L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 5297 | 100.0% | 10.2% | 1384 | 100.0% | 5.6% | 3913 | 100.0% | 14.5% | 1602 | 100.0% | 9.2% |
| Sexe | ||||||||||||
| Homme | 1384 | 26.1% | 5.6% | 1384 | 100.0% | 5.6% | - | - | - | 364 | 22.7% | 4.1% |
| Femme | 3913 | 73.9% | 14.5% | - | - | - | 3913 | 100.0% | 14.5% | 1238 | 77.3% | 14.3% |
| Age | ||||||||||||
| 15 à 24 ans | 239 | 4.5% | 3.3% | 41 | 3.0% | 1.1% | 198 | 5.1% | 5.5% | 61 | 3.8% | 1.9% |
| 25 à 34 ans | 1032 | 19.5% | 13.5% | 168 | 12.2% | 4.5% | 864 | 22.1% | 22.2% | 309 | 19.3% | 9.3% |
| 35 à 49 ans | 2468 | 46.6% | 19.8% | 602 | 43.5% | 9.8% | 1867 | 47.7% | 29.5% | 996 | 62.2% | 16.1% |
| 50 à 59 ans | 952 | 18.0% | 10.4% | 415 | 30.0% | 9.0% | 538 | 13.7% | 11.7% | 211 | 13.2% | 5.6% |
| 60 ans et plus | 605 | 11.4% | 4.0% | 158 | 11.4% | 2.4% | 447 | 11.4% | 5.2% | 25 | 1.6% | 2.5% |
| Individu | ||||||||||||
| Ménagères | 3701 | 69.9% | 15.9% | - | - | - | 3701 | 94.6% | 15.9% | 1192 | 74.4% | 17.0% |
| Personne de référence | 2467 | 46.6% | 8.8% | 1274 | 92.1% | 6.3% | 1193 | 30.5% | 15.4% | 528 | 33.0% | 6.4% |
| Responsable des achats | 4603 | 86.9% | 12.9% | 944 | 68.2% | 7.3% | 3659 | 93.5% | 16.1% | 1370 | 85.5% | 12.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 0.3% | 3.0% | 5 | 0.4% | 1.5% | 11 | 0.3% | 6.7% | - | - | - |
| Petits patrons | 130 | 2.4% | 7.9% | 56 | 4.0% | 5.0% | 74 | 1.9% | 14.7% | 119 | 7.4% | 8.1% |
| Affaires et Cadres | 348 | 6.6% | 6.8% | 112 | 8.1% | 3.8% | 236 | 6.0% | 11.1% | 306 | 19.1% | 6.6% |
| Professions intermédiaires | 893 | 16.9% | 13.0% | 196 | 14.2% | 5.9% | 697 | 17.8% | 19.5% | 639 | 39.9% | 11.5% |
| Employés | 1520 | 28.7% | 18.3% | 152 | 11.0% | 7.0% | 1368 | 35.0% | 22.4% | 352 | 22.0% | 19.4% |
| Ouvriers | 746 | 14.1% | 11.6% | 444 | 32.1% | 8.7% | 301 | 7.7% | 22.5% | 24 | 1.5% | 5.6% |
| Retraités | 412 | 7.8% | 3.3% | 137 | 9.9% | 2.3% | 275 | 7.0% | 4.2% | 3 | 0.2% | 1.0% |
| Autres inactifs | 1232 | 23.3% | 12.0% | 281 | 20.3% | 7.5% | 951 | 24.3% | 14.5% | 160 | 10.0% | 4.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 42 | 0.8% | 5.1% | 5 | 0.4% | 1.3% | 36 | 0.9% | 8.9% | - | - | - |
| Petits patrons | 276 | 5.2% | 10.5% | 56 | 4.0% | 4.2% | 220 | 5.6% | 16.7% | 276 | 17.2% | 10.5% |
| Affaires et Cadres | 532 | 10.0% | 7.3% | 118 | 8.5% | 3.2% | 415 | 10.6% | 11.6% | 532 | 33.2% | 7.3% |
| Professions intermédiaires | 794 | 15.0% | 10.5% | 191 | 13.8% | 5.0% | 604 | 15.4% | 16.2% | 794 | 49.6% | 10.5% |
| Employés | 815 | 15.4% | 15.1% | 156 | 11.3% | 6.7% | 659 | 16.8% | 21.3% | - | - | - |
| Ouvriers | 1538 | 29.0% | 16.1% | 448 | 32.4% | 8.7% | 1090 | 27.9% | 24.7% | - | - | - |
| Retraités | 521 | 9.8% | 3.6% | 171 | 12.3% | 2.6% | 350 | 8.9% | 4.5% | - | - | - |
| Autres inactifs | 779 | 14.7% | 19.0% | 240 | 17.3% | 15.4% | 540 | 13.8% | 21.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 791 | 14.9% | 7.9% | 319 | 23.0% | 7.1% | 473 | 12.1% | 8.6% | 60 | 3.8% | 3.5% |
| 2 personnes | 919 | 17.4% | 5.1% | 280 | 20.3% | 3.2% | 639 | 16.3% | 6.9% | 124 | 7.7% | 2.9% |
| 3 personnes | 894 | 16.9% | 9.8% | 203 | 14.7% | 4.5% | 691 | 17.7% | 15.0% | 264 | 16.5% | 6.7% |
| 4 personnes | 1516 | 28.6% | 16.3% | 337 | 24.3% | 7.2% | 1179 | 30.1% | 25.2% | 666 | 41.6% | 13.4% |
| 5 personnes et + | 1177 | 22.2% | 21.9% | 245 | 17.7% | 9.8% | 932 | 23.8% | 32.4% | 487 | 30.4% | 19.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 3137 | 59.2% | 20.3% | 643 | 46.4% | 9.0% | 2494 | 63.7% | 30.0% | 1248 | 77.9% | 16.2% |
| Non | 2161 | 40.8% | 6.0% | 741 | 53.6% | 4.2% | 1419 | 36.3% | 7.6% | 355 | 22.1% | 3.6% |
| Habitat | ||||||||||||
| Communes rurales | 1345 | 25.4% | 11.4% | 311 | 22.5% | 5.5% | 1034 | 26.4% | 16.7% | 415 | 25.9% | 12.6% |
| Agglo. - 20 000 hab | 1012 | 19.1% | 11.2% | 255 | 18.4% | 6.1% | 757 | 19.3% | 15.7% | 280 | 17.5% | 10.7% |
| Agglo. 20 000 à 100 000 hab | 780 | 14.7% | 11.2% | 266 | 19.2% | 7.9% | 514 | 13.1% | 14.4% | 160 | 10.0% | 8.9% |
| Agglo. + 100 000 hab | 1585 | 29.9% | 10.3% | 410 | 29.6% | 5.5% | 1175 | 30.0% | 14.9% | 502 | 31.4% | 8.8% |
| Agglo. Paris | 576 | 10.9% | 6.7% | 143 | 10.3% | 3.5% | 433 | 11.1% | 9.7% | 245 | 15.3% | 6.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 672 | 12.7% | 7.0% | 177 | 12.8% | 3.9% | 495 | 12.7% | 9.9% | 276 | 17.3% | 6.3% |
| Nord Pas de Calais | 500 | 9.4% | 15.6% | 151 | 10.9% | 9.9% | 349 | 8.9% | 20.7% | 115 | 7.2% | 11.6% |
| Lorraine | 260 | 4.9% | 13.5% | 72 | 5.2% | 7.8% | 188 | 4.8% | 19.0% | 59 | 3.7% | 10.7% |
| Alsace | 97 | 1.8% | 6.3% | 22 | 1.6% | 2.9% | 75 | 1.9% | 9.5% | 35 | 2.2% | 7.1% |
| Franche-Comté | 119 | 2.2% | 12.5% | 28 | 2.0% | 6.0% | 91 | 2.3% | 18.7% | 37 | 2.3% | 14.1% |
| Champagne Ardennes | 139 | 2.6% | 12.8% | 43 | 3.1% | 8.2% | 96 | 2.5% | 17.0% | 32 | 2.0% | 10.9% |
| Picardie | 223 | 4.2% | 14.5% | 59 | 4.2% | 7.9% | 164 | 4.2% | 20.7% | 63 | 3.9% | 15.0% |
| Bourgogne | 131 | 2.5% | 9.7% | 37 | 2.7% | 5.8% | 93 | 2.4% | 13.3% | 26 | 1.6% | 7.7% |
| Haute Normandie | 194 | 3.7% | 13.1% | 71 | 5.1% | 10.0% | 124 | 3.2% | 15.9% | 31 | 1.9% | 6.6% |
| Basse Normandie | 144 | 2.7% | 11.9% | 39 | 2.8% | 6.8% | 105 | 2.7% | 16.7% | 37 | 2.3% | 11.5% |
| Centre | 229 | 4.3% | 11.0% | 73 | 5.2% | 7.2% | 157 | 4.0% | 14.4% | 61 | 3.8% | 10.3% |
| Pays de Loire | 358 | 6.8% | 12.1% | 68 | 4.9% | 4.8% | 290 | 7.4% | 19.0% | 125 | 7.8% | 13.5% |
| Bretagne | 277 | 5.2% | 10.4% | 58 | 4.2% | 4.5% | 219 | 5.6% | 15.9% | 89 | 5.6% | 11.0% |
| Poitou Charentes | 177 | 3.3% | 11.9% | 50 | 3.6% | 7.1% | 126 | 3.2% | 16.4% | 44 | 2.8% | 11.1% |
| Aquitaine | 257 | 4.9% | 9.3% | 69 | 5.0% | 5.3% | 188 | 4.8% | 13.0% | 74 | 4.6% | 8.7% |
| Midi Pyrénées | 215 | 4.1% | 8.8% | 57 | 4.1% | 4.8% | 158 | 4.0% | 12.5% | 66 | 4.1% | 8.3% |
| Limousin | 67 | 1.3% | 10.8% | 8 | 0.6% | 2.8% | 59 | 1.5% | 18.2% | 13 | 0.8% | 8.4% |
| Auvergne | 145 | 2.7% | 12.9% | 44 | 3.2% | 8.1% | 101 | 2.6% | 17.2% | 37 | 2.3% | 11.7% |
| Rhône Alpes | 484 | 9.1% | 9.4% | 124 | 8.9% | 5.0% | 360 | 9.2% | 13.4% | 179 | 11.2% | 9.6% |
| Languedoc Roussillon | 167 | 3.2% | 7.4% | 42 | 3.0% | 3.9% | 126 | 3.2% | 10.6% | 56 | 3.5% | 8.0% |
| Provence Alpes Côte d'Azur, Corse | 441 | 8.3% | 10.2% | 93 | 6.7% | 4.5% | 348 | 8.9% | 15.2% | 145 | 9.1% | 9.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3209 | 60.6% | 9.5% | 736 | 53.1% | 4.4% | 2474 | 63.2% | 14.5% | 1277 | 79.7% | 8.7% |
| Presque tous les jours | 641 | 12.1% | 11.0% | 166 | 12.0% | 6.2% | 475 | 12.2% | 15.2% | 228 | 14.2% | 11.7% |
| 1 à 2 fois par semaine | 236 | 4.5% | 9.5% | 64 | 4.6% | 5.9% | 172 | 4.4% | 12.2% | 55 | 3.4% | 10.2% |
| 1 à 3 fois par mois | 80 | 1.5% | 15.9% | 26 | 1.9% | 12.9% | 53 | 1.4% | 18.0% | 12 | 0.7% | 20.3% |
| Moins souvent | 156 | 3.0% | 21.6% | 57 | 4.1% | 16.8% | 99 | 2.5% | 25.8% | 11 | 0.7% | 19.5% |
| Jamais | 3 | 0.1% | 3.9% | 3 | 0.2% | 4.8% | 0 | - | 1.8% | 1 | 0.1% | 13.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 365 | 6.9% | 19.2% | 123 | 8.9% | 15.6% | 241 | 6.2% | 21.7% | 24 | 1.5% | 12.8% |
| De 9 000 à moins de 12 000 euros par an | 642 | 12.1% | 21.7% | 182 | 13.2% | 16.6% | 460 | 11.7% | 24.8% | 46 | 2.9% | 18.7% |
| De 12 000 à moins de 18 000 euros par an | 786 | 14.8% | 13.3% | 213 | 15.4% | 8.1% | 572 | 14.6% | 17.6% | 82 | 5.1% | 11.8% |
| De 18 000 à moins de 24 000 euros par an | 733 | 13.8% | 11.1% | 222 | 16.0% | 7.3% | 511 | 13.1% | 14.4% | 161 | 10.0% | 11.6% |
| De 24 000 à moins de 36 000 euros par an | 1188 | 22.4% | 10.8% | 268 | 19.3% | 5.1% | 921 | 23.5% | 16.0% | 386 | 24.1% | 11.6% |
| De 36 000 à moins de 45 000 euros par an | 631 | 11.9% | 9.0% | 148 | 10.7% | 4.0% | 483 | 12.3% | 14.4% | 302 | 18.9% | 10.2% |
| De 45 000 à moins de 65 000 euros par an | 539 | 10.2% | 7.5% | 133 | 9.6% | 3.4% | 406 | 10.4% | 12.3% | 359 | 22.4% | 8.9% |
| De 65 000 à moins de 80 000 euros par an | 78 | 1.5% | 4.0% | 15 | 1.1% | 1.4% | 63 | 1.6% | 7.3% | 69 | 4.3% | 5.3% |
| De 80 000 à moins de 115 000 euros par an | 54 | 1.0% | 4.4% | 18 | 1.3% | 2.4% | 36 | 0.9% | 7.1% | 53 | 3.3% | 5.6% |
| 115 000 euros et plus par an | 20 | 0.4% | 3.4% | 6 | 0.4% | 1.6% | 15 | 0.4% | 6.3% | 20 | 1.3% | 4.3% |
| Refus | 165 | 3.1% | 5.3% | 35 | 2.5% | 2.7% | 130 | 3.3% | 7.2% | 66 | 4.1% | 6.5% |
| Ne sait pas | 98 | 1.8% | 4.2% | 22 | 1.6% | 2.2% | 76 | 1.9% | 5.6% | 35 | 2.2% | 3.8% |
