L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1689 | 100.0% | 3.3% | 853 | 100.0% | 3.4% | 837 | 100.0% | 3.1% | 462 | 100.0% | 2.6% |
| Sexe | ||||||||||||
| Homme | 853 | 50.5% | 3.4% | 853 | 100.0% | 3.4% | - | - | - | 230 | 49.7% | 2.6% |
| Femme | 837 | 49.5% | 3.1% | - | - | - | 837 | 100.0% | 3.1% | 232 | 50.3% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 42 | 2.5% | 0.6% | 15 | 1.7% | 0.4% | 28 | 3.3% | 0.8% | 19 | 4.2% | 0.6% |
| 25 à 34 ans | 84 | 5.0% | 1.1% | 41 | 4.8% | 1.1% | 44 | 5.2% | 1.1% | 39 | 8.5% | 1.2% |
| 35 à 49 ans | 228 | 13.5% | 1.8% | 126 | 14.8% | 2.0% | 102 | 12.2% | 1.6% | 134 | 29.1% | 2.2% |
| 50 à 59 ans | 369 | 21.8% | 4.0% | 174 | 20.5% | 3.8% | 195 | 23.3% | 4.2% | 194 | 42.0% | 5.1% |
| 60 ans et plus | 966 | 57.2% | 6.4% | 497 | 58.2% | 7.5% | 469 | 56.0% | 5.5% | 75 | 16.3% | 7.7% |
| Individu | ||||||||||||
| Ménagères | 797 | 47.2% | 3.4% | - | - | - | 797 | 95.2% | 3.4% | 214 | 46.4% | 3.1% |
| Personne de référence | 1042 | 61.7% | 3.7% | 817 | 95.8% | 4.0% | 225 | 26.9% | 2.9% | 260 | 56.4% | 3.2% |
| Responsable des achats | 1223 | 72.4% | 3.4% | 448 | 52.6% | 3.5% | 775 | 92.6% | 3.4% | 323 | 69.9% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.6% | 1.9% | 6 | 0.6% | 1.5% | 4 | 0.5% | 2.7% | - | - | - |
| Petits patrons | 45 | 2.7% | 2.8% | 28 | 3.3% | 2.5% | 17 | 2.0% | 3.4% | 43 | 9.2% | 2.9% |
| Affaires et Cadres | 189 | 11.2% | 3.7% | 115 | 13.5% | 3.8% | 74 | 8.9% | 3.5% | 172 | 37.2% | 3.7% |
| Professions intermédiaires | 183 | 10.8% | 2.7% | 85 | 10.0% | 2.6% | 98 | 11.7% | 2.7% | 150 | 32.4% | 2.7% |
| Employés | 163 | 9.7% | 2.0% | 36 | 4.2% | 1.6% | 127 | 15.2% | 2.1% | 38 | 8.1% | 2.1% |
| Ouvriers | 69 | 4.1% | 1.1% | 60 | 7.0% | 1.2% | 9 | 1.1% | 0.7% | 4 | 0.8% | 0.9% |
| Retraités | 821 | 48.6% | 6.5% | 464 | 54.5% | 7.7% | 357 | 42.7% | 5.4% | 12 | 2.6% | 4.9% |
| Autres inactifs | 209 | 12.3% | 2.0% | 59 | 6.9% | 1.6% | 150 | 17.9% | 2.3% | 44 | 9.6% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 1.1% | 2.3% | 6 | 0.7% | 1.5% | 13 | 1.5% | 3.2% | - | - | - |
| Petits patrons | 63 | 3.7% | 2.4% | 28 | 3.3% | 2.2% | 35 | 4.1% | 2.6% | 63 | 13.6% | 2.4% |
| Affaires et Cadres | 225 | 13.3% | 3.1% | 114 | 13.3% | 3.1% | 111 | 13.2% | 3.1% | 225 | 48.6% | 3.1% |
| Professions intermédiaires | 174 | 10.3% | 2.3% | 87 | 10.3% | 2.3% | 87 | 10.4% | 2.3% | 174 | 37.7% | 2.3% |
| Employés | 92 | 5.4% | 1.7% | 31 | 3.6% | 1.3% | 61 | 7.2% | 2.0% | - | - | - |
| Ouvriers | 116 | 6.9% | 1.2% | 55 | 6.5% | 1.1% | 61 | 7.2% | 1.4% | - | - | - |
| Retraités | 912 | 54.0% | 6.3% | 480 | 56.3% | 7.3% | 432 | 51.7% | 5.5% | - | - | - |
| Autres inactifs | 89 | 5.3% | 2.2% | 51 | 6.0% | 3.3% | 38 | 4.5% | 1.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 292 | 17.3% | 2.9% | 126 | 14.8% | 2.8% | 166 | 19.8% | 3.0% | 45 | 9.8% | 2.6% |
| 2 personnes | 920 | 54.5% | 5.1% | 473 | 55.5% | 5.5% | 447 | 53.4% | 4.8% | 153 | 33.0% | 3.6% |
| 3 personnes | 239 | 14.1% | 2.6% | 115 | 13.5% | 2.6% | 123 | 14.7% | 2.7% | 118 | 25.6% | 3.0% |
| 4 personnes | 160 | 9.4% | 1.7% | 98 | 11.5% | 2.1% | 61 | 7.3% | 1.3% | 103 | 22.3% | 2.1% |
| 5 personnes et + | 79 | 4.7% | 1.5% | 39 | 4.6% | 1.6% | 40 | 4.8% | 1.4% | 43 | 9.2% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 228 | 13.5% | 1.5% | 122 | 14.3% | 1.7% | 106 | 12.7% | 1.3% | 131 | 28.4% | 1.7% |
| Non | 1461 | 86.5% | 4.0% | 730 | 85.7% | 4.1% | 731 | 87.3% | 3.9% | 331 | 71.6% | 3.4% |
| Habitat | ||||||||||||
| Communes rurales | 282 | 16.7% | 2.4% | 134 | 15.7% | 2.4% | 148 | 17.7% | 2.4% | 68 | 14.8% | 2.1% |
| Agglo. - 20 000 hab | 254 | 15.1% | 2.8% | 117 | 13.7% | 2.8% | 137 | 16.4% | 2.8% | 59 | 12.8% | 2.3% |
| Agglo. 20 000 à 100 000 hab | 198 | 11.7% | 2.8% | 106 | 12.4% | 3.1% | 92 | 11.0% | 2.6% | 46 | 9.9% | 2.5% |
| Agglo. + 100 000 hab | 506 | 29.9% | 3.3% | 280 | 32.8% | 3.7% | 226 | 27.0% | 2.9% | 148 | 32.1% | 2.6% |
| Agglo. Paris | 450 | 26.6% | 5.3% | 216 | 25.4% | 5.3% | 234 | 27.9% | 5.2% | 140 | 30.4% | 3.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 475 | 28.1% | 5.0% | 221 | 25.9% | 4.9% | 254 | 30.4% | 5.1% | 145 | 31.3% | 3.3% |
| Nord Pas de Calais | 112 | 6.6% | 3.5% | 64 | 7.5% | 4.2% | 48 | 5.8% | 2.9% | 26 | 5.6% | 2.6% |
| Lorraine | 47 | 2.8% | 2.4% | 24 | 2.8% | 2.6% | 23 | 2.7% | 2.3% | 9 | 2.0% | 1.7% |
| Alsace | 68 | 4.0% | 4.5% | 36 | 4.2% | 4.9% | 32 | 3.9% | 4.1% | 23 | 4.9% | 4.6% |
| Franche-Comté | 21 | 1.3% | 2.2% | 8 | 1.0% | 1.8% | 13 | 1.5% | 2.6% | 4 | 0.8% | 1.5% |
| Champagne Ardennes | 25 | 1.5% | 2.3% | 12 | 1.4% | 2.3% | 13 | 1.5% | 2.3% | 7 | 1.5% | 2.3% |
| Picardie | 37 | 2.2% | 2.4% | 20 | 2.4% | 2.7% | 17 | 2.1% | 2.2% | 12 | 2.7% | 2.9% |
| Bourgogne | 46 | 2.7% | 3.4% | 26 | 3.1% | 4.0% | 19 | 2.3% | 2.7% | 9 | 1.9% | 2.6% |
| Haute Normandie | 31 | 1.8% | 2.1% | 18 | 2.1% | 2.5% | 13 | 1.6% | 1.7% | 11 | 2.4% | 2.4% |
| Basse Normandie | 20 | 1.2% | 1.7% | 9 | 1.0% | 1.5% | 12 | 1.4% | 1.9% | 4 | 0.9% | 1.2% |
| Centre | 50 | 3.0% | 2.4% | 29 | 3.3% | 2.8% | 22 | 2.6% | 2.0% | 11 | 2.4% | 1.9% |
| Pays de Loire | 80 | 4.7% | 2.7% | 44 | 5.1% | 3.1% | 36 | 4.3% | 2.4% | 28 | 6.1% | 3.0% |
| Bretagne | 59 | 3.5% | 2.2% | 34 | 4.0% | 2.6% | 26 | 3.1% | 1.9% | 22 | 4.7% | 2.7% |
| Poitou Charentes | 49 | 2.9% | 3.3% | 22 | 2.6% | 3.1% | 28 | 3.3% | 3.6% | 9 | 2.0% | 2.3% |
| Aquitaine | 76 | 4.5% | 2.7% | 31 | 3.6% | 2.3% | 45 | 5.4% | 3.1% | 17 | 3.6% | 2.0% |
| Midi Pyrénées | 88 | 5.2% | 3.6% | 49 | 5.8% | 4.2% | 39 | 4.7% | 3.1% | 21 | 4.5% | 2.6% |
| Limousin | 22 | 1.3% | 3.6% | 16 | 1.9% | 5.5% | 6 | 0.7% | 1.9% | 2 | 0.5% | 1.4% |
| Auvergne | 27 | 1.6% | 2.4% | 11 | 1.3% | 2.1% | 16 | 1.9% | 2.7% | 7 | 1.6% | 2.4% |
| Rhône Alpes | 149 | 8.8% | 2.9% | 78 | 9.2% | 3.1% | 71 | 8.5% | 2.6% | 40 | 8.7% | 2.1% |
| Languedoc Roussillon | 60 | 3.6% | 2.7% | 25 | 2.9% | 2.3% | 35 | 4.2% | 3.0% | 21 | 4.5% | 3.0% |
| Provence Alpes Côte d'Azur, Corse | 145 | 8.6% | 3.3% | 77 | 9.0% | 3.7% | 68 | 8.2% | 3.0% | 34 | 7.4% | 2.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1092 | 64.6% | 3.2% | 564 | 66.2% | 3.3% | 528 | 63.1% | 3.1% | 387 | 83.7% | 2.6% |
| Presque tous les jours | 243 | 14.4% | 4.2% | 114 | 13.4% | 4.2% | 129 | 15.4% | 4.1% | 43 | 9.2% | 2.2% |
| 1 à 2 fois par semaine | 86 | 5.1% | 3.5% | 32 | 3.7% | 2.9% | 55 | 6.5% | 3.9% | 16 | 3.5% | 3.0% |
| 1 à 3 fois par mois | 21 | 1.3% | 4.2% | 2 | 0.2% | 0.9% | 19 | 2.3% | 6.6% | - | - | - |
| Moins souvent | 16 | 0.9% | 2.2% | 5 | 0.6% | 1.5% | 11 | 1.3% | 2.7% | 0 | 0.1% | 0.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 23 | 1.4% | 1.2% | 12 | 1.4% | 1.5% | 11 | 1.3% | 1.0% | 8 | 1.7% | 4.2% |
| De 9 000 à moins de 12 000 euros par an | 70 | 4.1% | 2.4% | 33 | 3.9% | 3.0% | 36 | 4.4% | 2.0% | 9 | 2.0% | 3.7% |
| De 12 000 à moins de 18 000 euros par an | 101 | 6.0% | 1.7% | 50 | 5.8% | 1.9% | 51 | 6.1% | 1.6% | 16 | 3.4% | 2.3% |
| De 18 000 à moins de 24 000 euros par an | 135 | 8.0% | 2.0% | 57 | 6.7% | 1.9% | 77 | 9.3% | 2.2% | 15 | 3.2% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 306 | 18.1% | 2.8% | 149 | 17.4% | 2.9% | 157 | 18.8% | 2.7% | 71 | 15.4% | 2.1% |
| De 36 000 à moins de 45 000 euros par an | 231 | 13.7% | 3.3% | 110 | 12.9% | 3.0% | 122 | 14.5% | 3.6% | 44 | 9.4% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 354 | 21.0% | 4.9% | 197 | 23.2% | 5.1% | 157 | 18.7% | 4.7% | 122 | 26.4% | 3.0% |
| De 65 000 à moins de 80 000 euros par an | 130 | 7.7% | 6.6% | 74 | 8.7% | 6.8% | 56 | 6.6% | 6.4% | 58 | 12.5% | 4.5% |
| De 80 000 à moins de 115 000 euros par an | 109 | 6.5% | 8.8% | 74 | 8.7% | 10.2% | 35 | 4.2% | 6.9% | 54 | 11.6% | 5.8% |
| 115 000 euros et plus par an | 52 | 3.1% | 8.9% | 26 | 3.1% | 7.3% | 26 | 3.1% | 11.3% | 27 | 5.8% | 5.6% |
| Refus | 139 | 8.2% | 4.5% | 60 | 7.0% | 4.6% | 79 | 9.4% | 4.4% | 30 | 6.6% | 3.0% |
| Ne sait pas | 40 | 2.3% | 1.7% | 9 | 1.1% | 1.0% | 30 | 3.6% | 2.2% | 9 | 2.0% | 1.0% |
