L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1088 | 100.0% | 2.1% | 190 | 100.0% | 0.8% | 898 | 100.0% | 3.3% | 494 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 190 | 17.5% | 0.8% | 190 | 100.0% | 0.8% | - | - | - | 88 | 17.8% | 1.0% |
| Femme | 898 | 82.5% | 3.3% | - | - | - | 898 | 100.0% | 3.3% | 406 | 82.2% | 4.7% |
| Age | ||||||||||||
| 15 à 24 ans | 105 | 9.7% | 1.4% | 18 | 9.4% | 0.5% | 88 | 9.8% | 2.4% | 44 | 9.0% | 1.4% |
| 25 à 34 ans | 140 | 12.9% | 1.8% | 16 | 8.2% | 0.4% | 124 | 13.8% | 3.2% | 72 | 14.5% | 2.2% |
| 35 à 49 ans | 317 | 29.2% | 2.5% | 62 | 32.7% | 1.0% | 255 | 28.4% | 4.0% | 215 | 43.6% | 3.5% |
| 50 à 59 ans | 253 | 23.3% | 2.8% | 61 | 32.1% | 1.3% | 192 | 21.4% | 4.2% | 119 | 24.1% | 3.1% |
| 60 ans et plus | 272 | 25.0% | 1.8% | 33 | 17.6% | 0.5% | 239 | 26.6% | 2.8% | 43 | 8.8% | 4.4% |
| Individu | ||||||||||||
| Ménagères | 789 | 72.5% | 3.4% | - | - | - | 789 | 87.9% | 3.4% | 359 | 72.8% | 5.1% |
| Personne de référence | 402 | 37.0% | 1.4% | 165 | 86.8% | 0.8% | 237 | 26.4% | 3.1% | 150 | 30.4% | 1.8% |
| Responsable des achats | 916 | 84.2% | 2.6% | 124 | 65.4% | 1.0% | 792 | 88.2% | 3.5% | 403 | 81.7% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.5% | 1.0% | 2 | 0.9% | 0.5% | 3 | 0.4% | 2.2% | - | - | - |
| Petits patrons | 39 | 3.6% | 2.4% | 12 | 6.1% | 1.0% | 28 | 3.1% | 5.6% | 36 | 7.3% | 2.5% |
| Affaires et Cadres | 186 | 17.1% | 3.6% | 45 | 23.9% | 1.5% | 140 | 15.6% | 6.6% | 170 | 34.5% | 3.7% |
| Professions intermédiaires | 161 | 14.8% | 2.3% | 32 | 17.0% | 1.0% | 128 | 14.3% | 3.6% | 130 | 26.4% | 2.4% |
| Employés | 211 | 19.4% | 2.5% | 24 | 12.5% | 1.1% | 187 | 20.9% | 3.1% | 51 | 10.4% | 2.8% |
| Ouvriers | 57 | 5.2% | 0.9% | 19 | 10.3% | 0.4% | 38 | 4.2% | 2.8% | 6 | 1.2% | 1.4% |
| Retraités | 181 | 16.6% | 1.4% | 22 | 11.6% | 0.4% | 159 | 17.7% | 2.4% | 9 | 1.7% | 3.4% |
| Autres inactifs | 248 | 22.8% | 2.4% | 34 | 17.8% | 0.9% | 214 | 23.8% | 3.3% | 91 | 18.5% | 2.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 0.4% | 0.5% | 2 | 1.1% | 0.5% | 2 | 0.2% | 0.5% | - | - | - |
| Petits patrons | 68 | 6.2% | 2.6% | 12 | 6.1% | 0.9% | 56 | 6.3% | 4.3% | 68 | 13.8% | 2.6% |
| Affaires et Cadres | 257 | 23.6% | 3.6% | 48 | 25.1% | 1.3% | 210 | 23.3% | 5.9% | 257 | 52.1% | 3.6% |
| Professions intermédiaires | 169 | 15.5% | 2.2% | 29 | 15.2% | 0.8% | 140 | 15.6% | 3.7% | 169 | 34.1% | 2.2% |
| Employés | 122 | 11.2% | 2.3% | 27 | 14.0% | 1.1% | 95 | 10.6% | 3.1% | - | - | - |
| Ouvriers | 123 | 11.3% | 1.3% | 21 | 10.9% | 0.4% | 102 | 11.4% | 2.3% | - | - | - |
| Retraités | 238 | 21.9% | 1.7% | 23 | 12.2% | 0.4% | 215 | 24.0% | 2.7% | - | - | - |
| Autres inactifs | 107 | 9.8% | 2.6% | 29 | 15.4% | 1.9% | 77 | 8.6% | 3.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 180 | 16.6% | 1.8% | 23 | 12.1% | 0.5% | 157 | 17.5% | 2.8% | 49 | 9.9% | 2.8% |
| 2 personnes | 387 | 35.6% | 2.2% | 64 | 33.5% | 0.7% | 323 | 36.0% | 3.5% | 124 | 25.1% | 2.9% |
| 3 personnes | 171 | 15.7% | 1.9% | 29 | 15.4% | 0.7% | 141 | 15.7% | 3.1% | 116 | 23.5% | 2.9% |
| 4 personnes | 227 | 20.9% | 2.4% | 44 | 23.3% | 1.0% | 183 | 20.4% | 3.9% | 144 | 29.2% | 2.9% |
| 5 personnes et + | 123 | 11.3% | 2.3% | 30 | 15.7% | 1.2% | 93 | 10.4% | 3.2% | 61 | 12.3% | 2.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 365 | 33.5% | 2.4% | 68 | 35.6% | 0.9% | 297 | 33.1% | 3.6% | 232 | 47.0% | 3.0% |
| Non | 723 | 66.5% | 2.0% | 123 | 64.4% | 0.7% | 601 | 66.9% | 3.2% | 262 | 53.0% | 2.7% |
| Habitat | ||||||||||||
| Communes rurales | 196 | 18.0% | 1.7% | 26 | 13.6% | 0.5% | 170 | 18.9% | 2.7% | 64 | 12.9% | 1.9% |
| Agglo. - 20 000 hab | 117 | 10.8% | 1.3% | 14 | 7.1% | 0.3% | 104 | 11.6% | 2.1% | 44 | 8.8% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 116 | 10.6% | 1.7% | 26 | 13.5% | 0.8% | 90 | 10.0% | 2.5% | 48 | 9.8% | 2.7% |
| Agglo. + 100 000 hab | 360 | 33.1% | 2.3% | 65 | 34.3% | 0.9% | 295 | 32.8% | 3.7% | 163 | 33.0% | 2.9% |
| Agglo. Paris | 299 | 27.5% | 3.5% | 60 | 31.4% | 1.5% | 239 | 26.7% | 5.4% | 175 | 35.5% | 4.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 312 | 28.7% | 3.3% | 60 | 31.8% | 1.3% | 252 | 28.1% | 5.0% | 187 | 37.8% | 4.3% |
| Nord Pas de Calais | 29 | 2.6% | 0.9% | 2 | 1.3% | 0.2% | 26 | 2.9% | 1.6% | 9 | 1.8% | 0.9% |
| Lorraine | 27 | 2.5% | 1.4% | 7 | 3.9% | 0.8% | 20 | 2.2% | 2.0% | 19 | 3.8% | 3.4% |
| Alsace | 31 | 2.8% | 2.0% | 6 | 3.3% | 0.8% | 25 | 2.7% | 3.1% | 9 | 1.9% | 1.9% |
| Franche-Comté | 13 | 1.2% | 1.3% | 1 | 0.4% | 0.2% | 12 | 1.3% | 2.4% | 3 | 0.7% | 1.3% |
| Champagne Ardennes | 14 | 1.3% | 1.3% | 1 | 0.8% | 0.3% | 13 | 1.4% | 2.3% | 5 | 1.0% | 1.7% |
| Picardie | 29 | 2.6% | 1.9% | 5 | 2.5% | 0.6% | 24 | 2.7% | 3.0% | 12 | 2.3% | 2.7% |
| Bourgogne | 35 | 3.2% | 2.6% | 5 | 2.8% | 0.8% | 30 | 3.3% | 4.2% | 7 | 1.4% | 2.0% |
| Haute Normandie | 29 | 2.7% | 1.9% | 12 | 6.3% | 1.7% | 17 | 1.9% | 2.2% | 11 | 2.2% | 2.3% |
| Basse Normandie | 27 | 2.5% | 2.2% | 7 | 3.4% | 1.1% | 20 | 2.2% | 3.2% | 14 | 2.9% | 4.5% |
| Centre | 33 | 3.0% | 1.6% | 3 | 1.7% | 0.3% | 29 | 3.3% | 2.7% | 18 | 3.6% | 3.0% |
| Pays de Loire | 38 | 3.5% | 1.3% | 2 | 1.2% | 0.2% | 35 | 4.0% | 2.3% | 15 | 3.1% | 1.6% |
| Bretagne | 45 | 4.1% | 1.7% | 5 | 2.8% | 0.4% | 40 | 4.4% | 2.9% | 15 | 3.0% | 1.8% |
| Poitou Charentes | 34 | 3.1% | 2.3% | 7 | 3.9% | 1.0% | 26 | 2.9% | 3.4% | 11 | 2.2% | 2.7% |
| Aquitaine | 71 | 6.5% | 2.6% | 18 | 9.3% | 1.3% | 53 | 5.9% | 3.7% | 20 | 4.0% | 2.3% |
| Midi Pyrénées | 50 | 4.6% | 2.1% | 6 | 3.4% | 0.6% | 44 | 4.9% | 3.5% | 23 | 4.6% | 2.8% |
| Limousin | 14 | 1.2% | 2.2% | 1 | 0.7% | 0.5% | 12 | 1.4% | 3.8% | 5 | 1.0% | 3.0% |
| Auvergne | 19 | 1.7% | 1.7% | 1 | 0.7% | 0.2% | 18 | 2.0% | 3.0% | 3 | 0.7% | 1.1% |
| Rhône Alpes | 102 | 9.3% | 2.0% | 14 | 7.4% | 0.6% | 87 | 9.7% | 3.3% | 59 | 11.9% | 3.1% |
| Languedoc Roussillon | 30 | 2.7% | 1.3% | 2 | 1.0% | 0.2% | 28 | 3.1% | 2.3% | 6 | 1.2% | 0.9% |
| Provence Alpes Côte d'Azur, Corse | 109 | 10.0% | 2.5% | 22 | 11.3% | 1.0% | 87 | 9.7% | 3.8% | 44 | 9.0% | 3.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 819 | 75.3% | 2.4% | 146 | 76.6% | 0.9% | 674 | 75.1% | 4.0% | 423 | 85.6% | 2.9% |
| Presque tous les jours | 125 | 11.5% | 2.1% | 14 | 7.6% | 0.5% | 110 | 12.3% | 3.5% | 54 | 11.0% | 2.8% |
| 1 à 2 fois par semaine | 44 | 4.0% | 1.8% | 6 | 3.2% | 0.6% | 38 | 4.2% | 2.7% | 13 | 2.7% | 2.5% |
| 1 à 3 fois par mois | 9 | 0.9% | 1.9% | 1 | 0.7% | 0.7% | 8 | 0.9% | 2.7% | 1 | 0.2% | 1.9% |
| Moins souvent | 9 | 0.8% | 1.2% | - | - | - | 9 | 1.0% | 2.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 36 | 3.3% | 1.9% | 8 | 4.5% | 1.1% | 28 | 3.1% | 2.5% | 10 | 2.0% | 5.4% |
| De 9 000 à moins de 12 000 euros par an | 48 | 4.4% | 1.6% | 5 | 2.5% | 0.4% | 43 | 4.8% | 2.3% | 7 | 1.4% | 2.9% |
| De 12 000 à moins de 18 000 euros par an | 108 | 10.0% | 1.8% | 23 | 12.0% | 0.9% | 85 | 9.5% | 2.6% | 18 | 3.6% | 2.6% |
| De 18 000 à moins de 24 000 euros par an | 141 | 13.0% | 2.1% | 12 | 6.2% | 0.4% | 129 | 14.4% | 3.6% | 33 | 6.7% | 2.4% |
| De 24 000 à moins de 36 000 euros par an | 169 | 15.5% | 1.5% | 39 | 20.7% | 0.8% | 129 | 14.4% | 2.2% | 57 | 11.6% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 129 | 11.8% | 1.8% | 23 | 12.3% | 0.6% | 105 | 11.7% | 3.1% | 57 | 11.5% | 1.9% |
| De 45 000 à moins de 65 000 euros par an | 177 | 16.2% | 2.5% | 35 | 18.2% | 0.9% | 142 | 15.8% | 4.3% | 121 | 24.4% | 3.0% |
| De 65 000 à moins de 80 000 euros par an | 56 | 5.1% | 2.9% | 14 | 7.4% | 1.3% | 42 | 4.7% | 4.8% | 42 | 8.5% | 3.2% |
| De 80 000 à moins de 115 000 euros par an | 64 | 5.9% | 5.2% | 13 | 6.9% | 1.8% | 51 | 5.7% | 10.1% | 54 | 10.9% | 5.8% |
| 115 000 euros et plus par an | 52 | 4.7% | 8.7% | 7 | 3.6% | 1.9% | 45 | 5.0% | 19.2% | 38 | 7.6% | 8.0% |
| Refus | 79 | 7.3% | 2.6% | 7 | 3.7% | 0.5% | 72 | 8.0% | 4.0% | 36 | 7.3% | 3.5% |
| Ne sait pas | 30 | 2.8% | 1.3% | 4 | 2.1% | 0.4% | 26 | 2.9% | 1.9% | 21 | 4.3% | 2.3% |
