L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1430 | 100.0% | 2.8% | 544 | 100.0% | 2.2% | 886 | 100.0% | 3.3% | 352 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 544 | 38.0% | 2.2% | 544 | 100.0% | 2.2% | - | - | - | 129 | 36.7% | 1.5% |
| Femme | 886 | 62.0% | 3.3% | - | - | - | 886 | 100.0% | 3.3% | 223 | 63.3% | 2.6% |
| Age | ||||||||||||
| 15 à 24 ans | 46 | 3.2% | 0.6% | 26 | 4.9% | 0.7% | 20 | 2.2% | 0.6% | 15 | 4.4% | 0.5% |
| 25 à 34 ans | 107 | 7.5% | 1.4% | 34 | 6.2% | 0.9% | 74 | 8.3% | 1.9% | 39 | 11.0% | 1.2% |
| 35 à 49 ans | 361 | 25.2% | 2.9% | 143 | 26.4% | 2.3% | 217 | 24.5% | 3.4% | 145 | 41.1% | 2.3% |
| 50 à 59 ans | 429 | 30.0% | 4.7% | 168 | 30.9% | 3.7% | 260 | 29.4% | 5.7% | 117 | 33.3% | 3.1% |
| 60 ans et plus | 487 | 34.0% | 3.2% | 172 | 31.7% | 2.6% | 315 | 35.5% | 3.7% | 36 | 10.2% | 3.7% |
| Individu | ||||||||||||
| Ménagères | 848 | 59.3% | 3.7% | - | - | - | 848 | 95.8% | 3.7% | 213 | 60.6% | 3.0% |
| Personne de référence | 733 | 51.3% | 2.6% | 506 | 93.0% | 2.5% | 227 | 25.7% | 2.9% | 149 | 42.5% | 1.8% |
| Responsable des achats | 1165 | 81.5% | 3.3% | 329 | 60.5% | 2.5% | 836 | 94.4% | 3.7% | 285 | 81.1% | 2.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 0.9% | 2.4% | 4 | 0.8% | 1.2% | 8 | 0.9% | 5.3% | - | - | - |
| Petits patrons | 44 | 3.1% | 2.7% | 22 | 4.0% | 1.9% | 22 | 2.5% | 4.4% | 34 | 9.8% | 2.3% |
| Affaires et Cadres | 79 | 5.5% | 1.6% | 31 | 5.7% | 1.0% | 48 | 5.5% | 2.3% | 67 | 19.2% | 1.5% |
| Professions intermédiaires | 205 | 14.3% | 3.0% | 71 | 13.0% | 2.1% | 134 | 15.1% | 3.7% | 148 | 42.2% | 2.7% |
| Employés | 260 | 18.2% | 3.1% | 44 | 8.1% | 2.0% | 216 | 24.4% | 3.5% | 54 | 15.2% | 3.0% |
| Ouvriers | 210 | 14.7% | 3.3% | 153 | 28.1% | 3.0% | 57 | 6.4% | 4.2% | 7 | 1.9% | 1.6% |
| Retraités | 413 | 28.9% | 3.3% | 158 | 29.1% | 2.6% | 254 | 28.7% | 3.9% | 8 | 2.3% | 3.3% |
| Autres inactifs | 207 | 14.5% | 2.0% | 61 | 11.2% | 1.6% | 146 | 16.5% | 2.2% | 33 | 9.3% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 31 | 2.2% | 3.8% | 4 | 0.7% | 0.9% | 27 | 3.1% | 6.7% | - | - | - |
| Petits patrons | 72 | 5.0% | 2.7% | 24 | 4.4% | 1.8% | 48 | 5.4% | 3.6% | 72 | 20.5% | 2.7% |
| Affaires et Cadres | 127 | 8.9% | 1.8% | 35 | 6.4% | 0.9% | 93 | 10.5% | 2.6% | 127 | 36.2% | 1.8% |
| Professions intermédiaires | 152 | 10.7% | 2.0% | 71 | 13.0% | 1.8% | 82 | 9.2% | 2.2% | 152 | 43.3% | 2.0% |
| Employés | 153 | 10.7% | 2.8% | 47 | 8.6% | 2.0% | 106 | 11.9% | 3.4% | - | - | - |
| Ouvriers | 300 | 21.0% | 3.1% | 148 | 27.1% | 2.9% | 152 | 17.2% | 3.5% | - | - | - |
| Retraités | 468 | 32.7% | 3.2% | 167 | 30.6% | 2.5% | 301 | 34.0% | 3.8% | - | - | - |
| Autres inactifs | 128 | 8.9% | 3.1% | 50 | 9.2% | 3.2% | 77 | 8.7% | 3.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 259 | 18.1% | 2.6% | 98 | 18.0% | 2.2% | 161 | 18.2% | 2.9% | 26 | 7.4% | 1.5% |
| 2 personnes | 607 | 42.5% | 3.4% | 236 | 43.4% | 2.7% | 371 | 41.9% | 4.0% | 112 | 31.8% | 2.6% |
| 3 personnes | 171 | 12.0% | 1.9% | 63 | 11.6% | 1.4% | 108 | 12.2% | 2.3% | 63 | 18.0% | 1.6% |
| 4 personnes | 244 | 17.1% | 2.6% | 102 | 18.7% | 2.2% | 143 | 16.1% | 3.1% | 100 | 28.4% | 2.0% |
| 5 personnes et + | 148 | 10.4% | 2.8% | 45 | 8.3% | 1.8% | 103 | 11.6% | 3.6% | 51 | 14.4% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 411 | 28.8% | 2.7% | 151 | 27.8% | 2.1% | 260 | 29.3% | 3.1% | 153 | 43.5% | 2.0% |
| Non | 1019 | 71.2% | 2.8% | 392 | 72.2% | 2.2% | 626 | 70.7% | 3.4% | 199 | 56.5% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 552 | 38.6% | 4.7% | 201 | 37.0% | 3.6% | 351 | 39.6% | 5.7% | 128 | 36.3% | 3.9% |
| Agglo. - 20 000 hab | 293 | 20.5% | 3.3% | 127 | 23.3% | 3.0% | 166 | 18.8% | 3.4% | 61 | 17.3% | 2.3% |
| Agglo. 20 000 à 100 000 hab | 174 | 12.2% | 2.5% | 57 | 10.5% | 1.7% | 118 | 13.3% | 3.3% | 37 | 10.5% | 2.1% |
| Agglo. + 100 000 hab | 300 | 21.0% | 1.9% | 109 | 20.0% | 1.4% | 191 | 21.5% | 2.4% | 98 | 27.8% | 1.7% |
| Agglo. Paris | 111 | 7.8% | 1.3% | 50 | 9.2% | 1.2% | 61 | 6.9% | 1.4% | 29 | 8.2% | 0.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 150 | 10.5% | 1.6% | 61 | 11.3% | 1.3% | 89 | 10.0% | 1.8% | 34 | 9.6% | 0.8% |
| Nord Pas de Calais | 66 | 4.6% | 2.1% | 27 | 4.9% | 1.8% | 39 | 4.4% | 2.3% | 13 | 3.7% | 1.3% |
| Lorraine | 51 | 3.5% | 2.6% | 26 | 4.7% | 2.7% | 25 | 2.8% | 2.5% | 10 | 2.7% | 1.8% |
| Alsace | 41 | 2.8% | 2.7% | 16 | 3.0% | 2.2% | 24 | 2.7% | 3.1% | 8 | 2.4% | 1.7% |
| Franche-Comté | 29 | 2.0% | 3.0% | 13 | 2.3% | 2.7% | 16 | 1.8% | 3.3% | 12 | 3.3% | 4.4% |
| Champagne Ardennes | 57 | 4.0% | 5.3% | 24 | 4.5% | 4.6% | 33 | 3.7% | 5.8% | 12 | 3.3% | 3.9% |
| Picardie | 64 | 4.4% | 4.1% | 23 | 4.3% | 3.1% | 40 | 4.5% | 5.1% | 19 | 5.3% | 4.4% |
| Bourgogne | 52 | 3.7% | 3.9% | 17 | 3.2% | 2.6% | 35 | 4.0% | 5.0% | 10 | 2.9% | 3.0% |
| Haute Normandie | 41 | 2.9% | 2.8% | 22 | 4.1% | 3.1% | 19 | 2.1% | 2.4% | 7 | 2.1% | 1.6% |
| Basse Normandie | 38 | 2.6% | 3.1% | 24 | 4.5% | 4.2% | 13 | 1.5% | 2.1% | 10 | 2.9% | 3.1% |
| Centre | 69 | 4.8% | 3.3% | 21 | 3.8% | 2.1% | 48 | 5.5% | 4.5% | 25 | 7.1% | 4.2% |
| Pays de Loire | 101 | 7.1% | 3.4% | 40 | 7.4% | 2.8% | 61 | 6.9% | 4.0% | 25 | 7.2% | 2.7% |
| Bretagne | 82 | 5.7% | 3.1% | 21 | 3.8% | 1.6% | 61 | 6.9% | 4.4% | 14 | 4.1% | 1.8% |
| Poitou Charentes | 67 | 4.7% | 4.5% | 22 | 4.0% | 3.1% | 45 | 5.1% | 5.9% | 19 | 5.5% | 4.9% |
| Aquitaine | 75 | 5.3% | 2.7% | 30 | 5.5% | 2.3% | 45 | 5.1% | 3.2% | 15 | 4.4% | 1.8% |
| Midi Pyrénées | 90 | 6.3% | 3.7% | 28 | 5.1% | 2.4% | 63 | 7.1% | 5.0% | 30 | 8.6% | 3.8% |
| Limousin | 28 | 1.9% | 4.5% | 13 | 2.4% | 4.4% | 15 | 1.7% | 4.6% | 4 | 1.2% | 2.5% |
| Auvergne | 54 | 3.8% | 4.8% | 9 | 1.7% | 1.7% | 45 | 5.0% | 7.6% | 6 | 1.7% | 1.9% |
| Rhône Alpes | 129 | 9.0% | 2.5% | 52 | 9.5% | 2.1% | 77 | 8.7% | 2.9% | 39 | 11.1% | 2.1% |
| Languedoc Roussillon | 52 | 3.7% | 2.3% | 24 | 4.4% | 2.2% | 29 | 3.2% | 2.4% | 9 | 2.5% | 1.2% |
| Provence Alpes Côte d'Azur, Corse | 94 | 6.6% | 2.2% | 31 | 5.7% | 1.5% | 63 | 7.1% | 2.7% | 31 | 8.7% | 2.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 841 | 58.8% | 2.5% | 315 | 57.9% | 1.9% | 526 | 59.4% | 3.1% | 273 | 77.7% | 1.9% |
| Presque tous les jours | 171 | 12.0% | 2.9% | 53 | 9.7% | 1.9% | 119 | 13.4% | 3.8% | 51 | 14.4% | 2.6% |
| 1 à 2 fois par semaine | 109 | 7.6% | 4.4% | 47 | 8.7% | 4.4% | 62 | 7.0% | 4.4% | 15 | 4.2% | 2.7% |
| 1 à 3 fois par mois | 22 | 1.6% | 4.4% | 6 | 1.2% | 3.1% | 16 | 1.8% | 5.3% | - | - | - |
| Moins souvent | 31 | 2.2% | 4.3% | 4 | 0.8% | 1.2% | 27 | 3.0% | 6.9% | 1 | 0.4% | 2.3% |
| Jamais | 3 | 0.2% | 3.6% | 1 | 0.1% | 1.2% | 2 | 0.3% | 9.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 59 | 4.1% | 3.1% | 22 | 4.0% | 2.8% | 37 | 4.2% | 3.3% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 69 | 4.9% | 2.3% | 19 | 3.6% | 1.8% | 50 | 5.6% | 2.7% | 0 | 0.1% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 192 | 13.4% | 3.3% | 83 | 15.2% | 3.1% | 109 | 12.3% | 3.4% | 12 | 3.4% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 195 | 13.7% | 3.0% | 76 | 14.0% | 2.5% | 119 | 13.4% | 3.4% | 26 | 7.5% | 1.9% |
| De 24 000 à moins de 36 000 euros par an | 373 | 26.1% | 3.4% | 145 | 26.7% | 2.8% | 228 | 25.7% | 3.9% | 94 | 26.6% | 2.8% |
| De 36 000 à moins de 45 000 euros par an | 195 | 13.6% | 2.8% | 81 | 14.9% | 2.2% | 114 | 12.8% | 3.4% | 60 | 17.1% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 169 | 11.8% | 2.3% | 58 | 10.7% | 1.5% | 111 | 12.5% | 3.4% | 81 | 23.1% | 2.0% |
| De 65 000 à moins de 80 000 euros par an | 46 | 3.2% | 2.3% | 23 | 4.2% | 2.1% | 23 | 2.6% | 2.7% | 24 | 6.9% | 1.9% |
| De 80 000 à moins de 115 000 euros par an | 23 | 1.6% | 1.9% | 6 | 1.0% | 0.8% | 18 | 2.0% | 3.5% | 21 | 5.9% | 2.2% |
| 115 000 euros et plus par an | 10 | 0.7% | 1.7% | 3 | 0.6% | 0.9% | 7 | 0.8% | 2.9% | 8 | 2.2% | 1.6% |
| Refus | 74 | 5.1% | 2.4% | 13 | 2.3% | 1.0% | 61 | 6.9% | 3.4% | 18 | 5.0% | 1.7% |
| Ne sait pas | 25 | 1.7% | 1.0% | 15 | 2.7% | 1.5% | 10 | 1.1% | 0.7% | 7 | 2.1% | 0.8% |
