L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 849 | 100.0% | 1.6% | 398 | 100.0% | 1.6% | 452 | 100.0% | 1.7% | 277 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 398 | 46.8% | 1.6% | 398 | 100.0% | 1.6% | - | - | - | 133 | 47.8% | 1.5% |
| Femme | 452 | 53.2% | 1.7% | - | - | - | 452 | 100.0% | 1.7% | 145 | 52.2% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 47 | 5.5% | 0.6% | 26 | 6.4% | 0.7% | 21 | 4.7% | 0.6% | 21 | 7.5% | 0.7% |
| 25 à 34 ans | 77 | 9.1% | 1.0% | 41 | 10.4% | 1.1% | 36 | 7.9% | 0.9% | 32 | 11.7% | 1.0% |
| 35 à 49 ans | 256 | 30.2% | 2.1% | 132 | 33.2% | 2.1% | 125 | 27.6% | 2.0% | 127 | 45.6% | 2.0% |
| 50 à 59 ans | 244 | 28.8% | 2.7% | 125 | 31.5% | 2.7% | 119 | 26.4% | 2.6% | 79 | 28.6% | 2.1% |
| 60 ans et plus | 225 | 26.5% | 1.5% | 74 | 18.5% | 1.1% | 151 | 33.5% | 1.8% | 18 | 6.6% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 426 | 50.1% | 1.8% | - | - | - | 426 | 94.2% | 1.8% | 133 | 47.9% | 1.9% |
| Personne de référence | 457 | 53.8% | 1.6% | 360 | 90.5% | 1.8% | 97 | 21.5% | 1.3% | 138 | 49.8% | 1.7% |
| Responsable des achats | 643 | 75.7% | 1.8% | 229 | 57.7% | 1.8% | 414 | 91.6% | 1.8% | 194 | 70.1% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.6% | 1.0% | 4 | 0.9% | 1.0% | 2 | 0.3% | 1.0% | - | - | - |
| Petits patrons | 42 | 5.0% | 2.6% | 26 | 6.6% | 2.3% | 16 | 3.5% | 3.2% | 31 | 11.2% | 2.1% |
| Affaires et Cadres | 72 | 8.5% | 1.4% | 40 | 10.1% | 1.4% | 32 | 7.0% | 1.5% | 67 | 24.1% | 1.4% |
| Professions intermédiaires | 123 | 14.5% | 1.8% | 67 | 17.0% | 2.0% | 56 | 12.4% | 1.6% | 101 | 36.4% | 1.8% |
| Employés | 157 | 18.5% | 1.9% | 47 | 11.8% | 2.1% | 110 | 24.4% | 1.8% | 26 | 9.5% | 1.5% |
| Ouvriers | 134 | 15.7% | 2.1% | 115 | 29.0% | 2.3% | 18 | 4.0% | 1.4% | 6 | 2.0% | 1.3% |
| Retraités | 187 | 22.0% | 1.5% | 60 | 15.1% | 1.0% | 127 | 28.0% | 1.9% | 5 | 1.9% | 2.1% |
| Autres inactifs | 129 | 15.2% | 1.3% | 38 | 9.4% | 1.0% | 92 | 20.3% | 1.4% | 41 | 14.9% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 0.9% | 0.9% | 4 | 1.1% | 1.0% | 3 | 0.7% | 0.8% | - | - | - |
| Petits patrons | 47 | 5.6% | 1.8% | 22 | 5.4% | 1.6% | 26 | 5.7% | 1.9% | 47 | 17.0% | 1.8% |
| Affaires et Cadres | 93 | 11.0% | 1.3% | 41 | 10.3% | 1.1% | 52 | 11.5% | 1.5% | 93 | 33.6% | 1.3% |
| Professions intermédiaires | 137 | 16.1% | 1.8% | 70 | 17.6% | 1.8% | 67 | 14.8% | 1.8% | 137 | 49.4% | 1.8% |
| Employés | 107 | 12.6% | 2.0% | 51 | 12.8% | 2.2% | 56 | 12.4% | 1.8% | - | - | - |
| Ouvriers | 192 | 22.7% | 2.0% | 112 | 28.1% | 2.2% | 81 | 17.8% | 1.8% | - | - | - |
| Retraités | 220 | 25.9% | 1.5% | 67 | 16.9% | 1.0% | 152 | 33.7% | 1.9% | - | - | - |
| Autres inactifs | 45 | 5.3% | 1.1% | 31 | 7.7% | 2.0% | 15 | 3.2% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 138 | 16.3% | 1.4% | 75 | 18.9% | 1.7% | 63 | 14.0% | 1.1% | 21 | 7.6% | 1.2% |
| 2 personnes | 338 | 39.8% | 1.9% | 144 | 36.2% | 1.7% | 194 | 42.9% | 2.1% | 74 | 26.8% | 1.7% |
| 3 personnes | 143 | 16.9% | 1.6% | 67 | 16.9% | 1.5% | 76 | 16.9% | 1.6% | 81 | 29.2% | 2.0% |
| 4 personnes | 163 | 19.2% | 1.7% | 69 | 17.4% | 1.5% | 94 | 20.7% | 2.0% | 73 | 26.3% | 1.5% |
| 5 personnes et + | 67 | 7.9% | 1.2% | 42 | 10.7% | 1.7% | 25 | 5.4% | 0.9% | 28 | 10.2% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 238 | 28.0% | 1.5% | 119 | 30.0% | 1.7% | 119 | 26.3% | 1.4% | 110 | 39.6% | 1.4% |
| Non | 611 | 72.0% | 1.7% | 278 | 70.0% | 1.6% | 333 | 73.7% | 1.8% | 168 | 60.4% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 216 | 25.4% | 1.8% | 98 | 24.6% | 1.7% | 118 | 26.1% | 1.9% | 61 | 22.1% | 1.9% |
| Agglo. - 20 000 hab | 147 | 17.3% | 1.6% | 61 | 15.4% | 1.5% | 86 | 19.0% | 1.8% | 40 | 14.6% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 135 | 15.9% | 1.9% | 65 | 16.2% | 1.9% | 71 | 15.6% | 2.0% | 35 | 12.7% | 2.0% |
| Agglo. + 100 000 hab | 231 | 27.2% | 1.5% | 116 | 29.1% | 1.5% | 116 | 25.6% | 1.5% | 75 | 27.1% | 1.3% |
| Agglo. Paris | 120 | 14.2% | 1.4% | 58 | 14.7% | 1.4% | 62 | 13.7% | 1.4% | 65 | 23.5% | 1.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 142 | 16.8% | 1.5% | 65 | 16.5% | 1.4% | 77 | 17.0% | 1.5% | 73 | 26.3% | 1.7% |
| Nord Pas de Calais | 57 | 6.7% | 1.8% | 30 | 7.5% | 2.0% | 27 | 6.0% | 1.6% | 20 | 7.2% | 2.0% |
| Lorraine | 59 | 6.9% | 3.1% | 31 | 7.8% | 3.3% | 28 | 6.2% | 2.8% | 12 | 4.5% | 2.3% |
| Alsace | 40 | 4.7% | 2.6% | 19 | 4.9% | 2.6% | 20 | 4.5% | 2.6% | 10 | 3.5% | 1.9% |
| Franche-Comté | 11 | 1.3% | 1.2% | 9 | 2.2% | 1.9% | 3 | 0.6% | 0.6% | 2 | 0.9% | 0.9% |
| Champagne Ardennes | 21 | 2.5% | 2.0% | 9 | 2.3% | 1.8% | 12 | 2.7% | 2.2% | 4 | 1.6% | 1.5% |
| Picardie | 28 | 3.3% | 1.8% | 8 | 2.0% | 1.1% | 20 | 4.4% | 2.5% | 6 | 2.1% | 1.3% |
| Bourgogne | 28 | 3.3% | 2.1% | 16 | 4.1% | 2.5% | 12 | 2.6% | 1.7% | 6 | 2.1% | 1.7% |
| Haute Normandie | 25 | 2.9% | 1.7% | 13 | 3.3% | 1.9% | 12 | 2.5% | 1.5% | 13 | 4.7% | 2.8% |
| Basse Normandie | 28 | 3.2% | 2.3% | 14 | 3.6% | 2.4% | 13 | 3.0% | 2.1% | 6 | 2.0% | 1.7% |
| Centre | 32 | 3.7% | 1.5% | 21 | 5.2% | 2.1% | 11 | 2.4% | 1.0% | 12 | 4.2% | 2.0% |
| Pays de Loire | 42 | 4.9% | 1.4% | 21 | 5.4% | 1.5% | 21 | 4.6% | 1.3% | 10 | 3.7% | 1.1% |
| Bretagne | 28 | 3.3% | 1.1% | 6 | 1.4% | 0.4% | 22 | 5.0% | 1.6% | 8 | 3.0% | 1.0% |
| Poitou Charentes | 32 | 3.8% | 2.2% | 7 | 1.8% | 1.0% | 25 | 5.5% | 3.2% | 2 | 0.8% | 0.6% |
| Aquitaine | 38 | 4.5% | 1.4% | 13 | 3.2% | 1.0% | 26 | 5.7% | 1.8% | 11 | 3.8% | 1.2% |
| Midi Pyrénées | 38 | 4.5% | 1.6% | 25 | 6.3% | 2.1% | 13 | 2.9% | 1.0% | 9 | 3.2% | 1.1% |
| Limousin | 8 | 0.9% | 1.3% | 3 | 0.8% | 1.1% | 5 | 1.0% | 1.5% | 2 | 0.7% | 1.2% |
| Auvergne | 16 | 1.9% | 1.4% | 10 | 2.6% | 1.9% | 6 | 1.3% | 1.0% | 3 | 1.3% | 1.1% |
| Rhône Alpes | 74 | 8.7% | 1.4% | 33 | 8.3% | 1.3% | 41 | 9.0% | 1.5% | 37 | 13.5% | 2.0% |
| Languedoc Roussillon | 54 | 6.4% | 2.4% | 29 | 7.3% | 2.7% | 25 | 5.6% | 2.1% | 20 | 7.4% | 2.9% |
| Provence Alpes Côte d'Azur, Corse | 48 | 5.6% | 1.1% | 13 | 3.3% | 0.6% | 34 | 7.6% | 1.5% | 10 | 3.7% | 0.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 577 | 68.0% | 1.7% | 273 | 68.7% | 1.6% | 304 | 67.3% | 1.8% | 234 | 84.5% | 1.6% |
| Presque tous les jours | 90 | 10.6% | 1.5% | 47 | 11.8% | 1.7% | 43 | 9.5% | 1.4% | 21 | 7.6% | 1.1% |
| 1 à 2 fois par semaine | 51 | 6.0% | 2.0% | 25 | 6.2% | 2.3% | 26 | 5.8% | 1.9% | 12 | 4.4% | 2.2% |
| 1 à 3 fois par mois | 18 | 2.2% | 3.7% | 2 | 0.6% | 1.1% | 16 | 3.6% | 5.5% | 3 | 1.2% | 5.6% |
| Moins souvent | 14 | 1.7% | 2.0% | 8 | 2.0% | 2.3% | 7 | 1.5% | 1.7% | 3 | 1.0% | 5.0% |
| Jamais | 3 | 0.4% | 3.5% | 3 | 0.8% | 4.9% | - | - | - | 3 | 1.1% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 31 | 3.6% | 1.6% | 14 | 3.6% | 1.8% | 16 | 3.6% | 1.5% | 7 | 2.4% | 3.5% |
| De 9 000 à moins de 12 000 euros par an | 43 | 5.1% | 1.5% | 20 | 5.1% | 1.8% | 23 | 5.1% | 1.3% | 2 | 0.8% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 72 | 8.4% | 1.2% | 24 | 6.0% | 0.9% | 48 | 10.6% | 1.5% | 2 | 0.8% | 0.3% |
| De 18 000 à moins de 24 000 euros par an | 106 | 12.5% | 1.6% | 45 | 11.3% | 1.5% | 61 | 13.6% | 1.7% | 19 | 6.8% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 216 | 25.4% | 2.0% | 99 | 24.9% | 1.9% | 117 | 25.9% | 2.0% | 53 | 19.2% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 98 | 11.5% | 1.4% | 54 | 13.5% | 1.5% | 44 | 9.7% | 1.3% | 37 | 13.2% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 150 | 17.7% | 2.1% | 86 | 21.6% | 2.2% | 65 | 14.3% | 2.0% | 76 | 27.3% | 1.9% |
| De 65 000 à moins de 80 000 euros par an | 29 | 3.5% | 1.5% | 17 | 4.2% | 1.5% | 13 | 2.8% | 1.5% | 25 | 8.9% | 1.9% |
| De 80 000 à moins de 115 000 euros par an | 16 | 1.8% | 1.3% | 9 | 2.3% | 1.2% | 7 | 1.5% | 1.3% | 11 | 3.9% | 1.2% |
| 115 000 euros et plus par an | 7 | 0.8% | 1.1% | 3 | 0.8% | 0.8% | 4 | 0.8% | 1.6% | 6 | 2.0% | 1.2% |
| Refus | 64 | 7.5% | 2.1% | 17 | 4.4% | 1.3% | 46 | 10.2% | 2.6% | 30 | 10.6% | 2.9% |
| Ne sait pas | 18 | 2.1% | 0.8% | 10 | 2.5% | 1.0% | 8 | 1.8% | 0.6% | 11 | 4.1% | 1.2% |
