L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 497 | 100.0% | 1.0% | 134 | 100.0% | 0.5% | 363 | 100.0% | 1.3% | 308 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 134 | 27.0% | 0.5% | 134 | 100.0% | 0.5% | - | - | - | 75 | 24.4% | 0.9% |
| Femme | 363 | 73.0% | 1.3% | - | - | - | 363 | 100.0% | 1.3% | 233 | 75.6% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 127 | 25.5% | 1.7% | 22 | 16.7% | 0.6% | 104 | 28.8% | 2.9% | 88 | 28.6% | 2.8% |
| 25 à 34 ans | 77 | 15.5% | 1.0% | 22 | 16.6% | 0.6% | 55 | 15.1% | 1.4% | 40 | 13.0% | 1.2% |
| 35 à 49 ans | 121 | 24.4% | 1.0% | 35 | 26.1% | 0.6% | 86 | 23.7% | 1.4% | 106 | 34.3% | 1.7% |
| 50 à 59 ans | 85 | 17.1% | 0.9% | 29 | 21.3% | 0.6% | 57 | 15.6% | 1.2% | 55 | 17.9% | 1.5% |
| 60 ans et plus | 87 | 17.5% | 0.6% | 26 | 19.4% | 0.4% | 61 | 16.7% | 0.7% | 19 | 6.2% | 2.0% |
| Individu | ||||||||||||
| Ménagères | 253 | 50.9% | 1.1% | - | - | - | 253 | 69.7% | 1.1% | 155 | 50.2% | 2.2% |
| Personne de référence | 173 | 34.9% | 0.6% | 103 | 76.3% | 0.5% | 71 | 19.5% | 0.9% | 90 | 29.2% | 1.1% |
| Responsable des achats | 320 | 64.3% | 0.9% | 72 | 53.8% | 0.6% | 248 | 68.2% | 1.1% | 187 | 60.8% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.1% | 1 | 0.5% | 0.2% | - | - | - | - | - | - |
| Petits patrons | 30 | 6.1% | 1.9% | 10 | 7.6% | 0.9% | 20 | 5.6% | 4.1% | 30 | 9.7% | 2.0% |
| Affaires et Cadres | 113 | 22.7% | 2.2% | 37 | 27.2% | 1.2% | 76 | 21.1% | 3.6% | 97 | 31.5% | 2.1% |
| Professions intermédiaires | 65 | 13.1% | 0.9% | 22 | 16.2% | 0.7% | 43 | 11.9% | 1.2% | 58 | 18.7% | 1.0% |
| Employés | 59 | 11.8% | 0.7% | 6 | 4.1% | 0.3% | 53 | 14.7% | 0.9% | 27 | 8.9% | 1.5% |
| Ouvriers | 30 | 6.1% | 0.5% | 18 | 13.2% | 0.3% | 13 | 3.5% | 0.9% | - | - | - |
| Retraités | 61 | 12.3% | 0.5% | 22 | 16.7% | 0.4% | 39 | 10.7% | 0.6% | 10 | 3.3% | 4.0% |
| Autres inactifs | 138 | 27.7% | 1.3% | 20 | 14.5% | 0.5% | 118 | 32.6% | 1.8% | 86 | 28.0% | 2.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.5% | 0.3% | 1 | 0.5% | 0.2% | 2 | 0.5% | 0.4% | - | - | - |
| Petits patrons | 62 | 12.5% | 2.4% | 8 | 5.6% | 0.6% | 55 | 15.1% | 4.1% | 62 | 20.2% | 2.4% |
| Affaires et Cadres | 134 | 26.9% | 1.8% | 38 | 28.2% | 1.0% | 96 | 26.4% | 2.7% | 134 | 43.4% | 1.8% |
| Professions intermédiaires | 112 | 22.5% | 1.5% | 30 | 22.1% | 0.8% | 82 | 22.7% | 2.2% | 112 | 36.4% | 1.5% |
| Employés | 35 | 7.0% | 0.6% | 8 | 6.2% | 0.4% | 27 | 7.3% | 0.9% | - | - | - |
| Ouvriers | 74 | 14.8% | 0.8% | 23 | 16.8% | 0.4% | 51 | 14.1% | 1.2% | - | - | - |
| Retraités | 62 | 12.4% | 0.4% | 23 | 17.1% | 0.3% | 39 | 10.6% | 0.5% | - | - | - |
| Autres inactifs | 17 | 3.4% | 0.4% | 5 | 3.5% | 0.3% | 12 | 3.4% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 79 | 16.0% | 0.8% | 26 | 19.1% | 0.6% | 54 | 14.8% | 1.0% | 30 | 9.8% | 1.7% |
| 2 personnes | 123 | 24.7% | 0.7% | 37 | 27.7% | 0.4% | 85 | 23.5% | 0.9% | 62 | 20.0% | 1.4% |
| 3 personnes | 133 | 26.7% | 1.5% | 30 | 22.5% | 0.7% | 103 | 28.3% | 2.2% | 106 | 34.3% | 2.7% |
| 4 personnes | 104 | 21.0% | 1.1% | 31 | 23.2% | 0.7% | 73 | 20.2% | 1.6% | 67 | 21.8% | 1.4% |
| 5 personnes et + | 58 | 11.6% | 1.1% | 10 | 7.5% | 0.4% | 48 | 13.1% | 1.7% | 44 | 14.2% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 173 | 34.9% | 1.1% | 40 | 29.8% | 0.6% | 133 | 36.7% | 1.6% | 130 | 42.1% | 1.7% |
| Non | 324 | 65.1% | 0.9% | 94 | 70.2% | 0.5% | 230 | 63.3% | 1.2% | 178 | 57.9% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 43 | 8.7% | 0.4% | 15 | 10.8% | 0.3% | 28 | 7.9% | 0.5% | 22 | 7.3% | 0.7% |
| Agglo. - 20 000 hab | 49 | 9.9% | 0.5% | 14 | 10.4% | 0.3% | 35 | 9.7% | 0.7% | 26 | 8.4% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 44 | 8.9% | 0.6% | 8 | 5.7% | 0.2% | 37 | 10.1% | 1.0% | 22 | 7.2% | 1.2% |
| Agglo. + 100 000 hab | 215 | 43.2% | 1.4% | 60 | 45.0% | 0.8% | 154 | 42.5% | 2.0% | 141 | 45.7% | 2.5% |
| Agglo. Paris | 146 | 29.4% | 1.7% | 38 | 28.0% | 0.9% | 108 | 29.9% | 2.4% | 97 | 31.4% | 2.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 158 | 31.8% | 1.7% | 38 | 28.0% | 0.8% | 120 | 33.2% | 2.4% | 101 | 32.8% | 2.3% |
| Nord Pas de Calais | 16 | 3.3% | 0.5% | 6 | 4.3% | 0.4% | 11 | 2.9% | 0.6% | 13 | 4.1% | 1.3% |
| Lorraine | 14 | 2.7% | 0.7% | 7 | 5.4% | 0.8% | 6 | 1.7% | 0.6% | 6 | 2.1% | 1.2% |
| Alsace | 19 | 3.8% | 1.2% | 5 | 3.8% | 0.7% | 14 | 3.8% | 1.8% | 11 | 3.6% | 2.2% |
| Franche-Comté | 2 | 0.5% | 0.2% | 0 | 0.3% | 0.1% | 2 | 0.5% | 0.4% | 2 | 0.5% | 0.6% |
| Champagne Ardennes | 4 | 0.9% | 0.4% | 1 | 0.7% | 0.2% | 3 | 0.9% | 0.6% | 1 | 0.3% | 0.3% |
| Picardie | 6 | 1.1% | 0.4% | 1 | 0.8% | 0.1% | 5 | 1.3% | 0.6% | 3 | 1.0% | 0.7% |
| Bourgogne | 9 | 1.9% | 0.7% | 4 | 2.8% | 0.6% | 6 | 1.5% | 0.8% | 2 | 0.8% | 0.7% |
| Haute Normandie | 12 | 2.4% | 0.8% | 3 | 2.5% | 0.5% | 9 | 2.4% | 1.1% | 7 | 2.1% | 1.4% |
| Basse Normandie | 8 | 1.7% | 0.7% | 1 | 1.0% | 0.2% | 7 | 1.9% | 1.1% | 5 | 1.6% | 1.5% |
| Centre | 11 | 2.1% | 0.5% | 3 | 1.9% | 0.2% | 8 | 2.2% | 0.8% | 5 | 1.7% | 0.9% |
| Pays de Loire | 20 | 4.0% | 0.7% | 7 | 5.3% | 0.5% | 13 | 3.5% | 0.8% | 9 | 2.9% | 1.0% |
| Bretagne | 25 | 5.0% | 0.9% | 9 | 6.6% | 0.7% | 16 | 4.4% | 1.2% | 18 | 5.8% | 2.2% |
| Poitou Charentes | 12 | 2.4% | 0.8% | 4 | 3.2% | 0.6% | 7 | 2.1% | 1.0% | 8 | 2.5% | 2.0% |
| Aquitaine | 22 | 4.5% | 0.8% | 11 | 8.1% | 0.8% | 11 | 3.1% | 0.8% | 13 | 4.2% | 1.5% |
| Midi Pyrénées | 31 | 6.2% | 1.3% | 5 | 3.6% | 0.4% | 26 | 7.2% | 2.1% | 26 | 8.4% | 3.2% |
| Limousin | 4 | 0.8% | 0.7% | 2 | 1.3% | 0.6% | 2 | 0.7% | 0.7% | 2 | 0.5% | 1.0% |
| Auvergne | 5 | 1.0% | 0.4% | 1 | 0.5% | 0.1% | 4 | 1.2% | 0.7% | 2 | 0.5% | 0.5% |
| Rhône Alpes | 47 | 9.5% | 0.9% | 12 | 9.2% | 0.5% | 35 | 9.7% | 1.3% | 35 | 11.3% | 1.9% |
| Languedoc Roussillon | 18 | 3.6% | 0.8% | 4 | 2.9% | 0.4% | 14 | 3.8% | 1.2% | 9 | 3.0% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 54 | 10.9% | 1.2% | 11 | 7.9% | 0.5% | 44 | 12.0% | 1.9% | 32 | 10.3% | 2.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 422 | 84.9% | 1.2% | 121 | 89.8% | 0.7% | 302 | 83.1% | 1.8% | 282 | 91.5% | 1.9% |
| Presque tous les jours | 43 | 8.6% | 0.7% | 5 | 3.5% | 0.2% | 38 | 10.5% | 1.2% | 21 | 6.8% | 1.1% |
| 1 à 2 fois par semaine | 15 | 2.9% | 0.6% | 3 | 2.4% | 0.3% | 11 | 3.1% | 0.8% | 5 | 1.5% | 0.9% |
| 1 à 3 fois par mois | 6 | 1.1% | 1.1% | - | - | - | 6 | 1.5% | 1.9% | - | - | - |
| Moins souvent | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.2% | 1 | 0.2% | 1.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 13 | 2.7% | 0.7% | 6 | 4.2% | 0.7% | 8 | 2.1% | 0.7% | 6 | 1.8% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 6 | 1.3% | 0.2% | 3 | 2.2% | 0.3% | 4 | 1.0% | 0.2% | 2 | 0.7% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 24 | 4.8% | 0.4% | 8 | 5.7% | 0.3% | 16 | 4.5% | 0.5% | 13 | 4.2% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 45 | 9.0% | 0.7% | 12 | 8.8% | 0.4% | 33 | 9.0% | 0.9% | 16 | 5.1% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 96 | 19.3% | 0.9% | 23 | 16.8% | 0.4% | 73 | 20.2% | 1.3% | 51 | 16.6% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 56 | 11.2% | 0.8% | 7 | 5.2% | 0.2% | 49 | 13.4% | 1.5% | 35 | 11.2% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 83 | 16.7% | 1.2% | 28 | 20.9% | 0.7% | 55 | 15.2% | 1.7% | 55 | 18.0% | 1.4% |
| De 65 000 à moins de 80 000 euros par an | 44 | 8.8% | 2.2% | 19 | 14.4% | 1.8% | 24 | 6.7% | 2.8% | 29 | 9.4% | 2.2% |
| De 80 000 à moins de 115 000 euros par an | 34 | 6.8% | 2.7% | 16 | 11.8% | 2.2% | 18 | 5.0% | 3.6% | 28 | 9.0% | 3.0% |
| 115 000 euros et plus par an | 31 | 6.3% | 5.3% | 8 | 5.6% | 2.1% | 24 | 6.5% | 10.1% | 27 | 8.7% | 5.7% |
| Refus | 34 | 6.8% | 1.1% | 4 | 2.7% | 0.3% | 30 | 8.4% | 1.7% | 22 | 7.1% | 2.2% |
| Ne sait pas | 32 | 6.4% | 1.4% | 2 | 1.8% | 0.3% | 29 | 8.0% | 2.1% | 25 | 8.0% | 2.7% |
