L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4279 | 100.0% | 8.3% | 1339 | 100.0% | 5.4% | 2940 | 100.0% | 10.9% | 1603 | 100.0% | 9.2% |
| Sexe | ||||||||||||
| Homme | 1339 | 31.3% | 5.4% | 1339 | 100.0% | 5.4% | - | - | - | 530 | 33.1% | 6.0% |
| Femme | 2940 | 68.7% | 10.9% | - | - | - | 2940 | 100.0% | 10.9% | 1073 | 66.9% | 12.4% |
| Age | ||||||||||||
| 15 à 24 ans | 764 | 17.9% | 10.5% | 218 | 16.3% | 5.9% | 546 | 18.6% | 15.2% | 299 | 18.6% | 9.5% |
| 25 à 34 ans | 987 | 23.1% | 12.9% | 327 | 24.4% | 8.7% | 661 | 22.5% | 17.0% | 378 | 23.6% | 11.3% |
| 35 à 49 ans | 1118 | 26.1% | 8.9% | 371 | 27.7% | 6.0% | 746 | 25.4% | 11.8% | 560 | 35.0% | 9.1% |
| 50 à 59 ans | 697 | 16.3% | 7.6% | 224 | 16.8% | 4.9% | 472 | 16.1% | 10.3% | 309 | 19.3% | 8.1% |
| 60 ans et plus | 714 | 16.7% | 4.7% | 199 | 14.9% | 3.0% | 515 | 17.5% | 6.0% | 57 | 3.6% | 5.8% |
| Individu | ||||||||||||
| Ménagères | 2399 | 56.1% | 10.3% | - | - | - | 2399 | 81.6% | 10.3% | 857 | 53.4% | 12.2% |
| Personne de référence | 1620 | 37.8% | 5.8% | 1089 | 81.3% | 5.4% | 531 | 18.0% | 6.9% | 536 | 33.4% | 6.5% |
| Responsable des achats | 3096 | 72.3% | 8.7% | 709 | 53.0% | 5.5% | 2386 | 81.2% | 10.5% | 1106 | 69.0% | 10.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 22 | 0.5% | 4.3% | 9 | 0.7% | 2.4% | 14 | 0.5% | 8.7% | - | - | - |
| Petits patrons | 140 | 3.3% | 8.6% | 69 | 5.2% | 6.1% | 71 | 2.4% | 14.3% | 114 | 7.1% | 7.8% |
| Affaires et Cadres | 324 | 7.6% | 6.3% | 132 | 9.9% | 4.4% | 191 | 6.5% | 9.0% | 274 | 17.1% | 5.9% |
| Professions intermédiaires | 732 | 17.1% | 10.6% | 258 | 19.2% | 7.8% | 474 | 16.1% | 13.2% | 546 | 34.1% | 9.9% |
| Employés | 999 | 23.3% | 12.0% | 142 | 10.6% | 6.5% | 857 | 29.1% | 14.0% | 241 | 15.0% | 13.3% |
| Ouvriers | 540 | 12.6% | 8.4% | 351 | 26.2% | 6.9% | 189 | 6.4% | 14.1% | 42 | 2.6% | 9.8% |
| Retraités | 592 | 13.8% | 4.7% | 183 | 13.6% | 3.0% | 409 | 13.9% | 6.2% | 18 | 1.1% | 7.4% |
| Autres inactifs | 931 | 21.7% | 9.0% | 196 | 14.6% | 5.2% | 735 | 25.0% | 11.2% | 367 | 22.9% | 11.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 69 | 1.6% | 8.4% | 16 | 1.2% | 3.8% | 53 | 1.8% | 13.1% | - | - | - |
| Petits patrons | 281 | 6.6% | 10.7% | 76 | 5.7% | 5.8% | 205 | 7.0% | 15.6% | 281 | 17.6% | 10.7% |
| Affaires et Cadres | 553 | 12.9% | 7.6% | 165 | 12.3% | 4.5% | 388 | 13.2% | 10.8% | 553 | 34.5% | 7.6% |
| Professions intermédiaires | 769 | 18.0% | 10.2% | 289 | 21.6% | 7.5% | 480 | 16.3% | 12.9% | 769 | 48.0% | 10.2% |
| Employés | 594 | 13.9% | 11.0% | 153 | 11.4% | 6.6% | 441 | 15.0% | 14.3% | - | - | - |
| Ouvriers | 995 | 23.2% | 10.4% | 355 | 26.5% | 6.9% | 639 | 21.8% | 14.5% | - | - | - |
| Retraités | 752 | 17.6% | 5.2% | 216 | 16.1% | 3.3% | 537 | 18.3% | 6.8% | - | - | - |
| Autres inactifs | 266 | 6.2% | 6.5% | 70 | 5.2% | 4.5% | 197 | 6.7% | 7.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 425 | 9.9% | 4.2% | 152 | 11.4% | 3.4% | 273 | 9.3% | 4.9% | 110 | 6.9% | 6.4% |
| 2 personnes | 1448 | 33.8% | 8.1% | 437 | 32.6% | 5.0% | 1011 | 34.4% | 10.9% | 379 | 23.6% | 8.9% |
| 3 personnes | 894 | 20.9% | 9.8% | 330 | 24.6% | 7.3% | 564 | 19.2% | 12.2% | 371 | 23.2% | 9.4% |
| 4 personnes | 987 | 23.1% | 10.6% | 290 | 21.7% | 6.2% | 696 | 23.7% | 14.9% | 507 | 31.6% | 10.2% |
| 5 personnes et + | 526 | 12.3% | 9.8% | 130 | 9.7% | 5.2% | 396 | 13.5% | 13.7% | 235 | 14.7% | 9.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1619 | 37.8% | 10.5% | 450 | 33.6% | 6.3% | 1169 | 39.8% | 14.1% | 752 | 46.9% | 9.7% |
| Non | 2660 | 62.2% | 7.3% | 889 | 66.4% | 5.0% | 1771 | 60.2% | 9.5% | 851 | 53.1% | 8.7% |
| Habitat | ||||||||||||
| Communes rurales | 1009 | 23.6% | 8.5% | 312 | 23.3% | 5.5% | 698 | 23.7% | 11.3% | 312 | 19.5% | 9.5% |
| Agglo. - 20 000 hab | 766 | 17.9% | 8.5% | 237 | 17.7% | 5.7% | 528 | 18.0% | 10.9% | 260 | 16.2% | 9.9% |
| Agglo. 20 000 à 100 000 hab | 528 | 12.3% | 7.6% | 180 | 13.4% | 5.3% | 348 | 11.8% | 9.8% | 188 | 11.8% | 10.5% |
| Agglo. + 100 000 hab | 1362 | 31.8% | 8.8% | 431 | 32.2% | 5.7% | 931 | 31.7% | 11.8% | 554 | 34.5% | 9.7% |
| Agglo. Paris | 613 | 14.3% | 7.2% | 179 | 13.4% | 4.4% | 434 | 14.8% | 9.7% | 289 | 18.0% | 7.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 709 | 16.6% | 7.4% | 213 | 15.9% | 4.7% | 496 | 16.9% | 9.9% | 334 | 20.8% | 7.6% |
| Nord Pas de Calais | 291 | 6.8% | 9.1% | 114 | 8.5% | 7.5% | 177 | 6.0% | 10.5% | 89 | 5.6% | 9.0% |
| Lorraine | 162 | 3.8% | 8.4% | 66 | 4.9% | 7.1% | 96 | 3.3% | 9.7% | 53 | 3.3% | 9.7% |
| Alsace | 109 | 2.6% | 7.2% | 25 | 1.9% | 3.4% | 84 | 2.9% | 10.7% | 42 | 2.6% | 8.6% |
| Franche-Comté | 92 | 2.2% | 9.7% | 39 | 2.9% | 8.5% | 53 | 1.8% | 10.8% | 33 | 2.1% | 12.6% |
| Champagne Ardennes | 99 | 2.3% | 9.1% | 35 | 2.6% | 6.8% | 64 | 2.2% | 11.3% | 29 | 1.8% | 9.6% |
| Picardie | 136 | 3.2% | 8.9% | 43 | 3.2% | 5.8% | 93 | 3.2% | 11.8% | 42 | 2.6% | 9.9% |
| Bourgogne | 113 | 2.6% | 8.4% | 40 | 3.0% | 6.2% | 73 | 2.5% | 10.4% | 32 | 2.0% | 9.6% |
| Haute Normandie | 136 | 3.2% | 9.1% | 43 | 3.2% | 6.0% | 93 | 3.2% | 12.0% | 44 | 2.8% | 9.5% |
| Basse Normandie | 123 | 2.9% | 10.2% | 37 | 2.8% | 6.4% | 86 | 2.9% | 13.7% | 42 | 2.6% | 13.1% |
| Centre | 183 | 4.3% | 8.7% | 62 | 4.7% | 6.2% | 120 | 4.1% | 11.1% | 59 | 3.7% | 10.1% |
| Pays de Loire | 201 | 4.7% | 6.8% | 68 | 5.1% | 4.8% | 133 | 4.5% | 8.7% | 73 | 4.6% | 7.9% |
| Bretagne | 225 | 5.3% | 8.5% | 59 | 4.4% | 4.6% | 167 | 5.7% | 12.1% | 75 | 4.7% | 9.3% |
| Poitou Charentes | 153 | 3.6% | 10.3% | 44 | 3.3% | 6.2% | 108 | 3.7% | 14.0% | 57 | 3.6% | 14.4% |
| Aquitaine | 194 | 4.5% | 7.0% | 65 | 4.9% | 5.0% | 129 | 4.4% | 8.9% | 70 | 4.4% | 8.2% |
| Midi Pyrénées | 241 | 5.6% | 9.9% | 78 | 5.8% | 6.6% | 162 | 5.5% | 12.9% | 94 | 5.8% | 11.8% |
| Limousin | 44 | 1.0% | 7.1% | 9 | 0.7% | 3.1% | 35 | 1.2% | 10.8% | 9 | 0.6% | 5.9% |
| Auvergne | 96 | 2.2% | 8.5% | 30 | 2.2% | 5.5% | 66 | 2.3% | 11.3% | 30 | 1.9% | 9.6% |
| Rhône Alpes | 363 | 8.5% | 7.0% | 108 | 8.0% | 4.3% | 256 | 8.7% | 9.5% | 154 | 9.6% | 8.2% |
| Languedoc Roussillon | 187 | 4.4% | 8.3% | 41 | 3.1% | 3.8% | 146 | 5.0% | 12.3% | 64 | 4.0% | 9.1% |
| Provence Alpes Côte d'Azur, Corse | 423 | 9.9% | 9.7% | 119 | 8.9% | 5.8% | 304 | 10.3% | 13.3% | 175 | 10.9% | 11.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3354 | 78.4% | 9.9% | 1082 | 80.8% | 6.4% | 2272 | 77.3% | 13.4% | 1355 | 84.6% | 9.3% |
| Presque tous les jours | 510 | 11.9% | 8.7% | 145 | 10.8% | 5.4% | 365 | 12.4% | 11.7% | 176 | 11.0% | 9.0% |
| 1 à 2 fois par semaine | 227 | 5.3% | 9.1% | 73 | 5.4% | 6.7% | 154 | 5.2% | 11.0% | 47 | 2.9% | 8.7% |
| 1 à 3 fois par mois | 32 | 0.7% | 6.3% | 6 | 0.4% | 2.8% | 26 | 0.9% | 8.8% | 6 | 0.4% | 10.2% |
| Moins souvent | 30 | 0.7% | 4.1% | 3 | 0.2% | 0.9% | 27 | 0.9% | 7.0% | 4 | 0.3% | 7.8% |
| Jamais | 3 | 0.1% | 3.5% | - | - | - | 3 | 0.1% | 11.8% | 2 | 0.1% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 100 | 2.3% | 5.3% | 29 | 2.2% | 3.7% | 71 | 2.4% | 6.4% | 14 | 0.9% | 7.7% |
| De 9 000 à moins de 12 000 euros par an | 175 | 4.1% | 5.9% | 34 | 2.6% | 3.1% | 140 | 4.8% | 7.6% | 18 | 1.1% | 7.1% |
| De 12 000 à moins de 18 000 euros par an | 422 | 9.9% | 7.2% | 116 | 8.6% | 4.4% | 307 | 10.4% | 9.4% | 74 | 4.6% | 10.7% |
| De 18 000 à moins de 24 000 euros par an | 580 | 13.6% | 8.8% | 170 | 12.7% | 5.6% | 410 | 14.0% | 11.6% | 145 | 9.0% | 10.5% |
| De 24 000 à moins de 36 000 euros par an | 1033 | 24.2% | 9.4% | 331 | 24.7% | 6.4% | 703 | 23.9% | 12.2% | 352 | 21.9% | 10.6% |
| De 36 000 à moins de 45 000 euros par an | 646 | 15.1% | 9.2% | 225 | 16.8% | 6.1% | 421 | 14.3% | 12.6% | 272 | 17.0% | 9.2% |
| De 45 000 à moins de 65 000 euros par an | 584 | 13.6% | 8.1% | 218 | 16.3% | 5.6% | 366 | 12.4% | 11.1% | 332 | 20.7% | 8.3% |
| De 65 000 à moins de 80 000 euros par an | 132 | 3.1% | 6.7% | 47 | 3.5% | 4.3% | 84 | 2.9% | 9.8% | 84 | 5.3% | 6.5% |
| De 80 000 à moins de 115 000 euros par an | 96 | 2.2% | 7.7% | 40 | 3.0% | 5.5% | 55 | 1.9% | 10.9% | 79 | 5.0% | 8.5% |
| 115 000 euros et plus par an | 54 | 1.3% | 9.1% | 14 | 1.1% | 4.0% | 39 | 1.3% | 16.9% | 41 | 2.6% | 8.6% |
| Refus | 255 | 6.0% | 8.2% | 55 | 4.1% | 4.2% | 200 | 6.8% | 11.2% | 100 | 6.3% | 9.9% |
| Ne sait pas | 202 | 4.7% | 8.6% | 60 | 4.4% | 6.1% | 142 | 4.8% | 10.4% | 90 | 5.6% | 9.8% |
