L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 7369 | 100.0% | 14.2% | 2496 | 100.0% | 10.1% | 4873 | 100.0% | 18.1% | 1546 | 100.0% | 8.9% |
| Sexe | ||||||||||||
| Homme | 2496 | 33.9% | 10.1% | 2496 | 100.0% | 10.1% | - | - | - | 469 | 30.4% | 5.3% |
| Femme | 4873 | 66.1% | 18.1% | - | - | - | 4873 | 100.0% | 18.1% | 1077 | 69.6% | 12.5% |
| Age | ||||||||||||
| 15 à 24 ans | 351 | 4.8% | 4.8% | 53 | 2.1% | 1.4% | 298 | 6.1% | 8.3% | 101 | 6.5% | 3.2% |
| 25 à 34 ans | 451 | 6.1% | 5.9% | 83 | 3.3% | 2.2% | 368 | 7.6% | 9.5% | 156 | 10.1% | 4.7% |
| 35 à 49 ans | 1319 | 17.9% | 10.6% | 424 | 17.0% | 6.9% | 895 | 18.4% | 14.2% | 592 | 38.3% | 9.6% |
| 50 à 59 ans | 1503 | 20.4% | 16.3% | 587 | 23.5% | 12.8% | 917 | 18.8% | 19.9% | 500 | 32.4% | 13.2% |
| 60 ans et plus | 3745 | 50.8% | 24.7% | 1350 | 54.1% | 20.4% | 2395 | 49.1% | 28.1% | 197 | 12.8% | 20.2% |
| Individu | ||||||||||||
| Ménagères | 4503 | 61.1% | 19.4% | - | - | - | 4503 | 92.4% | 19.4% | 958 | 61.9% | 13.6% |
| Personne de référence | 3789 | 51.4% | 13.5% | 2320 | 92.9% | 11.4% | 1470 | 30.2% | 19.0% | 592 | 38.3% | 7.2% |
| Responsable des achats | 5804 | 78.8% | 16.2% | 1374 | 55.0% | 10.6% | 4430 | 90.9% | 19.5% | 1155 | 74.7% | 10.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 62 | 0.8% | 11.9% | 32 | 1.3% | 8.6% | 31 | 0.6% | 19.5% | - | - | - |
| Petits patrons | 149 | 2.0% | 9.1% | 79 | 3.1% | 6.9% | 70 | 1.4% | 14.1% | 125 | 8.1% | 8.5% |
| Affaires et Cadres | 443 | 6.0% | 8.7% | 172 | 6.9% | 5.8% | 271 | 5.6% | 12.7% | 373 | 24.1% | 8.0% |
| Professions intermédiaires | 686 | 9.3% | 10.0% | 222 | 8.9% | 6.7% | 464 | 9.5% | 13.0% | 507 | 32.8% | 9.2% |
| Employés | 1126 | 15.3% | 13.6% | 138 | 5.5% | 6.3% | 988 | 20.3% | 16.2% | 255 | 16.5% | 14.1% |
| Ouvriers | 607 | 8.2% | 9.5% | 390 | 15.6% | 7.7% | 217 | 4.5% | 16.2% | 24 | 1.6% | 5.7% |
| Retraités | 3142 | 42.6% | 25.0% | 1273 | 51.0% | 21.2% | 1869 | 38.3% | 28.4% | 83 | 5.3% | 33.3% |
| Autres inactifs | 1154 | 15.7% | 11.2% | 191 | 7.7% | 5.1% | 963 | 19.8% | 14.7% | 181 | 11.7% | 5.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 111 | 1.5% | 13.6% | 34 | 1.4% | 8.4% | 76 | 1.6% | 18.8% | - | - | - |
| Petits patrons | 263 | 3.6% | 10.0% | 79 | 3.1% | 6.0% | 184 | 3.8% | 14.0% | 263 | 17.0% | 10.0% |
| Affaires et Cadres | 619 | 8.4% | 8.5% | 176 | 7.0% | 4.8% | 443 | 9.1% | 12.4% | 619 | 40.0% | 8.5% |
| Professions intermédiaires | 665 | 9.0% | 8.8% | 215 | 8.6% | 5.6% | 450 | 9.2% | 12.1% | 665 | 43.0% | 8.8% |
| Employés | 559 | 7.6% | 10.3% | 128 | 5.1% | 5.5% | 432 | 8.9% | 14.0% | - | - | - |
| Ouvriers | 989 | 13.4% | 10.4% | 365 | 14.6% | 7.1% | 624 | 12.8% | 14.1% | - | - | - |
| Retraités | 3513 | 47.7% | 24.3% | 1319 | 52.8% | 20.1% | 2194 | 45.0% | 27.9% | - | - | - |
| Autres inactifs | 651 | 8.8% | 15.9% | 181 | 7.3% | 11.7% | 469 | 9.6% | 18.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1584 | 21.5% | 15.8% | 466 | 18.7% | 10.4% | 1117 | 22.9% | 20.2% | 133 | 8.6% | 7.6% |
| 2 personnes | 3511 | 47.6% | 19.6% | 1365 | 54.7% | 15.7% | 2147 | 44.1% | 23.2% | 484 | 31.3% | 11.3% |
| 3 personnes | 1061 | 14.4% | 11.6% | 317 | 12.7% | 7.0% | 744 | 15.3% | 16.1% | 401 | 25.9% | 10.1% |
| 4 personnes | 907 | 12.3% | 9.7% | 289 | 11.6% | 6.2% | 617 | 12.7% | 13.2% | 398 | 25.7% | 8.0% |
| 5 personnes et + | 307 | 4.2% | 5.7% | 59 | 2.4% | 2.4% | 248 | 5.1% | 8.6% | 131 | 8.5% | 5.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1299 | 17.6% | 8.4% | 349 | 14.0% | 4.9% | 951 | 19.5% | 11.4% | 557 | 36.0% | 7.2% |
| Non | 6070 | 82.4% | 16.7% | 2148 | 86.0% | 12.2% | 3922 | 80.5% | 21.0% | 989 | 64.0% | 10.2% |
| Habitat | ||||||||||||
| Communes rurales | 1861 | 25.3% | 15.7% | 612 | 24.5% | 10.8% | 1250 | 25.6% | 20.2% | 319 | 20.6% | 9.7% |
| Agglo. - 20 000 hab | 1405 | 19.1% | 15.6% | 463 | 18.5% | 11.1% | 943 | 19.3% | 19.5% | 268 | 17.3% | 10.2% |
| Agglo. 20 000 à 100 000 hab | 1302 | 17.7% | 18.7% | 471 | 18.9% | 13.9% | 831 | 17.1% | 23.3% | 238 | 15.4% | 13.3% |
| Agglo. + 100 000 hab | 2569 | 34.9% | 16.7% | 893 | 35.8% | 11.9% | 1677 | 34.4% | 21.2% | 625 | 40.4% | 10.9% |
| Agglo. Paris | 231 | 3.1% | 2.7% | 59 | 2.3% | 1.4% | 173 | 3.5% | 3.9% | 96 | 6.2% | 2.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 239 | 3.2% | 2.5% | 62 | 2.5% | 1.4% | 178 | 3.6% | 3.6% | 99 | 6.4% | 2.3% |
| Nord Pas de Calais | 779 | 10.6% | 24.2% | 288 | 11.6% | 18.9% | 490 | 10.1% | 29.1% | 169 | 10.9% | 17.1% |
| Lorraine | 515 | 7.0% | 26.8% | 184 | 7.4% | 19.8% | 331 | 6.8% | 33.3% | 71 | 4.6% | 13.0% |
| Alsace | 517 | 7.0% | 34.0% | 172 | 6.9% | 23.3% | 346 | 7.1% | 43.9% | 100 | 6.5% | 20.2% |
| Franche-Comté | 198 | 2.7% | 20.7% | 73 | 2.9% | 15.8% | 124 | 2.6% | 25.4% | 36 | 2.3% | 13.8% |
| Champagne Ardennes | 197 | 2.7% | 18.1% | 57 | 2.3% | 10.8% | 140 | 2.9% | 24.9% | 29 | 1.9% | 9.7% |
| Picardie | 206 | 2.8% | 13.4% | 69 | 2.8% | 9.3% | 137 | 2.8% | 17.3% | 26 | 1.7% | 6.3% |
| Bourgogne | 290 | 3.9% | 21.5% | 104 | 4.2% | 16.0% | 186 | 3.8% | 26.5% | 48 | 3.1% | 14.1% |
| Haute Normandie | 168 | 2.3% | 11.3% | 57 | 2.3% | 8.1% | 111 | 2.3% | 14.3% | 32 | 2.1% | 6.8% |
| Basse Normandie | 4 | 0.1% | 0.4% | 3 | 0.1% | 0.5% | 2 | - | 0.3% | - | - | - |
| Centre | 38 | 0.5% | 1.8% | 10 | 0.4% | 1.0% | 28 | 0.6% | 2.6% | 7 | 0.5% | 1.2% |
| Pays de Loire | 37 | 0.5% | 1.3% | 7 | 0.3% | 0.5% | 31 | 0.6% | 2.0% | 8 | 0.5% | 0.9% |
| Bretagne | 332 | 4.5% | 12.5% | 119 | 4.8% | 9.3% | 213 | 4.4% | 15.4% | 80 | 5.2% | 9.9% |
| Poitou Charentes | 58 | 0.8% | 3.9% | 29 | 1.1% | 4.0% | 29 | 0.6% | 3.8% | 13 | 0.8% | 3.2% |
| Aquitaine | 538 | 7.3% | 19.5% | 166 | 6.7% | 12.7% | 372 | 7.6% | 25.8% | 118 | 7.6% | 13.8% |
| Midi Pyrénées | 381 | 5.2% | 15.6% | 146 | 5.8% | 12.3% | 235 | 4.8% | 18.6% | 67 | 4.3% | 8.4% |
| Limousin | 109 | 1.5% | 17.6% | 46 | 1.9% | 15.7% | 62 | 1.3% | 19.3% | 18 | 1.1% | 11.0% |
| Auvergne | 320 | 4.3% | 28.4% | 114 | 4.6% | 21.0% | 206 | 4.2% | 35.1% | 65 | 4.2% | 20.7% |
| Rhône Alpes | 1059 | 14.4% | 20.5% | 330 | 13.2% | 13.3% | 728 | 14.9% | 27.2% | 218 | 14.1% | 11.6% |
| Languedoc Roussillon | 466 | 6.3% | 20.6% | 144 | 5.8% | 13.4% | 322 | 6.6% | 27.0% | 118 | 7.6% | 16.7% |
| Provence Alpes Côte d'Azur, Corse | 917 | 12.4% | 21.1% | 316 | 12.7% | 15.4% | 601 | 12.3% | 26.3% | 225 | 14.5% | 15.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3590 | 48.7% | 10.6% | 1161 | 46.5% | 6.9% | 2429 | 49.8% | 14.3% | 1179 | 76.3% | 8.1% |
| Presque tous les jours | 817 | 11.1% | 14.0% | 247 | 9.9% | 9.1% | 571 | 11.7% | 18.2% | 193 | 12.5% | 9.9% |
| 1 à 2 fois par semaine | 494 | 6.7% | 19.9% | 147 | 5.9% | 13.5% | 348 | 7.1% | 24.7% | 90 | 5.8% | 16.7% |
| 1 à 3 fois par mois | 100 | 1.4% | 20.0% | 33 | 1.3% | 16.0% | 67 | 1.4% | 22.8% | 17 | 1.1% | 29.0% |
| Moins souvent | 151 | 2.0% | 20.8% | 57 | 2.3% | 16.7% | 94 | 1.9% | 24.4% | 16 | 1.0% | 27.3% |
| Jamais | 28 | 0.4% | 31.5% | 19 | 0.8% | 31.2% | 8 | 0.2% | 32.1% | 3 | 0.2% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 228 | 3.1% | 12.0% | 53 | 2.1% | 6.7% | 175 | 3.6% | 15.7% | 14 | 0.9% | 7.3% |
| De 9 000 à moins de 12 000 euros par an | 472 | 6.4% | 16.0% | 117 | 4.7% | 10.6% | 355 | 7.3% | 19.1% | 13 | 0.9% | 5.5% |
| De 12 000 à moins de 18 000 euros par an | 1041 | 14.1% | 17.7% | 324 | 13.0% | 12.3% | 717 | 14.7% | 22.0% | 70 | 4.5% | 10.0% |
| De 18 000 à moins de 24 000 euros par an | 1025 | 13.9% | 15.6% | 356 | 14.3% | 11.7% | 669 | 13.7% | 18.9% | 107 | 6.9% | 7.7% |
| De 24 000 à moins de 36 000 euros par an | 1558 | 21.1% | 14.2% | 574 | 23.0% | 11.0% | 983 | 20.2% | 17.1% | 298 | 19.3% | 9.0% |
| De 36 000 à moins de 45 000 euros par an | 934 | 12.7% | 13.3% | 353 | 14.1% | 9.6% | 581 | 11.9% | 17.3% | 254 | 16.4% | 8.6% |
| De 45 000 à moins de 65 000 euros par an | 908 | 12.3% | 12.6% | 368 | 14.7% | 9.4% | 540 | 11.1% | 16.4% | 355 | 23.0% | 8.8% |
| De 65 000 à moins de 80 000 euros par an | 226 | 3.1% | 11.5% | 94 | 3.8% | 8.6% | 131 | 2.7% | 15.2% | 112 | 7.3% | 8.6% |
| De 80 000 à moins de 115 000 euros par an | 131 | 1.8% | 10.5% | 53 | 2.1% | 7.3% | 77 | 1.6% | 15.2% | 88 | 5.7% | 9.5% |
| 115 000 euros et plus par an | 74 | 1.0% | 12.5% | 32 | 1.3% | 8.9% | 42 | 0.9% | 18.1% | 57 | 3.7% | 12.0% |
| Refus | 505 | 6.9% | 16.3% | 114 | 4.6% | 8.8% | 391 | 8.0% | 21.8% | 111 | 7.2% | 10.9% |
| Ne sait pas | 268 | 3.6% | 11.5% | 58 | 2.3% | 5.9% | 211 | 4.3% | 15.5% | 67 | 4.4% | 7.3% |
