L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 554 | 100.0% | 1.1% | 231 | 100.0% | 0.9% | 323 | 100.0% | 1.2% | 349 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 231 | 41.7% | 0.9% | 231 | 100.0% | 0.9% | - | - | - | 151 | 43.3% | 1.7% |
| Femme | 323 | 58.3% | 1.2% | - | - | - | 323 | 100.0% | 1.2% | 198 | 56.7% | 2.3% |
| Age | ||||||||||||
| 15 à 24 ans | 81 | 14.6% | 1.1% | 36 | 15.4% | 1.0% | 45 | 13.9% | 1.3% | 32 | 9.2% | 1.0% |
| 25 à 34 ans | 84 | 15.1% | 1.1% | 45 | 19.5% | 1.2% | 39 | 12.0% | 1.0% | 55 | 15.9% | 1.7% |
| 35 à 49 ans | 163 | 29.5% | 1.3% | 72 | 31.2% | 1.2% | 91 | 28.3% | 1.4% | 136 | 39.1% | 2.2% |
| 50 à 59 ans | 117 | 21.2% | 1.3% | 43 | 18.7% | 0.9% | 74 | 23.0% | 1.6% | 92 | 26.3% | 2.4% |
| 60 ans et plus | 108 | 19.6% | 0.7% | 35 | 15.1% | 0.5% | 73 | 22.8% | 0.9% | 33 | 9.5% | 3.4% |
| Individu | ||||||||||||
| Ménagères | 277 | 50.1% | 1.2% | - | - | - | 277 | 86.0% | 1.2% | 183 | 52.4% | 2.6% |
| Personne de référence | 254 | 45.9% | 0.9% | 186 | 80.5% | 0.9% | 68 | 21.1% | 0.9% | 160 | 45.9% | 1.9% |
| Responsable des achats | 402 | 72.6% | 1.1% | 135 | 58.6% | 1.0% | 266 | 82.5% | 1.2% | 260 | 74.7% | 2.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.4% | 0.4% | 1 | 0.5% | 0.3% | 1 | 0.3% | 0.6% | - | - | - |
| Petits patrons | 45 | 8.2% | 2.8% | 35 | 15.2% | 3.1% | 10 | 3.1% | 2.0% | 39 | 11.3% | 2.7% |
| Affaires et Cadres | 154 | 27.9% | 3.0% | 70 | 30.2% | 2.3% | 85 | 26.2% | 4.0% | 142 | 40.8% | 3.1% |
| Professions intermédiaires | 92 | 16.6% | 1.3% | 37 | 16.1% | 1.1% | 55 | 16.9% | 1.5% | 79 | 22.5% | 1.4% |
| Employés | 60 | 10.8% | 0.7% | 18 | 7.8% | 0.8% | 42 | 13.0% | 0.7% | 24 | 7.0% | 1.3% |
| Ouvriers | 18 | 3.3% | 0.3% | 16 | 6.8% | 0.3% | 2 | 0.8% | 0.2% | 2 | 0.7% | 0.6% |
| Retraités | 58 | 10.5% | 0.5% | 20 | 8.6% | 0.3% | 38 | 11.9% | 0.6% | 5 | 1.3% | 1.9% |
| Autres inactifs | 124 | 22.3% | 1.2% | 34 | 14.8% | 0.9% | 90 | 27.8% | 1.4% | 57 | 16.4% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.8% | 0.6% | 1 | 0.5% | 0.3% | 3 | 1.0% | 0.8% | - | - | - |
| Petits patrons | 56 | 10.1% | 2.1% | 33 | 14.4% | 2.5% | 22 | 6.9% | 1.7% | 56 | 16.0% | 2.1% |
| Affaires et Cadres | 219 | 39.6% | 3.0% | 81 | 35.1% | 2.2% | 138 | 42.8% | 3.9% | 219 | 62.8% | 3.0% |
| Professions intermédiaires | 74 | 13.3% | 1.0% | 37 | 15.9% | 1.0% | 37 | 11.5% | 1.0% | 74 | 21.2% | 1.0% |
| Employés | 44 | 8.0% | 0.8% | 22 | 9.7% | 1.0% | 22 | 6.7% | 0.7% | - | - | - |
| Ouvriers | 37 | 6.7% | 0.4% | 15 | 6.6% | 0.3% | 22 | 6.8% | 0.5% | - | - | - |
| Retraités | 68 | 12.3% | 0.5% | 21 | 9.3% | 0.3% | 47 | 14.5% | 0.6% | - | - | - |
| Autres inactifs | 51 | 9.1% | 1.2% | 19 | 8.4% | 1.3% | 31 | 9.7% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 78 | 14.2% | 0.8% | 32 | 13.9% | 0.7% | 46 | 14.3% | 0.8% | 27 | 7.7% | 1.6% |
| 2 personnes | 178 | 32.2% | 1.0% | 71 | 30.7% | 0.8% | 107 | 33.2% | 1.2% | 107 | 30.7% | 2.5% |
| 3 personnes | 124 | 22.3% | 1.4% | 54 | 23.3% | 1.2% | 70 | 21.6% | 1.5% | 86 | 24.7% | 2.2% |
| 4 personnes | 109 | 19.8% | 1.2% | 50 | 21.6% | 1.1% | 59 | 18.4% | 1.3% | 87 | 25.1% | 1.8% |
| 5 personnes et + | 64 | 11.6% | 1.2% | 24 | 10.5% | 1.0% | 40 | 12.3% | 1.4% | 41 | 11.7% | 1.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 205 | 37.1% | 1.3% | 84 | 36.5% | 1.2% | 121 | 37.5% | 1.5% | 160 | 46.0% | 2.1% |
| Non | 348 | 62.9% | 1.0% | 147 | 63.5% | 0.8% | 202 | 62.5% | 1.1% | 188 | 54.0% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 81 | 14.6% | 0.7% | 35 | 15.3% | 0.6% | 45 | 14.0% | 0.7% | 33 | 9.5% | 1.0% |
| Agglo. - 20 000 hab | 48 | 8.7% | 0.5% | 18 | 7.9% | 0.4% | 30 | 9.3% | 0.6% | 26 | 7.3% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 35 | 6.3% | 0.5% | 16 | 7.0% | 0.5% | 19 | 5.7% | 0.5% | 24 | 6.8% | 1.3% |
| Agglo. + 100 000 hab | 191 | 34.4% | 1.2% | 77 | 33.3% | 1.0% | 113 | 35.2% | 1.4% | 133 | 38.1% | 2.3% |
| Agglo. Paris | 199 | 36.0% | 2.3% | 84 | 36.4% | 2.1% | 115 | 35.7% | 2.6% | 134 | 38.3% | 3.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 202 | 36.4% | 2.1% | 84 | 36.4% | 1.8% | 118 | 36.5% | 2.4% | 136 | 39.0% | 3.1% |
| Nord Pas de Calais | 14 | 2.5% | 0.4% | 7 | 3.0% | 0.4% | 7 | 2.2% | 0.4% | 9 | 2.5% | 0.9% |
| Lorraine | 15 | 2.7% | 0.8% | 7 | 3.2% | 0.8% | 8 | 2.4% | 0.8% | 9 | 2.6% | 1.7% |
| Alsace | 12 | 2.2% | 0.8% | 5 | 2.1% | 0.7% | 7 | 2.3% | 0.9% | 11 | 3.1% | 2.2% |
| Franche-Comté | 5 | 0.9% | 0.5% | 3 | 1.2% | 0.6% | 2 | 0.8% | 0.5% | 3 | 0.9% | 1.1% |
| Champagne Ardennes | 11 | 2.0% | 1.0% | 9 | 3.9% | 1.7% | 2 | 0.6% | 0.3% | 5 | 1.4% | 1.6% |
| Picardie | 4 | 0.7% | 0.2% | 4 | 1.6% | 0.5% | - | - | - | 1 | 0.2% | 0.1% |
| Bourgogne | 9 | 1.7% | 0.7% | 5 | 2.2% | 0.8% | 4 | 1.4% | 0.6% | 4 | 1.2% | 1.2% |
| Haute Normandie | 12 | 2.2% | 0.8% | 7 | 2.8% | 0.9% | 6 | 1.8% | 0.7% | 4 | 1.1% | 0.8% |
| Basse Normandie | 8 | 1.5% | 0.7% | 5 | 2.4% | 0.9% | 3 | 0.8% | 0.4% | 3 | 0.7% | 0.8% |
| Centre | 8 | 1.5% | 0.4% | 6 | 2.5% | 0.6% | 2 | 0.7% | 0.2% | 5 | 1.4% | 0.8% |
| Pays de Loire | 14 | 2.5% | 0.5% | 8 | 3.7% | 0.6% | 5 | 1.7% | 0.4% | 9 | 2.5% | 0.9% |
| Bretagne | 21 | 3.9% | 0.8% | 9 | 4.1% | 0.7% | 12 | 3.7% | 0.9% | 15 | 4.4% | 1.9% |
| Poitou Charentes | 21 | 3.7% | 1.4% | 6 | 2.5% | 0.8% | 15 | 4.6% | 1.9% | 7 | 2.1% | 1.9% |
| Aquitaine | 30 | 5.3% | 1.1% | 9 | 4.1% | 0.7% | 20 | 6.2% | 1.4% | 21 | 6.1% | 2.5% |
| Midi Pyrénées | 27 | 4.8% | 1.1% | 12 | 5.0% | 1.0% | 15 | 4.7% | 1.2% | 17 | 4.8% | 2.1% |
| Limousin | 5 | 0.9% | 0.8% | 2 | 1.0% | 0.7% | 3 | 0.8% | 0.8% | 3 | 0.8% | 1.7% |
| Auvergne | 6 | 1.1% | 0.5% | 1 | 0.4% | 0.2% | 5 | 1.6% | 0.9% | 2 | 0.4% | 0.5% |
| Rhône Alpes | 47 | 8.5% | 0.9% | 20 | 8.8% | 0.8% | 27 | 8.3% | 1.0% | 38 | 10.8% | 2.0% |
| Languedoc Roussillon | 22 | 4.0% | 1.0% | 12 | 5.4% | 1.2% | 10 | 3.1% | 0.8% | 13 | 3.7% | 1.8% |
| Provence Alpes Côte d'Azur, Corse | 60 | 10.9% | 1.4% | 9 | 3.9% | 0.4% | 51 | 15.8% | 2.2% | 36 | 10.3% | 2.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 480 | 86.6% | 1.4% | 199 | 86.1% | 1.2% | 281 | 87.0% | 1.7% | 312 | 89.6% | 2.1% |
| Presque tous les jours | 42 | 7.5% | 0.7% | 23 | 9.8% | 0.8% | 19 | 5.8% | 0.6% | 29 | 8.2% | 1.5% |
| 1 à 2 fois par semaine | 14 | 2.4% | 0.5% | 3 | 1.4% | 0.3% | 10 | 3.2% | 0.7% | 7 | 2.1% | 1.3% |
| 1 à 3 fois par mois | 7 | 1.2% | 1.3% | 1 | 0.6% | 0.7% | 5 | 1.6% | 1.7% | 1 | 0.2% | 1.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 29 | 5.2% | 1.5% | 16 | 6.8% | 2.0% | 13 | 4.2% | 1.2% | 6 | 1.6% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 6 | 1.1% | 0.2% | - | - | - | 6 | 1.9% | 0.3% | 3 | 0.8% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 30 | 5.5% | 0.5% | 19 | 8.1% | 0.7% | 12 | 3.6% | 0.4% | 21 | 6.1% | 3.0% |
| De 18 000 à moins de 24 000 euros par an | 29 | 5.2% | 0.4% | 9 | 4.0% | 0.3% | 20 | 6.1% | 0.6% | 12 | 3.5% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 94 | 17.0% | 0.9% | 34 | 14.9% | 0.7% | 60 | 18.6% | 1.0% | 43 | 12.4% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 59 | 10.6% | 0.8% | 26 | 11.4% | 0.7% | 32 | 10.0% | 1.0% | 29 | 8.3% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 113 | 20.4% | 1.6% | 46 | 19.9% | 1.2% | 67 | 20.7% | 2.0% | 94 | 26.9% | 2.3% |
| De 65 000 à moins de 80 000 euros par an | 47 | 8.6% | 2.4% | 28 | 12.0% | 2.5% | 20 | 6.1% | 2.3% | 37 | 10.6% | 2.9% |
| De 80 000 à moins de 115 000 euros par an | 50 | 9.1% | 4.1% | 13 | 5.8% | 1.8% | 37 | 11.4% | 7.3% | 43 | 12.2% | 4.6% |
| 115 000 euros et plus par an | 42 | 7.6% | 7.1% | 20 | 8.8% | 5.7% | 22 | 6.7% | 9.3% | 39 | 11.0% | 8.1% |
| Refus | 37 | 6.7% | 1.2% | 18 | 7.8% | 1.4% | 19 | 6.0% | 1.1% | 18 | 5.3% | 1.8% |
| Ne sait pas | 16 | 2.9% | 0.7% | 1 | 0.5% | 0.1% | 15 | 4.7% | 1.1% | 4 | 1.3% | 0.5% |
