L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1684 | 100.0% | 3.3% | 224 | 100.0% | 0.9% | 1460 | 100.0% | 5.4% | 725 | 100.0% | 4.2% |
| Sexe | ||||||||||||
| Homme | 224 | 13.3% | 0.9% | 224 | 100.0% | 0.9% | - | - | - | 95 | 13.1% | 1.1% |
| Femme | 1460 | 86.7% | 5.4% | - | - | - | 1460 | 100.0% | 5.4% | 630 | 86.9% | 7.3% |
| Age | ||||||||||||
| 15 à 24 ans | 93 | 5.5% | 1.3% | 13 | 5.6% | 0.3% | 80 | 5.5% | 2.2% | 43 | 5.9% | 1.4% |
| 25 à 34 ans | 159 | 9.5% | 2.1% | 27 | 11.8% | 0.7% | 133 | 9.1% | 3.4% | 85 | 11.7% | 2.5% |
| 35 à 49 ans | 470 | 27.9% | 3.8% | 61 | 27.0% | 1.0% | 409 | 28.1% | 6.5% | 295 | 40.7% | 4.8% |
| 50 à 59 ans | 458 | 27.2% | 5.0% | 68 | 30.2% | 1.5% | 390 | 26.7% | 8.5% | 241 | 33.2% | 6.3% |
| 60 ans et plus | 504 | 29.9% | 3.3% | 57 | 25.3% | 0.9% | 447 | 30.6% | 5.2% | 61 | 8.5% | 6.3% |
| Individu | ||||||||||||
| Ménagères | 1339 | 79.5% | 5.8% | - | - | - | 1339 | 91.7% | 5.8% | 576 | 79.5% | 8.2% |
| Personne de référence | 583 | 34.7% | 2.1% | 200 | 89.4% | 1.0% | 383 | 26.2% | 5.0% | 180 | 24.8% | 2.2% |
| Responsable des achats | 1438 | 85.4% | 4.0% | 123 | 54.8% | 0.9% | 1315 | 90.1% | 5.8% | 595 | 82.0% | 5.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 0.7% | 2.3% | 3 | 1.5% | 0.9% | 9 | 0.6% | 5.6% | - | - | - |
| Petits patrons | 66 | 3.9% | 4.0% | 20 | 9.0% | 1.8% | 46 | 3.1% | 9.1% | 62 | 8.5% | 4.2% |
| Affaires et Cadres | 184 | 11.0% | 3.6% | 42 | 18.5% | 1.4% | 143 | 9.8% | 6.7% | 158 | 21.9% | 3.4% |
| Professions intermédiaires | 304 | 18.1% | 4.4% | 34 | 15.3% | 1.0% | 270 | 18.5% | 7.5% | 251 | 34.7% | 4.5% |
| Employés | 311 | 18.5% | 3.7% | 8 | 3.6% | 0.4% | 303 | 20.7% | 5.0% | 93 | 12.9% | 5.2% |
| Ouvriers | 104 | 6.2% | 1.6% | 46 | 20.6% | 0.9% | 58 | 4.0% | 4.3% | 13 | 1.7% | 3.0% |
| Retraités | 384 | 22.8% | 3.1% | 48 | 21.3% | 0.8% | 336 | 23.0% | 5.1% | 23 | 3.2% | 9.3% |
| Autres inactifs | 318 | 18.9% | 3.1% | 23 | 10.3% | 0.6% | 295 | 20.2% | 4.5% | 124 | 17.1% | 3.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 21 | 1.2% | 2.6% | 3 | 1.5% | 0.8% | 18 | 1.2% | 4.3% | - | - | - |
| Petits patrons | 146 | 8.7% | 5.5% | 20 | 9.0% | 1.5% | 126 | 8.6% | 9.5% | 146 | 20.1% | 5.5% |
| Affaires et Cadres | 314 | 18.6% | 4.3% | 44 | 19.7% | 1.2% | 270 | 18.5% | 7.5% | 314 | 43.3% | 4.3% |
| Professions intermédiaires | 265 | 15.7% | 3.5% | 30 | 13.4% | 0.8% | 235 | 16.1% | 6.3% | 265 | 36.5% | 3.5% |
| Employés | 156 | 9.3% | 2.9% | 11 | 4.9% | 0.5% | 146 | 10.0% | 4.7% | - | - | - |
| Ouvriers | 202 | 12.0% | 2.1% | 50 | 22.3% | 1.0% | 152 | 10.4% | 3.4% | - | - | - |
| Retraités | 450 | 26.7% | 3.1% | 50 | 22.5% | 0.8% | 399 | 27.4% | 5.1% | - | - | - |
| Autres inactifs | 130 | 7.7% | 3.2% | 15 | 6.7% | 1.0% | 115 | 7.9% | 4.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 304 | 18.0% | 3.0% | 16 | 7.0% | 0.3% | 288 | 19.7% | 5.2% | 59 | 8.1% | 3.4% |
| 2 personnes | 596 | 35.4% | 3.3% | 85 | 38.1% | 1.0% | 511 | 35.0% | 5.5% | 182 | 25.1% | 4.3% |
| 3 personnes | 297 | 17.6% | 3.3% | 55 | 24.6% | 1.2% | 242 | 16.6% | 5.2% | 170 | 23.4% | 4.3% |
| 4 personnes | 323 | 19.2% | 3.5% | 52 | 23.4% | 1.1% | 271 | 18.5% | 5.8% | 196 | 27.1% | 4.0% |
| 5 personnes et + | 164 | 9.7% | 3.0% | 16 | 7.0% | 0.6% | 148 | 10.1% | 5.1% | 118 | 16.3% | 4.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 539 | 32.0% | 3.5% | 80 | 35.5% | 1.1% | 459 | 31.4% | 5.5% | 355 | 48.9% | 4.6% |
| Non | 1145 | 68.0% | 3.2% | 145 | 64.5% | 0.8% | 1001 | 68.6% | 5.4% | 370 | 51.1% | 3.8% |
| Habitat | ||||||||||||
| Communes rurales | 387 | 23.0% | 3.3% | 66 | 29.4% | 1.2% | 321 | 22.0% | 5.2% | 148 | 20.4% | 4.5% |
| Agglo. - 20 000 hab | 293 | 17.4% | 3.3% | 26 | 11.8% | 0.6% | 267 | 18.3% | 5.5% | 130 | 17.9% | 4.9% |
| Agglo. 20 000 à 100 000 hab | 223 | 13.2% | 3.2% | 24 | 10.6% | 0.7% | 199 | 13.6% | 5.6% | 83 | 11.4% | 4.6% |
| Agglo. + 100 000 hab | 544 | 32.3% | 3.5% | 75 | 33.2% | 1.0% | 470 | 32.2% | 5.9% | 251 | 34.6% | 4.4% |
| Agglo. Paris | 237 | 14.1% | 2.8% | 34 | 15.0% | 0.8% | 203 | 13.9% | 4.6% | 114 | 15.7% | 2.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 272 | 16.2% | 2.9% | 38 | 17.1% | 0.8% | 234 | 16.0% | 4.7% | 124 | 17.1% | 2.8% |
| Nord Pas de Calais | 64 | 3.8% | 2.0% | 15 | 6.7% | 1.0% | 49 | 3.4% | 2.9% | 23 | 3.1% | 2.3% |
| Lorraine | 37 | 2.2% | 1.9% | 9 | 4.2% | 1.0% | 28 | 1.9% | 2.8% | 16 | 2.2% | 2.9% |
| Alsace | 31 | 1.8% | 2.0% | 6 | 2.9% | 0.9% | 24 | 1.7% | 3.1% | 19 | 2.6% | 3.9% |
| Franche-Comté | 43 | 2.6% | 4.6% | 3 | 1.4% | 0.7% | 40 | 2.8% | 8.2% | 16 | 2.2% | 6.1% |
| Champagne Ardennes | 37 | 2.2% | 3.4% | 6 | 2.7% | 1.2% | 31 | 2.1% | 5.4% | 11 | 1.5% | 3.6% |
| Picardie | 57 | 3.4% | 3.7% | 6 | 2.7% | 0.8% | 50 | 3.5% | 6.4% | 17 | 2.4% | 4.1% |
| Bourgogne | 29 | 1.7% | 2.1% | 2 | 0.9% | 0.3% | 27 | 1.8% | 3.8% | 6 | 0.9% | 1.9% |
| Haute Normandie | 43 | 2.6% | 2.9% | 1 | 0.4% | 0.1% | 42 | 2.9% | 5.5% | 17 | 2.3% | 3.6% |
| Basse Normandie | 43 | 2.5% | 3.5% | 9 | 4.1% | 1.6% | 33 | 2.3% | 5.3% | 23 | 3.2% | 7.2% |
| Centre | 70 | 4.2% | 3.4% | 11 | 4.7% | 1.1% | 60 | 4.1% | 5.5% | 26 | 3.6% | 4.5% |
| Pays de Loire | 89 | 5.3% | 3.0% | 8 | 3.5% | 0.5% | 81 | 5.5% | 5.3% | 38 | 5.2% | 4.1% |
| Bretagne | 130 | 7.7% | 4.9% | 13 | 5.9% | 1.0% | 116 | 8.0% | 8.4% | 68 | 9.3% | 8.4% |
| Poitou Charentes | 60 | 3.6% | 4.1% | 8 | 3.4% | 1.1% | 53 | 3.6% | 6.8% | 21 | 2.9% | 5.3% |
| Aquitaine | 78 | 4.6% | 2.8% | 11 | 4.8% | 0.8% | 67 | 4.6% | 4.6% | 33 | 4.5% | 3.8% |
| Midi Pyrénées | 87 | 5.2% | 3.6% | 12 | 5.6% | 1.1% | 75 | 5.1% | 5.9% | 42 | 5.7% | 5.2% |
| Limousin | 22 | 1.3% | 3.6% | 5 | 2.2% | 1.7% | 17 | 1.2% | 5.4% | 8 | 1.0% | 4.7% |
| Auvergne | 42 | 2.5% | 3.7% | 6 | 2.5% | 1.1% | 36 | 2.5% | 6.2% | 16 | 2.3% | 5.3% |
| Rhône Alpes | 181 | 10.8% | 3.5% | 17 | 7.5% | 0.7% | 165 | 11.3% | 6.1% | 91 | 12.6% | 4.9% |
| Languedoc Roussillon | 74 | 4.4% | 3.3% | 10 | 4.4% | 0.9% | 64 | 4.4% | 5.4% | 35 | 4.8% | 4.9% |
| Provence Alpes Côte d'Azur, Corse | 195 | 11.6% | 4.5% | 28 | 12.4% | 1.3% | 168 | 11.5% | 7.3% | 75 | 10.4% | 5.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1138 | 67.6% | 3.4% | 157 | 69.9% | 0.9% | 981 | 67.2% | 5.8% | 598 | 82.6% | 4.1% |
| Presque tous les jours | 239 | 14.2% | 4.1% | 20 | 9.0% | 0.7% | 219 | 15.0% | 7.0% | 87 | 12.1% | 4.5% |
| 1 à 2 fois par semaine | 97 | 5.8% | 3.9% | 12 | 5.5% | 1.1% | 85 | 5.8% | 6.0% | 30 | 4.2% | 5.6% |
| 1 à 3 fois par mois | 20 | 1.2% | 4.1% | 2 | 0.7% | 0.8% | 19 | 1.3% | 6.4% | 0 | - | 0.4% |
| Moins souvent | 32 | 1.9% | 4.5% | 2 | 0.9% | 0.6% | 30 | 2.1% | 7.9% | 3 | 0.4% | 5.1% |
| Jamais | 5 | 0.3% | 6.0% | 3 | 1.4% | 4.9% | 2 | 0.2% | 8.6% | 3 | 0.4% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 38 | 2.3% | 2.0% | 6 | 2.8% | 0.8% | 32 | 2.2% | 2.9% | 11 | 1.5% | 5.8% |
| De 9 000 à moins de 12 000 euros par an | 76 | 4.5% | 2.6% | 6 | 2.9% | 0.6% | 70 | 4.8% | 3.7% | 10 | 1.4% | 4.1% |
| De 12 000 à moins de 18 000 euros par an | 156 | 9.3% | 2.7% | 15 | 6.5% | 0.6% | 141 | 9.7% | 4.3% | 22 | 3.0% | 3.2% |
| De 18 000 à moins de 24 000 euros par an | 211 | 12.5% | 3.2% | 33 | 14.5% | 1.1% | 178 | 12.2% | 5.0% | 45 | 6.2% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 357 | 21.2% | 3.3% | 43 | 19.2% | 0.8% | 314 | 21.5% | 5.5% | 147 | 20.3% | 4.4% |
| De 36 000 à moins de 45 000 euros par an | 222 | 13.2% | 3.2% | 25 | 11.2% | 0.7% | 197 | 13.5% | 5.9% | 103 | 14.3% | 3.5% |
| De 45 000 à moins de 65 000 euros par an | 304 | 18.0% | 4.2% | 52 | 23.3% | 1.3% | 252 | 17.2% | 7.6% | 196 | 27.1% | 4.9% |
| De 65 000 à moins de 80 000 euros par an | 74 | 4.4% | 3.8% | 12 | 5.4% | 1.1% | 62 | 4.3% | 7.2% | 48 | 6.6% | 3.7% |
| De 80 000 à moins de 115 000 euros par an | 64 | 3.8% | 5.2% | 12 | 5.3% | 1.6% | 52 | 3.6% | 10.4% | 50 | 6.9% | 5.3% |
| 115 000 euros et plus par an | 24 | 1.4% | 4.1% | 7 | 2.9% | 1.8% | 18 | 1.2% | 7.6% | 24 | 3.3% | 5.0% |
| Refus | 92 | 5.5% | 3.0% | 5 | 2.1% | 0.4% | 87 | 6.0% | 4.9% | 39 | 5.4% | 3.8% |
| Ne sait pas | 64 | 3.8% | 2.8% | 9 | 3.9% | 0.9% | 56 | 3.8% | 4.1% | 30 | 4.2% | 3.3% |
