L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1204 | 100.0% | 2.3% | 268 | 100.0% | 1.1% | 937 | 100.0% | 3.5% | 535 | 100.0% | 3.1% |
| Sexe | ||||||||||||
| Homme | 268 | 22.2% | 1.1% | 268 | 100.0% | 1.1% | - | - | - | 118 | 22.0% | 1.3% |
| Femme | 937 | 77.8% | 3.5% | - | - | - | 937 | 100.0% | 3.5% | 418 | 78.0% | 4.8% |
| Age | ||||||||||||
| 15 à 24 ans | 50 | 4.2% | 0.7% | 21 | 7.9% | 0.6% | 29 | 3.1% | 0.8% | 26 | 4.8% | 0.8% |
| 25 à 34 ans | 94 | 7.8% | 1.2% | 19 | 7.2% | 0.5% | 74 | 7.9% | 1.9% | 57 | 10.6% | 1.7% |
| 35 à 49 ans | 359 | 29.8% | 2.9% | 84 | 31.3% | 1.4% | 275 | 29.3% | 4.3% | 204 | 38.2% | 3.3% |
| 50 à 59 ans | 332 | 27.6% | 3.6% | 75 | 27.9% | 1.6% | 258 | 27.5% | 5.6% | 189 | 35.2% | 5.0% |
| 60 ans et plus | 369 | 30.7% | 2.4% | 69 | 25.7% | 1.0% | 301 | 32.1% | 3.5% | 60 | 11.2% | 6.1% |
| Individu | ||||||||||||
| Ménagères | 895 | 74.3% | 3.9% | - | - | - | 895 | 95.6% | 3.9% | 394 | 73.6% | 5.6% |
| Personne de référence | 486 | 40.3% | 1.7% | 244 | 91.0% | 1.2% | 242 | 25.8% | 3.1% | 176 | 32.9% | 2.1% |
| Responsable des achats | 1013 | 84.1% | 2.8% | 155 | 57.9% | 1.2% | 858 | 91.6% | 3.8% | 438 | 81.8% | 4.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.5% | 1.2% | 1 | 0.5% | 0.4% | 5 | 0.5% | 3.1% | - | - | - |
| Petits patrons | 57 | 4.8% | 3.5% | 28 | 10.5% | 2.5% | 29 | 3.1% | 5.9% | 49 | 9.1% | 3.3% |
| Affaires et Cadres | 149 | 12.4% | 2.9% | 47 | 17.7% | 1.6% | 102 | 10.8% | 4.8% | 136 | 25.4% | 2.9% |
| Professions intermédiaires | 215 | 17.8% | 3.1% | 36 | 13.5% | 1.1% | 179 | 19.1% | 5.0% | 175 | 32.7% | 3.2% |
| Employés | 232 | 19.3% | 2.8% | 27 | 10.0% | 1.2% | 205 | 21.9% | 3.4% | 80 | 14.9% | 4.4% |
| Ouvriers | 94 | 7.8% | 1.5% | 54 | 20.2% | 1.1% | 39 | 4.2% | 2.9% | 13 | 2.4% | 3.0% |
| Retraités | 276 | 22.9% | 2.2% | 50 | 18.7% | 0.8% | 226 | 24.1% | 3.4% | 19 | 3.5% | 7.4% |
| Autres inactifs | 176 | 14.6% | 1.7% | 24 | 8.9% | 0.6% | 152 | 16.2% | 2.3% | 65 | 12.1% | 1.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.9% | 1.3% | 1 | 0.5% | 0.3% | 9 | 1.0% | 2.2% | - | - | - |
| Petits patrons | 111 | 9.2% | 4.2% | 28 | 10.5% | 2.1% | 83 | 8.9% | 6.3% | 111 | 20.7% | 4.2% |
| Affaires et Cadres | 236 | 19.6% | 3.3% | 51 | 19.1% | 1.4% | 185 | 19.8% | 5.2% | 236 | 44.1% | 3.3% |
| Professions intermédiaires | 188 | 15.6% | 2.5% | 39 | 14.5% | 1.0% | 149 | 15.9% | 4.0% | 188 | 35.1% | 2.5% |
| Employés | 110 | 9.1% | 2.0% | 24 | 9.1% | 1.1% | 85 | 9.1% | 2.8% | - | - | - |
| Ouvriers | 171 | 14.2% | 1.8% | 55 | 20.4% | 1.1% | 116 | 12.4% | 2.6% | - | - | - |
| Retraités | 304 | 25.2% | 2.1% | 51 | 19.2% | 0.8% | 252 | 26.9% | 3.2% | - | - | - |
| Autres inactifs | 75 | 6.2% | 1.8% | 18 | 6.8% | 1.2% | 56 | 6.0% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 204 | 17.0% | 2.0% | 37 | 13.8% | 0.8% | 168 | 17.9% | 3.0% | 51 | 9.5% | 2.9% |
| 2 personnes | 437 | 36.3% | 2.4% | 84 | 31.3% | 1.0% | 353 | 37.7% | 3.8% | 154 | 28.8% | 3.6% |
| 3 personnes | 200 | 16.6% | 2.2% | 47 | 17.7% | 1.1% | 153 | 16.3% | 3.3% | 113 | 21.0% | 2.9% |
| 4 personnes | 220 | 18.3% | 2.4% | 58 | 21.7% | 1.2% | 162 | 17.3% | 3.5% | 126 | 23.5% | 2.5% |
| 5 personnes et + | 143 | 11.8% | 2.7% | 42 | 15.5% | 1.7% | 101 | 10.8% | 3.5% | 92 | 17.2% | 3.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 390 | 32.4% | 2.5% | 101 | 37.6% | 1.4% | 290 | 30.9% | 3.5% | 239 | 44.6% | 3.1% |
| Non | 814 | 67.6% | 2.2% | 167 | 62.4% | 0.9% | 647 | 69.1% | 3.5% | 297 | 55.4% | 3.1% |
| Habitat | ||||||||||||
| Communes rurales | 273 | 22.7% | 2.3% | 68 | 25.4% | 1.2% | 205 | 21.9% | 3.3% | 109 | 20.3% | 3.3% |
| Agglo. - 20 000 hab | 158 | 13.1% | 1.8% | 39 | 14.5% | 0.9% | 119 | 12.7% | 2.5% | 65 | 12.2% | 2.5% |
| Agglo. 20 000 à 100 000 hab | 166 | 13.8% | 2.4% | 27 | 10.1% | 0.8% | 139 | 14.8% | 3.9% | 51 | 9.6% | 2.9% |
| Agglo. + 100 000 hab | 374 | 31.0% | 2.4% | 82 | 30.5% | 1.1% | 292 | 31.2% | 3.7% | 186 | 34.7% | 3.3% |
| Agglo. Paris | 233 | 19.4% | 2.7% | 52 | 19.5% | 1.3% | 181 | 19.4% | 4.1% | 124 | 23.1% | 3.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 252 | 20.9% | 2.6% | 53 | 19.7% | 1.2% | 199 | 21.3% | 4.0% | 133 | 24.8% | 3.0% |
| Nord Pas de Calais | 57 | 4.8% | 1.8% | 18 | 6.9% | 1.2% | 39 | 4.2% | 2.3% | 22 | 4.1% | 2.2% |
| Lorraine | 28 | 2.3% | 1.5% | 12 | 4.5% | 1.3% | 16 | 1.7% | 1.6% | 12 | 2.3% | 2.2% |
| Alsace | 45 | 3.8% | 3.0% | 12 | 4.6% | 1.7% | 33 | 3.5% | 4.2% | 12 | 2.2% | 2.3% |
| Franche-Comté | 26 | 2.2% | 2.8% | 7 | 2.7% | 1.6% | 19 | 2.0% | 3.9% | 11 | 2.1% | 4.4% |
| Champagne Ardennes | 24 | 2.0% | 2.2% | 7 | 2.7% | 1.4% | 17 | 1.8% | 3.0% | 8 | 1.5% | 2.7% |
| Picardie | 38 | 3.1% | 2.5% | 11 | 4.2% | 1.5% | 27 | 2.8% | 3.3% | 13 | 2.4% | 3.0% |
| Bourgogne | 35 | 2.9% | 2.6% | 10 | 3.7% | 1.5% | 25 | 2.6% | 3.5% | 13 | 2.4% | 3.8% |
| Haute Normandie | 18 | 1.5% | 1.2% | 7 | 2.4% | 0.9% | 12 | 1.3% | 1.5% | 4 | 0.8% | 0.9% |
| Basse Normandie | 20 | 1.7% | 1.7% | 8 | 2.9% | 1.3% | 13 | 1.3% | 2.0% | 5 | 1.0% | 1.6% |
| Centre | 59 | 4.9% | 2.8% | 11 | 4.2% | 1.1% | 47 | 5.0% | 4.4% | 30 | 5.5% | 5.0% |
| Pays de Loire | 65 | 5.4% | 2.2% | 14 | 5.2% | 1.0% | 52 | 5.5% | 3.4% | 38 | 7.1% | 4.1% |
| Bretagne | 86 | 7.1% | 3.2% | 20 | 7.5% | 1.6% | 66 | 7.0% | 4.8% | 48 | 8.9% | 5.9% |
| Poitou Charentes | 37 | 3.1% | 2.5% | 7 | 2.7% | 1.0% | 30 | 3.2% | 3.9% | 14 | 2.6% | 3.5% |
| Aquitaine | 74 | 6.1% | 2.7% | 16 | 5.9% | 1.2% | 58 | 6.2% | 4.0% | 26 | 4.9% | 3.1% |
| Midi Pyrénées | 54 | 4.5% | 2.2% | 16 | 6.0% | 1.4% | 38 | 4.1% | 3.0% | 21 | 4.0% | 2.7% |
| Limousin | 8 | 0.7% | 1.4% | 0 | 0.2% | 0.1% | 8 | 0.8% | 2.5% | 4 | 0.7% | 2.3% |
| Auvergne | 25 | 2.1% | 2.2% | 5 | 2.0% | 1.0% | 19 | 2.1% | 3.3% | 3 | 0.6% | 1.0% |
| Rhône Alpes | 85 | 7.0% | 1.6% | 7 | 2.5% | 0.3% | 78 | 8.3% | 2.9% | 41 | 7.6% | 2.2% |
| Languedoc Roussillon | 57 | 4.8% | 2.5% | 11 | 4.2% | 1.1% | 46 | 4.9% | 3.9% | 22 | 4.0% | 3.1% |
| Provence Alpes Côte d'Azur, Corse | 109 | 9.1% | 2.5% | 14 | 5.2% | 0.7% | 95 | 10.2% | 4.2% | 56 | 10.5% | 3.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 829 | 68.9% | 2.4% | 193 | 72.1% | 1.1% | 636 | 67.9% | 3.7% | 433 | 80.9% | 3.0% |
| Presque tous les jours | 177 | 14.7% | 3.0% | 34 | 12.6% | 1.3% | 143 | 15.3% | 4.6% | 64 | 12.0% | 3.3% |
| 1 à 2 fois par semaine | 91 | 7.5% | 3.6% | 22 | 8.1% | 2.0% | 69 | 7.4% | 4.9% | 34 | 6.3% | 6.3% |
| 1 à 3 fois par mois | 12 | 1.0% | 2.5% | 3 | 1.0% | 1.3% | 10 | 1.0% | 3.3% | 1 | 0.1% | 1.1% |
| Moins souvent | 21 | 1.7% | 2.9% | 5 | 1.9% | 1.5% | 16 | 1.7% | 4.1% | - | - | - |
| Jamais | 5 | 0.4% | 5.7% | 3 | 1.1% | 4.9% | 2 | 0.2% | 7.6% | 3 | 0.6% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 2.0% | 1.2% | 7 | 2.5% | 0.9% | 17 | 1.8% | 1.5% | 2 | 0.4% | 1.3% |
| De 9 000 à moins de 12 000 euros par an | 44 | 3.6% | 1.5% | 16 | 5.8% | 1.4% | 28 | 3.0% | 1.5% | 5 | 0.8% | 1.8% |
| De 12 000 à moins de 18 000 euros par an | 106 | 8.8% | 1.8% | 8 | 3.0% | 0.3% | 98 | 10.5% | 3.0% | 19 | 3.5% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 119 | 9.9% | 1.8% | 19 | 7.2% | 0.6% | 100 | 10.6% | 2.8% | 44 | 8.2% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 255 | 21.2% | 2.3% | 60 | 22.3% | 1.1% | 195 | 20.9% | 3.4% | 100 | 18.8% | 3.0% |
| De 36 000 à moins de 45 000 euros par an | 162 | 13.5% | 2.3% | 33 | 12.4% | 0.9% | 129 | 13.8% | 3.9% | 69 | 12.9% | 2.3% |
| De 45 000 à moins de 65 000 euros par an | 249 | 20.7% | 3.5% | 71 | 26.7% | 1.8% | 177 | 18.9% | 5.4% | 145 | 27.0% | 3.6% |
| De 65 000 à moins de 80 000 euros par an | 69 | 5.7% | 3.5% | 14 | 5.3% | 1.3% | 55 | 5.9% | 6.3% | 43 | 8.0% | 3.3% |
| De 80 000 à moins de 115 000 euros par an | 64 | 5.3% | 5.2% | 18 | 6.9% | 2.5% | 46 | 4.9% | 9.0% | 48 | 9.0% | 5.1% |
| 115 000 euros et plus par an | 16 | 1.3% | 2.7% | 9 | 3.5% | 2.7% | 6 | 0.7% | 2.7% | 12 | 2.3% | 2.6% |
| Refus | 64 | 5.3% | 2.1% | 6 | 2.2% | 0.5% | 58 | 6.2% | 3.2% | 23 | 4.3% | 2.3% |
| Ne sait pas | 33 | 2.7% | 1.4% | 5 | 2.1% | 0.6% | 27 | 2.9% | 2.0% | 26 | 4.9% | 2.8% |
