L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 744 | 100.0% | 1.4% | 147 | 100.0% | 0.6% | 598 | 100.0% | 2.2% | 289 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 147 | 19.7% | 0.6% | 147 | 100.0% | 0.6% | - | - | - | 50 | 17.2% | 0.6% |
| Femme | 598 | 80.3% | 2.2% | - | - | - | 598 | 100.0% | 2.2% | 240 | 82.8% | 2.8% |
| Age | ||||||||||||
| 15 à 24 ans | 19 | 2.6% | 0.3% | 3 | 2.2% | 0.1% | 16 | 2.7% | 0.5% | 10 | 3.5% | 0.3% |
| 25 à 34 ans | 74 | 9.9% | 1.0% | 11 | 7.5% | 0.3% | 63 | 10.6% | 1.6% | 38 | 13.2% | 1.2% |
| 35 à 49 ans | 193 | 25.9% | 1.5% | 34 | 22.9% | 0.5% | 159 | 26.6% | 2.5% | 99 | 34.3% | 1.6% |
| 50 à 59 ans | 223 | 29.9% | 2.4% | 61 | 41.8% | 1.3% | 161 | 27.0% | 3.5% | 101 | 34.8% | 2.7% |
| 60 ans et plus | 236 | 31.7% | 1.6% | 38 | 25.7% | 0.6% | 198 | 33.1% | 2.3% | 41 | 14.1% | 4.2% |
| Individu | ||||||||||||
| Ménagères | 576 | 77.3% | 2.5% | - | - | - | 576 | 96.3% | 2.5% | 225 | 77.7% | 3.2% |
| Personne de référence | 285 | 38.3% | 1.0% | 142 | 96.8% | 0.7% | 143 | 23.9% | 1.8% | 88 | 30.5% | 1.1% |
| Responsable des achats | 652 | 87.6% | 1.8% | 87 | 59.5% | 0.7% | 565 | 94.4% | 2.5% | 246 | 85.1% | 2.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 1.0% | 1.4% | - | - | - | 8 | 1.3% | 4.8% | - | - | - |
| Petits patrons | 36 | 4.9% | 2.2% | 17 | 11.7% | 1.5% | 19 | 3.2% | 3.8% | 24 | 8.4% | 1.7% |
| Affaires et Cadres | 84 | 11.3% | 1.6% | 19 | 13.1% | 0.6% | 65 | 10.9% | 3.1% | 71 | 24.6% | 1.5% |
| Professions intermédiaires | 110 | 14.8% | 1.6% | 14 | 9.6% | 0.4% | 96 | 16.1% | 2.7% | 84 | 29.0% | 1.5% |
| Employés | 146 | 19.6% | 1.8% | 7 | 4.8% | 0.3% | 139 | 23.2% | 2.3% | 57 | 19.7% | 3.1% |
| Ouvriers | 44 | 5.9% | 0.7% | 25 | 17.2% | 0.5% | 19 | 3.2% | 1.4% | 3 | 1.1% | 0.8% |
| Retraités | 176 | 23.7% | 1.4% | 30 | 20.6% | 0.5% | 146 | 24.4% | 2.2% | 12 | 4.1% | 4.7% |
| Autres inactifs | 140 | 18.8% | 1.4% | 34 | 23.0% | 0.9% | 106 | 17.8% | 1.6% | 38 | 13.1% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 2.5% | 2.3% | - | - | - | 19 | 3.1% | 4.6% | - | - | - |
| Petits patrons | 70 | 9.5% | 2.7% | 17 | 11.7% | 1.3% | 53 | 8.9% | 4.0% | 70 | 24.3% | 2.7% |
| Affaires et Cadres | 114 | 15.3% | 1.6% | 20 | 13.5% | 0.5% | 94 | 15.8% | 2.6% | 114 | 39.5% | 1.6% |
| Professions intermédiaires | 105 | 14.1% | 1.4% | 13 | 8.7% | 0.3% | 92 | 15.4% | 2.5% | 105 | 36.2% | 1.4% |
| Employés | 61 | 8.2% | 1.1% | 8 | 5.6% | 0.4% | 53 | 8.9% | 1.7% | - | - | - |
| Ouvriers | 107 | 14.4% | 1.1% | 25 | 17.2% | 0.5% | 82 | 13.7% | 1.9% | - | - | - |
| Retraités | 191 | 25.6% | 1.3% | 31 | 20.9% | 0.5% | 160 | 26.8% | 2.0% | - | - | - |
| Autres inactifs | 77 | 10.4% | 1.9% | 33 | 22.4% | 2.1% | 45 | 7.4% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 109 | 14.6% | 1.1% | 16 | 10.9% | 0.4% | 93 | 15.5% | 1.7% | 27 | 9.3% | 1.6% |
| 2 personnes | 289 | 38.8% | 1.6% | 46 | 31.0% | 0.5% | 243 | 40.7% | 2.6% | 88 | 30.5% | 2.1% |
| 3 personnes | 120 | 16.1% | 1.3% | 37 | 25.2% | 0.8% | 83 | 13.9% | 1.8% | 69 | 23.8% | 1.7% |
| 4 personnes | 130 | 17.5% | 1.4% | 23 | 15.9% | 0.5% | 107 | 17.9% | 2.3% | 61 | 21.2% | 1.2% |
| 5 personnes et + | 97 | 13.0% | 1.8% | 25 | 16.9% | 1.0% | 72 | 12.0% | 2.5% | 44 | 15.2% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 244 | 32.8% | 1.6% | 52 | 35.2% | 0.7% | 193 | 32.2% | 2.3% | 115 | 39.6% | 1.5% |
| Non | 500 | 67.2% | 1.4% | 95 | 64.8% | 0.5% | 405 | 67.8% | 2.2% | 175 | 60.4% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 284 | 38.1% | 2.4% | 56 | 38.1% | 1.0% | 228 | 38.1% | 3.7% | 95 | 32.7% | 2.9% |
| Agglo. - 20 000 hab | 115 | 15.5% | 1.3% | 31 | 21.1% | 0.7% | 85 | 14.1% | 1.7% | 48 | 16.5% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 96 | 12.8% | 1.4% | 13 | 9.2% | 0.4% | 82 | 13.7% | 2.3% | 34 | 11.7% | 1.9% |
| Agglo. + 100 000 hab | 160 | 21.5% | 1.0% | 22 | 15.1% | 0.3% | 138 | 23.1% | 1.7% | 78 | 27.0% | 1.4% |
| Agglo. Paris | 90 | 12.0% | 1.0% | 24 | 16.5% | 0.6% | 65 | 10.9% | 1.5% | 35 | 12.1% | 0.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 106 | 14.3% | 1.1% | 33 | 22.5% | 0.7% | 73 | 12.3% | 1.5% | 45 | 15.7% | 1.0% |
| Nord Pas de Calais | 39 | 5.2% | 1.2% | 11 | 7.4% | 0.7% | 28 | 4.7% | 1.7% | 13 | 4.6% | 1.3% |
| Lorraine | 15 | 2.1% | 0.8% | 6 | 4.4% | 0.7% | 9 | 1.5% | 0.9% | 4 | 1.5% | 0.8% |
| Alsace | 17 | 2.3% | 1.1% | 3 | 2.2% | 0.4% | 14 | 2.3% | 1.7% | 4 | 1.5% | 0.9% |
| Franche-Comté | 16 | 2.1% | 1.6% | 3 | 1.9% | 0.6% | 13 | 2.2% | 2.6% | 8 | 2.8% | 3.0% |
| Champagne Ardennes | 14 | 1.9% | 1.3% | 0 | 0.3% | 0.1% | 14 | 2.3% | 2.4% | 6 | 2.2% | 2.1% |
| Picardie | 25 | 3.3% | 1.6% | 7 | 4.6% | 0.9% | 18 | 3.0% | 2.3% | 9 | 3.2% | 2.2% |
| Bourgogne | 20 | 2.7% | 1.5% | 1 | 0.7% | 0.1% | 19 | 3.2% | 2.8% | 7 | 2.3% | 1.9% |
| Haute Normandie | 21 | 2.8% | 1.4% | 7 | 4.8% | 1.0% | 14 | 2.3% | 1.8% | 3 | 1.1% | 0.7% |
| Basse Normandie | 13 | 1.7% | 1.1% | - | - | - | 13 | 2.1% | 2.0% | 4 | 1.4% | 1.3% |
| Centre | 50 | 6.7% | 2.4% | 8 | 5.7% | 0.8% | 41 | 6.9% | 3.8% | 16 | 5.5% | 2.7% |
| Pays de Loire | 34 | 4.5% | 1.1% | 6 | 3.8% | 0.4% | 28 | 4.7% | 1.8% | 14 | 4.9% | 1.5% |
| Bretagne | 52 | 7.0% | 2.0% | 7 | 4.6% | 0.5% | 46 | 7.6% | 3.3% | 31 | 10.6% | 3.8% |
| Poitou Charentes | 42 | 5.6% | 2.8% | 7 | 5.0% | 1.0% | 35 | 5.8% | 4.5% | 12 | 4.2% | 3.0% |
| Aquitaine | 59 | 7.9% | 2.1% | 14 | 9.9% | 1.1% | 45 | 7.5% | 3.1% | 15 | 5.3% | 1.8% |
| Midi Pyrénées | 40 | 5.4% | 1.6% | 10 | 6.8% | 0.8% | 30 | 5.1% | 2.4% | 15 | 5.3% | 1.9% |
| Limousin | 13 | 1.8% | 2.1% | 1 | 1.0% | 0.5% | 12 | 2.0% | 3.6% | 6 | 2.2% | 3.9% |
| Auvergne | 19 | 2.5% | 1.6% | 5 | 3.7% | 1.0% | 13 | 2.2% | 2.2% | 5 | 1.7% | 1.6% |
| Rhône Alpes | 57 | 7.7% | 1.1% | 4 | 2.9% | 0.2% | 53 | 8.8% | 2.0% | 27 | 9.3% | 1.4% |
| Languedoc Roussillon | 18 | 2.4% | 0.8% | 4 | 2.4% | 0.3% | 14 | 2.4% | 1.2% | 4 | 1.3% | 0.5% |
| Provence Alpes Côte d'Azur, Corse | 75 | 10.1% | 1.7% | 8 | 5.5% | 0.4% | 67 | 11.2% | 2.9% | 40 | 13.7% | 2.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 489 | 65.7% | 1.4% | 88 | 60.3% | 0.5% | 401 | 67.0% | 2.4% | 219 | 75.6% | 1.5% |
| Presque tous les jours | 94 | 12.6% | 1.6% | 16 | 10.6% | 0.6% | 78 | 13.1% | 2.5% | 38 | 13.2% | 2.0% |
| 1 à 2 fois par semaine | 54 | 7.3% | 2.2% | 15 | 10.1% | 1.4% | 39 | 6.6% | 2.8% | 27 | 9.3% | 5.0% |
| 1 à 3 fois par mois | 12 | 1.5% | 2.3% | 3 | 1.8% | 1.3% | 9 | 1.5% | 3.0% | 1 | 0.2% | 1.1% |
| Moins souvent | 9 | 1.2% | 1.2% | - | - | - | 9 | 1.5% | 2.3% | 2 | 0.8% | 4.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 2.1% | 0.8% | 3 | 2.0% | 0.4% | 13 | 2.2% | 1.2% | 2 | 0.6% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 28 | 3.7% | 0.9% | 6 | 4.0% | 0.5% | 22 | 3.6% | 1.2% | 3 | 1.0% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 76 | 10.1% | 1.3% | 19 | 12.8% | 0.7% | 57 | 9.5% | 1.7% | 13 | 4.6% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 86 | 11.5% | 1.3% | 19 | 12.8% | 0.6% | 67 | 11.2% | 1.9% | 28 | 9.7% | 2.0% |
| De 24 000 à moins de 36 000 euros par an | 182 | 24.5% | 1.7% | 41 | 27.8% | 0.8% | 142 | 23.7% | 2.5% | 67 | 23.1% | 2.0% |
| De 36 000 à moins de 45 000 euros par an | 111 | 14.9% | 1.6% | 13 | 9.0% | 0.4% | 98 | 16.3% | 2.9% | 45 | 15.7% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 119 | 15.9% | 1.6% | 28 | 18.9% | 0.7% | 91 | 15.2% | 2.8% | 55 | 18.9% | 1.4% |
| De 65 000 à moins de 80 000 euros par an | 33 | 4.4% | 1.7% | 5 | 3.7% | 0.5% | 27 | 4.5% | 3.1% | 21 | 7.3% | 1.6% |
| De 80 000 à moins de 115 000 euros par an | 28 | 3.8% | 2.3% | 7 | 4.8% | 1.0% | 21 | 3.5% | 4.2% | 22 | 7.7% | 2.4% |
| 115 000 euros et plus par an | 12 | 1.6% | 2.0% | 3 | 1.9% | 0.8% | 9 | 1.5% | 3.8% | 8 | 2.8% | 1.7% |
| Refus | 42 | 5.7% | 1.4% | 2 | 1.4% | 0.2% | 40 | 6.7% | 2.2% | 16 | 5.5% | 1.6% |
| Ne sait pas | 13 | 1.8% | 0.6% | 1 | 0.8% | 0.1% | 12 | 2.0% | 0.9% | 9 | 3.1% | 1.0% |
