L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1901 | 100.0% | 3.7% | 394 | 100.0% | 1.6% | 1507 | 100.0% | 5.6% | 694 | 100.0% | 4.0% |
| Sexe | ||||||||||||
| Homme | 394 | 20.7% | 1.6% | 394 | 100.0% | 1.6% | - | - | - | 146 | 21.0% | 1.7% |
| Femme | 1507 | 79.3% | 5.6% | - | - | - | 1507 | 100.0% | 5.6% | 548 | 79.0% | 6.3% |
| Age | ||||||||||||
| 15 à 24 ans | 78 | 4.1% | 1.1% | 10 | 2.4% | 0.3% | 68 | 4.5% | 1.9% | 20 | 2.9% | 0.6% |
| 25 à 34 ans | 715 | 37.6% | 9.4% | 113 | 28.6% | 3.0% | 602 | 39.9% | 15.5% | 278 | 40.1% | 8.3% |
| 35 à 49 ans | 684 | 36.0% | 5.5% | 169 | 43.0% | 2.7% | 514 | 34.1% | 8.1% | 319 | 46.0% | 5.2% |
| 50 à 59 ans | 236 | 12.4% | 2.6% | 62 | 15.8% | 1.4% | 174 | 11.5% | 3.8% | 61 | 8.8% | 1.6% |
| 60 ans et plus | 189 | 9.9% | 1.2% | 40 | 10.1% | 0.6% | 149 | 9.9% | 1.7% | 15 | 2.2% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 1449 | 76.2% | 6.2% | - | - | - | 1449 | 96.1% | 6.2% | 537 | 77.5% | 7.7% |
| Personne de référence | 685 | 36.0% | 2.4% | 381 | 96.9% | 1.9% | 304 | 20.2% | 3.9% | 194 | 27.9% | 2.4% |
| Responsable des achats | 1668 | 87.8% | 4.7% | 247 | 62.8% | 1.9% | 1421 | 94.3% | 6.2% | 602 | 86.8% | 5.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 0.8% | 2.9% | 2 | 0.4% | 0.5% | 14 | 0.9% | 8.7% | 1 | 0.2% | 12.2% |
| Petits patrons | 35 | 1.8% | 2.1% | 12 | 3.1% | 1.1% | 22 | 1.5% | 4.5% | 29 | 4.1% | 1.9% |
| Affaires et Cadres | 186 | 9.8% | 3.6% | 55 | 13.9% | 1.8% | 131 | 8.7% | 6.2% | 159 | 22.9% | 3.4% |
| Professions intermédiaires | 369 | 19.4% | 5.4% | 80 | 20.3% | 2.4% | 290 | 19.2% | 8.1% | 258 | 37.2% | 4.7% |
| Employés | 582 | 30.6% | 7.0% | 58 | 14.7% | 2.7% | 524 | 34.8% | 8.6% | 164 | 23.6% | 9.0% |
| Ouvriers | 205 | 10.8% | 3.2% | 105 | 26.7% | 2.1% | 100 | 6.7% | 7.5% | 15 | 2.2% | 3.6% |
| Retraités | 162 | 8.5% | 1.3% | 43 | 11.0% | 0.7% | 118 | 7.9% | 1.8% | 7 | 1.0% | 2.9% |
| Autres inactifs | 346 | 18.2% | 3.4% | 39 | 9.9% | 1.0% | 307 | 20.4% | 4.7% | 61 | 8.8% | 1.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 37 | 1.9% | 4.5% | 2 | 0.4% | 0.4% | 35 | 2.3% | 8.6% | - | - | - |
| Petits patrons | 109 | 5.7% | 4.1% | 12 | 3.1% | 0.9% | 97 | 6.4% | 7.3% | 109 | 15.7% | 4.1% |
| Affaires et Cadres | 247 | 13.0% | 3.4% | 57 | 14.5% | 1.6% | 190 | 12.6% | 5.3% | 247 | 35.6% | 3.4% |
| Professions intermédiaires | 337 | 17.8% | 4.5% | 77 | 19.4% | 2.0% | 261 | 17.3% | 7.0% | 337 | 48.6% | 4.5% |
| Employés | 294 | 15.5% | 5.4% | 63 | 16.0% | 2.7% | 231 | 15.3% | 7.5% | - | - | - |
| Ouvriers | 490 | 25.8% | 5.1% | 105 | 26.7% | 2.1% | 384 | 25.5% | 8.7% | - | - | - |
| Retraités | 204 | 10.8% | 1.4% | 45 | 11.5% | 0.7% | 159 | 10.6% | 2.0% | - | - | - |
| Autres inactifs | 183 | 9.6% | 4.5% | 33 | 8.3% | 2.1% | 150 | 10.0% | 5.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 145 | 7.7% | 1.5% | 41 | 10.3% | 0.9% | 105 | 6.9% | 1.9% | 16 | 2.4% | 0.9% |
| 2 personnes | 378 | 19.9% | 2.1% | 56 | 14.3% | 0.6% | 322 | 21.4% | 3.5% | 95 | 13.7% | 2.2% |
| 3 personnes | 525 | 27.6% | 5.8% | 125 | 31.7% | 2.8% | 400 | 26.6% | 8.7% | 232 | 33.5% | 5.9% |
| 4 personnes | 502 | 26.4% | 5.4% | 108 | 27.5% | 2.3% | 394 | 26.1% | 8.4% | 229 | 33.0% | 4.6% |
| 5 personnes et + | 350 | 18.4% | 6.5% | 64 | 16.1% | 2.6% | 286 | 19.0% | 9.9% | 122 | 17.5% | 4.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1332 | 70.1% | 8.6% | 276 | 70.1% | 3.9% | 1056 | 70.1% | 12.7% | 570 | 82.1% | 7.4% |
| Non | 569 | 29.9% | 1.6% | 118 | 29.9% | 0.7% | 451 | 29.9% | 2.4% | 124 | 17.9% | 1.3% |
| Habitat | ||||||||||||
| Communes rurales | 472 | 24.8% | 4.0% | 86 | 21.9% | 1.5% | 385 | 25.6% | 6.2% | 149 | 21.4% | 4.5% |
| Agglo. - 20 000 hab | 345 | 18.1% | 3.8% | 58 | 14.8% | 1.4% | 286 | 19.0% | 5.9% | 102 | 14.7% | 3.9% |
| Agglo. 20 000 à 100 000 hab | 251 | 13.2% | 3.6% | 62 | 15.7% | 1.8% | 189 | 12.6% | 5.3% | 85 | 12.3% | 4.8% |
| Agglo. + 100 000 hab | 520 | 27.3% | 3.4% | 112 | 28.5% | 1.5% | 408 | 27.0% | 5.2% | 190 | 27.4% | 3.3% |
| Agglo. Paris | 314 | 16.5% | 3.7% | 75 | 19.1% | 1.8% | 239 | 15.8% | 5.4% | 168 | 24.2% | 4.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 357 | 18.8% | 3.7% | 80 | 20.3% | 1.8% | 278 | 18.4% | 5.6% | 176 | 25.4% | 4.0% |
| Nord Pas de Calais | 145 | 7.6% | 4.5% | 35 | 9.0% | 2.3% | 110 | 7.3% | 6.5% | 47 | 6.8% | 4.7% |
| Lorraine | 84 | 4.4% | 4.4% | 20 | 5.0% | 2.1% | 64 | 4.3% | 6.5% | 24 | 3.5% | 4.4% |
| Alsace | 82 | 4.3% | 5.4% | 16 | 4.0% | 2.2% | 66 | 4.4% | 8.4% | 19 | 2.7% | 3.8% |
| Franche-Comté | 44 | 2.3% | 4.6% | 7 | 1.8% | 1.5% | 37 | 2.4% | 7.5% | 17 | 2.4% | 6.4% |
| Champagne Ardennes | 48 | 2.5% | 4.4% | 11 | 2.7% | 2.0% | 37 | 2.5% | 6.6% | 16 | 2.4% | 5.5% |
| Picardie | 62 | 3.3% | 4.0% | 12 | 3.0% | 1.6% | 50 | 3.3% | 6.3% | 24 | 3.4% | 5.6% |
| Bourgogne | 50 | 2.7% | 3.7% | 9 | 2.3% | 1.4% | 42 | 2.8% | 5.9% | 16 | 2.2% | 4.6% |
| Haute Normandie | 71 | 3.8% | 4.8% | 19 | 4.9% | 2.7% | 52 | 3.4% | 6.7% | 24 | 3.5% | 5.2% |
| Basse Normandie | 48 | 2.5% | 4.0% | 10 | 2.6% | 1.8% | 38 | 2.5% | 6.1% | 18 | 2.6% | 5.5% |
| Centre | 63 | 3.3% | 3.0% | 19 | 4.9% | 1.9% | 43 | 2.9% | 4.0% | 15 | 2.2% | 2.6% |
| Pays de Loire | 103 | 5.4% | 3.5% | 19 | 4.8% | 1.3% | 84 | 5.6% | 5.5% | 30 | 4.3% | 3.2% |
| Bretagne | 100 | 5.2% | 3.7% | 23 | 5.7% | 1.8% | 77 | 5.1% | 5.6% | 30 | 4.4% | 3.7% |
| Poitou Charentes | 58 | 3.0% | 3.9% | 19 | 4.7% | 2.6% | 39 | 2.6% | 5.1% | 15 | 2.1% | 3.7% |
| Aquitaine | 81 | 4.3% | 2.9% | 17 | 4.4% | 1.3% | 64 | 4.2% | 4.4% | 29 | 4.2% | 3.4% |
| Midi Pyrénées | 74 | 3.9% | 3.0% | 15 | 3.7% | 1.2% | 59 | 3.9% | 4.7% | 32 | 4.7% | 4.1% |
| Limousin | 17 | 0.9% | 2.8% | 3 | 0.8% | 1.1% | 14 | 0.9% | 4.4% | 5 | 0.8% | 3.3% |
| Auvergne | 34 | 1.8% | 3.1% | 7 | 1.7% | 1.2% | 28 | 1.8% | 4.7% | 11 | 1.5% | 3.4% |
| Rhône Alpes | 171 | 9.0% | 3.3% | 22 | 5.7% | 0.9% | 148 | 9.8% | 5.5% | 67 | 9.7% | 3.6% |
| Languedoc Roussillon | 63 | 3.3% | 2.8% | 9 | 2.2% | 0.8% | 54 | 3.6% | 4.5% | 21 | 3.1% | 3.0% |
| Provence Alpes Côte d'Azur, Corse | 147 | 7.7% | 3.4% | 23 | 5.9% | 1.1% | 123 | 8.2% | 5.4% | 56 | 8.1% | 3.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1350 | 71.0% | 4.0% | 272 | 69.1% | 1.6% | 1078 | 71.5% | 6.3% | 586 | 84.5% | 4.0% |
| Presque tous les jours | 191 | 10.1% | 3.3% | 38 | 9.6% | 1.4% | 153 | 10.2% | 4.9% | 67 | 9.6% | 3.4% |
| 1 à 2 fois par semaine | 114 | 6.0% | 4.6% | 21 | 5.4% | 2.0% | 93 | 6.2% | 6.6% | 33 | 4.8% | 6.2% |
| 1 à 3 fois par mois | 23 | 1.2% | 4.5% | 2 | 0.6% | 1.2% | 20 | 1.3% | 6.8% | 0 | 0.1% | 0.8% |
| Moins souvent | 46 | 2.4% | 6.4% | 8 | 2.0% | 2.4% | 38 | 2.5% | 10.0% | 4 | 0.6% | 7.4% |
| Jamais | 4 | 0.2% | 4.3% | 2 | 0.6% | 3.6% | 2 | 0.1% | 5.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 93 | 4.9% | 4.9% | 13 | 3.4% | 1.7% | 80 | 5.3% | 7.2% | 10 | 1.5% | 5.4% |
| De 9 000 à moins de 12 000 euros par an | 96 | 5.0% | 3.2% | 9 | 2.2% | 0.8% | 87 | 5.8% | 4.7% | 13 | 1.8% | 5.2% |
| De 12 000 à moins de 18 000 euros par an | 200 | 10.5% | 3.4% | 43 | 10.9% | 1.6% | 157 | 10.4% | 4.8% | 20 | 2.8% | 2.8% |
| De 18 000 à moins de 24 000 euros par an | 232 | 12.2% | 3.5% | 46 | 11.6% | 1.5% | 187 | 12.4% | 5.3% | 52 | 7.6% | 3.8% |
| De 24 000 à moins de 36 000 euros par an | 505 | 26.6% | 4.6% | 103 | 26.1% | 2.0% | 402 | 26.7% | 7.0% | 181 | 26.0% | 5.4% |
| De 36 000 à moins de 45 000 euros par an | 315 | 16.6% | 4.5% | 68 | 17.3% | 1.9% | 247 | 16.4% | 7.4% | 138 | 19.9% | 4.7% |
| De 45 000 à moins de 65 000 euros par an | 266 | 14.0% | 3.7% | 69 | 17.4% | 1.8% | 198 | 13.1% | 6.0% | 165 | 23.8% | 4.1% |
| De 65 000 à moins de 80 000 euros par an | 51 | 2.7% | 2.6% | 11 | 2.9% | 1.0% | 39 | 2.6% | 4.5% | 40 | 5.8% | 3.1% |
| De 80 000 à moins de 115 000 euros par an | 22 | 1.2% | 1.8% | 4 | 1.0% | 0.6% | 18 | 1.2% | 3.5% | 22 | 3.2% | 2.3% |
| 115 000 euros et plus par an | 16 | 0.9% | 2.8% | 7 | 1.7% | 1.9% | 10 | 0.6% | 4.1% | 14 | 2.1% | 3.0% |
| Refus | 61 | 3.2% | 2.0% | 10 | 2.5% | 0.8% | 51 | 3.4% | 2.8% | 22 | 3.2% | 2.2% |
| Ne sait pas | 43 | 2.3% | 1.8% | 12 | 2.9% | 1.2% | 31 | 2.1% | 2.3% | 16 | 2.3% | 1.7% |
