L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 495 | 100.0% | 1.0% | 75 | 100.0% | 0.3% | 420 | 100.0% | 1.6% | 123 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 75 | 15.2% | 0.3% | 75 | 100.0% | 0.3% | - | - | - | 16 | 12.7% | 0.2% |
| Femme | 420 | 84.8% | 1.6% | - | - | - | 420 | 100.0% | 1.6% | 108 | 87.3% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 62 | 12.5% | 0.8% | 4 | 5.9% | 0.1% | 57 | 13.6% | 1.6% | 12 | 9.5% | 0.4% |
| 25 à 34 ans | 58 | 11.6% | 0.8% | 4 | 5.8% | 0.1% | 53 | 12.7% | 1.4% | 13 | 10.9% | 0.4% |
| 35 à 49 ans | 155 | 31.4% | 1.2% | 14 | 18.0% | 0.2% | 142 | 33.7% | 2.2% | 45 | 36.6% | 0.7% |
| 50 à 59 ans | 127 | 25.6% | 1.4% | 36 | 47.5% | 0.8% | 91 | 21.7% | 2.0% | 43 | 35.2% | 1.1% |
| 60 ans et plus | 94 | 19.0% | 0.6% | 17 | 22.8% | 0.3% | 77 | 18.3% | 0.9% | 10 | 7.8% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 360 | 72.8% | 1.6% | - | - | - | 360 | 85.8% | 1.6% | 94 | 76.4% | 1.3% |
| Personne de référence | 188 | 38.0% | 0.7% | 70 | 93.5% | 0.3% | 118 | 28.1% | 1.5% | 40 | 32.8% | 0.5% |
| Responsable des achats | 423 | 85.4% | 1.2% | 56 | 74.5% | 0.4% | 367 | 87.3% | 1.6% | 110 | 89.4% | 1.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 1.2% | 1.1% | - | - | - | 6 | 1.4% | 3.8% | - | - | - |
| Petits patrons | 10 | 2.0% | 0.6% | 3 | 4.6% | 0.3% | 6 | 1.5% | 1.2% | 10 | 7.8% | 0.7% |
| Affaires et Cadres | 27 | 5.5% | 0.5% | 5 | 6.3% | 0.2% | 23 | 5.4% | 1.1% | 27 | 21.5% | 0.6% |
| Professions intermédiaires | 53 | 10.6% | 0.8% | 9 | 12.5% | 0.3% | 43 | 10.3% | 1.2% | 34 | 27.6% | 0.6% |
| Employés | 131 | 26.4% | 1.6% | 3 | 4.2% | 0.1% | 128 | 30.4% | 2.1% | 22 | 17.9% | 1.2% |
| Ouvriers | 62 | 12.6% | 1.0% | 16 | 21.3% | 0.3% | 46 | 11.0% | 3.4% | 1 | 0.8% | 0.2% |
| Retraités | 83 | 16.7% | 0.7% | 17 | 22.8% | 0.3% | 66 | 15.6% | 1.0% | 5 | 4.3% | 2.1% |
| Autres inactifs | 124 | 25.1% | 1.2% | 21 | 28.2% | 0.6% | 103 | 24.5% | 1.6% | 25 | 20.0% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 2.1% | 1.3% | - | - | - | 10 | 2.5% | 2.6% | - | - | - |
| Petits patrons | 23 | 4.6% | 0.9% | 3 | 4.6% | 0.3% | 19 | 4.6% | 1.5% | 23 | 18.5% | 0.9% |
| Affaires et Cadres | 43 | 8.7% | 0.6% | 5 | 6.3% | 0.1% | 39 | 9.2% | 1.1% | 43 | 35.1% | 0.6% |
| Professions intermédiaires | 57 | 11.6% | 0.8% | 7 | 10.0% | 0.2% | 50 | 11.8% | 1.3% | 57 | 46.4% | 0.8% |
| Employés | 82 | 16.6% | 1.5% | 3 | 4.2% | 0.1% | 79 | 18.8% | 2.6% | - | - | - |
| Ouvriers | 134 | 27.0% | 1.4% | 17 | 23.2% | 0.3% | 116 | 27.7% | 2.6% | - | - | - |
| Retraités | 92 | 18.6% | 0.6% | 19 | 24.9% | 0.3% | 73 | 17.5% | 0.9% | - | - | - |
| Autres inactifs | 53 | 10.8% | 1.3% | 20 | 26.8% | 1.3% | 33 | 7.9% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 65 | 13.1% | 0.6% | 14 | 19.1% | 0.3% | 51 | 12.1% | 0.9% | 11 | 9.2% | 0.7% |
| 2 personnes | 163 | 32.9% | 0.9% | 25 | 32.8% | 0.3% | 138 | 32.9% | 1.5% | 42 | 34.2% | 1.0% |
| 3 personnes | 88 | 17.7% | 1.0% | 7 | 9.2% | 0.2% | 81 | 19.2% | 1.7% | 28 | 22.6% | 0.7% |
| 4 personnes | 117 | 23.6% | 1.3% | 12 | 16.0% | 0.3% | 105 | 24.9% | 2.2% | 34 | 27.7% | 0.7% |
| 5 personnes et + | 63 | 12.7% | 1.2% | 17 | 23.0% | 0.7% | 46 | 10.8% | 1.6% | 8 | 6.4% | 0.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 180 | 36.3% | 1.2% | 26 | 34.4% | 0.4% | 154 | 36.6% | 1.9% | 45 | 36.1% | 0.6% |
| Non | 316 | 63.7% | 0.9% | 49 | 65.6% | 0.3% | 266 | 63.4% | 1.4% | 79 | 63.9% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 87 | 17.5% | 0.7% | 10 | 12.7% | 0.2% | 77 | 18.4% | 1.2% | 24 | 19.6% | 0.7% |
| Agglo. - 20 000 hab | 79 | 15.9% | 0.9% | 15 | 19.3% | 0.3% | 64 | 15.3% | 1.3% | 15 | 11.9% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 70 | 14.1% | 1.0% | 12 | 15.8% | 0.4% | 58 | 13.8% | 1.6% | 11 | 8.9% | 0.6% |
| Agglo. + 100 000 hab | 176 | 35.5% | 1.1% | 20 | 27.1% | 0.3% | 156 | 37.0% | 2.0% | 31 | 25.4% | 0.5% |
| Agglo. Paris | 84 | 16.9% | 1.0% | 19 | 25.1% | 0.5% | 65 | 15.5% | 1.5% | 42 | 34.3% | 1.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 92 | 18.5% | 1.0% | 19 | 25.1% | 0.4% | 73 | 17.3% | 1.5% | 47 | 37.8% | 1.1% |
| Nord Pas de Calais | 29 | 5.8% | 0.9% | 9 | 11.5% | 0.6% | 20 | 4.8% | 1.2% | 7 | 5.5% | 0.7% |
| Lorraine | 10 | 2.0% | 0.5% | 1 | 1.3% | 0.1% | 9 | 2.1% | 0.9% | 1 | 0.9% | 0.2% |
| Alsace | 11 | 2.2% | 0.7% | 8 | 10.5% | 1.1% | 3 | 0.7% | 0.4% | 1 | 1.2% | 0.3% |
| Franche-Comté | 9 | 1.9% | 1.0% | - | - | - | 9 | 2.2% | 1.9% | 3 | 2.8% | 1.3% |
| Champagne Ardennes | 23 | 4.7% | 2.1% | 0 | 0.6% | 0.1% | 23 | 5.4% | 4.1% | 4 | 3.2% | 1.3% |
| Picardie | 21 | 4.3% | 1.4% | 4 | 5.3% | 0.5% | 17 | 4.1% | 2.2% | 4 | 3.3% | 1.0% |
| Bourgogne | 14 | 2.9% | 1.0% | 2 | 2.2% | 0.3% | 13 | 3.0% | 1.8% | 4 | 3.5% | 1.3% |
| Haute Normandie | 21 | 4.1% | 1.4% | 1 | 1.8% | 0.2% | 19 | 4.6% | 2.5% | 5 | 4.1% | 1.1% |
| Basse Normandie | 10 | 2.0% | 0.8% | 4 | 5.1% | 0.7% | 6 | 1.5% | 1.0% | 1 | 0.8% | 0.3% |
| Centre | 21 | 4.2% | 1.0% | - | - | - | 21 | 5.0% | 1.9% | 3 | 2.8% | 0.6% |
| Pays de Loire | 26 | 5.2% | 0.9% | 2 | 2.8% | 0.1% | 23 | 5.6% | 1.5% | 6 | 4.9% | 0.7% |
| Bretagne | 21 | 4.2% | 0.8% | 6 | 7.3% | 0.4% | 15 | 3.7% | 1.1% | 5 | 3.7% | 0.6% |
| Poitou Charentes | 16 | 3.3% | 1.1% | 2 | 2.5% | 0.3% | 14 | 3.4% | 1.9% | 3 | 2.2% | 0.7% |
| Aquitaine | 24 | 4.9% | 0.9% | 4 | 5.9% | 0.3% | 20 | 4.7% | 1.4% | 2 | 1.9% | 0.3% |
| Midi Pyrénées | 28 | 5.6% | 1.1% | 1 | 1.2% | 0.1% | 27 | 6.4% | 2.1% | 6 | 4.6% | 0.7% |
| Limousin | 5 | 0.9% | 0.7% | 1 | 1.7% | 0.4% | 3 | 0.8% | 1.0% | 0 | 0.4% | 0.3% |
| Auvergne | 13 | 2.6% | 1.1% | 2 | 3.1% | 0.4% | 10 | 2.5% | 1.8% | 2 | 1.9% | 0.8% |
| Rhône Alpes | 50 | 10.0% | 1.0% | 9 | 12.0% | 0.4% | 41 | 9.7% | 1.5% | 6 | 5.1% | 0.3% |
| Languedoc Roussillon | 17 | 3.4% | 0.7% | - | - | - | 17 | 4.0% | 1.4% | 2 | 2.0% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 36 | 7.4% | 0.8% | - | - | - | 36 | 8.7% | 1.6% | 9 | 7.5% | 0.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 329 | 66.3% | 1.0% | 33 | 43.4% | 0.2% | 296 | 70.4% | 1.7% | 100 | 81.4% | 0.7% |
| Presque tous les jours | 55 | 11.0% | 0.9% | 6 | 7.8% | 0.2% | 49 | 11.6% | 1.6% | 19 | 15.2% | 1.0% |
| 1 à 2 fois par semaine | 21 | 4.2% | 0.8% | 3 | 3.7% | 0.3% | 18 | 4.3% | 1.3% | 3 | 2.6% | 0.6% |
| 1 à 3 fois par mois | 3 | 0.5% | 0.5% | - | - | - | 3 | 0.6% | 0.9% | 1 | 0.8% | 1.7% |
| Moins souvent | 13 | 2.5% | 1.7% | 2 | 2.8% | 0.6% | 10 | 2.5% | 2.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 6.4% | 1.7% | 8 | 10.1% | 1.0% | 24 | 5.7% | 2.2% | 1 | 1.1% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 31 | 6.2% | 1.0% | 1 | 1.8% | 0.1% | 29 | 7.0% | 1.6% | 1 | 1.1% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 92 | 18.6% | 1.6% | 19 | 25.7% | 0.7% | 73 | 17.3% | 2.2% | 3 | 2.4% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 44 | 8.8% | 0.7% | 5 | 6.4% | 0.2% | 39 | 9.2% | 1.1% | 6 | 5.2% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 111 | 22.3% | 1.0% | 14 | 18.7% | 0.3% | 97 | 23.0% | 1.7% | 29 | 23.6% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 64 | 12.9% | 0.9% | 10 | 13.3% | 0.3% | 54 | 12.8% | 1.6% | 10 | 8.2% | 0.3% |
| De 45 000 à moins de 65 000 euros par an | 58 | 11.6% | 0.8% | 6 | 7.3% | 0.1% | 52 | 12.4% | 1.6% | 40 | 32.2% | 1.0% |
| De 65 000 à moins de 80 000 euros par an | 4 | 0.8% | 0.2% | - | - | - | 4 | 1.0% | 0.5% | 4 | 3.3% | 0.3% |
| De 80 000 à moins de 115 000 euros par an | 12 | 2.3% | 0.9% | 1 | 1.7% | 0.2% | 10 | 2.4% | 2.0% | 9 | 7.1% | 0.9% |
| 115 000 euros et plus par an | 7 | 1.3% | 1.1% | - | - | - | 7 | 1.6% | 2.8% | 5 | 4.5% | 1.2% |
| Refus | 14 | 2.8% | 0.4% | 1 | 1.7% | 0.1% | 13 | 3.0% | 0.7% | 5 | 4.2% | 0.5% |
| Ne sait pas | 29 | 5.9% | 1.3% | 10 | 13.2% | 1.0% | 19 | 4.6% | 1.4% | 9 | 7.1% | 0.9% |
