L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2685 | 100.0% | 5.2% | 925 | 100.0% | 3.7% | 1760 | 100.0% | 6.5% | 973 | 100.0% | 5.6% |
| Sexe | ||||||||||||
| Homme | 925 | 34.4% | 3.7% | 925 | 100.0% | 3.7% | - | - | - | 318 | 32.6% | 3.6% |
| Femme | 1760 | 65.6% | 6.5% | - | - | - | 1760 | 100.0% | 6.5% | 655 | 67.4% | 7.6% |
| Age | ||||||||||||
| 15 à 24 ans | 105 | 3.9% | 1.4% | 37 | 4.1% | 1.0% | 67 | 3.8% | 1.9% | 45 | 4.6% | 1.4% |
| 25 à 34 ans | 306 | 11.4% | 4.0% | 122 | 13.2% | 3.3% | 184 | 10.5% | 4.7% | 146 | 15.0% | 4.4% |
| 35 à 49 ans | 903 | 33.6% | 7.2% | 333 | 36.0% | 5.4% | 570 | 32.4% | 9.0% | 433 | 44.5% | 7.0% |
| 50 à 59 ans | 738 | 27.5% | 8.0% | 265 | 28.6% | 5.8% | 473 | 26.9% | 10.3% | 290 | 29.8% | 7.6% |
| 60 ans et plus | 632 | 23.6% | 4.2% | 167 | 18.1% | 2.5% | 465 | 26.4% | 5.5% | 59 | 6.1% | 6.1% |
| Individu | ||||||||||||
| Ménagères | 1676 | 62.4% | 7.2% | - | - | - | 1676 | 95.2% | 7.2% | 626 | 64.3% | 8.9% |
| Personne de référence | 1300 | 48.4% | 4.6% | 873 | 94.4% | 4.3% | 428 | 24.3% | 5.5% | 389 | 40.0% | 4.7% |
| Responsable des achats | 2149 | 80.1% | 6.0% | 512 | 55.3% | 3.9% | 1637 | 93.0% | 7.2% | 744 | 76.5% | 6.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 27 | 1.0% | 5.1% | 9 | 1.0% | 2.4% | 18 | 1.0% | 11.4% | - | - | - |
| Petits patrons | 78 | 2.9% | 4.8% | 52 | 5.6% | 4.6% | 26 | 1.5% | 5.2% | 65 | 6.7% | 4.5% |
| Affaires et Cadres | 253 | 9.4% | 5.0% | 106 | 11.4% | 3.6% | 147 | 8.4% | 6.9% | 233 | 24.0% | 5.0% |
| Professions intermédiaires | 462 | 17.2% | 6.7% | 152 | 16.4% | 4.6% | 310 | 17.6% | 8.7% | 369 | 37.9% | 6.7% |
| Employés | 555 | 20.7% | 6.7% | 90 | 9.7% | 4.1% | 465 | 26.4% | 7.6% | 158 | 16.2% | 8.7% |
| Ouvriers | 327 | 12.2% | 5.1% | 240 | 25.9% | 4.7% | 87 | 4.9% | 6.5% | 13 | 1.3% | 3.1% |
| Retraités | 545 | 20.3% | 4.3% | 150 | 16.3% | 2.5% | 395 | 22.4% | 6.0% | 23 | 2.3% | 9.2% |
| Autres inactifs | 439 | 16.4% | 4.3% | 126 | 13.7% | 3.4% | 313 | 17.8% | 4.8% | 112 | 11.5% | 3.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 49 | 1.8% | 6.0% | 9 | 1.0% | 2.2% | 40 | 2.3% | 9.9% | - | - | - |
| Petits patrons | 146 | 5.4% | 5.6% | 52 | 5.6% | 3.9% | 94 | 5.4% | 7.2% | 146 | 15.0% | 5.6% |
| Affaires et Cadres | 374 | 13.9% | 5.2% | 115 | 12.5% | 3.2% | 259 | 14.7% | 7.2% | 374 | 38.5% | 5.2% |
| Professions intermédiaires | 453 | 16.9% | 6.0% | 150 | 16.3% | 3.9% | 302 | 17.2% | 8.1% | 453 | 46.5% | 6.0% |
| Employés | 257 | 9.6% | 4.8% | 91 | 9.8% | 3.9% | 167 | 9.5% | 5.4% | - | - | - |
| Ouvriers | 577 | 21.5% | 6.1% | 245 | 26.5% | 4.8% | 332 | 18.9% | 7.5% | - | - | - |
| Retraités | 616 | 23.0% | 4.3% | 156 | 16.9% | 2.4% | 460 | 26.1% | 5.9% | - | - | - |
| Autres inactifs | 212 | 7.9% | 5.2% | 106 | 11.5% | 6.8% | 105 | 6.0% | 4.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 393 | 14.6% | 3.9% | 99 | 10.7% | 2.2% | 294 | 16.7% | 5.3% | 71 | 7.3% | 4.1% |
| 2 personnes | 954 | 35.5% | 5.3% | 339 | 36.7% | 3.9% | 615 | 34.9% | 6.6% | 250 | 25.7% | 5.9% |
| 3 personnes | 462 | 17.2% | 5.1% | 173 | 18.7% | 3.8% | 289 | 16.4% | 6.3% | 222 | 22.9% | 5.6% |
| 4 personnes | 564 | 21.0% | 6.0% | 211 | 22.9% | 4.5% | 352 | 20.0% | 7.5% | 285 | 29.2% | 5.7% |
| 5 personnes et + | 312 | 11.6% | 5.8% | 103 | 11.1% | 4.1% | 209 | 11.9% | 7.3% | 145 | 14.9% | 5.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 948 | 35.3% | 6.1% | 352 | 38.1% | 4.9% | 595 | 33.8% | 7.2% | 472 | 48.4% | 6.1% |
| Non | 1737 | 64.7% | 4.8% | 572 | 61.9% | 3.2% | 1165 | 66.2% | 6.3% | 502 | 51.6% | 5.2% |
| Habitat | ||||||||||||
| Communes rurales | 802 | 29.9% | 6.8% | 277 | 30.0% | 4.9% | 525 | 29.8% | 8.5% | 251 | 25.8% | 7.6% |
| Agglo. - 20 000 hab | 465 | 17.3% | 5.2% | 175 | 18.9% | 4.2% | 290 | 16.5% | 6.0% | 143 | 14.7% | 5.4% |
| Agglo. 20 000 à 100 000 hab | 374 | 13.9% | 5.4% | 123 | 13.3% | 3.6% | 251 | 14.3% | 7.0% | 120 | 12.4% | 6.7% |
| Agglo. + 100 000 hab | 700 | 26.1% | 4.5% | 226 | 24.4% | 3.0% | 474 | 26.9% | 6.0% | 298 | 30.6% | 5.2% |
| Agglo. Paris | 344 | 12.8% | 4.0% | 125 | 13.5% | 3.0% | 219 | 12.4% | 4.9% | 161 | 16.6% | 4.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 426 | 15.9% | 4.5% | 161 | 17.5% | 3.5% | 265 | 15.1% | 5.3% | 183 | 18.8% | 4.2% |
| Nord Pas de Calais | 132 | 4.9% | 4.1% | 49 | 5.3% | 3.2% | 83 | 4.7% | 4.9% | 34 | 3.5% | 3.5% |
| Lorraine | 86 | 3.2% | 4.5% | 39 | 4.3% | 4.2% | 47 | 2.7% | 4.7% | 20 | 2.1% | 3.6% |
| Alsace | 54 | 2.0% | 3.6% | 20 | 2.1% | 2.7% | 35 | 2.0% | 4.4% | 23 | 2.4% | 4.7% |
| Franche-Comté | 55 | 2.0% | 5.7% | 19 | 2.1% | 4.1% | 35 | 2.0% | 7.2% | 13 | 1.3% | 4.9% |
| Champagne Ardennes | 74 | 2.7% | 6.8% | 29 | 3.2% | 5.6% | 44 | 2.5% | 7.9% | 21 | 2.2% | 7.1% |
| Picardie | 98 | 3.6% | 6.4% | 35 | 3.8% | 4.8% | 62 | 3.5% | 7.9% | 33 | 3.4% | 7.7% |
| Bourgogne | 89 | 3.3% | 6.6% | 27 | 2.9% | 4.2% | 62 | 3.5% | 8.8% | 25 | 2.5% | 7.3% |
| Haute Normandie | 79 | 2.9% | 5.3% | 22 | 2.3% | 3.0% | 57 | 3.3% | 7.4% | 21 | 2.2% | 4.5% |
| Basse Normandie | 54 | 2.0% | 4.5% | 29 | 3.1% | 5.0% | 25 | 1.4% | 4.1% | 15 | 1.5% | 4.6% |
| Centre | 150 | 5.6% | 7.2% | 53 | 5.7% | 5.3% | 97 | 5.5% | 8.9% | 53 | 5.4% | 9.0% |
| Pays de Loire | 138 | 5.1% | 4.7% | 43 | 4.7% | 3.0% | 95 | 5.4% | 6.2% | 56 | 5.8% | 6.0% |
| Bretagne | 134 | 5.0% | 5.0% | 47 | 5.1% | 3.7% | 87 | 5.0% | 6.3% | 57 | 5.8% | 7.0% |
| Poitou Charentes | 105 | 3.9% | 7.1% | 31 | 3.4% | 4.4% | 74 | 4.2% | 9.6% | 44 | 4.5% | 11.0% |
| Aquitaine | 162 | 6.0% | 5.9% | 68 | 7.4% | 5.2% | 94 | 5.3% | 6.5% | 65 | 6.7% | 7.6% |
| Midi Pyrénées | 136 | 5.1% | 5.6% | 46 | 5.0% | 3.9% | 90 | 5.1% | 7.2% | 50 | 5.2% | 6.3% |
| Limousin | 39 | 1.5% | 6.4% | 15 | 1.6% | 5.0% | 24 | 1.4% | 7.6% | 12 | 1.2% | 7.5% |
| Auvergne | 82 | 3.1% | 7.2% | 23 | 2.5% | 4.3% | 59 | 3.3% | 10.0% | 25 | 2.6% | 8.1% |
| Rhône Alpes | 257 | 9.6% | 5.0% | 73 | 7.9% | 2.9% | 185 | 10.5% | 6.9% | 99 | 10.2% | 5.3% |
| Languedoc Roussillon | 103 | 3.8% | 4.5% | 38 | 4.1% | 3.5% | 65 | 3.7% | 5.4% | 30 | 3.1% | 4.3% |
| Provence Alpes Côte d'Azur, Corse | 231 | 8.6% | 5.3% | 56 | 6.1% | 2.7% | 174 | 9.9% | 7.6% | 95 | 9.8% | 6.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1778 | 66.2% | 5.2% | 640 | 69.2% | 3.8% | 1138 | 64.7% | 6.7% | 778 | 80.0% | 5.3% |
| Presque tous les jours | 357 | 13.3% | 6.1% | 98 | 10.6% | 3.6% | 258 | 14.7% | 8.3% | 121 | 12.4% | 6.2% |
| 1 à 2 fois par semaine | 176 | 6.5% | 7.1% | 59 | 6.4% | 5.4% | 117 | 6.6% | 8.3% | 49 | 5.0% | 9.1% |
| 1 à 3 fois par mois | 45 | 1.7% | 8.9% | 11 | 1.2% | 5.6% | 33 | 1.9% | 11.2% | 4 | 0.4% | 5.9% |
| Moins souvent | 46 | 1.7% | 6.3% | 10 | 1.0% | 2.8% | 36 | 2.1% | 9.4% | 9 | 0.9% | 15.9% |
| Jamais | 11 | 0.4% | 12.6% | 8 | 0.9% | 13.5% | 3 | 0.2% | 10.4% | 5 | 0.5% | 74.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 94 | 3.5% | 5.0% | 39 | 4.2% | 4.9% | 55 | 3.1% | 5.0% | 12 | 1.2% | 6.3% |
| De 9 000 à moins de 12 000 euros par an | 86 | 3.2% | 2.9% | 20 | 2.1% | 1.8% | 66 | 3.8% | 3.6% | 12 | 1.2% | 4.7% |
| De 12 000 à moins de 18 000 euros par an | 253 | 9.4% | 4.3% | 71 | 7.7% | 2.7% | 181 | 10.3% | 5.6% | 26 | 2.7% | 3.8% |
| De 18 000 à moins de 24 000 euros par an | 383 | 14.3% | 5.8% | 119 | 12.9% | 3.9% | 264 | 15.0% | 7.4% | 95 | 9.8% | 6.9% |
| De 24 000 à moins de 36 000 euros par an | 621 | 23.1% | 5.7% | 208 | 22.5% | 4.0% | 413 | 23.4% | 7.2% | 170 | 17.5% | 5.1% |
| De 36 000 à moins de 45 000 euros par an | 403 | 15.0% | 5.7% | 158 | 17.1% | 4.3% | 244 | 13.9% | 7.3% | 155 | 16.0% | 5.3% |
| De 45 000 à moins de 65 000 euros par an | 444 | 16.5% | 6.2% | 178 | 19.2% | 4.6% | 266 | 15.1% | 8.1% | 256 | 26.3% | 6.4% |
| De 65 000 à moins de 80 000 euros par an | 104 | 3.9% | 5.3% | 37 | 4.0% | 3.4% | 67 | 3.8% | 7.7% | 69 | 7.1% | 5.3% |
| De 80 000 à moins de 115 000 euros par an | 89 | 3.3% | 7.2% | 31 | 3.3% | 4.2% | 59 | 3.3% | 11.6% | 70 | 7.2% | 7.5% |
| 115 000 euros et plus par an | 29 | 1.1% | 5.0% | 20 | 2.1% | 5.5% | 10 | 0.6% | 4.2% | 22 | 2.2% | 4.6% |
| Refus | 123 | 4.6% | 4.0% | 31 | 3.4% | 2.4% | 92 | 5.2% | 5.1% | 63 | 6.5% | 6.2% |
| Ne sait pas | 55 | 2.1% | 2.4% | 13 | 1.4% | 1.3% | 43 | 2.4% | 3.1% | 23 | 2.3% | 2.5% |
