L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 770 | 100.0% | 1.5% | 215 | 100.0% | 0.9% | 555 | 100.0% | 2.1% | 407 | 100.0% | 2.3% |
| Sexe | ||||||||||||
| Homme | 215 | 27.9% | 0.9% | 215 | 100.0% | 0.9% | - | - | - | 119 | 29.3% | 1.4% |
| Femme | 555 | 72.1% | 2.1% | - | - | - | 555 | 100.0% | 2.1% | 288 | 70.7% | 3.3% |
| Age | ||||||||||||
| 15 à 24 ans | 27 | 3.5% | 0.4% | 6 | 2.7% | 0.2% | 21 | 3.8% | 0.6% | 16 | 4.0% | 0.5% |
| 25 à 34 ans | 60 | 7.8% | 0.8% | 19 | 8.7% | 0.5% | 41 | 7.5% | 1.1% | 40 | 9.8% | 1.2% |
| 35 à 49 ans | 224 | 29.1% | 1.8% | 56 | 26.2% | 0.9% | 167 | 30.1% | 2.6% | 146 | 35.7% | 2.4% |
| 50 à 59 ans | 231 | 29.9% | 2.5% | 71 | 33.2% | 1.6% | 159 | 28.7% | 3.5% | 144 | 35.5% | 3.8% |
| 60 ans et plus | 229 | 29.7% | 1.5% | 63 | 29.1% | 0.9% | 166 | 29.9% | 1.9% | 61 | 15.0% | 6.2% |
| Individu | ||||||||||||
| Ménagères | 539 | 70.0% | 2.3% | - | - | - | 539 | 97.1% | 2.3% | 279 | 68.5% | 4.0% |
| Personne de référence | 329 | 42.7% | 1.2% | 204 | 94.9% | 1.0% | 125 | 22.4% | 1.6% | 149 | 36.5% | 1.8% |
| Responsable des achats | 658 | 85.4% | 1.8% | 131 | 60.7% | 1.0% | 528 | 95.0% | 2.3% | 345 | 84.7% | 3.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.4% | 0.6% | - | - | - | 3 | 0.6% | 2.2% | - | - | - |
| Petits patrons | 54 | 7.1% | 3.3% | 31 | 14.5% | 2.8% | 23 | 4.2% | 4.7% | 45 | 11.1% | 3.1% |
| Affaires et Cadres | 159 | 20.7% | 3.1% | 66 | 30.7% | 2.2% | 93 | 16.8% | 4.4% | 146 | 35.8% | 3.1% |
| Professions intermédiaires | 114 | 14.8% | 1.7% | 20 | 9.5% | 0.6% | 94 | 16.9% | 2.6% | 91 | 22.4% | 1.6% |
| Employés | 126 | 16.3% | 1.5% | 11 | 5.3% | 0.5% | 115 | 20.6% | 1.9% | 49 | 12.1% | 2.7% |
| Ouvriers | 36 | 4.7% | 0.6% | 19 | 9.0% | 0.4% | 17 | 3.0% | 1.2% | 7 | 1.8% | 1.7% |
| Retraités | 142 | 18.4% | 1.1% | 39 | 18.2% | 0.7% | 103 | 18.6% | 1.6% | 15 | 3.7% | 6.1% |
| Autres inactifs | 135 | 17.5% | 1.3% | 28 | 12.8% | 0.7% | 107 | 19.3% | 1.6% | 53 | 13.0% | 1.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 1.2% | 1.1% | - | - | - | 9 | 1.7% | 2.3% | - | - | - |
| Petits patrons | 78 | 10.1% | 3.0% | 32 | 14.7% | 2.4% | 46 | 8.3% | 3.5% | 78 | 19.1% | 3.0% |
| Affaires et Cadres | 215 | 27.9% | 3.0% | 68 | 31.4% | 1.8% | 148 | 26.6% | 4.1% | 215 | 52.9% | 3.0% |
| Professions intermédiaires | 114 | 14.8% | 1.5% | 20 | 9.4% | 0.5% | 94 | 16.9% | 2.5% | 114 | 28.0% | 1.5% |
| Employés | 61 | 7.9% | 1.1% | 12 | 5.5% | 0.5% | 49 | 8.8% | 1.6% | - | - | - |
| Ouvriers | 70 | 9.1% | 0.7% | 19 | 9.0% | 0.4% | 50 | 9.1% | 1.1% | - | - | - |
| Retraités | 154 | 20.1% | 1.1% | 40 | 18.5% | 0.6% | 115 | 20.7% | 1.5% | - | - | - |
| Autres inactifs | 69 | 8.9% | 1.7% | 25 | 11.5% | 1.6% | 44 | 7.9% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 114 | 14.8% | 1.1% | 30 | 14.0% | 0.7% | 84 | 15.1% | 1.5% | 38 | 9.4% | 2.2% |
| 2 personnes | 288 | 37.4% | 1.6% | 85 | 39.7% | 1.0% | 202 | 36.5% | 2.2% | 123 | 30.3% | 2.9% |
| 3 personnes | 127 | 16.4% | 1.4% | 38 | 17.6% | 0.8% | 89 | 16.0% | 1.9% | 77 | 19.0% | 2.0% |
| 4 personnes | 137 | 17.7% | 1.5% | 34 | 15.6% | 0.7% | 103 | 18.5% | 2.2% | 107 | 26.4% | 2.2% |
| 5 personnes et + | 105 | 13.7% | 2.0% | 28 | 13.1% | 1.1% | 77 | 13.9% | 2.7% | 61 | 14.9% | 2.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 259 | 33.6% | 1.7% | 74 | 34.4% | 1.0% | 185 | 33.3% | 2.2% | 169 | 41.6% | 2.2% |
| Non | 511 | 66.4% | 1.4% | 141 | 65.6% | 0.8% | 370 | 66.7% | 2.0% | 238 | 58.4% | 2.4% |
| Habitat | ||||||||||||
| Communes rurales | 176 | 22.8% | 1.5% | 53 | 24.7% | 0.9% | 123 | 22.1% | 2.0% | 89 | 21.9% | 2.7% |
| Agglo. - 20 000 hab | 105 | 13.7% | 1.2% | 38 | 17.5% | 0.9% | 68 | 12.2% | 1.4% | 44 | 10.8% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 96 | 12.5% | 1.4% | 19 | 9.0% | 0.6% | 77 | 13.8% | 2.2% | 47 | 11.5% | 2.6% |
| Agglo. + 100 000 hab | 217 | 28.1% | 1.4% | 50 | 23.4% | 0.7% | 166 | 29.9% | 2.1% | 128 | 31.3% | 2.2% |
| Agglo. Paris | 176 | 22.9% | 2.1% | 55 | 25.4% | 1.3% | 122 | 21.9% | 2.7% | 99 | 24.4% | 2.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 183 | 23.8% | 1.9% | 57 | 26.6% | 1.3% | 126 | 22.7% | 2.5% | 105 | 25.8% | 2.4% |
| Nord Pas de Calais | 17 | 2.2% | 0.5% | 9 | 4.0% | 0.6% | 8 | 1.5% | 0.5% | 10 | 2.5% | 1.0% |
| Lorraine | 10 | 1.3% | 0.5% | 3 | 1.5% | 0.3% | 7 | 1.2% | 0.7% | 5 | 1.3% | 1.0% |
| Alsace | 5 | 0.6% | 0.3% | 1 | 0.2% | 0.1% | 4 | 0.7% | 0.5% | 5 | 1.1% | 0.9% |
| Franche-Comté | 7 | 1.0% | 0.8% | 2 | 0.9% | 0.4% | 5 | 1.0% | 1.1% | 6 | 1.4% | 2.2% |
| Champagne Ardennes | 7 | 0.9% | 0.6% | 0 | 0.2% | 0.1% | 7 | 1.2% | 1.2% | 5 | 1.2% | 1.6% |
| Picardie | 10 | 1.3% | 0.7% | 1 | 0.3% | 0.1% | 9 | 1.7% | 1.2% | 3 | 0.9% | 0.8% |
| Bourgogne | 11 | 1.4% | 0.8% | 2 | 0.9% | 0.3% | 9 | 1.6% | 1.3% | 5 | 1.2% | 1.4% |
| Haute Normandie | 30 | 3.9% | 2.0% | 6 | 3.0% | 0.9% | 23 | 4.2% | 3.0% | 13 | 3.2% | 2.8% |
| Basse Normandie | 34 | 4.4% | 2.8% | 15 | 7.1% | 2.6% | 18 | 3.3% | 2.9% | 12 | 2.9% | 3.7% |
| Centre | 28 | 3.6% | 1.3% | 10 | 4.8% | 1.0% | 18 | 3.2% | 1.6% | 12 | 2.9% | 2.0% |
| Pays de Loire | 58 | 7.5% | 2.0% | 18 | 8.2% | 1.2% | 40 | 7.2% | 2.6% | 30 | 7.4% | 3.2% |
| Bretagne | 90 | 11.7% | 3.4% | 24 | 10.9% | 1.8% | 66 | 11.9% | 4.8% | 52 | 12.8% | 6.4% |
| Poitou Charentes | 44 | 5.7% | 3.0% | 18 | 8.4% | 2.5% | 26 | 4.7% | 3.4% | 20 | 5.0% | 5.1% |
| Aquitaine | 69 | 9.0% | 2.5% | 15 | 7.1% | 1.2% | 54 | 9.7% | 3.7% | 30 | 7.4% | 3.5% |
| Midi Pyrénées | 46 | 6.0% | 1.9% | 9 | 4.1% | 0.7% | 38 | 6.8% | 3.0% | 27 | 6.7% | 3.4% |
| Limousin | 9 | 1.1% | 1.4% | 2 | 1.1% | 0.8% | 6 | 1.1% | 1.9% | 6 | 1.4% | 3.6% |
| Auvergne | 5 | 0.7% | 0.4% | 1 | 0.5% | 0.2% | 4 | 0.7% | 0.7% | - | - | - |
| Rhône Alpes | 55 | 7.1% | 1.1% | 8 | 3.8% | 0.3% | 46 | 8.4% | 1.7% | 33 | 8.1% | 1.8% |
| Languedoc Roussillon | 16 | 2.0% | 0.7% | 4 | 1.9% | 0.4% | 11 | 2.1% | 1.0% | 10 | 2.5% | 1.5% |
| Provence Alpes Côte d'Azur, Corse | 38 | 5.0% | 0.9% | 10 | 4.6% | 0.5% | 28 | 5.1% | 1.2% | 18 | 4.5% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 571 | 74.1% | 1.7% | 165 | 76.9% | 1.0% | 405 | 73.0% | 2.4% | 331 | 81.4% | 2.3% |
| Presque tous les jours | 93 | 12.0% | 1.6% | 16 | 7.5% | 0.6% | 76 | 13.8% | 2.4% | 42 | 10.4% | 2.2% |
| 1 à 2 fois par semaine | 45 | 5.9% | 1.8% | 8 | 3.5% | 0.7% | 38 | 6.8% | 2.7% | 20 | 5.0% | 3.8% |
| 1 à 3 fois par mois | 9 | 1.2% | 1.8% | - | - | - | 9 | 1.6% | 3.1% | 1 | 0.3% | 1.9% |
| Moins souvent | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.2% | 1 | 0.2% | 1.5% |
| Jamais | 5 | 0.7% | 5.7% | 3 | 1.4% | 4.9% | 2 | 0.4% | 7.5% | 3 | 0.8% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 14 | 1.8% | 0.7% | 4 | 1.8% | 0.5% | 10 | 1.8% | 0.9% | 3 | 0.7% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 11 | 1.4% | 0.4% | 2 | 0.8% | 0.2% | 9 | 1.6% | 0.5% | 4 | 0.9% | 1.5% |
| De 12 000 à moins de 18 000 euros par an | 52 | 6.8% | 0.9% | 22 | 10.4% | 0.9% | 30 | 5.4% | 0.9% | 9 | 2.3% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 60 | 7.8% | 0.9% | 15 | 6.9% | 0.5% | 45 | 8.1% | 1.3% | 22 | 5.4% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 143 | 18.5% | 1.3% | 35 | 16.1% | 0.7% | 108 | 19.5% | 1.9% | 65 | 16.0% | 2.0% |
| De 36 000 à moins de 45 000 euros par an | 101 | 13.1% | 1.4% | 26 | 12.0% | 0.7% | 75 | 13.5% | 2.2% | 50 | 12.2% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 178 | 23.1% | 2.5% | 49 | 22.8% | 1.3% | 129 | 23.2% | 3.9% | 120 | 29.4% | 3.0% |
| De 65 000 à moins de 80 000 euros par an | 54 | 7.0% | 2.8% | 22 | 10.0% | 2.0% | 32 | 5.8% | 3.7% | 33 | 8.0% | 2.5% |
| De 80 000 à moins de 115 000 euros par an | 45 | 5.9% | 3.7% | 20 | 9.1% | 2.7% | 26 | 4.6% | 5.1% | 33 | 8.0% | 3.5% |
| 115 000 euros et plus par an | 36 | 4.6% | 6.1% | 10 | 4.7% | 2.8% | 26 | 4.6% | 11.0% | 30 | 7.4% | 6.3% |
| Refus | 58 | 7.5% | 1.9% | 9 | 4.0% | 0.7% | 49 | 8.9% | 2.8% | 31 | 7.5% | 3.0% |
| Ne sait pas | 19 | 2.5% | 0.8% | 3 | 1.4% | 0.3% | 16 | 2.9% | 1.2% | 9 | 2.2% | 1.0% |
