L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 937 | 100.0% | 1.8% | 125 | 100.0% | 0.5% | 811 | 100.0% | 3.0% | 346 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 125 | 13.4% | 0.5% | 125 | 100.0% | 0.5% | - | - | - | 43 | 12.4% | 0.5% |
| Femme | 811 | 86.6% | 3.0% | - | - | - | 811 | 100.0% | 3.0% | 303 | 87.6% | 3.5% |
| Age | ||||||||||||
| 15 à 24 ans | 37 | 4.0% | 0.5% | 2 | 1.5% | 0.1% | 35 | 4.4% | 1.0% | 7 | 2.0% | 0.2% |
| 25 à 34 ans | 387 | 41.4% | 5.1% | 38 | 30.0% | 1.0% | 350 | 43.1% | 9.0% | 141 | 40.8% | 4.2% |
| 35 à 49 ans | 374 | 40.0% | 3.0% | 48 | 38.2% | 0.8% | 326 | 40.2% | 5.2% | 177 | 51.1% | 2.9% |
| 50 à 59 ans | 103 | 11.0% | 1.1% | 33 | 26.2% | 0.7% | 70 | 8.6% | 1.5% | 16 | 4.6% | 0.4% |
| 60 ans et plus | 35 | 3.7% | 0.2% | 5 | 4.0% | 0.1% | 30 | 3.7% | 0.4% | 5 | 1.4% | 0.5% |
| Individu | ||||||||||||
| Ménagères | 775 | 82.7% | 3.3% | - | - | - | 775 | 95.5% | 3.3% | 302 | 87.2% | 4.3% |
| Personne de référence | 245 | 26.2% | 0.9% | 121 | 96.3% | 0.6% | 124 | 15.3% | 1.6% | 56 | 16.3% | 0.7% |
| Responsable des achats | 834 | 89.1% | 2.3% | 75 | 60.0% | 0.6% | 759 | 93.5% | 3.3% | 313 | 90.5% | 2.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 1.4% | 2.5% | 4 | 3.6% | 1.2% | 9 | 1.1% | 5.6% | - | - | - |
| Petits patrons | 20 | 2.1% | 1.2% | - | - | - | 20 | 2.4% | 4.0% | 11 | 3.1% | 0.7% |
| Affaires et Cadres | 87 | 9.2% | 1.7% | 18 | 14.1% | 0.6% | 69 | 8.5% | 3.2% | 74 | 21.3% | 1.6% |
| Professions intermédiaires | 181 | 19.3% | 2.6% | 27 | 21.7% | 0.8% | 154 | 19.0% | 4.3% | 121 | 35.0% | 2.2% |
| Employés | 318 | 34.0% | 3.8% | 11 | 8.7% | 0.5% | 307 | 37.9% | 5.0% | 111 | 31.9% | 6.1% |
| Ouvriers | 111 | 11.9% | 1.7% | 38 | 30.3% | 0.7% | 73 | 9.0% | 5.5% | 7 | 2.1% | 1.7% |
| Retraités | 29 | 3.1% | 0.2% | 5 | 4.0% | 0.1% | 24 | 2.9% | 0.4% | 3 | 1.0% | 1.3% |
| Autres inactifs | 178 | 19.0% | 1.7% | 22 | 17.6% | 0.6% | 155 | 19.2% | 2.4% | 19 | 5.5% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 2.0% | 2.4% | 4 | 3.6% | 1.1% | 15 | 1.8% | 3.6% | - | - | - |
| Petits patrons | 57 | 6.1% | 2.2% | - | - | - | 57 | 7.0% | 4.3% | 57 | 16.4% | 2.2% |
| Affaires et Cadres | 129 | 13.8% | 1.8% | 18 | 14.1% | 0.5% | 111 | 13.7% | 3.1% | 129 | 37.2% | 1.8% |
| Professions intermédiaires | 160 | 17.1% | 2.1% | 25 | 20.2% | 0.7% | 135 | 16.7% | 3.6% | 160 | 46.3% | 2.1% |
| Employés | 145 | 15.5% | 2.7% | 12 | 9.2% | 0.5% | 133 | 16.4% | 4.3% | - | - | - |
| Ouvriers | 293 | 31.3% | 3.1% | 39 | 31.2% | 0.8% | 254 | 31.3% | 5.8% | - | - | - |
| Retraités | 35 | 3.7% | 0.2% | 5 | 4.0% | 0.1% | 30 | 3.7% | 0.4% | - | - | - |
| Autres inactifs | 99 | 10.5% | 2.4% | 22 | 17.7% | 1.4% | 76 | 9.4% | 3.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 35 | 3.8% | 0.4% | 13 | 10.3% | 0.3% | 23 | 2.8% | 0.4% | 1 | 0.4% | 0.1% |
| 2 personnes | 128 | 13.7% | 0.7% | 13 | 10.4% | 0.2% | 115 | 14.2% | 1.2% | 35 | 10.1% | 0.8% |
| 3 personnes | 258 | 27.5% | 2.8% | 32 | 25.5% | 0.7% | 226 | 27.8% | 4.9% | 103 | 29.9% | 2.6% |
| 4 personnes | 288 | 30.8% | 3.1% | 27 | 21.3% | 0.6% | 262 | 32.3% | 5.6% | 125 | 36.2% | 2.5% |
| 5 personnes et + | 227 | 24.3% | 4.2% | 41 | 32.6% | 1.6% | 186 | 23.0% | 6.5% | 81 | 23.4% | 3.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 739 | 78.9% | 4.8% | 91 | 72.3% | 1.3% | 648 | 79.9% | 7.8% | 302 | 87.3% | 3.9% |
| Non | 198 | 21.1% | 0.5% | 35 | 27.7% | 0.2% | 163 | 20.1% | 0.9% | 44 | 12.7% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 212 | 22.6% | 1.8% | 22 | 17.6% | 0.4% | 190 | 23.4% | 3.1% | 74 | 21.4% | 2.3% |
| Agglo. - 20 000 hab | 179 | 19.2% | 2.0% | 24 | 19.5% | 0.6% | 155 | 19.1% | 3.2% | 61 | 17.5% | 2.3% |
| Agglo. 20 000 à 100 000 hab | 128 | 13.6% | 1.8% | 10 | 7.7% | 0.3% | 118 | 14.5% | 3.3% | 39 | 11.2% | 2.2% |
| Agglo. + 100 000 hab | 254 | 27.2% | 1.6% | 29 | 23.4% | 0.4% | 225 | 27.7% | 2.8% | 93 | 26.8% | 1.6% |
| Agglo. Paris | 163 | 17.4% | 1.9% | 40 | 31.8% | 1.0% | 123 | 15.2% | 2.8% | 80 | 23.2% | 2.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 186 | 19.8% | 1.9% | 42 | 33.7% | 0.9% | 143 | 17.7% | 2.9% | 90 | 25.9% | 2.1% |
| Nord Pas de Calais | 48 | 5.2% | 1.5% | 9 | 7.5% | 0.6% | 39 | 4.8% | 2.3% | 13 | 3.8% | 1.3% |
| Lorraine | 38 | 4.0% | 2.0% | 7 | 5.3% | 0.7% | 31 | 3.8% | 3.1% | 11 | 3.2% | 2.0% |
| Alsace | 33 | 3.6% | 2.2% | 4 | 3.1% | 0.5% | 29 | 3.6% | 3.7% | 14 | 4.2% | 2.9% |
| Franche-Comté | 25 | 2.7% | 2.6% | 3 | 2.8% | 0.8% | 21 | 2.6% | 4.4% | 10 | 2.8% | 3.7% |
| Champagne Ardennes | 34 | 3.6% | 3.1% | 5 | 4.4% | 1.0% | 28 | 3.5% | 5.0% | 10 | 2.9% | 3.3% |
| Picardie | 35 | 3.7% | 2.3% | 2 | 1.7% | 0.3% | 33 | 4.0% | 4.1% | 10 | 2.9% | 2.3% |
| Bourgogne | 22 | 2.3% | 1.6% | 1 | 0.9% | 0.2% | 21 | 2.6% | 3.0% | 5 | 1.3% | 1.4% |
| Haute Normandie | 15 | 1.6% | 1.0% | 3 | 2.3% | 0.4% | 12 | 1.4% | 1.5% | 5 | 1.3% | 1.0% |
| Basse Normandie | 20 | 2.2% | 1.7% | 2 | 1.6% | 0.3% | 18 | 2.2% | 2.9% | 7 | 2.1% | 2.3% |
| Centre | 42 | 4.5% | 2.0% | 5 | 4.1% | 0.5% | 37 | 4.5% | 3.4% | 12 | 3.5% | 2.1% |
| Pays de Loire | 49 | 5.2% | 1.7% | 5 | 4.3% | 0.4% | 43 | 5.4% | 2.8% | 16 | 4.5% | 1.7% |
| Bretagne | 51 | 5.4% | 1.9% | 7 | 5.6% | 0.5% | 44 | 5.4% | 3.2% | 21 | 6.2% | 2.7% |
| Poitou Charentes | 31 | 3.3% | 2.1% | 8 | 6.7% | 1.2% | 23 | 2.8% | 2.9% | 9 | 2.7% | 2.3% |
| Aquitaine | 36 | 3.8% | 1.3% | 7 | 5.5% | 0.5% | 29 | 3.6% | 2.0% | 18 | 5.2% | 2.1% |
| Midi Pyrénées | 39 | 4.2% | 1.6% | 3 | 2.3% | 0.2% | 36 | 4.5% | 2.9% | 10 | 2.8% | 1.2% |
| Limousin | 6 | 0.7% | 1.0% | - | - | - | 6 | 0.8% | 2.0% | 2 | 0.5% | 1.1% |
| Auvergne | 12 | 1.3% | 1.0% | 1 | 0.7% | 0.2% | 11 | 1.3% | 1.9% | 3 | 0.8% | 0.9% |
| Rhône Alpes | 99 | 10.5% | 1.9% | 5 | 3.7% | 0.2% | 94 | 11.6% | 3.5% | 41 | 11.7% | 2.2% |
| Languedoc Roussillon | 33 | 3.5% | 1.4% | 2 | 1.3% | 0.1% | 31 | 3.8% | 2.6% | 5 | 1.3% | 0.7% |
| Provence Alpes Côte d'Azur, Corse | 84 | 9.0% | 1.9% | 3 | 2.4% | 0.1% | 81 | 10.0% | 3.6% | 36 | 10.3% | 2.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 685 | 73.2% | 2.0% | 83 | 66.3% | 0.5% | 602 | 74.2% | 3.5% | 289 | 83.6% | 2.0% |
| Presque tous les jours | 123 | 13.1% | 2.1% | 13 | 10.4% | 0.5% | 109 | 13.5% | 3.5% | 45 | 13.0% | 2.3% |
| 1 à 2 fois par semaine | 47 | 5.1% | 1.9% | 11 | 8.5% | 1.0% | 37 | 4.5% | 2.6% | 12 | 3.4% | 2.2% |
| 1 à 3 fois par mois | 12 | 1.3% | 2.4% | - | - | - | 12 | 1.5% | 4.0% | - | - | - |
| Moins souvent | 12 | 1.3% | 1.6% | 1 | 0.7% | 0.3% | 11 | 1.3% | 2.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 2.6% | 1.3% | 6 | 4.8% | 0.8% | 18 | 2.2% | 1.6% | 1 | 0.3% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 42 | 4.5% | 1.4% | - | - | - | 42 | 5.2% | 2.3% | 5 | 1.4% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 113 | 12.1% | 1.9% | 22 | 17.2% | 0.8% | 91 | 11.3% | 2.8% | 14 | 3.9% | 2.0% |
| De 18 000 à moins de 24 000 euros par an | 129 | 13.7% | 2.0% | 21 | 17.0% | 0.7% | 107 | 13.2% | 3.0% | 25 | 7.2% | 1.8% |
| De 24 000 à moins de 36 000 euros par an | 263 | 28.1% | 2.4% | 24 | 19.1% | 0.5% | 239 | 29.5% | 4.1% | 97 | 28.0% | 2.9% |
| De 36 000 à moins de 45 000 euros par an | 153 | 16.3% | 2.2% | 26 | 20.7% | 0.7% | 127 | 15.6% | 3.8% | 70 | 20.3% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 126 | 13.5% | 1.8% | 19 | 15.1% | 0.5% | 107 | 13.2% | 3.3% | 83 | 23.9% | 2.1% |
| De 65 000 à moins de 80 000 euros par an | 27 | 2.9% | 1.4% | 5 | 4.1% | 0.5% | 22 | 2.7% | 2.5% | 20 | 5.8% | 1.5% |
| De 80 000 à moins de 115 000 euros par an | 11 | 1.1% | 0.9% | - | - | - | 11 | 1.3% | 2.1% | 11 | 3.1% | 1.1% |
| 115 000 euros et plus par an | 4 | 0.4% | 0.7% | 1 | 1.2% | 0.4% | 3 | 0.3% | 1.1% | 3 | 0.8% | 0.6% |
| Refus | 28 | 3.0% | 0.9% | - | - | - | 28 | 3.5% | 1.6% | 11 | 3.2% | 1.1% |
| Ne sait pas | 17 | 1.8% | 0.7% | 1 | 0.9% | 0.1% | 16 | 1.9% | 1.1% | 7 | 2.1% | 0.8% |
