L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 838 | 100.0% | 1.6% | 417 | 100.0% | 1.7% | 422 | 100.0% | 1.6% | 420 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 417 | 49.7% | 1.7% | 417 | 100.0% | 1.7% | - | - | - | 218 | 51.9% | 2.5% |
| Femme | 422 | 50.3% | 1.6% | - | - | - | 422 | 100.0% | 1.6% | 202 | 48.1% | 2.3% |
| Age | ||||||||||||
| 15 à 24 ans | 175 | 20.9% | 2.4% | 72 | 17.2% | 2.0% | 103 | 24.5% | 2.9% | 85 | 20.4% | 2.7% |
| 25 à 34 ans | 186 | 22.2% | 2.4% | 101 | 24.2% | 2.7% | 85 | 20.2% | 2.2% | 97 | 23.2% | 2.9% |
| 35 à 49 ans | 247 | 29.5% | 2.0% | 139 | 33.3% | 2.3% | 109 | 25.8% | 1.7% | 137 | 32.5% | 2.2% |
| 50 à 59 ans | 130 | 15.5% | 1.4% | 75 | 18.0% | 1.6% | 55 | 13.0% | 1.2% | 82 | 19.5% | 2.2% |
| 60 ans et plus | 100 | 12.0% | 0.7% | 30 | 7.2% | 0.5% | 70 | 16.6% | 0.8% | 18 | 4.4% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 313 | 37.3% | 1.3% | - | - | - | 313 | 74.2% | 1.3% | 142 | 33.8% | 2.0% |
| Personne de référence | 414 | 49.3% | 1.5% | 302 | 72.4% | 1.5% | 112 | 26.5% | 1.4% | 218 | 51.9% | 2.7% |
| Responsable des achats | 529 | 63.1% | 1.5% | 226 | 54.2% | 1.7% | 303 | 71.9% | 1.3% | 267 | 63.6% | 2.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.3% | 1 | 0.3% | 0.4% | - | - | - | - | - | - |
| Petits patrons | 29 | 3.4% | 1.8% | 20 | 4.8% | 1.8% | 9 | 2.0% | 1.7% | 23 | 5.5% | 1.6% |
| Affaires et Cadres | 138 | 16.4% | 2.7% | 81 | 19.3% | 2.7% | 57 | 13.5% | 2.7% | 121 | 28.9% | 2.6% |
| Professions intermédiaires | 177 | 21.1% | 2.6% | 96 | 23.0% | 2.9% | 81 | 19.3% | 2.3% | 146 | 34.9% | 2.6% |
| Employés | 149 | 17.8% | 1.8% | 66 | 15.9% | 3.0% | 83 | 19.7% | 1.4% | 25 | 6.0% | 1.4% |
| Ouvriers | 84 | 10.0% | 1.3% | 59 | 14.3% | 1.2% | 24 | 5.8% | 1.8% | 12 | 2.8% | 2.7% |
| Retraités | 80 | 9.5% | 0.6% | 28 | 6.6% | 0.5% | 52 | 12.4% | 0.8% | 5 | 1.2% | 1.9% |
| Autres inactifs | 181 | 21.5% | 1.8% | 66 | 15.8% | 1.8% | 115 | 27.2% | 1.7% | 87 | 20.7% | 2.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 1.0% | 1.0% | 2 | 0.5% | 0.5% | 6 | 1.5% | 1.5% | - | - | - |
| Petits patrons | 49 | 5.8% | 1.9% | 27 | 6.6% | 2.1% | 21 | 5.1% | 1.6% | 49 | 11.6% | 1.9% |
| Affaires et Cadres | 189 | 22.5% | 2.6% | 94 | 22.5% | 2.6% | 95 | 22.5% | 2.6% | 189 | 44.9% | 2.6% |
| Professions intermédiaires | 182 | 21.8% | 2.4% | 97 | 23.2% | 2.5% | 86 | 20.3% | 2.3% | 182 | 43.5% | 2.4% |
| Employés | 142 | 16.9% | 2.6% | 62 | 14.8% | 2.6% | 80 | 19.0% | 2.6% | - | - | - |
| Ouvriers | 109 | 13.1% | 1.1% | 72 | 17.2% | 1.4% | 38 | 9.0% | 0.9% | - | - | - |
| Retraités | 123 | 14.6% | 0.9% | 42 | 10.2% | 0.6% | 80 | 19.1% | 1.0% | - | - | - |
| Autres inactifs | 36 | 4.3% | 0.9% | 21 | 5.1% | 1.4% | 15 | 3.6% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 135 | 16.1% | 1.3% | 60 | 14.3% | 1.3% | 75 | 17.8% | 1.4% | 48 | 11.6% | 2.8% |
| 2 personnes | 230 | 27.4% | 1.3% | 110 | 26.5% | 1.3% | 120 | 28.3% | 1.3% | 111 | 26.5% | 2.6% |
| 3 personnes | 201 | 24.0% | 2.2% | 104 | 24.9% | 2.3% | 98 | 23.2% | 2.1% | 102 | 24.4% | 2.6% |
| 4 personnes | 177 | 21.1% | 1.9% | 91 | 21.8% | 2.0% | 86 | 20.4% | 1.8% | 106 | 25.3% | 2.1% |
| 5 personnes et + | 95 | 11.3% | 1.8% | 52 | 12.5% | 2.1% | 43 | 10.2% | 1.5% | 51 | 12.2% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 296 | 35.2% | 1.9% | 147 | 35.2% | 2.1% | 149 | 35.3% | 1.8% | 166 | 39.6% | 2.2% |
| Non | 543 | 64.8% | 1.5% | 270 | 64.8% | 1.5% | 273 | 64.7% | 1.5% | 254 | 60.4% | 2.6% |
| Habitat | ||||||||||||
| Communes rurales | 129 | 15.4% | 1.1% | 49 | 11.7% | 0.9% | 81 | 19.1% | 1.3% | 56 | 13.3% | 1.7% |
| Agglo. - 20 000 hab | 91 | 10.9% | 1.0% | 46 | 11.1% | 1.1% | 45 | 10.7% | 0.9% | 47 | 11.1% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 80 | 9.5% | 1.1% | 35 | 8.5% | 1.0% | 45 | 10.6% | 1.3% | 39 | 9.4% | 2.2% |
| Agglo. + 100 000 hab | 339 | 40.4% | 2.2% | 185 | 44.3% | 2.5% | 154 | 36.5% | 1.9% | 171 | 40.7% | 3.0% |
| Agglo. Paris | 199 | 23.8% | 2.3% | 102 | 24.4% | 2.5% | 98 | 23.2% | 2.2% | 107 | 25.5% | 2.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 216 | 25.7% | 2.3% | 110 | 26.4% | 2.4% | 106 | 25.1% | 2.1% | 117 | 27.8% | 2.7% |
| Nord Pas de Calais | 40 | 4.8% | 1.3% | 24 | 5.8% | 1.6% | 16 | 3.8% | 1.0% | 20 | 4.8% | 2.0% |
| Lorraine | 25 | 3.0% | 1.3% | 13 | 3.2% | 1.4% | 12 | 2.8% | 1.2% | 13 | 3.0% | 2.3% |
| Alsace | 29 | 3.4% | 1.9% | 13 | 3.1% | 1.8% | 16 | 3.7% | 2.0% | 9 | 2.1% | 1.7% |
| Franche-Comté | 12 | 1.4% | 1.2% | 6 | 1.5% | 1.3% | 6 | 1.3% | 1.1% | 7 | 1.7% | 2.7% |
| Champagne Ardennes | 22 | 2.7% | 2.1% | 9 | 2.2% | 1.7% | 13 | 3.1% | 2.3% | 10 | 2.3% | 3.3% |
| Picardie | 31 | 3.7% | 2.0% | 20 | 4.9% | 2.7% | 10 | 2.5% | 1.3% | 12 | 2.9% | 2.9% |
| Bourgogne | 21 | 2.4% | 1.5% | 7 | 1.6% | 1.0% | 14 | 3.3% | 2.0% | 4 | 1.0% | 1.2% |
| Haute Normandie | 11 | 1.3% | 0.7% | 5 | 1.2% | 0.7% | 6 | 1.4% | 0.8% | 6 | 1.5% | 1.3% |
| Basse Normandie | 13 | 1.5% | 1.1% | 11 | 2.6% | 1.9% | 2 | 0.4% | 0.3% | 4 | 1.1% | 1.4% |
| Centre | 39 | 4.7% | 1.9% | 23 | 5.4% | 2.2% | 17 | 4.0% | 1.5% | 14 | 3.3% | 2.4% |
| Pays de Loire | 37 | 4.4% | 1.2% | 12 | 2.9% | 0.9% | 25 | 5.9% | 1.6% | 15 | 3.6% | 1.6% |
| Bretagne | 42 | 5.0% | 1.6% | 25 | 5.9% | 1.9% | 17 | 4.1% | 1.3% | 19 | 4.5% | 2.3% |
| Poitou Charentes | 13 | 1.6% | 0.9% | 6 | 1.5% | 0.9% | 7 | 1.6% | 0.9% | 7 | 1.7% | 1.8% |
| Aquitaine | 31 | 3.7% | 1.1% | 11 | 2.6% | 0.8% | 20 | 4.7% | 1.4% | 17 | 4.1% | 2.0% |
| Midi Pyrénées | 43 | 5.2% | 1.8% | 22 | 5.2% | 1.8% | 22 | 5.2% | 1.7% | 24 | 5.6% | 3.0% |
| Limousin | 7 | 0.8% | 1.1% | 2 | 0.5% | 0.7% | 5 | 1.1% | 1.5% | 3 | 0.8% | 2.1% |
| Auvergne | 16 | 1.9% | 1.4% | 6 | 1.4% | 1.1% | 10 | 2.3% | 1.7% | 8 | 1.9% | 2.6% |
| Rhône Alpes | 91 | 10.9% | 1.8% | 45 | 10.7% | 1.8% | 47 | 11.1% | 1.7% | 49 | 11.6% | 2.6% |
| Languedoc Roussillon | 32 | 3.8% | 1.4% | 14 | 3.3% | 1.3% | 18 | 4.4% | 1.5% | 19 | 4.5% | 2.7% |
| Provence Alpes Côte d'Azur, Corse | 68 | 8.1% | 1.6% | 33 | 8.0% | 1.6% | 34 | 8.1% | 1.5% | 44 | 10.4% | 2.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 688 | 82.1% | 2.0% | 362 | 87.0% | 2.1% | 326 | 77.3% | 1.9% | 365 | 86.9% | 2.5% |
| Presque tous les jours | 81 | 9.6% | 1.4% | 36 | 8.6% | 1.3% | 45 | 10.6% | 1.4% | 36 | 8.6% | 1.9% |
| 1 à 2 fois par semaine | 43 | 5.1% | 1.7% | 12 | 2.8% | 1.1% | 31 | 7.4% | 2.2% | 18 | 4.2% | 3.3% |
| 1 à 3 fois par mois | 6 | 0.7% | 1.3% | 2 | 0.4% | 0.8% | 5 | 1.1% | 1.5% | 1 | 0.2% | 1.2% |
| Moins souvent | 6 | 0.7% | 0.8% | 4 | 0.8% | 1.0% | 2 | 0.6% | 0.6% | 1 | 0.1% | 0.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 27 | 3.2% | 1.4% | 16 | 3.7% | 2.0% | 11 | 2.6% | 1.0% | 3 | 0.7% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 28 | 3.4% | 1.0% | 16 | 3.9% | 1.5% | 12 | 2.8% | 0.6% | 4 | 1.0% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 66 | 7.8% | 1.1% | 22 | 5.3% | 0.8% | 44 | 10.3% | 1.3% | 13 | 3.1% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 88 | 10.5% | 1.3% | 46 | 11.0% | 1.5% | 42 | 9.9% | 1.2% | 33 | 8.0% | 2.4% |
| De 24 000 à moins de 36 000 euros par an | 179 | 21.4% | 1.6% | 82 | 19.8% | 1.6% | 97 | 23.0% | 1.7% | 99 | 23.6% | 3.0% |
| De 36 000 à moins de 45 000 euros par an | 132 | 15.7% | 1.9% | 66 | 15.8% | 1.8% | 66 | 15.6% | 2.0% | 74 | 17.6% | 2.5% |
| De 45 000 à moins de 65 000 euros par an | 116 | 13.9% | 1.6% | 74 | 17.8% | 1.9% | 42 | 9.9% | 1.3% | 63 | 15.0% | 1.6% |
| De 65 000 à moins de 80 000 euros par an | 42 | 5.0% | 2.1% | 21 | 5.0% | 1.9% | 21 | 5.1% | 2.5% | 33 | 7.8% | 2.5% |
| De 80 000 à moins de 115 000 euros par an | 38 | 4.6% | 3.1% | 24 | 5.8% | 3.3% | 14 | 3.3% | 2.8% | 30 | 7.1% | 3.2% |
| 115 000 euros et plus par an | 14 | 1.7% | 2.5% | 9 | 2.0% | 2.4% | 6 | 1.4% | 2.6% | 14 | 3.4% | 3.1% |
| Refus | 65 | 7.8% | 2.1% | 28 | 6.7% | 2.2% | 37 | 8.8% | 2.1% | 27 | 6.5% | 2.7% |
| Ne sait pas | 43 | 5.2% | 1.8% | 13 | 3.1% | 1.3% | 30 | 7.2% | 2.2% | 26 | 6.2% | 2.8% |
