | 0.7% | 35 | 20.2% | 0.7% | 38 | 23.2% | 0.7% | 18 | 22.9% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 47 | 13.8% | 0.7% | 27 | 15.8% | 0.7% | 19 | 11.7% | 0.6% | 17 | 22.3% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 28 | 8.4% | 0.4% | 12 | 7.0% | 0.3% | 16 | 9.9% | 0.5% | 15 | 18.9% | 0.4% |
| De 65 000 à moins de 80 000 euros par an | 2 | 0.6% | 0.1% | 2 | 1.0% | 0.2% | 0 | 0.1% | - | 1 | 1.4% | 0.1% |
| De 80 000 à moins de 115 000 euros par an | 3 | 0.8% | 0.2% | 1 | 0.4% | 0.1% | 2 | 1.2% | 0.4% | 2 | 2.8% | 0.2% |
| Refus | 23 | 6.7% | 0.7% | 12 | 6.9% | 0.9% | 11 | 6.5% | 0.6% | 5 | 7.0% | 0.5% |
| Ne sait pas | 11 | 3.2% | 0.5% | 4 | 2.3% | 0.4% | 7 | 4.1% | 0.5% | 2 | 3.1% | 0.3% |
