L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2659 | 100.0% | 5.1% | 674 | 100.0% | 2.7% | 1986 | 100.0% | 7.4% | 725 | 100.0% | 4.2% |
| Sexe | ||||||||||||
| Homme | 674 | 25.3% | 2.7% | 674 | 100.0% | 2.7% | - | - | - | 144 | 19.9% | 1.6% |
| Femme | 1986 | 74.7% | 7.4% | - | - | - | 1986 | 100.0% | 7.4% | 581 | 80.1% | 6.7% |
| Age | ||||||||||||
| 15 à 24 ans | 121 | 4.6% | 1.7% | 43 | 6.4% | 1.2% | 78 | 3.9% | 2.2% | 49 | 6.7% | 1.5% |
| 25 à 34 ans | 235 | 8.8% | 3.1% | 31 | 4.5% | 0.8% | 205 | 10.3% | 5.3% | 92 | 12.7% | 2.8% |
| 35 à 49 ans | 767 | 28.9% | 6.1% | 199 | 29.5% | 3.2% | 569 | 28.6% | 9.0% | 307 | 42.4% | 5.0% |
| 50 à 59 ans | 739 | 27.8% | 8.0% | 209 | 31.1% | 4.6% | 530 | 26.7% | 11.5% | 233 | 32.1% | 6.1% |
| 60 ans et plus | 797 | 30.0% | 5.3% | 192 | 28.5% | 2.9% | 605 | 30.4% | 7.1% | 44 | 6.1% | 4.5% |
| Individu | ||||||||||||
| Ménagères | 1873 | 70.4% | 8.1% | - | - | - | 1873 | 94.3% | 8.1% | 542 | 74.7% | 7.7% |
| Personne de référence | 1188 | 44.7% | 4.2% | 618 | 91.7% | 3.0% | 570 | 28.7% | 7.4% | 236 | 32.6% | 2.9% |
| Responsable des achats | 2269 | 85.3% | 6.3% | 402 | 59.8% | 3.1% | 1866 | 94.0% | 8.2% | 622 | 85.9% | 5.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.4% | 2.0% | 4 | 0.6% | 1.1% | 6 | 0.3% | 4.1% | - | - | - |
| Petits patrons | 62 | 2.3% | 3.8% | 22 | 3.3% | 1.9% | 40 | 2.0% | 8.0% | 49 | 6.8% | 3.3% |
| Affaires et Cadres | 167 | 6.3% | 3.3% | 44 | 6.5% | 1.5% | 123 | 6.2% | 5.8% | 146 | 20.1% | 3.1% |
| Professions intermédiaires | 355 | 13.3% | 5.1% | 73 | 10.8% | 2.2% | 282 | 14.2% | 7.9% | 251 | 34.6% | 4.5% |
| Employés | 688 | 25.9% | 8.3% | 96 | 14.3% | 4.4% | 592 | 29.8% | 9.7% | 134 | 18.5% | 7.4% |
| Ouvriers | 263 | 9.9% | 4.1% | 158 | 23.5% | 3.1% | 105 | 5.3% | 7.8% | 19 | 2.6% | 4.5% |
| Retraités | 696 | 26.2% | 5.5% | 182 | 27.0% | 3.0% | 514 | 25.9% | 7.8% | 10 | 1.4% | 4.2% |
| Autres inactifs | 417 | 15.7% | 4.1% | 94 | 14.0% | 2.5% | 323 | 16.3% | 4.9% | 116 | 16.0% | 3.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 32 | 1.2% | 3.9% | 4 | 0.5% | 0.9% | 29 | 1.4% | 7.0% | - | - | - |
| Petits patrons | 118 | 4.4% | 4.5% | 18 | 2.7% | 1.4% | 99 | 5.0% | 7.5% | 118 | 16.2% | 4.5% |
| Affaires et Cadres | 255 | 9.6% | 3.5% | 49 | 7.2% | 1.3% | 207 | 10.4% | 5.8% | 255 | 35.2% | 3.5% |
| Professions intermédiaires | 352 | 13.2% | 4.6% | 77 | 11.4% | 2.0% | 275 | 13.8% | 7.4% | 352 | 48.5% | 4.6% |
| Employés | 352 | 13.2% | 6.5% | 90 | 13.4% | 3.9% | 262 | 13.2% | 8.5% | - | - | - |
| Ouvriers | 548 | 20.6% | 5.7% | 170 | 25.2% | 3.3% | 378 | 19.0% | 8.6% | - | - | - |
| Retraités | 803 | 30.2% | 5.6% | 189 | 28.1% | 2.9% | 614 | 30.9% | 7.8% | - | - | - |
| Autres inactifs | 199 | 7.5% | 4.9% | 77 | 11.4% | 4.9% | 122 | 6.2% | 4.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 493 | 18.5% | 4.9% | 106 | 15.8% | 2.4% | 387 | 19.5% | 7.0% | 69 | 9.6% | 4.0% |
| 2 personnes | 1034 | 38.9% | 5.8% | 269 | 40.0% | 3.1% | 765 | 38.5% | 8.3% | 205 | 28.3% | 4.8% |
| 3 personnes | 437 | 16.4% | 4.8% | 107 | 15.8% | 2.4% | 330 | 16.6% | 7.2% | 178 | 24.6% | 4.5% |
| 4 personnes | 401 | 15.1% | 4.3% | 90 | 13.3% | 1.9% | 312 | 15.7% | 6.7% | 178 | 24.6% | 3.6% |
| 5 personnes et + | 294 | 11.1% | 5.5% | 101 | 15.1% | 4.1% | 193 | 9.7% | 6.7% | 94 | 13.0% | 3.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 787 | 29.6% | 5.1% | 206 | 30.6% | 2.9% | 580 | 29.2% | 7.0% | 325 | 44.8% | 4.2% |
| Non | 1873 | 70.4% | 5.2% | 467 | 69.4% | 2.6% | 1406 | 70.8% | 7.5% | 400 | 55.2% | 4.1% |
| Habitat | ||||||||||||
| Communes rurales | 602 | 22.6% | 5.1% | 129 | 19.1% | 2.3% | 473 | 23.8% | 7.6% | 135 | 18.6% | 4.1% |
| Agglo. - 20 000 hab | 474 | 17.8% | 5.3% | 95 | 14.0% | 2.3% | 379 | 19.1% | 7.8% | 125 | 17.3% | 4.8% |
| Agglo. 20 000 à 100 000 hab | 413 | 15.5% | 5.9% | 106 | 15.7% | 3.1% | 307 | 15.5% | 8.6% | 87 | 12.0% | 4.8% |
| Agglo. + 100 000 hab | 749 | 28.1% | 4.9% | 221 | 32.8% | 2.9% | 527 | 26.6% | 6.7% | 219 | 30.2% | 3.8% |
| Agglo. Paris | 423 | 15.9% | 5.0% | 123 | 18.3% | 3.0% | 299 | 15.1% | 6.7% | 159 | 22.0% | 4.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 473 | 17.8% | 5.0% | 139 | 20.6% | 3.1% | 334 | 16.8% | 6.7% | 177 | 24.5% | 4.1% |
| Nord Pas de Calais | 216 | 8.1% | 6.7% | 89 | 13.2% | 5.8% | 127 | 6.4% | 7.6% | 44 | 6.1% | 4.4% |
| Lorraine | 136 | 5.1% | 7.1% | 40 | 5.9% | 4.3% | 96 | 4.8% | 9.7% | 19 | 2.7% | 3.5% |
| Alsace | 83 | 3.1% | 5.5% | 29 | 4.3% | 4.0% | 54 | 2.7% | 6.9% | 22 | 3.0% | 4.4% |
| Franche-Comté | 57 | 2.1% | 6.0% | 17 | 2.6% | 3.7% | 40 | 2.0% | 8.1% | 14 | 1.9% | 5.2% |
| Champagne Ardennes | 61 | 2.3% | 5.6% | 10 | 1.4% | 1.9% | 51 | 2.6% | 9.1% | 12 | 1.7% | 4.1% |
| Picardie | 88 | 3.3% | 5.8% | 21 | 3.1% | 2.8% | 68 | 3.4% | 8.5% | 22 | 3.0% | 5.2% |
| Bourgogne | 65 | 2.5% | 4.8% | 11 | 1.6% | 1.7% | 54 | 2.7% | 7.7% | 14 | 1.9% | 4.1% |
| Haute Normandie | 80 | 3.0% | 5.4% | 16 | 2.4% | 2.2% | 64 | 3.2% | 8.3% | 19 | 2.6% | 4.1% |
| Basse Normandie | 80 | 3.0% | 6.7% | 17 | 2.5% | 2.9% | 64 | 3.2% | 10.2% | 20 | 2.8% | 6.2% |
| Centre | 118 | 4.5% | 5.7% | 26 | 3.9% | 2.6% | 92 | 4.6% | 8.5% | 33 | 4.5% | 5.5% |
| Pays de Loire | 142 | 5.3% | 4.8% | 32 | 4.8% | 2.3% | 110 | 5.5% | 7.2% | 30 | 4.2% | 3.3% |
| Bretagne | 108 | 4.1% | 4.1% | 35 | 5.2% | 2.8% | 73 | 3.7% | 5.3% | 33 | 4.5% | 4.0% |
| Poitou Charentes | 58 | 2.2% | 3.9% | 5 | 0.8% | 0.8% | 52 | 2.6% | 6.8% | 13 | 1.8% | 3.2% |
| Aquitaine | 119 | 4.5% | 4.3% | 27 | 4.0% | 2.1% | 91 | 4.6% | 6.3% | 24 | 3.3% | 2.8% |
| Midi Pyrénées | 136 | 5.1% | 5.6% | 26 | 3.8% | 2.2% | 110 | 5.6% | 8.7% | 26 | 3.5% | 3.2% |
| Limousin | 37 | 1.4% | 5.9% | 6 | 0.9% | 2.2% | 30 | 1.5% | 9.4% | 6 | 0.9% | 4.0% |
| Auvergne | 59 | 2.2% | 5.2% | 9 | 1.3% | 1.6% | 51 | 2.5% | 8.6% | 10 | 1.3% | 3.1% |
| Rhône Alpes | 248 | 9.3% | 4.8% | 53 | 7.9% | 2.1% | 195 | 9.8% | 7.3% | 80 | 11.0% | 4.2% |
| Languedoc Roussillon | 73 | 2.7% | 3.2% | 22 | 3.2% | 2.0% | 51 | 2.6% | 4.3% | 19 | 2.6% | 2.7% |
| Provence Alpes Côte d'Azur, Corse | 220 | 8.3% | 5.1% | 43 | 6.4% | 2.1% | 177 | 8.9% | 7.7% | 89 | 12.3% | 6.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1625 | 61.1% | 4.8% | 427 | 63.4% | 2.5% | 1198 | 60.3% | 7.0% | 599 | 82.6% | 4.1% |
| Presque tous les jours | 324 | 12.2% | 5.6% | 76 | 11.3% | 2.8% | 248 | 12.5% | 7.9% | 88 | 12.1% | 4.5% |
| 1 à 2 fois par semaine | 199 | 7.5% | 8.0% | 52 | 7.8% | 4.8% | 147 | 7.4% | 10.4% | 31 | 4.3% | 5.8% |
| 1 à 3 fois par mois | 32 | 1.2% | 6.5% | 5 | 0.7% | 2.3% | 28 | 1.4% | 9.3% | 3 | 0.4% | 4.3% |
| Moins souvent | 51 | 1.9% | 7.0% | 15 | 2.2% | 4.3% | 36 | 1.8% | 9.4% | 1 | 0.1% | 0.9% |
| Jamais | 2 | 0.1% | 2.1% | - | - | - | 2 | 0.1% | 7.1% | 2 | 0.2% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 76 | 2.9% | 4.0% | 13 | 1.9% | 1.7% | 63 | 3.2% | 5.7% | 11 | 1.4% | 5.6% |
| De 9 000 à moins de 12 000 euros par an | 168 | 6.3% | 5.7% | 33 | 4.9% | 3.0% | 135 | 6.8% | 7.3% | 9 | 1.3% | 3.7% |
| De 12 000 à moins de 18 000 euros par an | 365 | 13.7% | 6.2% | 82 | 12.2% | 3.1% | 283 | 14.2% | 8.7% | 32 | 4.4% | 4.6% |
| De 18 000 à moins de 24 000 euros par an | 381 | 14.3% | 5.8% | 90 | 13.3% | 3.0% | 292 | 14.7% | 8.2% | 68 | 9.3% | 4.9% |
| De 24 000 à moins de 36 000 euros par an | 675 | 25.4% | 6.2% | 189 | 28.1% | 3.6% | 486 | 24.5% | 8.4% | 166 | 22.9% | 5.0% |
| De 36 000 à moins de 45 000 euros par an | 300 | 11.3% | 4.3% | 74 | 11.0% | 2.0% | 226 | 11.4% | 6.7% | 106 | 14.7% | 3.6% |
| De 45 000 à moins de 65 000 euros par an | 313 | 11.8% | 4.4% | 95 | 14.1% | 2.4% | 218 | 11.0% | 6.6% | 148 | 20.4% | 3.7% |
| De 65 000 à moins de 80 000 euros par an | 90 | 3.4% | 4.6% | 25 | 3.7% | 2.3% | 65 | 3.3% | 7.5% | 59 | 8.1% | 4.5% |
| De 80 000 à moins de 115 000 euros par an | 47 | 1.8% | 3.8% | 12 | 1.8% | 1.6% | 35 | 1.8% | 7.0% | 32 | 4.4% | 3.4% |
| 115 000 euros et plus par an | 21 | 0.8% | 3.6% | 7 | 1.0% | 1.9% | 15 | 0.7% | 6.3% | 19 | 2.6% | 4.0% |
| Refus | 161 | 6.0% | 5.2% | 33 | 4.9% | 2.5% | 128 | 6.5% | 7.2% | 52 | 7.2% | 5.1% |
| Ne sait pas | 62 | 2.3% | 2.6% | 21 | 3.2% | 2.2% | 40 | 2.0% | 3.0% | 23 | 3.1% | 2.4% |
