L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 844 | 100.0% | 1.6% | 218 | 100.0% | 0.9% | 626 | 100.0% | 2.3% | 435 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 218 | 25.8% | 0.9% | 218 | 100.0% | 0.9% | - | - | - | 108 | 24.9% | 1.2% |
| Femme | 626 | 74.2% | 2.3% | - | - | - | 626 | 100.0% | 2.3% | 326 | 75.1% | 3.8% |
| Age | ||||||||||||
| 15 à 24 ans | 32 | 3.8% | 0.4% | 11 | 4.9% | 0.3% | 21 | 3.4% | 0.6% | 18 | 4.1% | 0.6% |
| 25 à 34 ans | 71 | 8.4% | 0.9% | 20 | 9.3% | 0.5% | 50 | 8.1% | 1.3% | 43 | 10.0% | 1.3% |
| 35 à 49 ans | 255 | 30.2% | 2.0% | 68 | 31.1% | 1.1% | 187 | 29.9% | 3.0% | 176 | 40.4% | 2.8% |
| 50 à 59 ans | 209 | 24.8% | 2.3% | 51 | 23.3% | 1.1% | 159 | 25.3% | 3.4% | 143 | 32.8% | 3.8% |
| 60 ans et plus | 277 | 32.8% | 1.8% | 68 | 31.4% | 1.0% | 209 | 33.3% | 2.4% | 55 | 12.7% | 5.6% |
| Individu | ||||||||||||
| Ménagères | 609 | 72.2% | 2.6% | - | - | - | 609 | 97.3% | 2.6% | 316 | 72.8% | 4.5% |
| Personne de référence | 341 | 40.4% | 1.2% | 196 | 89.9% | 1.0% | 144 | 23.1% | 1.9% | 139 | 32.0% | 1.7% |
| Responsable des achats | 712 | 84.4% | 2.0% | 116 | 53.1% | 0.9% | 596 | 95.3% | 2.6% | 368 | 84.6% | 3.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.6% | 1.0% | - | - | - | 5 | 0.9% | 3.5% | - | - | - |
| Petits patrons | 58 | 6.8% | 3.5% | 26 | 11.9% | 2.3% | 32 | 5.1% | 6.4% | 49 | 11.3% | 3.4% |
| Affaires et Cadres | 147 | 17.4% | 2.9% | 54 | 24.7% | 1.8% | 93 | 14.9% | 4.4% | 135 | 31.2% | 2.9% |
| Professions intermédiaires | 122 | 14.5% | 1.8% | 25 | 11.6% | 0.8% | 97 | 15.5% | 2.7% | 99 | 22.7% | 1.8% |
| Employés | 125 | 14.8% | 1.5% | 17 | 7.9% | 0.8% | 108 | 17.2% | 1.8% | 49 | 11.3% | 2.7% |
| Ouvriers | 38 | 4.5% | 0.6% | 22 | 9.9% | 0.4% | 16 | 2.6% | 1.2% | 3 | 0.8% | 0.8% |
| Retraités | 197 | 23.3% | 1.6% | 54 | 24.7% | 0.9% | 143 | 22.9% | 2.2% | 24 | 5.6% | 9.8% |
| Autres inactifs | 152 | 18.0% | 1.5% | 20 | 9.4% | 0.5% | 132 | 21.1% | 2.0% | 74 | 17.1% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 1.6% | 1.6% | - | - | - | 13 | 2.1% | 3.2% | - | - | - |
| Petits patrons | 101 | 12.0% | 3.8% | 26 | 11.9% | 2.0% | 75 | 12.0% | 5.7% | 101 | 23.2% | 3.8% |
| Affaires et Cadres | 211 | 25.0% | 2.9% | 59 | 27.1% | 1.6% | 152 | 24.3% | 4.2% | 211 | 48.6% | 2.9% |
| Professions intermédiaires | 123 | 14.5% | 1.6% | 23 | 10.6% | 0.6% | 100 | 15.9% | 2.7% | 123 | 28.2% | 1.6% |
| Employés | 57 | 6.8% | 1.1% | 17 | 7.6% | 0.7% | 41 | 6.5% | 1.3% | - | - | - |
| Ouvriers | 70 | 8.3% | 0.7% | 22 | 9.9% | 0.4% | 49 | 7.8% | 1.1% | - | - | - |
| Retraités | 213 | 25.3% | 1.5% | 54 | 24.9% | 0.8% | 159 | 25.4% | 2.0% | - | - | - |
| Autres inactifs | 56 | 6.6% | 1.4% | 18 | 8.1% | 1.1% | 38 | 6.0% | 1.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 116 | 13.8% | 1.2% | 22 | 9.9% | 0.5% | 95 | 15.2% | 1.7% | 28 | 6.5% | 1.6% |
| 2 personnes | 340 | 40.2% | 1.9% | 104 | 47.8% | 1.2% | 235 | 37.6% | 2.5% | 142 | 32.6% | 3.3% |
| 3 personnes | 146 | 17.4% | 1.6% | 44 | 20.2% | 1.0% | 102 | 16.4% | 2.2% | 97 | 22.4% | 2.5% |
| 4 personnes | 157 | 18.6% | 1.7% | 31 | 14.4% | 0.7% | 125 | 20.0% | 2.7% | 112 | 25.7% | 2.2% |
| 5 personnes et + | 85 | 10.0% | 1.6% | 17 | 7.8% | 0.7% | 68 | 10.8% | 2.4% | 55 | 12.7% | 2.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 288 | 34.2% | 1.9% | 69 | 31.5% | 1.0% | 220 | 35.1% | 2.6% | 195 | 45.0% | 2.5% |
| Non | 556 | 65.8% | 1.5% | 149 | 68.5% | 0.8% | 406 | 64.9% | 2.2% | 239 | 55.0% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 161 | 19.1% | 1.4% | 52 | 24.0% | 0.9% | 109 | 17.4% | 1.8% | 74 | 17.0% | 2.3% |
| Agglo. - 20 000 hab | 123 | 14.6% | 1.4% | 45 | 20.6% | 1.1% | 78 | 12.5% | 1.6% | 59 | 13.6% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 85 | 10.1% | 1.2% | 13 | 6.1% | 0.4% | 72 | 11.5% | 2.0% | 37 | 8.5% | 2.1% |
| Agglo. + 100 000 hab | 339 | 40.2% | 2.2% | 75 | 34.4% | 1.0% | 264 | 42.2% | 3.3% | 185 | 42.6% | 3.2% |
| Agglo. Paris | 135 | 16.0% | 1.6% | 33 | 14.9% | 0.8% | 103 | 16.4% | 2.3% | 80 | 18.3% | 2.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 142 | 16.9% | 1.5% | 34 | 15.5% | 0.7% | 109 | 17.4% | 2.2% | 85 | 19.7% | 2.0% |
| Nord Pas de Calais | 22 | 2.6% | 0.7% | 12 | 5.4% | 0.8% | 10 | 1.6% | 0.6% | 7 | 1.5% | 0.7% |
| Lorraine | 12 | 1.4% | 0.6% | 4 | 1.9% | 0.4% | 8 | 1.3% | 0.8% | 5 | 1.1% | 0.8% |
| Alsace | 9 | 1.1% | 0.6% | 2 | 0.9% | 0.3% | 7 | 1.2% | 0.9% | 9 | 2.1% | 1.9% |
| Franche-Comté | 8 | 1.0% | 0.9% | 3 | 1.3% | 0.6% | 5 | 0.9% | 1.1% | 4 | 0.9% | 1.5% |
| Champagne Ardennes | 4 | 0.5% | 0.4% | 0 | 0.2% | 0.1% | 4 | 0.6% | 0.7% | 1 | 0.3% | 0.4% |
| Picardie | 8 | 1.0% | 0.5% | - | - | - | 8 | 1.3% | 1.0% | 2 | 0.4% | 0.4% |
| Bourgogne | 14 | 1.6% | 1.0% | 3 | 1.5% | 0.5% | 10 | 1.7% | 1.5% | 4 | 0.9% | 1.1% |
| Haute Normandie | 10 | 1.2% | 0.7% | 5 | 2.1% | 0.6% | 6 | 0.9% | 0.7% | 5 | 1.1% | 1.0% |
| Basse Normandie | 5 | 0.6% | 0.4% | 1 | 0.5% | 0.2% | 4 | 0.6% | 0.6% | 3 | 0.8% | 1.1% |
| Centre | 23 | 2.7% | 1.1% | 7 | 3.2% | 0.7% | 16 | 2.6% | 1.5% | 8 | 1.9% | 1.4% |
| Pays de Loire | 19 | 2.2% | 0.6% | 10 | 4.4% | 0.7% | 9 | 1.5% | 0.6% | 9 | 2.0% | 0.9% |
| Bretagne | 34 | 4.1% | 1.3% | 10 | 4.8% | 0.8% | 24 | 3.8% | 1.7% | 26 | 5.9% | 3.2% |
| Poitou Charentes | 31 | 3.7% | 2.1% | 11 | 5.2% | 1.6% | 20 | 3.1% | 2.6% | 8 | 2.0% | 2.1% |
| Aquitaine | 52 | 6.2% | 1.9% | 6 | 2.7% | 0.4% | 47 | 7.4% | 3.2% | 26 | 5.9% | 3.0% |
| Midi Pyrénées | 54 | 6.4% | 2.2% | 15 | 6.9% | 1.3% | 39 | 6.3% | 3.1% | 31 | 7.2% | 3.9% |
| Limousin | 6 | 0.7% | 1.0% | 1 | 0.6% | 0.4% | 5 | 0.8% | 1.6% | 5 | 1.1% | 2.9% |
| Auvergne | 8 | 1.0% | 0.7% | 3 | 1.2% | 0.5% | 6 | 0.9% | 0.9% | 2 | 0.5% | 0.8% |
| Rhône Alpes | 92 | 10.9% | 1.8% | 22 | 10.2% | 0.9% | 69 | 11.1% | 2.6% | 41 | 9.4% | 2.2% |
| Languedoc Roussillon | 72 | 8.6% | 3.2% | 26 | 12.0% | 2.4% | 46 | 7.4% | 3.9% | 44 | 10.1% | 6.2% |
| Provence Alpes Côte d'Azur, Corse | 217 | 25.7% | 5.0% | 43 | 19.5% | 2.1% | 174 | 27.8% | 7.6% | 110 | 25.3% | 7.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 667 | 79.0% | 2.0% | 186 | 85.2% | 1.1% | 481 | 76.8% | 2.8% | 363 | 83.6% | 2.5% |
| Presque tous les jours | 94 | 11.1% | 1.6% | 14 | 6.3% | 0.5% | 80 | 12.8% | 2.6% | 46 | 10.5% | 2.3% |
| 1 à 2 fois par semaine | 36 | 4.2% | 1.4% | 9 | 4.1% | 0.8% | 27 | 4.3% | 1.9% | 16 | 3.8% | 3.0% |
| 1 à 3 fois par mois | 9 | 1.1% | 1.8% | 1 | 0.5% | 0.6% | 8 | 1.3% | 2.7% | - | - | - |
| Moins souvent | 1 | 0.2% | 0.2% | - | - | - | 1 | 0.2% | 0.4% | 1 | 0.2% | 1.5% |
| Jamais | 3 | 0.4% | 3.5% | 3 | 1.4% | 4.9% | - | - | - | 3 | 0.7% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 19 | 2.2% | 1.0% | 3 | 1.2% | 0.3% | 16 | 2.6% | 1.4% | 7 | 1.7% | 3.9% |
| De 9 000 à moins de 12 000 euros par an | 11 | 1.4% | 0.4% | 6 | 2.5% | 0.5% | 6 | 0.9% | 0.3% | 2 | 0.5% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 56 | 6.7% | 1.0% | 9 | 4.0% | 0.3% | 48 | 7.6% | 1.5% | 13 | 2.9% | 1.8% |
| De 18 000 à moins de 24 000 euros par an | 77 | 9.1% | 1.2% | 14 | 6.6% | 0.5% | 63 | 10.0% | 1.8% | 27 | 6.1% | 1.9% |
| De 24 000 à moins de 36 000 euros par an | 149 | 17.6% | 1.4% | 32 | 14.9% | 0.6% | 116 | 18.5% | 2.0% | 72 | 16.6% | 2.2% |
| De 36 000 à moins de 45 000 euros par an | 112 | 13.3% | 1.6% | 22 | 9.9% | 0.6% | 90 | 14.5% | 2.7% | 61 | 14.0% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 171 | 20.3% | 2.4% | 51 | 23.4% | 1.3% | 120 | 19.2% | 3.6% | 108 | 24.8% | 2.7% |
| De 65 000 à moins de 80 000 euros par an | 70 | 8.3% | 3.6% | 26 | 12.0% | 2.4% | 44 | 7.0% | 5.0% | 36 | 8.4% | 2.8% |
| De 80 000 à moins de 115 000 euros par an | 61 | 7.2% | 4.9% | 24 | 10.9% | 3.3% | 37 | 5.9% | 7.3% | 38 | 8.8% | 4.1% |
| 115 000 euros et plus par an | 32 | 3.7% | 5.3% | 11 | 4.9% | 3.0% | 21 | 3.3% | 8.9% | 25 | 5.8% | 5.3% |
| Refus | 64 | 7.6% | 2.1% | 14 | 6.4% | 1.1% | 50 | 8.0% | 2.8% | 34 | 7.8% | 3.3% |
| Ne sait pas | 23 | 2.7% | 1.0% | 7 | 3.2% | 0.7% | 16 | 2.5% | 1.2% | 11 | 2.6% | 1.2% |
