L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3948 | 100.0% | 7.6% | 2356 | 100.0% | 9.5% | 1593 | 100.0% | 5.9% | 1849 | 100.0% | 10.6% |
| Sexe | ||||||||||||
| Homme | 2356 | 59.7% | 9.5% | 2356 | 100.0% | 9.5% | - | - | - | 1123 | 60.7% | 12.7% |
| Femme | 1593 | 40.3% | 5.9% | - | - | - | 1593 | 100.0% | 5.9% | 727 | 39.3% | 8.4% |
| Age | ||||||||||||
| 15 à 24 ans | 839 | 21.3% | 11.5% | 540 | 22.9% | 14.7% | 299 | 18.8% | 8.3% | 494 | 26.7% | 15.7% |
| 25 à 34 ans | 566 | 14.3% | 7.4% | 356 | 15.1% | 9.5% | 210 | 13.2% | 5.4% | 293 | 15.8% | 8.8% |
| 35 à 49 ans | 1015 | 25.7% | 8.1% | 589 | 25.0% | 9.6% | 426 | 26.8% | 6.7% | 599 | 32.4% | 9.7% |
| 50 à 59 ans | 722 | 18.3% | 7.9% | 420 | 17.8% | 9.1% | 302 | 19.0% | 6.6% | 352 | 19.1% | 9.3% |
| 60 ans et plus | 805 | 20.4% | 5.3% | 450 | 19.1% | 6.8% | 355 | 22.3% | 4.2% | 110 | 6.0% | 11.3% |
| Individu | ||||||||||||
| Ménagères | 1281 | 32.4% | 5.5% | - | - | - | 1281 | 80.4% | 5.5% | 552 | 29.9% | 7.9% |
| Personne de référence | 2118 | 53.7% | 7.6% | 1736 | 73.7% | 8.5% | 382 | 24.0% | 5.0% | 889 | 48.1% | 10.8% |
| Responsable des achats | 2434 | 61.7% | 6.8% | 1176 | 49.9% | 9.0% | 1259 | 79.0% | 5.5% | 1039 | 56.2% | 9.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 44 | 1.1% | 8.3% | 28 | 1.2% | 7.5% | 16 | 1.0% | 10.2% | 1 | 0.1% | 10.1% |
| Petits patrons | 130 | 3.3% | 8.0% | 103 | 4.4% | 9.1% | 27 | 1.7% | 5.4% | 119 | 6.4% | 8.1% |
| Affaires et Cadres | 620 | 15.7% | 12.1% | 401 | 17.0% | 13.5% | 219 | 13.7% | 10.3% | 567 | 30.7% | 12.2% |
| Professions intermédiaires | 606 | 15.3% | 8.8% | 337 | 14.3% | 10.2% | 269 | 16.9% | 7.5% | 512 | 27.7% | 9.3% |
| Employés | 497 | 12.6% | 6.0% | 223 | 9.5% | 10.2% | 274 | 17.2% | 4.5% | 114 | 6.2% | 6.3% |
| Ouvriers | 365 | 9.2% | 5.7% | 308 | 13.1% | 6.1% | 57 | 3.6% | 4.3% | 28 | 1.5% | 6.6% |
| Retraités | 686 | 17.4% | 5.5% | 397 | 16.8% | 6.6% | 289 | 18.1% | 4.4% | 26 | 1.4% | 10.6% |
| Autres inactifs | 1001 | 25.4% | 9.7% | 559 | 23.7% | 15.0% | 442 | 27.7% | 6.7% | 482 | 26.1% | 14.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 79 | 2.0% | 9.7% | 41 | 1.7% | 9.9% | 39 | 2.4% | 9.5% | - | - | - |
| Petits patrons | 234 | 5.9% | 8.9% | 154 | 6.5% | 11.7% | 81 | 5.1% | 6.1% | 234 | 12.7% | 8.9% |
| Affaires et Cadres | 902 | 22.9% | 12.5% | 559 | 23.7% | 15.3% | 343 | 21.5% | 9.6% | 902 | 48.8% | 12.5% |
| Professions intermédiaires | 713 | 18.1% | 9.4% | 410 | 17.4% | 10.7% | 303 | 19.0% | 8.1% | 713 | 38.6% | 9.4% |
| Employés | 416 | 10.5% | 7.7% | 245 | 10.4% | 10.5% | 172 | 10.8% | 5.6% | - | - | - |
| Ouvriers | 515 | 13.0% | 5.4% | 323 | 13.7% | 6.3% | 192 | 12.1% | 4.4% | - | - | - |
| Retraités | 803 | 20.4% | 5.6% | 452 | 19.2% | 6.9% | 351 | 22.1% | 4.5% | - | - | - |
| Autres inactifs | 285 | 7.2% | 6.9% | 173 | 7.3% | 11.1% | 112 | 7.0% | 4.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 591 | 15.0% | 5.9% | 335 | 14.2% | 7.5% | 256 | 16.1% | 4.6% | 181 | 9.8% | 10.4% |
| 2 personnes | 1218 | 30.8% | 6.8% | 691 | 29.3% | 8.0% | 527 | 33.1% | 5.7% | 403 | 21.8% | 9.5% |
| 3 personnes | 725 | 18.4% | 8.0% | 461 | 19.6% | 10.2% | 264 | 16.6% | 5.7% | 410 | 22.2% | 10.4% |
| 4 personnes | 897 | 22.7% | 9.6% | 543 | 23.0% | 11.7% | 354 | 22.2% | 7.6% | 535 | 28.9% | 10.8% |
| 5 personnes et + | 518 | 13.1% | 9.7% | 326 | 13.9% | 13.1% | 192 | 12.0% | 6.7% | 320 | 17.3% | 12.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1355 | 34.3% | 8.8% | 799 | 33.9% | 11.2% | 556 | 34.9% | 6.7% | 809 | 43.7% | 10.5% |
| Non | 2593 | 65.7% | 7.1% | 1557 | 66.1% | 8.8% | 1036 | 65.1% | 5.6% | 1041 | 56.3% | 10.7% |
| Habitat | ||||||||||||
| Communes rurales | 769 | 19.5% | 6.5% | 438 | 18.6% | 7.8% | 331 | 20.8% | 5.3% | 314 | 17.0% | 9.6% |
| Agglo. - 20 000 hab | 606 | 15.3% | 6.7% | 341 | 14.5% | 8.2% | 264 | 16.6% | 5.5% | 278 | 15.0% | 10.6% |
| Agglo. 20 000 à 100 000 hab | 492 | 12.5% | 7.1% | 297 | 12.6% | 8.8% | 195 | 12.2% | 5.5% | 192 | 10.4% | 10.7% |
| Agglo. + 100 000 hab | 1266 | 32.1% | 8.2% | 805 | 34.2% | 10.7% | 461 | 28.9% | 5.8% | 632 | 34.2% | 11.1% |
| Agglo. Paris | 816 | 20.7% | 9.6% | 474 | 20.1% | 11.6% | 342 | 21.5% | 7.7% | 433 | 23.4% | 10.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 898 | 22.7% | 9.4% | 512 | 21.7% | 11.2% | 386 | 24.3% | 7.7% | 477 | 25.8% | 10.9% |
| Nord Pas de Calais | 210 | 5.3% | 6.5% | 154 | 6.5% | 10.1% | 56 | 3.5% | 3.3% | 91 | 4.9% | 9.2% |
| Lorraine | 154 | 3.9% | 8.0% | 97 | 4.1% | 10.4% | 57 | 3.6% | 5.7% | 55 | 3.0% | 9.9% |
| Alsace | 121 | 3.1% | 7.9% | 75 | 3.2% | 10.2% | 45 | 2.9% | 5.8% | 59 | 3.2% | 12.0% |
| Franche-Comté | 53 | 1.3% | 5.5% | 24 | 1.0% | 5.3% | 28 | 1.8% | 5.8% | 26 | 1.4% | 9.7% |
| Champagne Ardennes | 86 | 2.2% | 7.9% | 51 | 2.2% | 9.8% | 34 | 2.1% | 6.1% | 33 | 1.8% | 11.0% |
| Picardie | 88 | 2.2% | 5.8% | 53 | 2.3% | 7.2% | 35 | 2.2% | 4.4% | 41 | 2.2% | 9.6% |
| Bourgogne | 108 | 2.7% | 8.0% | 59 | 2.5% | 9.1% | 49 | 3.1% | 7.0% | 41 | 2.2% | 12.2% |
| Haute Normandie | 91 | 2.3% | 6.1% | 60 | 2.6% | 8.5% | 30 | 1.9% | 3.9% | 43 | 2.3% | 9.3% |
| Basse Normandie | 59 | 1.5% | 4.9% | 31 | 1.3% | 5.3% | 28 | 1.8% | 4.5% | 20 | 1.1% | 6.3% |
| Centre | 181 | 4.6% | 8.6% | 119 | 5.0% | 11.8% | 62 | 3.9% | 5.7% | 75 | 4.1% | 12.8% |
| Pays de Loire | 195 | 4.9% | 6.6% | 123 | 5.2% | 8.6% | 73 | 4.6% | 4.8% | 86 | 4.6% | 9.3% |
| Bretagne | 169 | 4.3% | 6.4% | 93 | 4.0% | 7.3% | 76 | 4.8% | 5.5% | 79 | 4.3% | 9.8% |
| Poitou Charentes | 95 | 2.4% | 6.4% | 56 | 2.4% | 7.8% | 39 | 2.5% | 5.1% | 29 | 1.6% | 7.3% |
| Aquitaine | 202 | 5.1% | 7.3% | 123 | 5.2% | 9.4% | 79 | 4.9% | 5.4% | 79 | 4.3% | 9.3% |
| Midi Pyrénées | 186 | 4.7% | 7.6% | 110 | 4.7% | 9.3% | 76 | 4.8% | 6.0% | 77 | 4.1% | 9.6% |
| Limousin | 48 | 1.2% | 7.7% | 28 | 1.2% | 9.7% | 19 | 1.2% | 5.9% | 20 | 1.1% | 12.6% |
| Auvergne | 60 | 1.5% | 5.3% | 32 | 1.4% | 5.9% | 28 | 1.8% | 4.8% | 28 | 1.5% | 8.9% |
| Rhône Alpes | 418 | 10.6% | 8.1% | 246 | 10.4% | 9.9% | 172 | 10.8% | 6.4% | 225 | 12.2% | 12.0% |
| Languedoc Roussillon | 179 | 4.5% | 7.9% | 106 | 4.5% | 9.9% | 73 | 4.6% | 6.1% | 77 | 4.2% | 11.0% |
| Provence Alpes Côte d'Azur, Corse | 349 | 8.8% | 8.0% | 202 | 8.6% | 9.8% | 147 | 9.2% | 6.4% | 188 | 10.2% | 12.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2981 | 75.5% | 8.8% | 1798 | 76.3% | 10.7% | 1183 | 74.3% | 7.0% | 1546 | 83.6% | 10.6% |
| Presque tous les jours | 470 | 11.9% | 8.1% | 273 | 11.6% | 10.1% | 197 | 12.4% | 6.3% | 228 | 12.3% | 11.7% |
| 1 à 2 fois par semaine | 167 | 4.2% | 6.7% | 87 | 3.7% | 8.1% | 80 | 5.0% | 5.7% | 51 | 2.8% | 9.5% |
| 1 à 3 fois par mois | 47 | 1.2% | 9.5% | 34 | 1.4% | 16.5% | 14 | 0.9% | 4.6% | 1 | - | 1.1% |
| Moins souvent | 37 | 0.9% | 5.2% | 25 | 1.1% | 7.3% | 12 | 0.8% | 3.2% | 7 | 0.4% | 11.6% |
| Jamais | 5 | 0.1% | 5.2% | 5 | 0.2% | 7.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 110 | 2.8% | 5.8% | 53 | 2.2% | 6.7% | 57 | 3.6% | 5.1% | 18 | 1.0% | 9.6% |
| De 9 000 à moins de 12 000 euros par an | 152 | 3.8% | 5.1% | 89 | 3.8% | 8.1% | 63 | 3.9% | 3.4% | 22 | 1.2% | 8.8% |
| De 12 000 à moins de 18 000 euros par an | 310 | 7.8% | 5.3% | 158 | 6.7% | 6.0% | 152 | 9.5% | 4.7% | 46 | 2.5% | 6.6% |
| De 18 000 à moins de 24 000 euros par an | 380 | 9.6% | 5.8% | 237 | 10.0% | 7.8% | 144 | 9.0% | 4.0% | 135 | 7.3% | 9.8% |
| De 24 000 à moins de 36 000 euros par an | 856 | 21.7% | 7.8% | 487 | 20.7% | 9.4% | 368 | 23.1% | 6.4% | 369 | 20.0% | 11.1% |
| De 36 000 à moins de 45 000 euros par an | 607 | 15.4% | 8.6% | 377 | 16.0% | 10.3% | 230 | 14.4% | 6.9% | 283 | 15.3% | 9.6% |
| De 45 000 à moins de 65 000 euros par an | 689 | 17.4% | 9.6% | 421 | 17.9% | 10.8% | 268 | 16.8% | 8.1% | 433 | 23.4% | 10.8% |
| De 65 000 à moins de 80 000 euros par an | 212 | 5.4% | 10.8% | 145 | 6.2% | 13.3% | 67 | 4.2% | 7.7% | 148 | 8.0% | 11.4% |
| De 80 000 à moins de 115 000 euros par an | 124 | 3.1% | 10.0% | 76 | 3.2% | 10.5% | 47 | 3.0% | 9.3% | 94 | 5.1% | 10.0% |
| 115 000 euros et plus par an | 67 | 1.7% | 11.4% | 56 | 2.4% | 15.7% | 11 | 0.7% | 4.9% | 61 | 3.3% | 12.8% |
| Refus | 241 | 6.1% | 7.8% | 132 | 5.6% | 10.1% | 109 | 6.8% | 6.1% | 111 | 6.0% | 11.0% |
| Ne sait pas | 202 | 5.1% | 8.6% | 124 | 5.3% | 12.6% | 78 | 4.9% | 5.7% | 130 | 7.0% | 14.1% |
