L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1235 | 100.0% | 2.4% | 547 | 100.0% | 2.2% | 688 | 100.0% | 2.6% | 520 | 100.0% | 3.0% |
| Sexe | ||||||||||||
| Homme | 547 | 44.3% | 2.2% | 547 | 100.0% | 2.2% | - | - | - | 213 | 41.1% | 2.4% |
| Femme | 688 | 55.7% | 2.6% | - | - | - | 688 | 100.0% | 2.6% | 306 | 58.9% | 3.6% |
| Age | ||||||||||||
| 15 à 24 ans | 75 | 6.1% | 1.0% | 47 | 8.5% | 1.3% | 29 | 4.2% | 0.8% | 38 | 7.3% | 1.2% |
| 25 à 34 ans | 111 | 9.0% | 1.5% | 46 | 8.4% | 1.2% | 65 | 9.5% | 1.7% | 59 | 11.4% | 1.8% |
| 35 à 49 ans | 322 | 26.1% | 2.6% | 148 | 27.1% | 2.4% | 173 | 25.2% | 2.7% | 193 | 37.1% | 3.1% |
| 50 à 59 ans | 342 | 27.7% | 3.7% | 153 | 28.0% | 3.3% | 189 | 27.4% | 4.1% | 170 | 32.7% | 4.5% |
| 60 ans et plus | 384 | 31.1% | 2.5% | 153 | 27.9% | 2.3% | 231 | 33.6% | 2.7% | 60 | 11.5% | 6.1% |
| Individu | ||||||||||||
| Ménagères | 655 | 53.0% | 2.8% | - | - | - | 655 | 95.2% | 2.8% | 289 | 55.6% | 4.1% |
| Personne de référence | 675 | 54.6% | 2.4% | 491 | 89.7% | 2.4% | 184 | 26.7% | 2.4% | 240 | 46.2% | 2.9% |
| Responsable des achats | 961 | 77.8% | 2.7% | 329 | 60.1% | 2.5% | 632 | 91.9% | 2.8% | 400 | 76.9% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 1.1% | 2.5% | 11 | 1.9% | 2.9% | 3 | 0.4% | 1.6% | - | - | - |
| Petits patrons | 48 | 3.9% | 2.9% | 26 | 4.8% | 2.3% | 22 | 3.2% | 4.4% | 45 | 8.7% | 3.1% |
| Affaires et Cadres | 171 | 13.9% | 3.4% | 86 | 15.6% | 2.9% | 86 | 12.5% | 4.0% | 157 | 30.3% | 3.4% |
| Professions intermédiaires | 212 | 17.2% | 3.1% | 84 | 15.3% | 2.5% | 129 | 18.7% | 3.6% | 184 | 35.5% | 3.3% |
| Employés | 148 | 12.0% | 1.8% | 33 | 6.0% | 1.5% | 115 | 16.8% | 1.9% | 43 | 8.3% | 2.4% |
| Ouvriers | 134 | 10.9% | 2.1% | 112 | 20.5% | 2.2% | 22 | 3.3% | 1.7% | 5 | 1.0% | 1.3% |
| Retraités | 290 | 23.5% | 2.3% | 132 | 24.1% | 2.2% | 158 | 23.0% | 2.4% | 18 | 3.4% | 7.2% |
| Autres inactifs | 218 | 17.6% | 2.1% | 64 | 11.8% | 1.7% | 154 | 22.3% | 2.3% | 67 | 12.8% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 1.0% | 1.4% | 6 | 1.0% | 1.4% | 6 | 0.9% | 1.5% | - | - | - |
| Petits patrons | 78 | 6.3% | 3.0% | 31 | 5.6% | 2.3% | 48 | 6.9% | 3.6% | 78 | 15.0% | 3.0% |
| Affaires et Cadres | 255 | 20.6% | 3.5% | 98 | 17.9% | 2.7% | 156 | 22.7% | 4.4% | 255 | 49.0% | 3.5% |
| Professions intermédiaires | 187 | 15.2% | 2.5% | 85 | 15.5% | 2.2% | 102 | 14.9% | 2.7% | 187 | 36.0% | 2.5% |
| Employés | 91 | 7.3% | 1.7% | 38 | 7.0% | 1.6% | 52 | 7.6% | 1.7% | - | - | - |
| Ouvriers | 162 | 13.1% | 1.7% | 107 | 19.5% | 2.1% | 55 | 8.0% | 1.2% | - | - | - |
| Retraités | 332 | 26.9% | 2.3% | 136 | 24.9% | 2.1% | 195 | 28.4% | 2.5% | - | - | - |
| Autres inactifs | 119 | 9.7% | 2.9% | 47 | 8.5% | 3.0% | 73 | 10.6% | 2.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 212 | 17.1% | 2.1% | 83 | 15.2% | 1.9% | 128 | 18.7% | 2.3% | 50 | 9.6% | 2.9% |
| 2 personnes | 485 | 39.2% | 2.7% | 212 | 38.7% | 2.4% | 273 | 39.6% | 2.9% | 161 | 31.0% | 3.8% |
| 3 personnes | 223 | 18.1% | 2.5% | 118 | 21.6% | 2.6% | 105 | 15.3% | 2.3% | 111 | 21.3% | 2.8% |
| 4 personnes | 211 | 17.1% | 2.3% | 82 | 14.9% | 1.8% | 129 | 18.8% | 2.8% | 140 | 26.9% | 2.8% |
| 5 personnes et + | 105 | 8.5% | 2.0% | 52 | 9.6% | 2.1% | 53 | 7.6% | 1.8% | 58 | 11.1% | 2.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 358 | 29.0% | 2.3% | 159 | 29.1% | 2.2% | 199 | 28.9% | 2.4% | 209 | 40.1% | 2.7% |
| Non | 877 | 71.0% | 2.4% | 388 | 70.9% | 2.2% | 489 | 71.1% | 2.6% | 311 | 59.9% | 3.2% |
| Habitat | ||||||||||||
| Communes rurales | 238 | 19.2% | 2.0% | 96 | 17.5% | 1.7% | 142 | 20.6% | 2.3% | 94 | 18.0% | 2.9% |
| Agglo. - 20 000 hab | 194 | 15.7% | 2.2% | 80 | 14.7% | 1.9% | 114 | 16.6% | 2.4% | 76 | 14.6% | 2.9% |
| Agglo. 20 000 à 100 000 hab | 165 | 13.3% | 2.4% | 70 | 12.9% | 2.1% | 94 | 13.7% | 2.6% | 67 | 12.9% | 3.8% |
| Agglo. + 100 000 hab | 388 | 31.4% | 2.5% | 183 | 33.5% | 2.4% | 205 | 29.8% | 2.6% | 159 | 30.5% | 2.8% |
| Agglo. Paris | 251 | 20.3% | 2.9% | 118 | 21.5% | 2.9% | 133 | 19.3% | 3.0% | 124 | 23.9% | 3.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 271 | 21.9% | 2.8% | 129 | 23.6% | 2.8% | 142 | 20.6% | 2.8% | 137 | 26.4% | 3.1% |
| Nord Pas de Calais | 43 | 3.5% | 1.3% | 27 | 4.9% | 1.7% | 17 | 2.4% | 1.0% | 23 | 4.3% | 2.3% |
| Lorraine | 44 | 3.6% | 2.3% | 32 | 5.8% | 3.4% | 12 | 1.8% | 1.2% | 16 | 3.1% | 3.0% |
| Alsace | 44 | 3.6% | 2.9% | 18 | 3.3% | 2.5% | 26 | 3.8% | 3.3% | 19 | 3.7% | 3.9% |
| Franche-Comté | 21 | 1.7% | 2.2% | 10 | 1.7% | 2.1% | 12 | 1.7% | 2.4% | 9 | 1.7% | 3.3% |
| Champagne Ardennes | 20 | 1.6% | 1.8% | 8 | 1.5% | 1.6% | 11 | 1.6% | 2.0% | 9 | 1.7% | 3.1% |
| Picardie | 37 | 3.0% | 2.4% | 13 | 2.4% | 1.8% | 24 | 3.5% | 3.0% | 12 | 2.4% | 2.9% |
| Bourgogne | 28 | 2.2% | 2.0% | 12 | 2.2% | 1.9% | 16 | 2.3% | 2.2% | 13 | 2.5% | 3.8% |
| Haute Normandie | 33 | 2.7% | 2.2% | 17 | 3.0% | 2.3% | 16 | 2.4% | 2.1% | 10 | 2.0% | 2.2% |
| Basse Normandie | 38 | 3.1% | 3.2% | 13 | 2.4% | 2.3% | 25 | 3.6% | 3.9% | 16 | 3.1% | 5.0% |
| Centre | 65 | 5.3% | 3.1% | 23 | 4.3% | 2.3% | 42 | 6.1% | 3.9% | 23 | 4.4% | 3.9% |
| Pays de Loire | 50 | 4.0% | 1.7% | 26 | 4.8% | 1.9% | 23 | 3.4% | 1.5% | 20 | 3.8% | 2.2% |
| Bretagne | 51 | 4.1% | 1.9% | 17 | 3.2% | 1.4% | 34 | 4.9% | 2.4% | 23 | 4.5% | 2.9% |
| Poitou Charentes | 40 | 3.2% | 2.7% | 16 | 2.9% | 2.2% | 24 | 3.4% | 3.1% | 12 | 2.2% | 2.9% |
| Aquitaine | 88 | 7.1% | 3.2% | 33 | 6.0% | 2.5% | 55 | 8.0% | 3.8% | 27 | 5.3% | 3.2% |
| Midi Pyrénées | 53 | 4.3% | 2.2% | 19 | 3.4% | 1.6% | 34 | 5.0% | 2.7% | 16 | 3.1% | 2.0% |
| Limousin | 16 | 1.3% | 2.6% | 8 | 1.5% | 2.8% | 8 | 1.1% | 2.4% | 5 | 0.9% | 3.1% |
| Auvergne | 23 | 1.9% | 2.0% | 6 | 1.1% | 1.1% | 17 | 2.5% | 2.9% | 5 | 0.9% | 1.6% |
| Rhône Alpes | 118 | 9.5% | 2.3% | 54 | 9.9% | 2.2% | 63 | 9.2% | 2.4% | 67 | 12.9% | 3.6% |
| Languedoc Roussillon | 50 | 4.1% | 2.2% | 27 | 5.0% | 2.5% | 23 | 3.4% | 2.0% | 20 | 3.9% | 2.9% |
| Provence Alpes Côte d'Azur, Corse | 102 | 8.3% | 2.3% | 38 | 7.0% | 1.9% | 64 | 9.3% | 2.8% | 36 | 7.0% | 2.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 872 | 70.6% | 2.6% | 377 | 68.9% | 2.2% | 494 | 71.8% | 2.9% | 427 | 82.2% | 2.9% |
| Presque tous les jours | 150 | 12.1% | 2.6% | 55 | 10.0% | 2.0% | 95 | 13.9% | 3.0% | 55 | 10.5% | 2.8% |
| 1 à 2 fois par semaine | 65 | 5.3% | 2.6% | 32 | 5.9% | 3.0% | 33 | 4.8% | 2.3% | 18 | 3.4% | 3.2% |
| 1 à 3 fois par mois | 11 | 0.9% | 2.2% | 3 | 0.6% | 1.5% | 8 | 1.1% | 2.6% | 4 | 0.8% | 7.2% |
| Moins souvent | 22 | 1.8% | 3.1% | 16 | 2.8% | 4.6% | 7 | 1.0% | 1.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 35 | 2.8% | 1.8% | 21 | 3.9% | 2.7% | 14 | 2.0% | 1.2% | 2 | 0.4% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 47 | 3.8% | 1.6% | 23 | 4.2% | 2.1% | 23 | 3.4% | 1.3% | 7 | 1.4% | 2.9% |
| De 12 000 à moins de 18 000 euros par an | 93 | 7.5% | 1.6% | 43 | 7.9% | 1.6% | 50 | 7.3% | 1.5% | 20 | 3.9% | 2.9% |
| De 18 000 à moins de 24 000 euros par an | 128 | 10.4% | 1.9% | 41 | 7.5% | 1.3% | 87 | 12.7% | 2.5% | 34 | 6.5% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 226 | 18.3% | 2.1% | 111 | 20.3% | 2.1% | 114 | 16.6% | 2.0% | 77 | 14.9% | 2.3% |
| De 36 000 à moins de 45 000 euros par an | 179 | 14.5% | 2.5% | 77 | 14.1% | 2.1% | 102 | 14.8% | 3.0% | 71 | 13.6% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 238 | 19.2% | 3.3% | 106 | 19.4% | 2.7% | 131 | 19.1% | 4.0% | 125 | 23.9% | 3.1% |
| De 65 000 à moins de 80 000 euros par an | 88 | 7.1% | 4.5% | 46 | 8.4% | 4.2% | 42 | 6.1% | 4.8% | 64 | 12.2% | 4.9% |
| De 80 000 à moins de 115 000 euros par an | 56 | 4.6% | 4.6% | 27 | 4.9% | 3.6% | 30 | 4.3% | 5.9% | 39 | 7.4% | 4.1% |
| 115 000 euros et plus par an | 38 | 3.0% | 6.4% | 16 | 2.9% | 4.4% | 22 | 3.2% | 9.3% | 33 | 6.3% | 6.9% |
| Refus | 80 | 6.5% | 2.6% | 29 | 5.2% | 2.2% | 52 | 7.5% | 2.9% | 32 | 6.2% | 3.2% |
| Ne sait pas | 28 | 2.3% | 1.2% | 8 | 1.5% | 0.8% | 20 | 2.9% | 1.5% | 17 | 3.3% | 1.9% |
