L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1837 | 100.0% | 3.6% | 334 | 100.0% | 1.3% | 1503 | 100.0% | 5.6% | 743 | 100.0% | 4.3% |
| Sexe | ||||||||||||
| Homme | 334 | 18.2% | 1.3% | 334 | 100.0% | 1.3% | - | - | - | 130 | 17.5% | 1.5% |
| Femme | 1503 | 81.8% | 5.6% | - | - | - | 1503 | 100.0% | 5.6% | 613 | 82.5% | 7.1% |
| Age | ||||||||||||
| 15 à 24 ans | 73 | 4.0% | 1.0% | 8 | 2.5% | 0.2% | 65 | 4.3% | 1.8% | 38 | 5.1% | 1.2% |
| 25 à 34 ans | 178 | 9.7% | 2.3% | 38 | 11.3% | 1.0% | 140 | 9.3% | 3.6% | 78 | 10.5% | 2.3% |
| 35 à 49 ans | 539 | 29.3% | 4.3% | 116 | 34.7% | 1.9% | 423 | 28.1% | 6.7% | 296 | 39.9% | 4.8% |
| 50 à 59 ans | 552 | 30.1% | 6.0% | 114 | 34.2% | 2.5% | 438 | 29.2% | 9.5% | 269 | 36.3% | 7.1% |
| 60 ans et plus | 495 | 26.9% | 3.3% | 58 | 17.3% | 0.9% | 437 | 29.1% | 5.1% | 61 | 8.2% | 6.2% |
| Individu | ||||||||||||
| Ménagères | 1399 | 76.2% | 6.0% | - | - | - | 1399 | 93.1% | 6.0% | 569 | 76.6% | 8.1% |
| Personne de référence | 696 | 37.9% | 2.5% | 300 | 89.9% | 1.5% | 396 | 26.3% | 5.1% | 228 | 30.7% | 2.8% |
| Responsable des achats | 1578 | 85.9% | 4.4% | 212 | 63.3% | 1.6% | 1366 | 90.9% | 6.0% | 625 | 84.2% | 5.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 23 | 1.2% | 4.3% | 2 | 0.6% | 0.6% | 20 | 1.4% | 13.1% | - | - | - |
| Petits patrons | 75 | 4.1% | 4.6% | 18 | 5.5% | 1.6% | 57 | 3.8% | 11.4% | 66 | 8.9% | 4.5% |
| Affaires et Cadres | 217 | 11.8% | 4.2% | 54 | 16.1% | 1.8% | 163 | 10.8% | 7.7% | 191 | 25.7% | 4.1% |
| Professions intermédiaires | 311 | 16.9% | 4.5% | 60 | 17.8% | 1.8% | 251 | 16.7% | 7.0% | 238 | 32.0% | 4.3% |
| Employés | 373 | 20.3% | 4.5% | 37 | 11.2% | 1.7% | 335 | 22.3% | 5.5% | 96 | 12.9% | 5.3% |
| Ouvriers | 134 | 7.3% | 2.1% | 67 | 20.2% | 1.3% | 67 | 4.4% | 5.0% | 16 | 2.2% | 3.8% |
| Retraités | 383 | 20.8% | 3.0% | 53 | 16.0% | 0.9% | 330 | 21.9% | 5.0% | 27 | 3.7% | 11.0% |
| Autres inactifs | 322 | 17.5% | 3.1% | 42 | 12.6% | 1.1% | 280 | 18.6% | 4.3% | 109 | 14.6% | 3.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 38 | 2.1% | 4.7% | 2 | 0.6% | 0.5% | 36 | 2.4% | 8.9% | - | - | - |
| Petits patrons | 132 | 7.2% | 5.0% | 18 | 5.5% | 1.4% | 114 | 7.6% | 8.6% | 132 | 17.8% | 5.0% |
| Affaires et Cadres | 342 | 18.6% | 4.7% | 59 | 17.8% | 1.6% | 283 | 18.8% | 7.9% | 342 | 46.1% | 4.7% |
| Professions intermédiaires | 269 | 14.6% | 3.5% | 52 | 15.6% | 1.4% | 216 | 14.4% | 5.8% | 269 | 36.2% | 3.5% |
| Employés | 187 | 10.2% | 3.5% | 34 | 10.0% | 1.4% | 153 | 10.2% | 5.0% | - | - | - |
| Ouvriers | 257 | 14.0% | 2.7% | 70 | 21.0% | 1.4% | 187 | 12.4% | 4.2% | - | - | - |
| Retraités | 464 | 25.2% | 3.2% | 61 | 18.3% | 0.9% | 402 | 26.8% | 5.1% | - | - | - |
| Autres inactifs | 149 | 8.1% | 3.6% | 37 | 11.2% | 2.4% | 112 | 7.4% | 4.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 302 | 16.4% | 3.0% | 34 | 10.3% | 0.8% | 267 | 17.8% | 4.8% | 71 | 9.6% | 4.1% |
| 2 personnes | 688 | 37.4% | 3.8% | 139 | 41.5% | 1.6% | 549 | 36.5% | 5.9% | 204 | 27.5% | 4.8% |
| 3 personnes | 324 | 17.6% | 3.5% | 76 | 22.7% | 1.7% | 248 | 16.5% | 5.4% | 162 | 21.8% | 4.1% |
| 4 personnes | 343 | 18.6% | 3.7% | 62 | 18.5% | 1.3% | 281 | 18.7% | 6.0% | 194 | 26.1% | 3.9% |
| 5 personnes et + | 182 | 9.9% | 3.4% | 24 | 7.0% | 0.9% | 158 | 10.5% | 5.5% | 112 | 15.1% | 4.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 591 | 32.2% | 3.8% | 102 | 30.6% | 1.4% | 489 | 32.5% | 5.9% | 345 | 46.4% | 4.5% |
| Non | 1246 | 67.8% | 3.4% | 232 | 69.4% | 1.3% | 1014 | 67.5% | 5.4% | 398 | 53.6% | 4.1% |
| Habitat | ||||||||||||
| Communes rurales | 437 | 23.8% | 3.7% | 72 | 21.6% | 1.3% | 365 | 24.3% | 5.9% | 147 | 19.8% | 4.5% |
| Agglo. - 20 000 hab | 297 | 16.2% | 3.3% | 63 | 18.9% | 1.5% | 234 | 15.6% | 4.8% | 102 | 13.8% | 3.9% |
| Agglo. 20 000 à 100 000 hab | 234 | 12.7% | 3.4% | 50 | 15.0% | 1.5% | 184 | 12.3% | 5.2% | 74 | 9.9% | 4.1% |
| Agglo. + 100 000 hab | 576 | 31.3% | 3.7% | 103 | 30.8% | 1.4% | 473 | 31.5% | 6.0% | 260 | 35.0% | 4.5% |
| Agglo. Paris | 293 | 15.9% | 3.4% | 46 | 13.7% | 1.1% | 247 | 16.4% | 5.5% | 160 | 21.6% | 4.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 328 | 17.9% | 3.4% | 54 | 16.1% | 1.2% | 274 | 18.3% | 5.5% | 174 | 23.4% | 4.0% |
| Nord Pas de Calais | 98 | 5.3% | 3.1% | 25 | 7.4% | 1.6% | 74 | 4.9% | 4.4% | 38 | 5.2% | 3.9% |
| Lorraine | 61 | 3.3% | 3.2% | 18 | 5.5% | 2.0% | 43 | 2.8% | 4.3% | 23 | 3.0% | 4.1% |
| Alsace | 59 | 3.2% | 3.9% | 17 | 5.2% | 2.4% | 41 | 2.7% | 5.3% | 27 | 3.7% | 5.5% |
| Franche-Comté | 36 | 2.0% | 3.8% | 8 | 2.3% | 1.6% | 28 | 1.9% | 5.8% | 12 | 1.6% | 4.5% |
| Champagne Ardennes | 31 | 1.7% | 2.8% | 3 | 0.9% | 0.6% | 28 | 1.9% | 4.9% | 9 | 1.2% | 2.9% |
| Picardie | 64 | 3.5% | 4.2% | 10 | 3.0% | 1.4% | 54 | 3.6% | 6.9% | 15 | 2.0% | 3.6% |
| Bourgogne | 45 | 2.5% | 3.4% | 6 | 1.9% | 1.0% | 39 | 2.6% | 5.6% | 14 | 1.9% | 4.1% |
| Haute Normandie | 48 | 2.6% | 3.2% | 12 | 3.6% | 1.7% | 36 | 2.4% | 4.7% | 14 | 1.9% | 3.0% |
| Basse Normandie | 37 | 2.0% | 3.1% | 9 | 2.7% | 1.6% | 28 | 1.9% | 4.4% | 14 | 1.9% | 4.3% |
| Centre | 80 | 4.4% | 3.8% | 18 | 5.3% | 1.8% | 62 | 4.1% | 5.7% | 36 | 4.9% | 6.2% |
| Pays de Loire | 77 | 4.2% | 2.6% | 5 | 1.5% | 0.3% | 72 | 4.8% | 4.7% | 30 | 4.1% | 3.3% |
| Bretagne | 110 | 6.0% | 4.1% | 12 | 3.4% | 0.9% | 98 | 6.6% | 7.1% | 39 | 5.3% | 4.9% |
| Poitou Charentes | 68 | 3.7% | 4.6% | 11 | 3.3% | 1.5% | 57 | 3.8% | 7.4% | 20 | 2.6% | 4.9% |
| Aquitaine | 101 | 5.5% | 3.7% | 33 | 9.8% | 2.5% | 69 | 4.6% | 4.8% | 44 | 5.9% | 5.1% |
| Midi Pyrénées | 85 | 4.6% | 3.5% | 11 | 3.4% | 1.0% | 73 | 4.9% | 5.8% | 35 | 4.8% | 4.4% |
| Limousin | 24 | 1.3% | 3.9% | 4 | 1.2% | 1.3% | 20 | 1.3% | 6.2% | 7 | 1.0% | 4.7% |
| Auvergne | 41 | 2.3% | 3.7% | 3 | 1.0% | 0.6% | 38 | 2.5% | 6.5% | 12 | 1.6% | 3.7% |
| Rhône Alpes | 185 | 10.1% | 3.6% | 30 | 9.0% | 1.2% | 155 | 10.3% | 5.8% | 78 | 10.5% | 4.2% |
| Languedoc Roussillon | 90 | 4.9% | 4.0% | 17 | 5.2% | 1.6% | 73 | 4.8% | 6.1% | 27 | 3.7% | 3.9% |
| Provence Alpes Côte d'Azur, Corse | 168 | 9.2% | 3.9% | 28 | 8.5% | 1.4% | 140 | 9.3% | 6.1% | 73 | 9.9% | 4.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1259 | 68.5% | 3.7% | 230 | 68.9% | 1.4% | 1028 | 68.4% | 6.0% | 605 | 81.5% | 4.1% |
| Presque tous les jours | 239 | 13.0% | 4.1% | 34 | 10.3% | 1.3% | 205 | 13.6% | 6.5% | 90 | 12.2% | 4.6% |
| 1 à 2 fois par semaine | 99 | 5.4% | 4.0% | 21 | 6.3% | 2.0% | 78 | 5.2% | 5.5% | 35 | 4.7% | 6.5% |
| 1 à 3 fois par mois | 27 | 1.4% | 5.3% | 8 | 2.4% | 3.9% | 19 | 1.2% | 6.3% | 1 | 0.1% | 1.2% |
| Moins souvent | 30 | 1.6% | 4.1% | 1 | 0.3% | 0.3% | 29 | 1.9% | 7.6% | 1 | 0.1% | 1.5% |
| Jamais | 6 | 0.3% | 6.3% | 3 | 0.9% | 4.6% | 3 | 0.2% | 10.4% | 2 | 0.2% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 56 | 3.1% | 2.9% | 8 | 2.4% | 1.0% | 48 | 3.2% | 4.3% | 14 | 1.8% | 7.3% |
| De 9 000 à moins de 12 000 euros par an | 86 | 4.7% | 2.9% | 11 | 3.2% | 1.0% | 75 | 5.0% | 4.1% | 9 | 1.2% | 3.7% |
| De 12 000 à moins de 18 000 euros par an | 182 | 9.9% | 3.1% | 22 | 6.7% | 0.8% | 159 | 10.6% | 4.9% | 29 | 3.9% | 4.2% |
| De 18 000 à moins de 24 000 euros par an | 235 | 12.8% | 3.6% | 46 | 13.9% | 1.5% | 189 | 12.6% | 5.3% | 45 | 6.0% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 362 | 19.7% | 3.3% | 66 | 19.6% | 1.3% | 297 | 19.7% | 5.1% | 120 | 16.2% | 3.6% |
| De 36 000 à moins de 45 000 euros par an | 251 | 13.6% | 3.6% | 43 | 13.0% | 1.2% | 207 | 13.8% | 6.2% | 122 | 16.4% | 4.1% |
| De 45 000 à moins de 65 000 euros par an | 298 | 16.2% | 4.1% | 84 | 25.1% | 2.1% | 214 | 14.3% | 6.5% | 186 | 25.1% | 4.6% |
| De 65 000 à moins de 80 000 euros par an | 83 | 4.5% | 4.3% | 15 | 4.6% | 1.4% | 68 | 4.5% | 7.8% | 53 | 7.1% | 4.1% |
| De 80 000 à moins de 115 000 euros par an | 91 | 5.0% | 7.4% | 16 | 4.9% | 2.3% | 75 | 5.0% | 14.8% | 68 | 9.2% | 7.3% |
| 115 000 euros et plus par an | 33 | 1.8% | 5.6% | 11 | 3.2% | 3.0% | 22 | 1.5% | 9.5% | 26 | 3.5% | 5.5% |
| Refus | 107 | 5.8% | 3.5% | 6 | 1.9% | 0.5% | 101 | 6.7% | 5.6% | 47 | 6.4% | 4.7% |
| Ne sait pas | 52 | 2.8% | 2.2% | 6 | 1.7% | 0.6% | 46 | 3.1% | 3.4% | 23 | 3.1% | 2.5% |
